Samsung UK Unveils Disruptive OOH Advert To Promote Its Thinnest Ever Galaxy Book Range

Samsung’s one-of-a kind showcase brings to life the remarkably thin design of the newly launched Galaxy Book Pro, in a surprising way

LONDON, UK – 19 May, 2021 – earlier this week Samsung Electronics Co., Ltd unveiled a daring new creative instalment in the heart of London, to bring to life the slim design of the new Samsung Galaxy Book Pro.

In a Samsung UK first, Monday morning’s unique showcase, located on Fashion Street by London’s Spitalfields Market, was more modern art than traditional bus stop advertising. The piece, consisting of a Samsung Galaxy Book Pro suspended inside two panes of glass, turned the heads of passers-by who were surprised to realise the unique advert was in fact an exhibit of the incredible form factor of Samsung’s thinnest PC ever.

The Galaxy Book Pro’s system measures just 8.5mm in thickness when fully open (even less than Samsung’s latest flagship Galaxy S21 Ultra 5G device which is 8.9mm^[1]) so is still able to fit inside the slender space of a bus stop 6-sheet poster, demonstrating its lightweight convenience.

Supported by Samsung’s partners at Clear Channel Advertising, this feat was achieved using a thin wire to suspend the laptop inside the bus stop advertising space- something usually reserved for paper posters. The one-of-a kind showcase was live at the bus stop until Monday lunchtime when the device was replaced by a poster display.

“It’s safe to say we received a few double takes off the back of this daring showcase. The activation brings to life the incredible design of our all-new Galaxy Book Series in a very visual way. At Samsung we like to challenge perceptions – ‘why can’t a laptop be more like a phone?’ and ‘why can’t an advertising space be a product showcase?’ As London opened-up again this week, we hope this eye-catching out of home activation brought a smile to people’s faces.” said Sharon Hegarty, Marketing Director, Samsung Electronics UK & Ireland.

The Samsung Galaxy Book Pro was launched last month alongside the Samsung Galaxy Book Pro 360 and Samsung Galaxy Book devices. With fast and secure 4G^[2] connectivity, the Samsung Galaxy Book Series is also Wi-Fi 6E Ready^[3], so users can enjoy more bandwidth and a faster 6GHz internet connection at home or in the office.

Beyond Samsung’s most compact and mobile Book Series design yet, the Samsung Galaxy Book Series is powered by next-generation hardware, including an 11th Gen Intel® Core™ processor and Intel® Iris® X^e graphics, combining unmatched speed with disruptive graphic capabilities. The Series also works effortlessly with other Samsung Galaxy ecosystem devices such as the Samsung Galaxy Buds Pro for increased productivity and efficiency, including helpful features like Easy Bluetooth Connection^[4] and Samsung Galaxy Book Smart Switch^[5].

The Samsung Galaxy Book Series is now available widely in Samsung channels and major UK retailers.

Samsung Galaxy Book

Available in Mystic Silver and Mystic Blue

• 6″ Wi-Fi (i5) 8GB/ 256GB RAM – RRP £699
• 6″ LTE (i5) 8GB/ 256GB RAM – RRP £799
• 6″ Wi-Fi (i7) 8GB/512GB RAM – RRP 899
• 6″ LTE (i7) 16GB/512GB RAM – RRP £1,099

Samsung Galaxy Book Pro

Available in Mystic Silver and Mystic Blue

• 3″ Wi-Fi (i5) 8GB/512GB RAM – RRP £1,099
• 3″ LTE (i5) 8GB/256GB RAM – RRP £1,099
• 6″ Wi-Fi (i5) 8GB/512GB RAM – RRP £1,199
• 6″ Wi-Fi (i7) 16GB/512GB RAM – RRP £1,499

Samsung Galaxy Book Pro 360

Available in Mystic Navy and Mystic Silver

• 3″ Wi-Fi (i5) 8GB/512GB RAM – RRP £1,199
• 6″ Wi-Fi (i5) 8GB/512GB RAM – RRP £1,249
• 6″ Wi-Fi (i7) 16GB/512GB RAM – RRP £1,499

Credits:

• Advertising: Clear Channel UK
• PR Support: Ketchum
• Media Support: Starcom

For more information on availability please visit, www.samsung.com/uk/galaxy-book/ and www.samsung.com/uk/pc/galaxy-book/galaxy-book-pro/buy/

[1] Compared to 8.9mm depth of Samsung Galaxy S21 Ultra 5G. 8.5mm depth of Samsung Galaxy Book Pro (15.6”) measured when laptop is fully opened. Depth of laptop is 11.63mm when closed.

[2]  4G network and connection required.

[3] Wi-Fi 6E availability will vary by many factors. Wi-Fi 6E wireless network router required and sold separately.

[4] Samsung Galaxy Buds Pro, Samsung Galaxy Buds Live, Samsung Galaxy Buds Plus are supported. Bluetooth connection is required.

[5] Samsung Galaxy Book Smart Switch must be installed on both devices before use.