Samsung Reveals Record Pre-Order Performance for Galaxy S21 5G Series in the UK

LONDON, UK – February 5^th 2021 – Following the launch of the Galaxy S21 5G Series last month, Samsung has seen record numbers of UK pre-orders for its new flagship range – beating the performance of both the Galaxy S20 and S10 Series.

Across the latest S21 5G Series, the S21 Ultra 5G has proven to be the most popular model for UK pre-order, accounting for over half of sales.

“Over the last twelve months, technology has been the vital thread that has maintained our connections. Demand for innovation is growing, and this is reflected in the pre-order results we have seen across our Galaxy S21 5G Series, as well as devices within our wider ecosystem such as our Galaxy Book Flex2 5G laptop and our Galaxy Buds Pro headphones which are already receiving industry accolades” said Conor Pierce, Corporate Vice President for Samsung Electronics UK & Ireland.

“This year we have delivered innovation in spades with our flagship range which, for the first time, is powered by 5G throughout and comes with industry-leading cameras, display and battery. And for those who want the latest in functionality, we have introduced our much-loved S-Pen to the Galaxy S21 Ultra 5G as the ultimate assistant in creativity and productivity.”

Galaxy S21 Ultra 5G

Empowering, Best-in-Class Epic Camera Experience

Galaxy S21 Ultra 5G delivers Samsung’s most advanced pro-grade camera system, so that you can capture stunning, studio-quality photos in various lightings and settings.

It has a quad rear camera (ultra-wide, wide and dual tele-lenses) that features a new 108MP pro sensor, from which you can capture 12 bit HDR photos with 64 times richer colour and more than three times wider dynamic range^[1], allowing you to capture pro-grade content.

Galaxy S21 Ultra 5G is the largest member of the Galaxy S21 5G Series with an epic 6.8-inch Dynamic AMOLED 2X display^[2]. For the first time, users no longer have to decide between the smoothness of a 120Hz refresh rate and a Quad HD+ display — on S21 Ultra 5G, you can choose both. The screen’s refresh rate adjusts to the content you’re viewing from 10Hz to 120Hz to ensure you enjoy the best image, whilst stretching your battery life even further.

Galaxy S21 Ultra 5G users expect the flagship smartphone experience to take creative expression and productivity to the next level. That’s why, for the first time on any S Series device, Samsung is bringing the fan favorite S Pen experience to the Galaxy S21 Ultra 5G with Wacom’s technology^[3]. From drawing to note-taking to editing photos and signing documents, now you can unlock the power of the S Pen on the Galaxy S21 Ultra 5G.

Galaxy S21 5G and S21+ 5G

Designed for the Bold

With a bold new style, Galaxy S21 5G is built for expression. Galaxy S21 5G was designed for those who want a light design and compact 6.2-inch display. Galaxy S21+ 5G sports an expanded 6.7-inch display and a larger battery, perfect for marathon gamers and streaming content^[4].

Galaxy S21 5G touts an intelligent, edge-to-edge Dynamic AMOLED 2X Infinity-O display with adaptive 120Hz refresh rate for smoother scrolling and viewing^[5], which is easy on the eyes. To help reduce eye fatigue, the new Eye Comfort Shield^[6] automatically adjusts the blue light based on the time of day, content you’re viewing, and your bedtime.

Galaxy S21 5G continues Samsung’s camera heritage with cutting-edge enhancements and video innovations that enable users of every skill level to get the best shot. Whether you’re recording your puppy’s first encounter with a mirror or chronicling game night antics, Galaxy S21 5G and Galaxy S21+ 5G have you covered. Just point, shoot and let Galaxy S21 5G do the heavy lifting — so you can capture the moment before it’s gone.

Galaxy Book Flex2 5G

Connectivity Capabilities for Whatever You Need

The new Galaxy Book Flex2 5G meets the requirements of the Intel^® Evo™ platform for advanced computing and specifications to enable exceptional responsiveness, more efficient battery life and instant wake. Galaxy Book Flex2 5G is powered by the new 11th Gen Intel^® Core^™ processor with Intel^® Iris^® X^e graphics offering intelligent performance and powerful processing for impressive productivity and stunning entertainment, along with Wi-Fi 6 and 5G connectivity for an unparalleled laptop experience^[7].

