Samsung Launches The Freestyle, a Portable, Powerful, Yet Surprisingly Simple Smart TV Experience, with No Boundaries¹

January 20, 2022
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Be one of the first to get your hands on The Freestyle by pre-ordering via from 20th January until 15th February 2022 and claim a complimentary travel case² and Galaxy Buds Live³

The Freestyle is a compact and portable projector by Samsung that brings the Samsung Smart TV experience, wherever you go¹




London, UK – 20 January 2022 – Samsung Electronics UK Ltd has announced the launch of The Freestyle, a one-of-a-kind small and compact projector that’s powerfully packed and cleverly designed to improvise a screen, anywhere you go[4].


The Freestyle is a projector, smart speaker, and ambient lighting device that’s lightweight (weighing only 830 grams) and easy to carry to enjoy big screen moments on the move. From wall to ceiling, its flexible stand allows you to adjust the angle by up to 180-degrees in a few easy clicks – simply find the perfect viewing angle, point, and play. And you never have to compromise, because The Freestyle can project from 17” to 100”, for a truly versatile entertainment experience.


Connecting to The Freestyle is also incredibly easy, just connect your smartphone using the SmartThings app or AirPlay2 and mirror all your experiences, anytime and anywhere, without the need for cables. And when you’re too comfy to get up from the sofa, you can simply tap your Galaxy phone on The Freestyle to enjoy all the action straight off the ceiling[5].


When it’s not used as a projector to stream content, The Freestyle enables you to transform any space, into whatever you want it to be. Simply choose from over 20 backgrounds – or get creative and project your own art or photos – to create great ambiance within your home. It even acts as a smart speaker, with rich 360-degree sound with a 5-watt woofer, so you can use lights and music to have a party wherever you go. The Freestyle is the industry’s first portable projector that is certified by global major OTT partners, providing customers with the best content viewing experience available. It is also the first projector to include far-field voice control, allowing users to choose their favourite voice assistants when using the device hands-free up to 13ft away.


Since its debut at CES earlier this month there has been high interest in The Freestyle across the globe.  In addition to early registrations, thousands of Samsung enthusiasts in Europe have signed up to be the first to get their hands on the product further contributing to the high demand for The Freestyle.


The Freestyle is available to purchase (RRP: £999) via from the 16th February 2022. However, those eager to get their hands on The Freestyle can pre-order from 20th January until 15th February 2022 and claim a complimentary travel case[2]. In addition to the travel case consumers can also get a free pair of Galaxy Buds Live, whilst stocks last at[3].


For more information, please visit:



[1] Smart TV functionality requires internet connection. Product does not have TV tuner


[2]Samsung Electronics (UK) Limited. United Kingdom, Isle of Man, Channel Islands or Republic of Ireland residents aged 18+ only. Purchase a new (i.e., not second hand) Samsung The Freestyle from a participating retailer (either in-store or online), between 20/01/2022 and 29/03/2022 and claim a Samsung The Freestyle travel Case by redemption. To claim, visit complete the claim form and submit it together with a scanned proof of purchase. Claims may only be submitted between 0 and 45 days from the date of pre-order or purchase. Maximum 1 claim per purchase, 4 per household and 10 per Company. To claim, and for full terms and conditions, see


[3] Purchase from Samsung Shop Online by 15.02.22. Galaxy Buds Live (SM-R180) automatically added at checkout when you pre-order The Freestyle. While stocks last. T&Cs apply


[4] USB-C power cable connection or compatible external battery required (sold separately)


[5] Internet connection, compatible mobile device, and SmartThings account required


Press Resources > Press Release

Products > TVs & Displays


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