Samsung Launches Bespoke AI Laundry Combo™, Innovative All-in-One Laundry Solution, in Europe

A Washer and Dryer combined into one space-efficient, hassle-free, energy-saving appliance

Updated Bixby allows for more responsive interaction with AI

LONDON, UK. Sept. 5, 2024: Samsung Electronics Co., Ltd. today announced that it is launching the Bespoke AI Laundry Combo™ to the UK and European market at IFA 2024 in Berlin. Set to redefine laundry experiences by combining a washer and dryer into a single, space-efficient appliance that completes washing and drying in one device. The Bespoke AI Laundry Combo™ also leverages AI, heat pump technology and a 7” display to provide a convenient, entertaining laundry experience that also saves energy.

“As the world, and Europe in particular, is prioritising smarter, more efficient home appliances, we’re thrilled to be launching the Bespoke AI Laundry Combo™ in Europe,” said Moohyung Lee, EVP and Head of the Customer Experience Team for the Digital Appliances Business at Samsung Electronics. “By integrating AI and heat pump technology, we aim to provide our customers with a more convenient and energy efficient laundry experience.”

Elevating the Laundry Experience at Home with AI

The Bespoke AI Laundry Combo™ is designed to significantly increase laundry capacity without compromising functionality. This all-in-one combo seamlessly integrates a washer and dryer into a single unit, providing a space-saving and efficient laundry solution with broad functionality. It performs as effectively as two separate machines while conserving valuable space, and more importantly eliminates the need to transfer laundry between those machines after the wash cycle finishes. For users, this means they don’t have to keep checking the wash cycle’s progress in the attempt to prevent unpleasant odors, and can use their time more flexibly.

A key feature of the Bespoke AI Laundry Combo™ is the AI Wash & Dry^[1], which sets a new standard for laundry efficiency. This advanced system uses a range of sensors to optimise both washing and drying for each load, freeing users from having to determine the optimal settings for each cycle. Upon sensing the weight of the laundry, it dispenses the right amount of water and detergent. It also detects the fabric and monitors the level of soiling during the cycle, adjusting wash time and detergent use accordingly. After the wash cycle, the technology optimises the drying process based on the weight and fabric,^[2] ensuring excellent cleaning and drying results. With AI Wash & Dry, users benefit from a thorough, more efficient^[3] and personalized laundry experience.

Another benefit the Bespoke AI Laundry Combo™ brings is its exceptional energy efficiency. The wash cycle is up to 20% more efficient than the A-grade energy efficiency class threshold^[4], and the wash and dry cycle combined also meets the A-grade energy efficiency class rating^[5]. These impressive results are achieved through advanced heat pump drying technology, which dries clothes quickly, gently and efficiently at lower temperatures. In contrast to conventional combination units which use a heater to blow hot air into the drum, Samsung’s heat pump system continuously recycles hot air and optimises heat transfer by reheating and dehumidifying the hot air through the heat exchanger. This results in the reduction of drying time by up to 60%^[6] and an energy consumption cut of up to 75%,^[7] making it an energy efficient and cost-effective choice for laundry needs. The heat pump method also enhances air circulation, preventing fabric shrinkage and reducing damage to clothing. Furthermore, when the AI Energy Mode^[8] is applied through SmartThings, you can reduce energy use by up to 60% on washing, and up to 30% on drying^[9]. This is made feasible through reducing heater use, one of the most energy consuming parts of the washing machine, and consequently increasing cycle time.

Seamless, Efficient User Experiences

The Bespoke AI Laundry Combo™ offers an enhanced user experience with the AI Home^[10], an intuitive 7” wide LCD display that serves as a central control hub for laundry, and moreover the entire home. The wide display delivers substantial information about the laundry including cycle details, remaining amount of detergent, and energy consumption. When showing cycles, the combo uses machine learning to remember user habits and recommend cycles^[11] based on periodic and seasonal needs.^[12]

When the cycle is finished, it provides an energy and water consumption report that can be viewed on the 7-inch LCD display or the SmartThings App^[13]. Additionally, users have clear view of the 3D Map View, which shows all connected appliances within the home and enables users to seamlessly monitor and control them. Users can check if the oven is on, or get the robot vacuum cleaner to start cleaning, all while they are in the laundry room. The Bespoke AI Laundry Combo™ was verified to level ‘Diamond’ under UL Solutions’ Marketing Claim Verification IoT Security Rating, proving its competitiveness in security.

