Samsung Launches 9 Minute Mentors – a Series to Inspire the Next Generation of Entrepreneurs

October 12, 2023
Share open/close
URL copied.

During this three-part video series, Samsung speaks with the founders of Grind, RadSwan and Freddie’s Flowers to understand the business challenges they have faced and overcome, and their advice for others

Samsung Electronics UK & Ireland has launched a new three-part video series to provide insight, guidance and advice for small business owners. Hosted on Samsung UK’s channel, ‘9 Minute Mentors’ features three successful small business entrepreneurs, David Abrahamovich of London coffee business Grind; Freddie Harrel, of premium synthetic hair extension brand, RadSwan; and Freddie Garland of Certified B-Corporation Freddie’s Flowers – the subscription-based flower company.


Based on the insight[1] that people lose nine minutes every meeting due to technical issues, Samsung understands that having the right tech to back up your business is imperative, and that every second counts – launching ‘9 Minute Mentors’ with the goal of giving that lost time back.


The video series brings together insights, learnings, and advice from the best in the business, from overcoming major challenges during the pandemic, finding inspiration in family members, and understanding the importance of building a people-first culture.


Captured in Samsung’s SmartThings Home, located in its UK headquarters, interviews are hosted by Samsung UK and Ireland’s Annika Bizon, Marketing and Omnichannel Director and Joe Walsh, Director of B2B.


In Episode 1, launched today, Annika speaks with David Abrahamovich, Founder of Grind about the evolution of the brand, some major business pivots undertaken in the last 5 years, and its huge growth story– largely down to embracing the business as technology-first. During this discussion, hear from David about expensive failures and how they have led to greater consistency.


Watch episode 1 here:


[1] Research conducted by Sapio

Corporate > Others

Press Resources > Press Release

For any issues related to customer service, please go to for assistance.
For media inquiries, please contact

Check out the latest stories about Samsung

Learn More

Manage your cookies

We use cookies to improve your experience on our website. Manage your settings for our cookies below.

Strictly necessary cookies (essential)

These cookies are essential as they enable you to move around the website. This category cannot be disabled.

Cookie Domain Purpose
AWSALBCORS AWS Application Load Balancer Cookie. Load Balancing Cookie: Used to map the session to the instance. Same value as AWSALB.
AWSALB Application AWS load balancer first receives a request from a client, it routes the request to a target, generates a cookie named AWSALB that encodes information about the selected target, encrypts the cookie, and includes the cookie in the response to the client.
PHPSESSID The PHPSESSID cookie is native to PHP and enables websites to store serialised state data. On the Action website it is used to establish a user session and to pass state data via a temporary cookie, which is commonly referred to as a session cookie. As the PHPSESSID cookie has no timed expiry, it disappears when the client is closed.
COOKIECONSENT Used to store the cookie consent status of the user.

Analytical or performance cookies (optional)

These cookies collect information about how you use our website, for example which pages you visit most often. All information these cookies collect is used to improve how the website works.

Cookie Domain Purpose Expiration Time
_ga Used to distinguish visitors to site. It registers a unique identification in order to gather statistical data about how a visitor uses the Website. 1 year
_ga_94BEG50BVX Used to persist session state. 1 year