Samsung Showcases New Range of Connected Devices at the First European Samsung Summit

February 23, 2023
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Samsung Summit celebrates Samsung’s 2023 product innovations helping people bring calm to their connected world.

Frankfurt, Germany – February 23, 2023 – Samsung Electronics Co., Ltd, a pioneer for connected device experiences, hosts the first European Samsung Summit, showcasing its 2023 product line-ups in television and audio, Smart Home and digital appliance.



“At Samsung, we innovate to create connected experiences that help our customers to save energy and live more convenient lifestyles. From industry-leading Neo QLED and OLED TVs, to washing machines that use AI to choose the amount of time, detergent and water actually needed, our products are alive and connected through SmartThings,” said Benjamin Braun, Samsung Europe’s Chief Marketing Officer. “At Samsung Summit, we are celebrating the features of our new products, and how they can help customers to live a calm and connected lifestyle.”


Samsung pioneers technology that meets the needs of the modern hybrid world and an ever-growing demand for connected device experiences, with the average European household containing 8-10 connected devices. The new cutting-edge TV and Sound Device innovations offer consumers connected features with their most interactive experience yet, as do its new digital appliances that marry connectivity with improved efficiency and beautiful design.



A smarter ecosystem of entertainment


Built in IoT Hub allows an enhanced connectivity and compatibility on Samsung’s new Neo QLED 4K and 8K TVs, meaning customers no longer need to buy an additional dongle on most of their devices.[1] The 12-bit processing and AI upscaling enables features such as Shape Adaptive Light Control and Real Depth Enhancer Pro[2], combined with Auto HDR remastering, generate a brighter and more lifelike picture, bringing you closer to your content than ever before. Likewise, the new 77-inch S95C OLED model, which also ranges in 55-inch and 65inch, features Quantum Dot technology and Neural Quantum Processors to simultaneously improve brightness and colour representation. Samsung’s new Lifestyle TV products and features elevate the user’s personalised experience, offering a customisable product and viewing experience both indoors with The Frame, The Serif, and Sero, and outdoors, with The Terrace. The Frame’s popular Samsung Art Store layout will be reorganised early this year to provide a more dynamic home page that allows users to preview artworks of any size at a glance, mimicking the browsing experience of visiting real-life art galleries and museums. All of Samsung’s new 2023 TV line-up are connected by the Samsung SmartThings app.


A premium and connected screen experience would only be complete with ultra-immersive audio. Samsung TVs are integrated with Dolby Atmos[3]and Samsung Object Tracking Sound (OTS)[4], allowing movies, sport or gaming sounds to pan to speakers to allow superior atmospheric surround sound. Samsung’s Smart range supports Q-Symphony when paired with a Q-Series or S-Series Samsung Soundbar, allowing powerful audio from both TV and Soundbar speakers to enhance the viewing experience for something truly cinematic. By pairing Samsung TV’s with Samsung Soundbars, like the new HW-Q990C or the innovative Ultra-Slim HW-S801, these devices will offer great entertainment experiences whether looking for the ultimate in cinematic sound or sleek design combined with powerful audio.


Joining this impressive display portfolio are monitors for avid gamers. Samsung announced its new offerings for Odyssey, ViewFinity and Smart Monitor at CES 2023. Delivering unmatched image quality and a range of innovative features for people looking to work, play and live through their monitor display, Samsung Summit will display premium gaming monitors such as the 43” Odyssey Neo G7, Odyssey Ark 55” and Samsung’s latest gaming TV, the OLED 77”. Like Samsung’s 2023 Smart TV range, these all easily connect to Samsung Gaming Hub[5], the all-in-one game streaming platform.



Connected, customisable and smarter digital appliances


Services like SmartThings Energy are setting new standards for product efficiency; Samsung’s newest home appliances helps users reduce energy usage, saving money. SmartThings Energy automatically detects the amount of energy that connected Samsung devices consume, while activating AI Energy Mode, which once users opt in, ensures that their Samsung devices automatically run at optimal energy levels, so they don’t use more than they need to. It can reduce power consumption on compatible appliances by up to 15% for refrigerators[6] and up to 70% for washing machines.[7] In addition to that, Samsung’s Less Microfiber Cycle is a wash cycle that significantly reduces micro plastic release by up to 54%.[8] These latest advancements make it easier for consumers to reduce their impact on the environment.


Combining energy saving potential with powerful AI, seamless connectivity, and customised but premium designs, Samsung’s expanded Bespoke line-up will lead the way for consumers to enjoy more personalised and environmentally conscious lifestyles. Samsung’s 2023 Series 7 Bespoke AI™ Oven range offers consumers the chance to view their food cooking via a built in webcam that can be viewed on the SmartThings app, making it a fun and easy way to check on your meal. And when it comes to keeping the home clean, Samsung’s Bespoke Jet™ makes vacuuming a breeze with powerful performance from start to finish. Our most powerful and lightest vacuum stick comes with an All-in-One Clean Station™, which both empties the dustbin and charges your vacuum for maximum convenience.


[1] SmartThings with built-in IOT Hub is supported on all models, but a dongle is required on CU7100, CU8000 & CU8500 models.


[2] Real Depth Enhancer Pro applicable to QN900C and QN800C.


[3] Dolby Atmos applicable to Q80B and above.


[4] OTS Pro applicable to QN900C. OTS+ applicable to QN800C, QN95C, 55”+ QN90C and S95C. OTS Lite applicable to QN700C, 43”/50” QN90C, S90C, Q80C, Q70C, Q60C, CU8500, CU8000, CU7100.


[5] Not available in Ireland.


[6] Available on specific models from March 2023 through a Wi-Fi update. Results may vary depending on the usage conditions and patterns.


[7] Based on internal testing on the WW11BBA049AB model on 40 degrees cotton washes with the AI Energy Mode turned on and the AI Energy Mode turned off.


[8] Tested with 2kg load of 100% polyester hoodies, comparing Synthetics cycle on Samsung Conventional model WW4000T and the Less Microfiber cycle on WW9000B model. The results may be different depending on the clothes and environment. Tested by the Ocean Wise Plastics Lab.

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