Samsung scoops two awards at the 2022 Which? Awards

May 20, 2022
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London, UK – 20 May 2022Samsung Electronics UK Ltd. took top honours at last night’s Which? Awards, winning both Home Technology Brand of the Year Award and Large Kitchen Appliance Brand Award of the year.


The Which? Awards recognise and celebrate brands that go the extra mile for customers. This year, judges looked closely at how manufacturers are dealing with the cost of living crisis, with value for money, along with exemplary products and customer service, determining the winners.


For the Home Technology Brand of the Year Award, the judging panel commended Samsung for its value for money compared to other competitors and noted the strong performance on offer with its mid-tier products across the mobile portfolio. The brand’s commitment to rolling out regular security updates for its mobile products was also praised by the judges.


In addition to this, Samsung secured a second win at this year’s awards, taking home the title of Large Kitchen Appliance Brand of the Year Award. Judges were impressed by the reliability of Samsung’s large kitchen appliances.


Which? Chief Executive, Anabel Hoult, commented, “The Which? Awards recognises brands that consistently get it right for their customers, and this year that Which? endorsement is proving to be more powerful than ever. Samsung’s more affordably-priced products produce great performance and they have a generous commitment to keeping products updated in regards to security. This is why we’re pleased to name Samsung as our Home Technology Brand of the Year.”


Anabel adds, “As well as winning Home Technology Brand of the Year, we’re pleased to say Samsung has also successfully scooped our Large Kitchen Appliance Brand of the Year award. Samsung has the highest average score and top fridge-freezer, fridge and oven of the year. Samsung typically ranks among the top brands in our customer surveys, making reliable appliances.”


Dan Harvie, VP, Head of Home Appliances, Samsung Electronics, commented, “We’re absolutely delighted to have earned the title of Large Kitchen Appliance Brand of the Year at this year’s Which? Awards. The last twelve months have seen us launch a number of exciting new product innovations in our Kitchen Appliances range and we are over the moon to have been recognised by the team at Which? for the quality of our products and impressive customer service. It was great to also see us scoop Home Technology Brand of the Year for the brilliant value and strong performance our products offer and we look forward to continuing to offer amazing products and exceptional customer experiences.”

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