Samsung Unveils New Built-In Kitchen Appliances Designed for the Contemporary Consumer

New line-ups balances function with attractive bespoke design to blur the distinction between home furnishing and home appliance

Samsung Electronics today announces three new built-in appliance product lineups, the Contemporary Line, the Black Line and the original Chef Collection, designed to meet the tastes of modern consumers. All new models balance function with bespoke design blurring the line between home furnishing and home appliance.

The Contemporary Line is Samsung’s newest built-in lineup and features many of Samsung’s highly regarded kitchen appliance technologies and innovations with the new true built-in refrigerator unit is expected to perform as strongly as Samsung’s freestanding models, which currently lead Europe’s refrigerator market.

The new true built-in refrigerator from the Contemporary Line is backed by thoughtful and flexible internal compartments, and innovative technologies such as No Frost, Twin Cooling Plus^TM, Cool Select Zone Plus. The No Frost feature addresses consumer demand to eliminate frost, a problem traditionally associated with built-in refrigerators that can ruin food taste, cause bacteria contamination, and even harm fridge performance. Cool Select Zone Plus allows users to set freezer temperatures between -23 °C and 2 °C so they can customise their built-in refrigerator to maximise food freshness. The refrigerator in the Contemporary Line can even be controlled wirelessly with Samsung’s new dongle, allowing owners to monitor and control settings from a distance.

The Black Stainless line-up will be introduced to Europe in the second half of this year. The bold move to use an unconventional colour to paint Samsung’s new built-in package reflects a shift in trend, which sees the kitchen as a central living space. The semi-matte black finish absorbs surrounding light and gives a modern and timeless look. The Black Stainless line-up includes a refrigerator, oven, compact oven, induction cooktop, range hood, and dishwasher.

The Chef Collection is a premium lineup comprising a Kitchen Fit^TM design refrigerator, built-in oven, compact oven, warming drawer, induction cooktop, range hood and dishwasher. These units were inspired by insights from the Michelin-starred chefs who are members of Samsung’s exclusive Club des Chefs. The superior design and innovative technologies are geared towards maximising the cooking and dining experience. The refrigerator boasts Samsung’s Twin Cooling technology, which cools the fridge and freezer separately with two different evaporators so each compartment maintains optimal temperatures and humidity.

“We see much potential for built-ins to meet customer demand in Europe and have invested aggressively to develop a thoughtfully designed and highly innovative lineup,” said Suh Byung-Sam, Head of Samsung’s Digital Appliances business. “We will continue to target the market here in Europe with unbeatable technologies and features that uniquely meet consumer needs.”

Samsung Electronics’ booth will be open at Level 2 of City Cube Berlin from September 2 through 7 for IFA 2016.