Furthermore, users of the Bespoke AI Laundry Combo™ can now enjoy the updated Bixby^[14] which comes with better understanding capabilities allowing for more responsive interaction than before. Through AI, Bixby can understand complicated and casual conversations, allowing users to give multi-intended, complex commands^[15]. Upon using the Bespoke AI Laundry Combo™, users can ask “What’s the weather like?”, and then say “Start the wash cycle and lower the living room temperature,” and have their requests finished in one sequence. Bixby provides support for Device Q&A as well, assisting users when they have questions about certain features on their appliances. When an error is displayed on the LCD display, users can ask directly what this means, instead of having to look through the user manual or search on their phones. Lastly, the laundry combo has been updated so that it responds without the “Hi Bixby”, or “Bixby” wake-up phrases. Users can naturally approach the washing machine, and say ‘Open the washing machine door’, and then get a prompt response or see the action carried out.

New Line-up for the UK, includes Largest Ever Washer Dryer with Improved Energy Efficiency and Advanced AI Features

An additional line-up of washer dryers has also launched and now available in the UK, built to take the guesswork out of the perfect wash every time, thanks to latest AI-powered features.

Featuring SpaceMax™ technology, the new line-up has the largest Samsung washer capacity to date – 11kg for a wash and 6kg for drying. Packed with additional features that help users reduce efforts in treating their laundry, such as AI Wash, delivering a thorough wash with less water and detergent by sensing the weight of the fabric and the level of soiling – saving 15% of detergent in the process^[16] AI Ecobubble™^[17]goes one step further by mixing air, water and detergent, to cleverly create bubbles that wash your clothes at cooler temperatures, helping you to bring down your energy bills.

Thanks to these features, the new washer dryer line-up brings significant energy savings to the laundry process, providing 10% greater energy efficiency than any other A-rated models on the market^[18]. Plus with AI Energy Mode, available through the SmartThings app, energy monitoring is extended even further. Users can monitor their daily, weekly and monthly power consumption, with the feature even estimating users’ monthly energy bills, smartly reducing energy consumption by up to 70% – amounting to savings of over £300 – compared to washing in warm water^[19].

Availability

The Bespoke AI Laundry Combo™ will be rolled out across various European markets beginning Q4 2024.

The new washer dryer range for the UK comes in black and white and is available in two size variations across three product series:

Available in 11kg/6kg capacity:

• Series7: WD11DB7B85GBU1 & WD11DB7B85GWU1
• Series 5: WD11DG5B15BBEU & WD11DG5B15BEEU

Available in 9kg wash / 4kg dry capacity:

• Series 6: WD90DG6B85BBU1 & WD90DG6B85BEU1
• Series 5: WD90DG5B15BBEU & WD90DG5B15BEEU

All models are now available in the UK starting at £799 from Samsung.com.

For more information on Samsung home appliances, please visit Samsung.com.

[1] Detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.

[2]To prevent wear, wash like fabrics together.

[3] Based on AI-based algorithm and internal testing using the AI Wash & Dry cycle on an IEC 8lb load. A turbidity sensor operates for all weights, while fabric sensing operates for 8lbs and under. Actual results may vary depending on individual use.

[4] Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. This 18kg washer model comes with 20 percent more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).

[5] Based on internal testing. Complete operating cycle from washing to drying of this model is rated Energy efficiency class A as defined by EU Regulation 2019/2014.

[6] MBased on internal testing of the cycle time when drying an IEC 3kg load with Cotton cycle. Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 78 minutes vs. WD21B6400KV/** combo model with a condenser = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents.

[7] Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle. Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 0.8kWh vs. WD21B6400KV/** combo model with a condenser = 3.6kWh, which is a reduction of 75%. Individual results may vary based on actual load contents

[8] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required..

[9] Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) with IEC 3kg on AI Wash & Dry cycle with AI Energy Mode ON.

[10] Does not mean all services available on the AI Home are AI or generate information or outcome using AI. AI Smart Dial, AI Wash & Dry, Voice enabled with Bixby accessible through the AI Home utilize AI-based algorithms, which be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

[11] Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App. Detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.

[12] Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App.

[13] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[14] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on country. Bixby recognizes selected languages and certain accents/dialects. The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required. Users must agree to the update to use this function.

[15] This function may produce inaccurate results, and will be updated periodically to improve accuracy.

[16] Compared to a regular Samsung auto dispenser, which is set to dispense the recommended amount of detergent. Based on the continuous analysis of the amount of detergent used in the last 10 cycles. Actual results may vary depending on individual use.

[17] WAI Ecobubble™ is only activated when specific courses are selected, including Cotton, Synthetics and AI Wash with loads less than 2kg.

[18] Energy rating on all is D/A (D for Dry & A for Wash). All products apart from WD90DG5B15BBEU & WD90DG5B15BEEU are 10% more energy efficient than 18 A rated models.

[19] £300.30 and 70% based on internal testing on the WW600D on a cotton 40 degrees wash with the AI Energy Mode turned on compared to not using the 19 AI Energy Mode. £300.30 saving based on completing 284 cycles/year over the standard 11-year lifecycle with an energy cost 9of 24.5p per kWh. Available on Android and IOS devices. A Wi-Fi connection and a Samsung account are required.