Samsung wins ‘Large Appliance Brand of the Year’ at the Which? Awards 2018

London, UK – 31 May 2018 – Samsung is delighted to announce that it has been awarded the ‘Large Appliance Brand of the Year’ by Which?, an independent consumer organisation that strives to identify brands that put consumers at the heart of the business.

Nick Bevan, Head of Product Management at Samsung UK accepts Which? Award

Following a range of new product launches over the last year, 78% of Samsung home appliances have been rated as Best Buys and we’ve produced the top-scoring fridge and fridge-freezer that the world-renowned awards body has tested. Samsung is dedicated to providing innovative home appliances that bring kitchens to life and give consumers real benefits they can experience every day, which is demonstrated through this consumer voted award.

Robert King, Consumer Electronics Vice President at Samsung UK said “We are extremely proud to win this award from such a prestigious organisation as Which?. We have a passion for creating products that consumers love and make an actual difference to their lives, so to be recognised for that is an honour.”