Samsung Introduces New BESPOKE Refrigerator and New Premium Built-in Lineup at IFA 2019

Innovative BESPOKE refrigerator line up provides customisable solution for European consumers
The new premium built-in lineup features sleek design and cutting-edge innovation

London, UK – 28 August, 2019 — Samsung Electronics, Inc. opens a new era of kitchen design with its new BESPOKE refrigerator lineup and the first product in its new premium built-in lineup—the Dual Cook Steam oven.

“European consumers have a preference for built-in style kitchens and a desire to reflect the family’s identity and personal taste in their interior design,” said Harry Choi, Corporate SVP, Head of Design Team, Samsung Electronics “We are excited to see how Samsung’s new lifestyle innovations of quality craftsmanship and innovations such as the BESPOKE satisfy the unique needs of each household.”

Catering to personal tastes with BESPOKE

Samsung’s BESPOKE lineup is a new category of refrigerators that allows users to set up their kitchen in a customised style, to suit modern kitchen trends. They are designed to be either freestanding or recess fit, meaning they can have cabinetry fitted around the fridge, offering the ability to seamlessly maintain the built-in look which is a whole new category option in the market.

The new BESPOKE refrigerator lineup incorporates a modular design and offers 3 different types, ranging from 1-door tall fridges & freezers to classic style refrigerators.  With the ability to configure BESPOKE in many ways, consumers can enjoy the flexibility of tailoring their fridge to their lifestyle and design needs.

Consumers can also create kitchen space that is uniquely their own. For the front panel, consumers can choose from three different materials—cotta metal, satin glass, and glam glass—and multiple colour options.

More built-in offerings for consumers

Samsung is also preparing a new premium built-in kitchen lineup for Europe in 2020 that includes an oven, hood integrated induction, dishwasher and refrigerator. Its traditional yet bold, simple but daring design, along with its outstanding functionality, will capture the consumer’s attention.

The first product in the lineup, to be unveiled at IFA 2019, is the Dual Cook Steam oven. It boasts a modern design that provides outstanding flexibility with multi-cooking abilities. The oven is aligned vertically and incorporates textured surfaces with a new user interface that adds a new level of design intrigue. And with its Dual Cook Steam feature, it can simultaneously cook with convection in one compartment and with steam in the other.

Both the BESPOKE refrigerator and the new premium lineup of built-in appliances are available in Satin Glass material, with a texture that is chic, anti-glare, and blends into any space for a beautiful ambient look. This effect is even more noticeable when a Satin Glass BESPOKE, and the new built-in appliances are placed side-by-side.

Both the BESPOKE Lineup and the Dual Cook Steam oven can be experienced in the Berlin City Cube at IFA between 6th September and 11th September.