Samsung Opens Galaxy Experience Spaces, Inviting Fans into the New Era of Galaxy AI

January 11, 2024
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Experiential spaces in eight cities will allow users to immerse themselves in new Galaxy AI features on upcoming Samsung Galaxy devices

LONDON, United Kingdom – January 11, 2024 – Samsung Electronics Co., Ltd. today announced it is opening new Galaxy Experience Spaces around the world to showcase how Galaxy AI enables new ways to connect, create and play. The spaces — opening after Galaxy Unpacked — will immerse fans in Samsung’s latest innovations in cities including London, Bangkok, Barcelona, Berlin, Dubai, New York, Paris and Seoul.


“Samsung Galaxy empowers people with new experiences and new ways to do what they love. With Galaxy AI, we’re redefining what’s possible on mobile devices,” said Stephanie Choi, EVP & Head of Marketing of the Mobile eXperience Business at Samsung Electronics. “These spaces will give Galaxy fans the first opportunity to see a new era of innovation first-hand, and we can’t wait to see how Galaxy AI will empower people to unleash their potential.”


Immediately upon entering these spaces, visitors will know they’ve stepped into a world of possibilities, powered by Galaxy AI. Everything visitors will experience will be available to them very soon on Galaxy’s newest devices. As visitors move between interactive and immersive zones, they’ll see how Galaxy AI amplifies everyday activities like never before, from discovering new places to capturing and sharing content to communicating across language barriers[1].


In every region, visitors will experience different twists on what Galaxy has to offer. Fan-favourites like Nightography and next-level gaming will captivate visitors, inspiring new ways to be creative and play with cutting-edge technology. As visitors explore and test out the features, they’ll receive stamps that can be redeemed for exclusive giveaways before they leave[2]. Plus, a lucky draw will give visitors the chance to walk away with a special prize.[3]



Galaxy Experience Space venues:


  • London: Jan. 17 to Feb. 14 at Westfield White City, 1081 Ariel Way, London W12 7GF, U.K.
  • Bangkok: Jan. 18 to Feb. 11 at Central Ladprao, 1691 Phahonyothin Road, Chatuchak 10900, Bangkok, Thailand
  • Barcelona: Feb. 15 to Feb. 29 at Plaza Catalunya, L’Eixample, 08002 Barcelona, Spain
  • Berlin: Jan. 17 to Feb. 14 at Mall of Berlin, Leipziger Platz 12, D-10117 Berlin, Germany
  • Dubai: Jan. 18 to Feb. 14 at Dubai Mall, Mohammed Bin Rashid Boulevard, Downtown Dubai, United Arab Emirates
  • New York: Jan. 17 to Feb. 16 at 50 W. 34 St., New York, NY 10001, U.S.
  • Paris: Jan. 17 to Feb. 14 at Westfield La Defense, 15, Parvis de la Défense, Puteaux 92092, France
  • Seoul: 18 to Feb. 12 at Times Square, 15 Yeongjung-ro, Yeongdeungpo-gu, Seoul / Shinsegae Central City, 176 Sinbanpo-ro, Seocho-gu, Seoul, Korea


[1] Service availability may vary by language.

[2] Samsung Electronics (UK) Ltd. UK residents aged 18+ only. Enter by scanning the QR code located around the in-store Galaxy Event and download the [insert name of web-based app] to complete the four (4) sections of the experience to complete the digital stamp card before playing the ‘Gacha ball machine’ at the Galaxy Event to be eligible to receive a small gift (exact gift at Promoter’s discretion). Gifts given on a first come first served basis for eligible entries. Max. one (1) entry per Participant.

[3] Programming and giveaways may vary by region.

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