Samsung Revitalises the Home Appliances Market with Two Dynamic Products at IFA 2019

Unveiling two game-changing new home appliances that enhance lifestyle and convenience for UK consumers

By combining modern design and state-of-the-art Samsung technologies, the new suite of lifestyle appliances empowers households with more efficient choices

LONDON, UK — September 4, 2019 — Samsung Electronics Co., Ltd. will unveil two new advanced home appliances in the UK — the POWERstick Jet™ vacuum cleaner and AirDresser. Together, these new home appliances are being introduced at IFA 2019, helping consumers to revitalise their homes with ease and efficiency.

Each device offers a unique and practical solution to the many challenges of modern life, like clothing contamination, dust and hurried lifestyles.

“We are excited to introduce the POWERstick Jet™ and AirDresser to consumers in Europe, equipped with outstanding functionality and unmatched design to enhance consumers’ daily experience,” said Taehwan Hwang, Corporate VP of Europe & CIS Product Management Group at Samsung Electronics. “Consumers have high expectations, seeking dynamic performance even from basic home appliances and our mission is to meet those expectations directly.”

The POWERstick Jet™ vacuum cleaner is a game-changer in terms of powerful suction capabilities. AirDresser represents a new category of clothing care appliances. It refreshes and sanitises clothing using powerful blasts of air and steam, enabling consumers to re-wear clothes without having to run a full load of laundry and helping them lengthen the lifespan of delicate garments.

Strong suction power paired with impressive filtration

The POWERstick Jet™ targets consumer demand for suction power from their cordless vacuum cleaners to match that of corded units. POWERstick Jet™ delivers, using Samsung’s Digital Inverter Motor and Jet Cyclone System to generate up to 200W^[1] of industry-leading suction power. This results in stronger cleaning and offers consumers maximised convenience.

Samsung has also developed the best-in-class 5-layer HEPA filtration system for the POWERstick Jet™. The impressive filter captures 99.999%^[2] of dust particles and allergens, keeping them from escaping back into the air through the vacuum exhaust, which underlines Samsung’s commitment to caring for the health and safety of consumers.

In the first stage of the filtration process, the main cyclone separates large dust particles, which are then trapped in another metal mesh grille filter. The Jet Cyclone serves as a second cyclone and works together with a washable micro filter to capture finer dust particles. And finally, an ultra-fine dust filter captures 0.3~10µm^[3] sized dust particles. All parts and filters are washable, so the unit can be maintained hygienically.

POWERstick Jet™ comes with a removable high-capacity battery, meaning you can replace it with a spare^[4] to clean for twice as long.

A new way to refresh clothes for consumers

AirDresser introduces a new standard of clothing care that addresses unmet consumer needs for a more efficient method of refreshing and revitalising their clothes on a daily basis. Consumers want to be able to take better care of their clothes, especially if they are made of delicate materials. Consumers can now quickly and conveniently freshen up their outfit at home to always look their best, while saving time and money by reducing trips to the dry cleaners.

AirDresser freshens clothes with its Jet Air system and Air Hangers, using powerful jets of air to loosen and remove engrained dust, even from deep within the fabric. The Jet Steam feature sanitises garments gently to get rid of bacteria while Heatpump Drying also provides delicate care for clothes by drying them at a low temperature to reduce shrinkage and heat damage. AirDresser also features a Deodorising Filter to capture and remove odours while preventing them from building up inside the unit. It even has a Dust Filter that keeps the inside of the compartment clean by capturing the dust left floating in the air.

Available in a Crystal Mirror colour, AirDresser blends advanced technologies with unique styling, doubling as a state-of-the-art wardrobe that fits in beautifully with contemporary living spaces.

Both products can be experienced at the Berlin City Cube at IFA between September 6 and September 11.

[1] Suction tested based on IEC62885-2 Cl. 5.8, tested at the inlet of the non-accessorised tool, at Max mode. Based on SLG (Schubert Leiter Gerätesicherheit) tests.

[2] Tested based on IEC62885-2, Cl. 5.11, Max Mode. Based on SLG (Schubert Leiter Gerätesicherheit) tests.

[3] 0.3~10µm is the size of particles (including pollen and mold) that are generally invisible to the human eye.

[4] An extra battery will be sold separately as an accessory.