Samsung Spotlights 2025 TV Line-Up with Samsung Vision AI: Next-Level Picture Quality and Smart Features Arrive in UK

Chertsey, U.K. – Samsung Electronics Co., Ltd.’s latest 2025 TV and AV-line-up is available to buy in the UK. To celebrate the launch and power of Samsung Vision AI, Samsung held its “The Home of Vision” event, showcasing the power of AI in Movies, Gaming and Sports.

The Home of Vision event was an immersive adventure bringing to life Samsung’s vision to elevate TVs from screens to intelligent smart home companions that adapt to your needs, becoming the centerpiece of the home.

Jose Barreiro-Lopez, Vice President of TV and AV, Samsung Europe, commented: “Samsung has been the No. 1 TV globally for 19 years in a row^[1]. This year we are transforming our TVs into a true AI-powered companion, designed to be at the heart of every home.

“Our event showcases the breadth of our TV line-up with the promise to elevate every home entertainment scenario. Whether you are immersed in a cinematic film, cheering on your favourite sports team or enjoying a gaming session with your friends, our TVs are built to cater for every experience, and Samsung Vision AI elevates them to the next level.”

Unlock the Full Potential of Vision AI at Home

“The Home of Vision” event featured immersive, interactive zones designed to showcase consumers’ favourite TV pastimes, Gaming, Movies and Sport, and how Samsung Vision AI is used to not only enhance the picture and sound of these experiences, but to create new ways to enjoy them.

Samsung’s Home of Vision cinema re-imagined iconic film scenes with stunning clarity and depth, thanks to powerful AI picture optimisation. Showcasing a diverse range of film genres, it demonstrated how advanced AI technologies can analyse your content and surroundings to automatically adjust the picture enhance your experience.

The film experience also features AI Sound. By analysing your room’s acoustic properties, it dynamically adapts the sound to create rich, spatial audio that surrounds you. The audio performance of the new line-up has also been upgraded. AI Sound works in combination with the latest Samsung Q-Series Soundbar line-up, which seamlessly integrates with selected TVs^[2] via Q-Symphony, perfect for cinema-like quality at home.

House of Vision’s Sports Zone further demonstrated how Samsung Vision AI intelligently adapts to your viewing set-up – offering a truly personalised experience for every sports fan.

Highlighting AI Motion Enhancer Pro, it sharpens low-resolution content, reduces blurring and ball distortion, allowing your TV to adapt for the sports you love watching. When watching fast-paced matches, such as football, AI Motion Enhancer Pro intelligently tracks the ball’s movement and enhances its resolution in real time – ensuring each moment appears crisp and clear, delivering a viewing experience that feels as immersive as being in the stadium.

For gamers, Samsung Vision AI can be a game-changer. Home of Vision featured an immersive e-sports inspired environment with Neo QLED 4K QN90F displays and dynamic lighting to create an engaging and atmospheric experience, showcasing features that respond to gameplay in real time.

AI Auto Game Mode automatically detects game titles and genres, fine-tuning settings to deliver a next-level experience – meaning gamers no longer need to manually adjust their settings. If you are a fan of RTS games and want to change over to an FPS, AI Auto Game Mode will adapt in real time, so you never miss a shot.

Powered by Samsung Vision AI, the latest Samsung TVs takes viewing experience to the next level – with industry-leading Quantum Dot technology delivering vibrant, true-to-life visuals for an unforgettable viewing experience. Samsung’s Glare-Free technology^[3], now introduced across select Neo QLED and OLED models, cuts reflections while preserving deep blacks and sharp images – even in bright rooms. A new anti-reflective material ensures stunning picture quality in any light.

Soundbar models such as the HW-Q990F and HW-Q930F offer a three-dimensional surround sound with support for Dolby Atmos and DTS:X, providing a superior audio experience.

Pricing & Availability

The following models from the 2025 line-up are available to purchase or pre-order:

• Neo QLED 8K – QN900F, QN990F – RRP starting from £3,399
• Neo QLED 4K – QN90F, QN85F, QN80F, QN70F – RRP starting from £1,099
• QLED – Q8F, Q7F – RRP starting from £519
• OLED – S95F, S90F – RRP starting from £1,499
• Lifestyle – Frame Pro, Frame – RRP starting from £1,099
• Soundbars – Q990F, Q930F, Q800F, QS700F – RRP starting from £749

Promotions available on Samsung.com/uk:

From 21st-27th May: on selected AI TVs

• Galaxy S25 on us with code AITV^[4]
• Up to 20% off with code SPRING^[5]
• Claim up to £1,000 cashback^[6]

From 28th May-10th June: on selected AI TVs

• Galaxy S25 on us with code AITV^[4]
• Up to 20% off with code SPRING^[5]

[1]Samsung TV has been ranked No.1 selling TV Brand for 19 consecutive years by Omdia

[2]Compatible list of Samsung TVs 2022-2025 available from Samsung.com

[3]Measured against Unified Glare Rating (UGR) testing standard, validated as ‘Glare Free’ by UL

[4]Purchase from samsung.com/uk by 10.06.25. Enter code AITV at checkout to redeem free Galaxy S25. Colour may vary. While stocks last

[5]Purchase from samsung.com/uk by 10.06.25. Enter code SPRING at checkout

[6]For cashback purchase by 27/05/25. Claim between 30 & 60 days of purchase. To claim and for full T&Cs see https://samsungoffers.claims/preorder2025VisionAI