Samsung Partners with European Content Providers to Enhance Premium TV Viewing Experience

Samsung Electronics Co., Ltd. today announces plans to enhance the premium television viewing experience by expanding its European Ultra High Definition (UHD) and High Dynamic Range (HDR) content partnerships.

Viewers can now enjoy all-new programming from their favourite content providers, including Amazon, Netflix and a growing list of local partners, in the best picture quality on all Samsung 2016 UHD and SUHD TVs. The entire series supports HDR technology designed to highlight contrast in dark areas and create distinguishing colour differences in brighter areas.

“We are thrilled to work with amazing content partners, who share our mission of providing people with the best entertainment available,” said WonJin LEE, Executive Vice President of Visual Display Business at Samsung Electronics. “With fresh UHD and HDR content debuting in the European market within the coming months, we are excited to offer consumers more of their favourite television shows and movies in the best picture quality.”

Samsung has partnered with global content leaders such as Amazon and Netflix and also expanded the partnership with them to provide more HDR content to subscribers across the European market. Amazon was the first content partner to launch HDR with Samsung TVs, with a range of titles available today that include award-winning and popular Amazon Original series’ like Transparent, The Man in the High Castle and Mozart in the Jungle.

Launched early this year, Netflix is now also offering sought-after series’ and titles such as Marco Polo, Adam Sandler’s The Do-Over and The Ridiculous Six. People will be able to enjoy these much desired HDR titles with the Amazon Video and Netflix apps on Samsung’s Quantum dot SUHD TV, which are slated to provide over 300 hours of HDR programming by the end of the year.

Several popular European content providers will also debut HDR programming, as well as newly-dedicated UHD channels and content. Arte and Sky will launch new UHD services for the European market this year and Insight TV and RTVE will each launch new HDR and UHD services as well. Samsung’s current partners, CHILI, Infinity and Videoload, already plan to expand their UHD services to include HDR by early next year.

Samsung is also leading the proliferation of HDR technology through the launch of its Quantum dot SUHD TV, which expresses UHD and HDR content to its highest quality. The technology has been instrumental in the vast improvements in brightness, colour and contrast across the television industry.

Samsung at IFA 2016

This year’s IFA attendees are encouraged to stop by Samsung Electronics’ booth to experience the complete lineup of Samsung premium TV and audio offerings. The booth will highlight Quantum dot display technology with a unique QD Experience zone, as well as showcase the Smart TV experience through a variety of content partners and smart technology.

Samsung Electronics’ booth will be open at Level 2 of City Cube Berlin from September 2 through 7 for IFA 2016.