Samsung Partners With Warner Bros. and DC Studios To Deliver ‘Super Big’ Superman Experience

Partnership offers fans new ways to experience the iconic Super Hero’s release on the big screen through digital and in-person activations

Samsung Electronics Co., Ltd. today announced a global partnership with Warner Bros. and DC Studios to celebrate the latest “Superman” film with a series of fan activations, Superman-themed video content and limited-edition digital artworks from DC Comics via Samsung Art Store.

“Samsung is committed to creating a richer and more meaningful entertainment experience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “Through collaborations with leading creative studios and artists, we continue to help people engage more deeply with the stories and character they love, whether in the theater or at home.”

“Superman,” the first film in DC Studios’ new cinematic universe, written, directed and produced by James Gunn, hits theatres worldwide this week. To mark the release, Samsung is launching a global campaign with the tagline “It’s not just big. It’s super big,” spotlighting a range of campaign video content celebrating the original Super Hero and bringing the excitement of the film to audiences across digital platforms, retail locations and public spaces.

Samsung TVs are the TV of choice both in the Daily Planet newsroom and throughout the film, where you will find Lois, Clarke and the Daily Planet team catching the Metropolis news ‘scoops’ unfold in immaculate detail through 65”, 8K TVs.

Here in London, the campaign will come to life through a series of Daily Planet-themed newsstand kiosks, appearing at high-traffic locations such as The Shard, Waterloo station, Kings Cross Station and Liverpool Street station. There is a limited-edition version of the Daily Planet that includes columns by Lois Lane, Jimmy Olsen’s top photographic tips and gossip columnist Cat Grant, alongside puzzles, exclusive discounts and a QR code to book your cinema tickets.

Additionally, Samsung Art Store^[1], the leading digital art platform on Samsung Art TVs, is featuring a limited-time 10-piece Superman digital art collection from DC Comics free to users from July 1 through August 31^[2]. Available on The Frame as well as 2025 QLED and Neo QLED models^[3], the collection brings Superman’s heroic legacy into the home and gives fans a whole new way to enjoy Superman-inspired art.

Samsung’s Super Big TV lineup includes 98” 100” 115” Class options across Neo QLED and Crystal UHD models.^[4]With expansive screens, stunning picture quality and AI-powered enhancements that deliver smoother images and deeper contrast, Samsung aims to deliver a grander home entertainment experience.

For more information, visit www.samsung.com.

About Superman
DC Studios presents a Troll Court Entertainment/The Safran Company Production, A James Gunn Film, Superman, which will be in theaters and IMAX® July 9 2025, distributed by Warner Bros. Pictures.

[1]Art Store subscription and Samsung Account required to access full selection of artwork.

[2]Artworks free between 1/7-31/8. Then, Art Store subscription and Samsung Account required to access full selection of artwork. Internet connection required.

[3]Samsung Art TV includes MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED and QLED models starting from Q7F and above.

[4]Product availability vary by region.