Samsung Launches Bespoke Refrigerator Range

August 11, 2021
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The new Bespoke Refrigerator range from Samsung taps into trends of modularity and customisation, showing that desire for personalisation and a bespoke aesthetic is extending to home appliances.



LONDON, UK – 11th August, 2021:  The Samsung Bespoke Refrigerator range is available to buy now from Samsung Electronics UK Ltd at


The range encompasses the latest trends of modularity and personalisation in the home, with units that can be customised to suit individual styles and storage needs.


Truly innovative, the Bespoke Refrigerator range offers interchangeable panels in 14 on-trend colourways, from bright pastels to sleek monochromes, and a range of finishes such as Glam, Satin, Stainless Steel and Cotta.


With more time spent at home, people have become increasingly attentive to the way appliances fit into their living spaces. Whatever combination of units might suit a customer as their lifestyle needs change and grow – whether it’s having identical fridge freezers or a more eclectic ‘mix and match’ approach – the Samsung Bespoke Refrigerator range has a solution for everyone.


Introducing the Bespoke Refrigerator range


Samsung’s Bespoke Refrigerator line-up offers a selection of module(s) based on more considerations than ever before, including customer personal taste and lifestyle needs.


Choose from:


The Bespoke Fridges & Freezers (1-door module)



The Bespoke Classic Fridge Freezer (2-door module)

Available in two height options



In addition to its dynamic range of colours, materials and modules, the Bespoke Refrigerator delivers on performance, as well as design, and includes many advanced refrigeration features*. These include Twin Cooling Plus™ technology, Smart Conversion™, Total No Frost, Humidity Fresh++ and SpaceMax™ technology. The Bespoke Refrigerator range also boasts both a Wine Shelf and Slide & Fold shelves, the latter bringing further flexibility.


Adapting to lifestyle needs with modular appliances


Multi-functionality and modularity are key emerging trends that allow for change and adaptation within any living space. Samsung’s Bespoke Refrigerator range offers combinations of freestanding modular units, that can be changed as often as desired. Multiple Bespoke fridges can also be combined and upgraded, meaning that Bespoke modules can simply be added for extra refrigeration space.


Creating opportunities through customisation

With the last year igniting a heightened interest in personalisation within the home, the new Bespoke Refrigerator line-up can be customised allowing the modules, colours and materials to match each person’s unique tastes and needs. The days of a ‘one-size-fits-all’ mentality for kitchen appliances are gone, and Samsung believes that customisation is as much about personalisation as it is about having more choice.


We’re delighted to bring the Bespoke Refrigerator range to the UK” says Dan Harvie, Vice President, Head of Home Appliances, Samsung Electronics UK Ltd. “Our modular design enables people to easily adapt to changing circumstances and the multitude of colourways and materials available bring a level of appliance personalisation that we have never experienced before. The past year has seen people invest more time and energy into making their house a reflection of their personality and with Bespoke, this is now easier than ever to achieve.”


Bringing the ‘Bespoke Home’ vision to life


Products from the Bespoke Refrigerator range are the first items available from Samsung’s innovative Bespoke portfolio, announced in May 2021 as part of the brand’s vision for the modern-day home – the Bespoke Home. The Bespoke Home is filled with appliances that are beautifully designed to suit a multitude of customer preferences, but that are also flexible so they can respond to customers’ changing needs.



Order the Bespoke Refrigerator now at


Bespoke Fridges & Freezers 1.85m (1-Door) – RRP: £899.99-£999.99


Bespoke Classic Fridge Freezer 1.85m (2-Door)- RRP: £749.99-899.99


Bespoke Classic Fridge Freezer 2.03m (2-Door) – RRP: £999.99- £1,349.99



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