Samsung Tizen OS to Power Loewe’s Latest Luxury TV, Stellar

Tizen OS integration brings wealth of content, smart home connectivity, intuitive interface

Collaboration furthers Tizen Licensing Program’s continued global expansion

LONDON, UK. – July 15 2024 – Samsung Electronics today announced that its Tizen OS will be embedded in Loewe’s latest premium TV, Stellar, set to launch today in Europe. This is a significant milestone for the Tizen Licensing Program, which started in 2022 and is now rapidly growing in Europe and worldwide.

“This new collaboration with Loewe ensures that its latest luxury TV, Stellar, will exceed expectations with the high-end experiences it brings to consumers,” said YS Kim, EVP, Head of the Service Business Team, Visual Display Business at Samsung Electronics. “It’s also more momentum for Tizen OS, which has established itself as the software platform of choice for premium TVs. Moving forward, we will continue to push the boundaries of how users interact with their TVs.”

Loewe, renowned for its luxury and high-end TVs, has chosen Tizen OS to enhance the viewing experience of its consumers. In particular, the brand is celebrated for its impeccable design and use of premium and unique materials — including stone and concrete back panels. Building on that foundation, this partnership with Samsung underscores the mutual commitment of both companies to deliver superior user experiences.

Tizen OS, based on the newest 2024 Tizen licensing platform, offers a wealth of content and service options, making it the ideal choice for Loewe’s discerning customer base. With Tizen OS, users have access to a wide variety of features, ensuring an unparalleled entertainment experience. Key features include:

• Samsung TV Plus: A vast array of free channels and on-demand content, providing a diverse selection of entertainment options.
• Gaming Hub: Access to top gaming platforms and services, offering an integrated gaming experience of 1,000+ titles, without the need of a console.
• SmartThings: Seamless connection to smart devices in your home.

Outside of licensing partnerships, Tizen OS powers 270 million Samsung Smart TVs and offers an intuitive interface that minimises the steps required for navigation and customisation. Tizen OS users can stream their favorite content and play thousands of games — all on one screen — and every aspect of the TV experience is personalised and secured by Samsung Knox.

Dan Harvie, VP of TV/ AV at Samsung UK and Ireland, said: “To have Loewe embed the Samsung Tizen OS into its flagship product is a huge compliment to our technology and expertise. Loewe is such a trusted, design-focused brand and we are proud to be able to introduce the many benefits of our operating system alongside the world class security of Samsung Knox, to a whole new audience.”