Samsung’s Latest Screen Line-up Unboxed, Bringing a New Era of Samsung AI TV

April 24, 2024
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2024 products offer next-level home entertainment experience with advanced processors and powerful, AI-driven features

LONDON, United Kingdom – April 24, 2024 – Samsung Electronics Co., Ltd. today provided a closer look at its 2024 TV and soundbar line-up at the Unbox & Discover event by showcasing the latest Neo QLED 8K and 4K, OLED TVs and soundbars. As the world’s leading TV manufacturer for 18 consecutive years[1], Samsung’s offerings at this year’s event include AI TVs that elevate the home entertainment experience with a range of powerful, AI-driven solutions.



“We’re pushing the boundaries of home entertainment by integrating AI in ways that go beyond traditional viewing experiences,” said SW Yong, President and Head of the Visual Display Business at Samsung Electronics. “This year’s line-up is a testament to our commitment to innovation, offering products that not only provide exceptional viewing experiences but also contribute meaningfully to our consumers’ lifestyles.”


Elevating Senses With Neo QLED 8K: Clarity, Sound and Smart Experiences

Neo QLED 8K stands as the flagship of Samsung’s latest TV line-up, equipped with the advanced NQ8 AI Gen3 processor[2] * and marking a significant leap in AI TV technology. This processor features a Neural Processing Unit (NPU) that delivers twice the speed of its predecessor, along with an eightfold increase in neural networks from 64 to 512 — ensuring an exceptional viewing experience with crisp details, regardless of the input source.


Every scene on the Neo QLED 8K is a feast for the eyes, thanks to its AI-driven picture technology. It brings out the finest details with outstanding clarity and naturalness, from facial expressions to the most subtle nuances. With 8K AI Upscaling Pro,[3] users’ favourite shows and movies are transformed to closely match the 8K display, allowing them to enjoy the level of details and picture clarity that surpasses conventional 4K TVs.[4] Additionally, AI Motion Enhancer Pro2 makes fast action smoother and clearer — a dream for sports fans — while Real Depth Enhancer Pro adds a lifelike depth to the picture and pulls viewers into the scene every time. All these features come together to redefine the big screen experience, setting a new standard in visual immersion.


The Neo QLED 8K also delivers precise audio powered by AI sound technology. This year’s Active Voice Amplifier Pro now excels at extracting dialogue from background noise, ensuring every word is heard clearly. Object Tracking Sound Pro2 also enriches the audio experience by syncing the sound with on-screen action, creating a more dynamic and engaging viewing experience. Adaptive Sound Pro further refines the audio experience by intelligently adjusting the audio to the content and room acoustics, for a genuinely rich and lifelike sound.


The Neo QLED 8K also boasts AI features that understand and adapt to user needs. The AI Auto Game Mode kicks in during gaming, optimising the visuals and audio for an even more immersive and engaging gaming experience. The AI Customisation Mode adjusts the picture for each scene based on user preference, while AI Energy Mode saves power without compromising picture quality[5] These features ensure that Neo QLED 8K is easy, personalised, and more energy efficient for all entertainment needs.


Available in two models, QN900D and QN800D, and in sizes of 65, 75, and 85 inches, the Neo QLED 8K line-up promises an unparalleled viewing experience that sets new standards in the premium large-screen category.



Smart Features With Samsung Tizen OS for Enhanced Integration and Personalisation

In 2024, Samsung’s AI screens are set to redefine the user experience with advanced connectivity and a suite of smart features, apps and platforms. Leveraging the powerful Tizen OS, these innovations have created an ecosystem that is connected, personalised and secure. This allows devices to integrate effortlessly into users’ digital worlds, transforming screens into a central hub for all their needs.


Samsung’s latest TVs are designed to connect with a smart ecosystem immediately upon setup. The moment users turn on their new Samsung TV, the TV recognises and connects to existing networks and devices, all orchestrated through a simple notification on users’ smartphones. This effortless setup extends to all compatible Samsung devices at home as well as third-party appliances and IoT devices, thanks to its compatibility with HCA and Matter[6]. This eliminates the need for extra hubs, so everything from lighting to security sensors can be managed directly from the screen.


