Samsung Launches ‘Secret Menus’ In Restaurants Across The Country

May 17, 2019
Share open/close
URL copied.

Samsung teams up with four restaurant partners to reveal hidden dishes exclusive to Samsung owners

LONDON, UK – 16th May, 2019 – Samsung Electronics Co., Ltd. today announced that it is partnering with four of the UK’s leading restaurants to offer owners the chance to unlock ‘secret menus’.



Working with iconic eateries Bill’s, The Breakfast Club, Patty & Bun, and Pizza Pilgrims, Samsung will be inviting their mobile owners to reveal exclusive dishes that no other diners can access. The FOMO-inducing dishes include; a colourful twist on a classic from Bill’s, a mystery sweet treat from The Breakfast Club, a mouth-watering new burger from Patty & Bun, and a limited edition pizza from Pizza Pilgrims.



Foodies tempted to unlock the secret menu simply need to visit and scan the table top AR code on their Galaxy device camera to reveal the dish.



Samsung Secret Menus will available at partner restaurants throughout the UK from 16th May, and can be accessed exclusively via all Samsung mobile devices. The newest device in the range, the Galaxy S10, features an impressive Scene Optimiser function which automatically enhances the quality of images taken – perfect for capturing Insta-worthy shots of the #SamsungSecretMenu dishes.


For further information visit:


About our partners



Bill’s Restaurant and Bar was founded in 2000 in Lewes, East Sussex when founder Bill Collison opened his first café and fresh produce store.

Now with a number of restaurants across the UK including Wales and Scotland, Bill’s continues to serve seasonal food and drinks in their vibrant and welcoming restaurants.


The Breakfast Club

The Breakfast Club was born in 2005, in a small caf on D’Arblay Street in Soho, by founders Jonathan & Ali. They painted it egg yolk yellow & filled the place with nostalgia from their childhood bedrooms.

In the 13 years since, The Breakfast Club is now an eleven caf & five secret bar brand across London, Oxford & Brighton. Serving up an all day offering of pancake stacks, fry-ups, loaded sandwiches & of course, the humble bacon butty. When you enter a Breakfast Club caf, you know today is going to be a good day.


Patty & Bun

Patty & Bun began their journey with several pop ups before opening on James St in Marylebone in late 2012.

They’re now considered one of the ‘best burgers in London’ using the freshest ingredients possible to create amazing Burgers and delicious sides.


Pizza Pilgrims

Pizza Pilgrims founded by brothers James and Thom Elliot who served their first pizza from a stall on Soho’s Berwick Street Market in 2011.

Pizza Pilgrims now has nine sites in London and one in Oxford, serving slow proved Neapolitan pizza and traditional Italian bites with classic Italian cocktails and beers. All of their dough is made fresh daily with the best ingredients Italy has to offer in order to bring the best possible pizza base going.

Products > Mobile

Press Resources > Press Release


  • Samsung-Secret-Menu-Burger-e1558362457375.jpg

  • Samsung-Secret-Menu-Pizza_RGB-e1558362489586.jpg

  • Samsung-Secret-Menu-Egg_RGB-e1558362444970.jpg

  • Samsung-Secret-Menu-Brownie_RGB-e1558362474495.jpg

For any issues related to customer service, please go to for assistance.
For media inquiries, please contact

Check out the latest stories about Samsung

Learn More

Manage your cookies

We use cookies to improve your experience on our website. Manage your settings for our cookies below.

Strictly necessary cookies (essential)

These cookies are essential as they enable you to move around the website. This category cannot be disabled.

Cookie Domain Purpose
AWSALBCORS AWS Application Load Balancer Cookie. Load Balancing Cookie: Used to map the session to the instance. Same value as AWSALB.
AWSALB Application AWS load balancer first receives a request from a client, it routes the request to a target, generates a cookie named AWSALB that encodes information about the selected target, encrypts the cookie, and includes the cookie in the response to the client.
PHPSESSID The PHPSESSID cookie is native to PHP and enables websites to store serialised state data. On the Action website it is used to establish a user session and to pass state data via a temporary cookie, which is commonly referred to as a session cookie. As the PHPSESSID cookie has no timed expiry, it disappears when the client is closed.
COOKIECONSENT Used to store the cookie consent status of the user.

Analytical or performance cookies (optional)

These cookies collect information about how you use our website, for example which pages you visit most often. All information these cookies collect is used to improve how the website works.

Cookie Domain Purpose Expiration Time
_ga Used to distinguish visitors to site. It registers a unique identification in order to gather statistical data about how a visitor uses the Website. 1 year
_ga_94BEG50BVX Used to persist session state. 1 year