Galaxy Buds Pro

Epic Sound for Every Moment

Samsung’s latest true wireless earbuds pack a punch with their next-level sound quality, Intelligent Active Noise Control^[8] and seamless connectivity, all encased in an impeccable design.

In addition, Galaxy Buds Pro are designed to give you added peace of mind. They are protected with an IPX7 water resistance rating^[9], the highest standard of water resistance in the Galaxy Buds line. And now, worrying about losing an earbud is a thing of the past. Tracking down your Galaxy Buds Pro is simple. When open, you can use the SmartThings app^[10] and your buds will emit a beep to help with your search, or use Bluetooth® to find their exact location.

Samsung People Live

For users to find out more about these epic devices and be in with a chance to win incredible prizes along the way, Samsung People is currently streaming digital live tutorials and demos on the Galaxy S21 5G Series from Samsung KX that are available every day at 6pm until Friday 5^th February 2021.

For full information on Samsung People Live, please visit: https://www.samsung.com/uk/explore/kings-cross/innovation/samsung-people-live

Availability and Pricing

Galaxy S21 5G Series

The S21 5G, S21+ 5G and S21 Ultra 5G provide the latest flagship features across multiple price points, giving customers more choice. Upgrading to the incredible Galaxy S21 5G Series has never been easier, with a wide range of competitive tariffs and price options, including trade-in discounts and 0% finance, being offered through Samsung channels and all major UK retail and operators.

The Galaxy S21 range is now available to purchase in a range of stunning colours via Samsung.com/uk and select partners, with pricing ranging from the below.

Galaxy S21 Ultra 5G RRP:

• 128GB, £1149
• 256GB, £1199
• 512GB, £1329

Galaxy S21+ 5G RRP:

• 128GB, £949
• 256GB, £999

Galaxy S21 5G RRP:

• 128GB, £769
• 256GB, £819

For more information about Galaxy S21 5G Series, please visit https://news.samsung.com/uk/,  https://www.samsung.com/uk/smartphones/galaxy-s21-ultra-5g/ or https://www.samsung.com/uk/smartphones/galaxy-s21-5g/

Galaxy Book Flex2 5G

On sale from 12^th February from Samsung channels and major UK retailers.

• Galaxy Book Flex2 5G, Royal Silver, i5, RRP: £1649
• Galaxy Book Flex2 5G, Royal Silver, i7, RRP: £1849

For more information about Galaxy Book Flex2 5G, please visit http://www.samsung.com/uk/pc/galaxy-book/galaxy-book-flex2-5g-

Galaxy Buds Pro

Galaxy Buds Pro are now available to purchase in three stunning colours: timeless Phantom Black, Phantom Silver, and Phantom Violet

• Galaxy Buds Pro: RRP £219

For more information, please visit: www.samsung.com/uk/audio-sound/galaxy-buds/galaxy-buds-pro-violet-sm-r190nzvaeua/

[1] Compared to Galaxy S20 Ultra 5G

[2] Display measurements are diagonal, and actual viewable area is less due to rounded corners and camera hole punch.

[3] S Pen sold separately.

[4] Display measurements are diagonal, and actual viewable area is less due to rounded corners and camera hole punch.

[5] Compared to 60Hz screens

[6] Eye Comfort Shield is ‘off’ by default, and must be turned on in Settings.  SGS, the world’s leading certification company, awarded Galaxy S21 5G series’ display the Eye Care Certification based on its ability to drastically reduce the harmful effects of blue light. This certification can be found on www.sgs.com.

[7] 5G network and connection required

[8] Compatible Android device and Galaxy Wearable app required – Android 7.0 or higher & RAM 1.5GB above.

[9] Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach or pool use. Charging case is not water resistant.

[10] Compatible Galaxy device required – Smartphone or Tablet with Android 8 or above. Devices must be registered to a Samsung account. Bluetooth range & performance may vary depending on the environment.