‘Samsung Galaxy S26 Ultra earns Which? ‘Best Buy’ endorsement

“The fastest and most capable phone we’ve ever tested” – Which? Best Buy, March 2026

The Galaxy S26 Ultra has earned a ‘Best Buy’ following rigorous independent lab testing by Which?, reinforcing its position as one of the leading flagship smartphones for UK consumers.

Which?, the UK’s largest independent consumer champion, called the device “the ultimate powerhouse” that “excels in every lab test”, with results highlighting standout performance across key categories such as speed, ease of use and design. The Galaxy S26 Ultra was also named the “fastest and most capable phone we’ve ever tested”, achieving five-star ratings for battery life, display quality and camera performance, and demonstrating strong results across both everyday use and more demanding tasks.

The Galaxy S26 Ultra features a 6.9-inch display, integrated S Pen, long lasting battery and industry-leading Galaxy camera system. A key addition is the new Privacy Display^[1], a world first on mobile designed to help protect on-screen content in public by restricting viewing angles, delivering an enhanced level of security alongside premium performance.

Annika Bizon, Vice President of Product and Marketing, Mobile Experience, Samsung UK & Ireland, said: “Being recognised with a Which? Best Buy for the Galaxy S26 Ultra reflects our commitment to delivering meaningful innovation that improves everyday experiences. The Galaxy S26 Ultra combines powerful performance, intelligent features and thoughtful design to deliver one of our most complete flagship experiences to date.”

[1]Requires manual activation in settings to function. Privacy Display feature is not AI-powered.