Samsung’s Hypercube and ‘360 Infinity Selfie’ Experience Makes Memorable Debut at Boardmasters 2017

August 16, 2017
Share open/close
URL copied.


This weekend, Samsung’s Hypercube opened its doors to excited Boardmasters festival-goers. The interactive, audio visual experience gave visitors the chance to create their own personalised ‘360 Infinity Selfie’, that was then sent straight to their Inbox.


The Hypercube structure was unmissable with its bespoke iridescent finish shining in the sun. Whilst in the queue, visitors were able to get hands-on with Samsung Gear VR headsets and Gear 360 cameras. Once inside the Hypercube, the Galaxy S8 took centre stage, controlling the audio and visual effects, building to create a fully immersive experience and exciting atmosphere.



A total of 6,000 festival-goers enjoyed the visually engaging experience, with users sharing their #ShareTheStage moment.


The Hypercube will be continuing its summer festivals road trip at Reading Festival (August bank holiday weekend, 25th – 27th August) and Bestival (7 – 10th September) with new exciting aspects to be revealed.


For more info on the Hypercube, please visit:

Follow the action via #ShareTheStage.

Products > Mobile

Press Resources

Corporate > Technology

For any issues related to customer service, please go to for assistance.
For media inquiries, please contact

Check out the latest stories about Samsung

Learn More

Manage your cookies

We use cookies to improve your experience on our website. Manage your settings for our cookies below.

Strictly necessary cookies (essential)

These cookies are essential as they enable you to move around the website. This category cannot be disabled.

Cookie Domain Purpose
AWSALBCORS AWS Application Load Balancer Cookie. Load Balancing Cookie: Used to map the session to the instance. Same value as AWSALB.
AWSALB Application AWS load balancer first receives a request from a client, it routes the request to a target, generates a cookie named AWSALB that encodes information about the selected target, encrypts the cookie, and includes the cookie in the response to the client.
PHPSESSID The PHPSESSID cookie is native to PHP and enables websites to store serialised state data. On the Action website it is used to establish a user session and to pass state data via a temporary cookie, which is commonly referred to as a session cookie. As the PHPSESSID cookie has no timed expiry, it disappears when the client is closed.
COOKIECONSENT Used to store the cookie consent status of the user.

Analytical or performance cookies (optional)

These cookies collect information about how you use our website, for example which pages you visit most often. All information these cookies collect is used to improve how the website works.

Cookie Domain Purpose Expiration Time
_ga Used to distinguish visitors to site. It registers a unique identification in order to gather statistical data about how a visitor uses the Website. 1 year
_ga_94BEG50BVX Used to persist session state. 1 year