Samsung Teams up with Tough Mudder for Multi-Year Partnership

July 27, 2017
Share open/close
URL copied.

Samsung announces partnership with Tough Mudder, the UK’s fastest growing endurance event series, to deliver exclusive content, training tips and more across Samsung devices.



27 July 2017 – Samsung has announced an official partnership with Tough Mudder, the leading global sports, active lifestyle and media brand, to deliver exclusive content and training tips across Samsung devices and unique on-site experiences at Tough Mudder’s UK events.


The partnership will kick off at the Tough Mudder Yorkshire event on 29th July and run through to the end of the Tough Mudder 2018 event season. Samsung will enable participants to live life unscripted and use the technology in their Gear VR headsets, Gear 360 portable cameras and wearable fitness devices – with S8 smart phones at the heart of the activation, for a truly hands on experience.


Ahead of each Tough Mudder event, participants will have access to 360 preview video content of each obstacle course event, helping them prepare for the challenge ahead and allowing people all over the world to enjoy the full Tough Mudder experience from their devices. Samsung will also be developing training programmes across its best wearable fitness devices, including the Gear S3, designed to facilitate Mudders’ training ahead of each event. View the film here:



Samsung is the sponsor of Tough Mudder’s new-for-2017 Finisher obstacle Kong, which has been developed exclusively for Tough Mudder Legionnaires (those who have participated in at least one Tough Mudder event). During each event, participants and supporters can be part of the action with Samsung, as they capture content from Kong using the Gear 360 camera.


At Tough Mudder’s UK events in 2017, Samsung will also have an on-site presence in the Mudder Village, enhancing the experience for participants and spectators by providing exclusive VR footage of Tough Mudder courses on Samsung devices, product displays and the chance to go head-to-head in a challenge fit for the toughest of Mudders.


Also in the ‘Mudder Village’ participants and spectators will have the chance to capture a memento of their Tough Mudder experience in 360, by being photographed hanging from the side of the container on ‘Kong 360’ which replicates the ‘Kong’ obstacle most participants cannot attempt.


“Tough Mudder is thrilled to welcome Samsung to our family of UK sponsors for the 2017 and 2018 season,” said Adam Slutsky, President of Tough Mudder, Inc. “Like Tough Mudder, Samsung is committed to innovation and developing products that enhance its customer experience, and we are proud to partner with Samsung and continue to enhance the Mudder journey for hundreds of thousands of participants across the UK. We look forward to working with Samsung and providing exclusive 360 content and training tips across their best-in-class products.”


Sam Grant, Marketing Director at Samsung Electronics UK said: “Being outdoors and enjoying sport is a massive part of summer in the UK, and we’re thrilled to be aligning with one of the fastest growing participation events in the country, Tough Mudder. For the activities we have planned throughout the season we are focussed on delivering experiences only Samsung could, using our Gear 360 and wearable technologies to engage with both participants and supporters alike”.



From now until the 1st October 2017, Samsung is offering all Tough Mudder participants 15% off GearS3 and GearFit2 when they order from Redemption codes will be sent with the Tough Mudder registration email.


For more information about the partnership, visit: –


Corporate > People & Culture

Press Resources > Press Release


  • Samsung-Tough-Mudder-e1501153790337.jpg

  • Samsung-Tough-Mudder-4-Kiss-of-Mud-2.0-e1501153814482.jpg

  • Samsung-Tough-Mudder-3-e1501153829553.jpg

  • Samsung-Tough-Mudder-2-e1501153843432.jpg

For any issues related to customer service, please go to for assistance.
For media inquiries, please contact

Check out the latest stories about Samsung

Learn More

Manage your cookies

We use cookies to improve your experience on our website. Manage your settings for our cookies below.

Strictly necessary cookies (essential)

These cookies are essential as they enable you to move around the website. This category cannot be disabled.

Cookie Domain Purpose
AWSALBCORS AWS Application Load Balancer Cookie. Load Balancing Cookie: Used to map the session to the instance. Same value as AWSALB.
AWSALB Application AWS load balancer first receives a request from a client, it routes the request to a target, generates a cookie named AWSALB that encodes information about the selected target, encrypts the cookie, and includes the cookie in the response to the client.
PHPSESSID The PHPSESSID cookie is native to PHP and enables websites to store serialised state data. On the Action website it is used to establish a user session and to pass state data via a temporary cookie, which is commonly referred to as a session cookie. As the PHPSESSID cookie has no timed expiry, it disappears when the client is closed.
COOKIECONSENT Used to store the cookie consent status of the user.

Analytical or performance cookies (optional)

These cookies collect information about how you use our website, for example which pages you visit most often. All information these cookies collect is used to improve how the website works.

Cookie Domain Purpose Expiration Time
_ga Used to distinguish visitors to site. It registers a unique identification in order to gather statistical data about how a visitor uses the Website. 1 year
_ga_94BEG50BVX Used to persist session state. 1 year