Samsung Announces The Wall Luxury

on June 17, 2019
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The Wall Luxury announced at InfoComm 2019 in Orlando, Florida, as Samsung marches forward with its innovation in premium viewing experiences


London, UK – 17th June 2019 – Samsung Electronics Co., Ltd. today announced that the hotly anticipated luxury display, ‘The Wall Luxury’, will be available to order in July 2019. A breakthrough innovation in home entertainment, The Wall Luxury redefines the category, offering discerning customers the ultimate display solution fit for any luxury residence.


With versatile modular LED panels, The Wall Luxury can be customised to fit any luxury home environment, going beyond the standard 16:9 ratio to occupy unusually shaped flat walls, pillars or even door frames. With customised shapes, The Wall Luxury can fit into inspired and unusual locations, transforming residences and offering unprecedented premium viewing experiences.


The Wall Luxury features two distinct modes giving people the flexibility to use their bespoke display solution as an immersive way to enjoy entertainment or create a stunning visual canvas for their home.


Entertainment Mode

In entertainment mode, The Wall Luxury delivers total immersion, allowing people to enjoy incredible visual experiences across a range of media. From watching a movie in striking colour and contrast to taking gaming to new heights, The Wall Luxury delivers the best picture in any light.


Ambient Mode

When it’s not being using for entertainment, The Wall Luxury becomes a visual backdrop, allowing people to view art, picture or immersive scenes like never before. With Ambient Mode1[1], The Wall Luxury becomes a digital canvas, letting people create striking centrepieces that bring any room to life. It’s Infinity Design and Décor Frame create a display that complements any space and only stands out when directed. With an almost edgeless display and a slim design, The Wall Luxury oozes sleekness and blends completely with its surroundings.


Whilst The Wall Luxury delivers ultimate viewing flexibility in the home, where it really excels is its extraordinary picture quality with striking contrast and lifelike colours, so you can see every tiny detail. The Wall Luxury takes LED technology even further. It uses a new process to produce LEDs where the individual pixels are only 0.8mm wide, meaning even more pixels can be used in every frame for richer, denser, higher-quality imagery. It also uses HDR10+ to produce incredible levels of brightness. Combined with precise greyscale to enhance contrast, it ensures a crystal-clear picture in any light.



Damon Crowhurst, Head of Visual Display at Samsung UK comments: “As the world’s first consumer modular LED screen solution, The Wall Luxury delivers the ultimate flexibility for people wanting to customise their homes with bespoke display solutions – delivering on design without compromising on top of the range technology. Consumers will no longer have to sacrifice the design of their home to accommodate standard screen sizes. With Samsung’s The Wall Luxury, we provide infinite screen size and shape possibilities which reimagine the total viewing experience.”


The Wall Luxury also features AI upscaling technology to maximise image quality in any size and ratio, delivering extraordinary picture output, whether it’s watching movies or boxsets on the big screen or enjoying a larger-than-life gaming experience. The Quantum Processor powers intuitive resolution-to-screen size adjustment, delivering an incredible view every time. So, you’ll always see the best picture.


The Wall Luxury will be available to order from July 2019, to find out more visit The Wall Professional, a large scale display for luxury flagship stores to corporate headquarters, is also available to order.


[1] Some features require a compatible tablet remote, provided by a third party, to operate.

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