Samsung UK Unveils Team Samsung Galaxy for Olympic Games Paris 2024, Igniting ‘Open To Win’ Spirit with Inspirational Athletes

April 17, 2024
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Worldwide Olympic and Paralympic Partner Samsung unveils a powerhouse team of athletes ready to inspire the nation, embodying its core values of open-mindedness and self-expression.

LONDON, UK – 17th April 2024 – Samsung Electronics Co., Ltd – Embodying its global narrative, ‘Open Always Wins’, Samsung today announced its Team Samsung Galaxy roster in the UK for the Olympic & Paralympic Games Paris 2024, to celebrate 100 days until the Games begin.


Leading the Charge: A Remarkable Team of UK Champions

Earlier this year, Samsung unveiled its global ambassador line-up, made up of over 25 Olympians and Paralympians including UK representatives Sky Brown, British skateboarding star and longstanding brand ambassador, alongside breakdancer Karam Singh. Today, Team Samsung Galaxy presents its UK roster of outstanding athletes who represent the essence of ‘Open Always Wins’:


  • Kadeena Cox, Parasport Athlete: Two-sport, World and Paralympic Champion Kadeena spearheads the Paralympic movement, embodying strength and resilience. She inspires athletes of all abilities to break barriers and achieve their goals, demonstrating her grit and determination to succeed.
  • Lola Tambling, Skateboarder: A rising star in the world of skateboarding, Lola’s fearless spirit opens new perspectives, inspiring the next generation to embrace this dynamic sport.
  • Joe Hinson, Skateboarder: One of the UK’s most prolific street skateboarders and three-time SkateboardGB national champion, Joe’s passion for skateboarding embodies Samsung’s culture of open-mindedness.
  • Bethany Shriever, Cyclist & BMX Racer: Bethany made history by winning gold at Tokyo 2020, setting a new standard for British BMX-ing. Her courageous spirit propels her to new heights, opening endless new possibilities.

“We are thrilled to announce this amazing Team Samsung Galaxy line-up,” said Annika Bizon, Director of Marketing, Omnichannel & Head of Ireland – MX Division. “These athletes perfectly embody the spirit of ‘Open Always Wins’, which is all about defying limitations, embracing innovation, and inspiring others to achieve their dreams. We’re fully behind these incredible people as they strive for their dreams, and we know the nation will be behind them too. We can’t wait to see them perform in Paris!”


Join the Team Samsung Galaxy Journey

Team Samsung Galaxy will serve as the primary voices for ‘Open always wins,’ and by sharing their journeys, they will demonstrate how Samsung is helping athletes and fans open up to new opportunities through its technologies. Each athlete on Team Samsung Galaxy knows firsthand that an open mindset drives you to victory, in sport and beyond.


About Samsung’s Involvement in the Olympic Games

Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For over 25 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and continue to shape the digital future of the Olympic Games for Paris 2024 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through Los Angeles 2028. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will change the way the world experiences the Olympic Games.


About Samsung’s Involvement in the Paralympic Games

Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to Los Angeles 2028 and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G.


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