Samsung Partners with Market Leading Hybrid Fitness Platform Fiit with Free App Subscription for Customers

● New partnership between Samsung and Fiit sees consumers being offered a free Fiit subscription when they purchase a new selected Smart TV or Monitor

● Samsung’s TV proposition, Smart Start, provides new TV customers with access to apps worth over £160, including 4 free months of Fiit

● Fiit platform can be used alongside Samsung’s connected products with seamless integration, offering a connected workout for users

● Partnership was launched with a free workout session at Samsung KX, Samsung’s experience space in Central London, with Fiit’s expert Trainers Gede Foster and Gus Vaz Tostes

LONDON, UK – 24^th January 2023 – Samsung Electronics Co., Ltd. has collaborated with Fiit – the UK’s #1 rated hybrid fitness platform– on a partnership which offers consumers a free Fiit 4-month subscription, when they purchase a selected Smart TV or Smart Monitor.

From 1^st January to 30^th March 2023, customers looking to upgrade their fitness or TV viewing routines are in luck. The partnership between Samsung and Fiit sees customers automatically unlock 4-months of Fiit, offering unlimited access to over 1,000 on-demand mat and cardio equipment-based workouts, each led by world-class trainers, when they purchase a Samsung TV or Smart Monitor. The interactive fitness platform is aimed for all abilities and whether users are looking to improve flexibility, gain strength or simply de-stress, members are encouraged to take their training to the next level from the comfort of their own home, or in the gym.

Users can also take advantage of Samsung’s cutting-edge integration options by connecting their Galaxy products, such as watches^[1] and phones, to lunge, jump and flex their way through a seamless and connected workout experience with live workout stats (heart rate, Fiit points and calories) tracked in-app on screen, allowing members to connect and compete on the live leaderboard.

Samsung Electronics

The promotion comes as part of Samsung’s Smart Start proposition, that offers customers the unique opportunity to try out a variety of premium apps during the initial months they own a new Samsung TV.

Zeena Hill, Marketing Director, TV/AV, Samsung Electronics UK&I said: “With many looking to shake up their fitness and wellness routines in 2023, our partnership with Fiit is the perfect way to step up your training. We’re thrilled to be working with Fiit, the number 1 fitness platform in the UK, to bring their content to more customers through the power of our most advanced TV technology this year”

The partnership kicked off with a one-off fitness session for consumers in central London on 17^th January 2023, which saw Fiit’s expert trainers, Gede Foster and Gus Vaz Tostes lead a 40-minute interactive HIIT workout with guests.

Customers who take advantage of the new offer in collaboration with Fiit can enjoy incredible picture quality and sound on Samsung’s latest premium TV range, including Neo QLED 8K, 4Ks, and QD-OLED TVs. To find out further information on the offer for customers, readers can visit: https://www.samsung.com/uk/tvs/smart-tv/smart-start-offer/

Notes to Editors:

Qualifying devices include all 2022 Smart TV and Monitors, plus selected 2021 devices. Full list of qualifying devices can be found here: https://www.samsung.com/uk/tvs/smart-tv/smart-start-offer/

[1] Compatible with Galaxy Watch 4 and 5 ^th – 23^rd November 2022.