Samsung Launches Smart Start – A New Proposition That Offers New Smart TV Customers Access To Premium TV Apps

August 2, 2021
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• All new Samsung 2020/2021 Smart TV customers will receive over £200 worth of exclusive, premium entertainment offers

• New customers will enjoy offers from Smart Start launch partners: Rakuten TV, BritBox, YouTube Premium, TIDAL and Fiit

• Offers cover a wide array of services from new movies, British TV shows and ad-free streaming to HiFi music and interactive fitness classes

London, UK – 2nd August 2021 – Samsung Electronics UK Ltd is pleased to announce its new Smart Start proposition that provides new customers with over £200 worth of exclusive offers to try out a variety of premium apps and entertainment when purchasing a Samsung Smart TV from its 2020/2021 TV range and activated during the promotion period. The offer will run for UK shoppers until 6th January 2022.


Recent research conducted by Samsung showed 89% of customers are interested in receiving information about offers and new services to use on their new TV*. The Smart Start platform allows customers the unique opportunity to try out a variety of new premium apps during the initial months they own the TV. It also gives them the chance to experience content in a way they may not have before, from watching movies in 4K HDR10+ to listening to music in Dolby Atmos sound quality.


Smart Start will be an ongoing proposition which will be constantly evolving, with new offers and services from content partners being added to give customers the best start with their new Smart TV.


Products within Samsung’s 2020/2021 Smart TV range are available from £279 and boast new innovative features and specifications which allow consumers to take their home entertainment setup to a whole new level. Samsung Electronics UK Head of TV/AV Retail & Content Services, Deep Halder adds: “We’re delighted to partner with such iconic brands for this promotion and offer our customers the opportunity to elevate their at-home entertainment experience to a premium level. Over the last 18 months, we’ve seen the role of the TV in the home shift significantly, with people now relying on their TVs more than ever before. This makes this partnership and promotion all the more worthwhile.


“At the same time, this is a great opportunity for our content partners to tap into the largest Smart TV platform and allow our user base to experience their services risk-free. In an increasingly crowded market of streaming services, we hope Smart Start will allow our partners to stand out and showcase their services in a way that is integrated with how our customers start their Smart TV journey.”


Eligible customers will be able to view the Smart Start offers on their new 2020/2021 Smart TVs within the pre-installed Samsung Promotion app. Once logged in, the app will display a unique voucher code for each exclusive offer giving consumers exclusive access to: five free UHD movie rentals with Rakuten TV, an enviable 3-month pass to access all the best British films and television series via streaming service Britbox, 3-months ad-free viewing at home on your TV, or download videos and music on your mobile to watch on the go with YouTube Premium, 4-months free access to 70+ million songs, ad-free with lossless audio from TIDAL HiFi, and 3-months free access to over 700+ on-demand workouts led by the world’s most in-demand trainers via Fiit.


For more information on the exclusive promotion as well as terms and conditions please visit:

* Source : Truth Q1 2021


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Products > TVs & Displays


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