Samsung Launches Exclusive Bezel Design Platform for 2021 Frame Line-up, in Collaboration with Frame Your TV

September 23, 2021
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Pre-order from Samsung’s brand-new design platform, with 10 different bezel colour options available

London, UK – 23rd September 2021Samsung Electronics UK Ltd is delighted to announce the launch of, a brand-new digital platform which gives UK customers the option of selecting the design and colour of a bezel to pair with their new 2021 Samsung Frame TV.


Customers are now able to pre-order their choice of bezel from an initial range comprising 10 colours to help match their Frame TV to their interior space, with additional premium colourways made available on the platform later in the year.


The platform, which is launching in collaboration with Frame Your TV, offers design connoisseurs the opportunity to seamlessly blend technology and interior style to new levels. With this year’s Frame design slimmer than ever, and Samsung now offering bezel customisation through the platform, The Frame TV is capable of perfectly satisfying a range of styles, tastes and living spaces.


The addition of a customisable bezel further enhances the design and beauty of The Frame TV, whilst not compromising on the spectacular technology that the model offers. Boasting leading QLED 4K technology that transforms into a stunning piece of art when switched to Art mode, The Frame will take your viewing experience to the next level – whether it’s watching the latest blockbuster or admiring your favourite artwork.


Reflecting the seamless blend that the customised bezel offers, when Art Mode is on, The Frame TV adapts to your surroundings so you can appreciate art in any light – when you need it. When you’re in the room, the Motion Sensor detects your presence and automatically turns the TV screen on, so you can enjoy your favourite art while you’re there. When you leave the room, it turns off into standby mode – so your TV is saving energy when you’re not using it. Plus, the Brightness Sensor detects the ambient light and automatically adjusts the screen’s brightness and colour tone to perfectly match a traditional piece of art. So, whether it’s day or night, you can see your art how it was meant to be seen.


The 10 bezel colours are available to pre-order from the new platform now and prices start from £129 GBP.


Bezel colours launching in the UK this month are:


Vision Blue

Italian Vine

Sahara Sand

Cirque Gold

Ruby Red

Space Grey

Forest Brown

Rich Brown

Teal Jewel

Wishful Pink


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