Samsung News Introduces Short-Form Video To Redefine How Audiences Consume News
Following the successful launch of Samsung News in the UK on 31 March 2025, Samsung continues to demonstrate its commitment to redefining how audiences consume trusted news and information. The launch of short-form video marks a significant step in Samsung’s ongoing mission to deliver innovative, multi-media news experiences through its ecosystem of connected devices.
Samsung News brings together curated, balanced editorial content from trusted publishers, empowering readers to access news that matters most to them — all in one convenient, intuitive platform. Designed to meet the evolving needs of audiences, Samsung News embodies the brand’s broader ambition to innovate in the news space, ensuring users stay informed, entertained and engaged wherever they are.
Innovating For The Future of News Consumption
Far from a one-off initiative, Samsung News represents the foundation of a longer-term road map dedicated to delivering new features and ways to experience the news. Samsung will continue to evolve the service while maintaining its core commitment to high-quality, balanced editorial standards. As part of this journey, Samsung will continue to explore new formats that bring information to life in innovative, accessible ways — including short-form video, an increasingly popular medium among digital audiences worldwide.
Short-Form Video: A New Way to Experience News
In collaboration with PA Media, Samsung News is introducing short-form video content, providing an engaging and dynamic way to discover the latest stories across news, entertainment, and trending topics. Delivered by trusted partners and designed for quick, easy consumption, this new feature reflects the global shift toward video-led storytelling.
Launching in April 2026 in both the UK and US, the feature offers audiences snackable, reliable updates that fit seamlessly into their daily routines — all within the Samsung News experience.
PA Media will join a host of leading global video partners for Samsung News including PEOPLE, Allrecipes, Eatingwell, Food & Wine, Byrdie, Travel + Leisure, Entertainment Weekly.
Samsung News Global Editor-in-Chief Andrew Bailey, said: “With Samsung News, we’re combining our technology expertise with the credibility of trusted partners to reimagine how people engage with news. We want to lead the field for news aggregation globally, and the introduction of short-form video from market-leading PA Media is the obvious next step towards our vision. Our users are shifting towards video consumption, so we are evolving with them, whilst maintaining the highest standards and commitment to trusted and diverse journalism’.”
PA Media Editor-in-Chief Jack Lefley, added: “Video has become a defining force in how audiences engage with content, and at PA we are making it even more central to our newsroom output as we pivot to a more visual-first strategy. Storytelling and building trust in news, data and content is in our DNA and PA’s adaptation of different formats over the years, including short-form and vertical video, has been vital to our success. PA video content generates millions of views every week, and we are seeing an increased demand from customers, with Samsung News now featuring reliable, trusted video content produced by our expert team of visual journalists across the UK and Ireland.”
What’s Next
With more updates planned for 2026 and beyond, Samsung remains dedicated to expanding Samsung News as a destination for trusted, diverse, and innovative storytelling.
Watch this space — Samsung News is just getting started.
Samsung News is available via the Samsung News app. To experience a smarter way to stay updated, simply open Samsung News and start personalising your feed today. Visit the Galaxy Store for further information.
About PA Media Group
PA Media Group comprises a diverse portfolio of specialist media companies, spanning news and information, data, technology, marketing and communications services. Its flagship brand, PA Media, is the UK and Ireland’s leading news agency. Alongside PA Media, the Group is also the parent company of content library, Alamy; strategic creative agency, Sticky; social media consultancy, Hydrogen; video streaming business StreamAMG; Podium; PA Media Academy; PA Mediapoint and PA TV Metadata. PA Media Group has 20 shareholders, made up mainly of UK news and media businesses. The largest shareholders include DMGT plc, Informa plc, News UK plc and Reach plc. http://www.pamediagroup.com
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