Samsung Steams Ahead to Showcase its Latest Innovation at the KBB Show 2020

London UK – February 29th, 2020 – Samsung Electronics Ltd. is set to introduce UK retailers and consumers to its latest innovations at this years’ KBB Show, 1- 4 March 2020. It kicks off the first of several large-scale trade shows across Europe where Samsung will showcase its new line of appliances as one of the UK’s leading domestic appliance brands.

KBB Show 2020 will be a key milestone for Samsung as it will mark the official UK launch of its premium cooking range, the Infinite Line, featuring a bespoke and unique design with leading technology, that not only opens up new opportunities for kitchen retailers but taps into modern-day demands to enhance consumers’ lifestyles at home.

The Infinite Line will include the Dual Cook Steam™ oven which gives you the ultimate flexibility in the kitchen. Offering the opportunity to divide the oven into two so you can steam your fish and roast your meat joint all in the same oven at the same time, with no transfer of odours or tastes. All of this is combined with its elegant and unique design, so it seamlessly blends into the kitchen.

The Infinite Line also includes the innovative combi-hob, blending exceptional functionality with high-end design. This induction hob comes with an integrated extraction system giving you the ultimate freedom to design your perfect kitchen. Its flush fit design also means it blends perfectly into the work surface to give you that streamlined look.

Samsung’s hero connected oven, Dual Cook Flex™, will also be on show for visitors to discover the all-encompassing oven. Mastering all manner of meals by cooking at two temperatures and settings at once, and with a   hinged door that means you can access the full oven or just the top half, without interrupting what’s cooking below. The connected features also allow you to remotely control and monitor the oven using your smartphone, so you can have dinner ready for when you get home.

The cutting-edge Virtual Flame Technology™ Induction Hob will be taking centre stage in Samsung’s demonstration area, which unlike conventional induction hobs, offers you the visual control of cooking with gas, with all the benefits of induction. Flame-like LED lighting shows you how hot the ring is, making rustling up dinner simpler and safer. A Wide Flex Zone gives the flexibility of using different sized pots and pans and the hob also offers power boosts, extra safety features and the ability to detect if you’re using the wrong pan.

Attendees will also be able to see the recently launched AirDresser at the KBB Show, which is reinventing the garment-care industry, providing a new innovative solution to some of clothing cares most wearing problems. The AirDresser is bursting with features that keeps clothes refreshed and revitalised without washing. By prolonging the period between washes, the AirDresser helps garments last for longer.

In the Connected Corner of the stand, Samsung will be showcasing its connectivity-led innovations, centred around the SmartThings platform.  Visitors will be taken on a journey to experience the benefits of connected living, seeing how the experience can be customised for every individual. This will demonstrate how effective and simple it is to manage smart home appliances in everyday life.

Speaking about KBB Show, Dan Harvie, Vice President – Head of DA UK & Ireland: “A lot has happened since the last KBB Show, especially at Samsung where our technology is ever evolving. Therefore, it’s hugely important for us to showcase our latest offerings to customers in this brilliant setting, where we can offer demonstrations and full product showcases that really bring these innovations and the consumer benefits to life.”

“This year we’re particularly excited to be back at KBB Show to showcase our latest premium cooking range Infinite, firmly showing the industry that we continue to emerge and develop our products, bringing stunning design and the technology of tomorrow to the kitchens of today.”

For the first three days at the KBB Show, Samsung will be hosting cooking demonstrations and highlighting the many benefits of Samsung’s appliances whilst providing visitors with clever cooking hacks to maximise the technology. The stand has been carefully designed and crafted to reflect a premium consumers’ kitchen, so visitors will feel inspired by the whole experience.

For more information on the appliances that will be showcased at KBB Show please visit  https://www.samsung.com/uk/cooking-appliances/