Samsung UK Unveils Innovative 3D OOH Advert to Promote the Powerful Galaxy Book2 Pro Series

Samsung’s one-of-a kind showcase brings the Galaxy Book2 Pro range to life through a futuristic 3D display, right in the heart of London

LONDON, UK – 08 June 2022 –Samsung Electronics Co., Ltd has unveiled a new eye-popping 3D instalment to promote the new Galaxy Book2 Pro series, exclusive to London’s Piccadilly Circus.

The distinctive display showcases the ultra-thin, versatile and 5G connected Galaxy Book2 Pro range in a unique, never-seen-before format. Located in the heart of London, Piccadilly Screens will light up and unveil the laptops in their various colours through a showstopping 3D display, Samsung’s first ever 3D execution for Galaxy Book worldwide.

The eye-catching 3D instalment which went live shortly before the Bank Holiday weekend, brings to life Samsung’s ‘New Way to PC’ strapline, showcasing the innovative form factors of the Galaxy Book2 Pro range that combine the flexibility and versatility needed for today’s evolving lifestyle, built with Samsung’s mobile DNA.

“With every device launch we strive to be as innovative as our products, and with our marketing campaigns, we do the same. This visual activation brings to life the very best features of the Galaxy Book2 Pro devices, from the cutting-edge, ultra-thin 360 design to the 5G connectivity capabilities, right to the show-stopping colourways that are so beloved by our customers. We are pushing the boundaries to create engaging customer experiences, showcasing the Galaxy Book2 Pro series in an incredible 3D display, a first for Samsung Galaxy Book worldwide which is displayed at the Piccadilly Screens.” Philip Samuels, Samsung Director of New Computing, UK & Ireland.

Samsung’s flagship PC line-up, Galaxy Book2 Pro and Galaxy Book2 Pro 360, launched earlier this year, offering the best-in-class thin and light designs in sleek new colours – perfect for creatives of today who want a bold laptop to match their work and lifestyle.

Taking connectivity to the next level, the Galaxy Book Pro2 series combines the freedom of 5G^[1] and Wi-Fi 6E^[2] connectivity. Furthermore, Galaxy Book2 Pro series offers a variety of updates that make everyday interactions more seamless so users can easily stay connected.

A more seamless Galaxy Ecosystem experience than ever before

• Link to Windows / Microsoft Phone Link^[3], which pairs a Galaxy smartphone to a Galaxy Book2 Pro series device, now offering Recent Apps, allowing users to swipe up on their Windows 11 taskbar to check their smartphone’s status and even select their most recently used smartphone apps to use directly on their desktops.
• With Samsung Multi Control^[4], use the Galaxy Book2 Pro series’ keyboard and trackpad while navigating on the Galaxy Tab S8 screen for seamless interactions across devices.
• For the ultimate connected Galaxy Book Experience, users can sign-in with Single Sign-On with Samsung Account, to instantly have access to Galaxy device apps and content including Samsung Gallery and Samsung Notes as well as have their Galaxy Buds^[5] ready for pairing.
• The Galaxy Book2 Pro series also serves as the perfect hub for your SmartThings^[6]–compatible devices. Turn on the lights, set the temperature or check your security cams all from the convenience of the SmartThings Dashboard. With new Bixby^[7] voice control functionality, you can control your IoT devices with the convenience of voice prompts. Plus, with SmartThings Find^[8], if a user misplaces their Galaxy Book2 Pro series device, they can quickly locate it even if it is currently turned off.
• Thanks to Auto Switch, your Galaxy Buds will automatically pair from your Galaxy Book2 Pro Series laptop to your Galaxy smartphone, so you can move between devices without missing a beat.

Availability

The Galaxy Book Pro2 series is widely available in Samsung channels, Samsung KX and major UK retailers. The Galaxy Book2 Pro is available in Graphite and Silver colour options. The Galaxy Book2 Pro 360 is available in Burgundy, Graphite and Silver.

For more information, visit www.samsungmobilepress.com

[1] Available on 15-inch Galaxy Book2 Pro only. Requires optimal 5G connection and actual speed may vary depending on carrier, and user environment

[2] Wi-Fi 6E availability will vary due to OS version, location, network conditions, and other factors. Wi-Fi 6E wireless network connection required for Wi-Fi 6E

[3] Users must link their Galaxy device to their Windows PC through ‘Link to Windows’ on phone and Phone Link app on PC, follow the set-up prompts, including being signed into same Microsoft account. Link to Windows is preloaded on select Galaxy devices. Phone Link requires Windows 10 April 2019 Update (or later) on the PC and recommends the latest Windows 11. Phone Link requires Galaxy device to be on and connected to the same Wi-Fi network as the PC. Some mobile apps may restrict content to be shared on other screens or may require a touch screen to be able to interact with them. Multiple Android applications can be launched simultaneously up to 5 at a time in Windows 11 PC

[4] Same Samsung Account and turning on Multi Control on both devices are required (Samsung Settings > Advanced features > Multi Control).  Both devices should be connected to the same Wi-Fi. Samsung Multi control requires ONE UI 4.1 update or later on the Galaxy Tab and Samsung settings v1.5, Samsung Settings v3.3(ARM) or later on the PC

[5] Galaxy Buds sold separately

[6] Consumers must have compatible devices to use SmartThings features. All devices must be registered with SmartThings to receive smart notifications

[7] Bixby only recognizes certain accents and dialects of English (US), Korean (South Korea) languages to be supported. Using Bixby may be limited under certain situations including without limitation during media (Video/Game/Voice) recording, during call (including outgoing call), etc. Service availability may vary by location/carrier/language/device model/OS version. Bixby controls selected apps, other apps to be supported. Samsung Account log-in and data network connection (Wi-Fi or data network) required. To control other devices with Bixby, all devices need to be registered with SmartThings

[8] Requires Samsung Account login, connection to Wi-Fi or data network and configuring settings in SmartThings Find.  The location of the lost device found with SmartThings Find is the approximate location where the lost device’s signal was detected.  SmartThings Find application is only available on Galaxy devices with Android 8.0 or later. SmartThings Find can track Galaxy Book2 Pro series devices for up to 10 days while turned off when devices fully charged. Length of time may vary by location, network, usage patterns, device settings, battery condition and other factors