Samsung’s 2024 screen line-up also brings integration with users’ smartphones to new heights. Users can simply bring their smartphone near the TV to activate Smart Mobile Connect, which turns the device into a universal remote for the TV and connected home appliances[7]. Additionally, in 2024, users can use their smartphones as game controllers with a customisable user interface (UI) and haptic feedback, offering convenient and enhanced gameplay at their fingertips[8].


Beyond connectivity, Samsung’s 2024 Smart TVs also provide highly personalised experience with its apps and platforms. With the latest addition of widgets, TV screens are now personalised dashboards that allow users to easily monitor home status, camera feeds, energy usage, weather updates and more. Samsung is also introducing Samsung Daily+, a unified smart home platform that brings together a diverse range of apps, categorising them into SmartThings, Communication and Workspace, each aimed at elevating different facets of user lifestyles and home environments.


Security is paramount, and with Samsung Knox, every feature, app, and platform benefits from robust protection, allowing connected experiences to remain private and secure.


Expansive Lineup for All Entertainment Needs: Neo QLED 4K, OLED and Sound Devices

An expanded and enhanced range of TVs and sound devices designed to offer consumers a wider array of choices to suit diverse lifestyles and preferences is being introduced by Samsung this year. This comprehensive line-up underscores Samsung’s commitment to innovation and a customer-centric approach.


The 2024 Neo QLED 4K line-up brings cutting-edge innovations from the latest Neo QLED 8K flagship TVs, elevating the viewing experience with ground-breaking features powered by the NQ4 AI Gen2 Processor. This advanced chip breathes life into almost any content, rendering it in stunning 4K resolution. Enhanced by Real Depth Enhancer Pro[9] and Quantum Matrix Technology, the screen ensures impeccable contrast even in complex scenes. With the world’s first Pantone Validated display for colour accuracy and Dolby Atmos for an immersive audio experience, Neo QLED 4K sets the bar for the ultimate 4K UHD experience. Neo QLED 4K will be available in sizes ranging from 43 to 98 inches, catering to diverse viewing environments.


Samsung is also introducing the world’s first Glare-Free OLED, eliminating unnecessary reflection while preserving deep blacks and clear images under any lighting condition. Powered by the same formidable NQ4 AI Gen2 Processor as the Neo QLED 4K line-up, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro,[10] bringing picture quality to new heights.


Additionally, with features such as Motion Xcelerator 144Hz[11] ensuring smooth motion and quick response rates, Samsung Neo QLED and OLED are the ultimate choice for gaming. Complemented by sleek designs, Samsung OLED TVs elevate the viewing space. Available in three models — S95D, S90D, and S85D — ranging from 42 to 83 inches, there’s a perfect fit for every home.


The 2024 line-up also includes the latest Q-Series Soundbar, Q990D, which boasts an 11.1.4-channel setup with Wireless Dolby Atmos. This model comes with a host of features that stand as a testament to Samsung’s continued leadership as the world’s best-selling soundbar brand for the past 10 years[12], featuring innovations such as Sound Grouping for pulsating, room-filling sound and an option for personal listening that allows users to enjoy their content through rear speakers without disturbing others.


The ultra-slim S800D and S700D soundbars continue to deliver exceptional audio quality in an unbelievably sleek and space-saving design. Plus, all Samsung soundbars come with advanced audio technologies like Q-Symphony, which seamlessly integrates Samsung TVs and soundbars for a masterfully orchestrated sound experience.


Lastly, Samsung has unveiled the all-new Music Frame, marrying premium audio with artistic design inspired by The Frame. This versatile device allows users to display personal pictures or artwork while enjoying wireless audio with smart features. Whether used as a standalone device or paired with a TV and Soundbar, the Music Frame promises an enhanced auditory experience that complements any space.



For more information or to pre-order Samsung’s 2024 TV products, please visit


Special Offers

  • Get a Samsung Galaxy S24 worth £799 on us, with purchase of a Samsung S95D, QN95D 75”, QN90D 55-85”, QN93D 55-85”, QN88D 65” & 75” or QN85D 65-85” TV.[13]


  • Receive a Samsung Galaxy S24+, worth £999 on us, with purchase of a Samsung QN900D, QN800D, QN95D 85” or QN90D 98” TV. Driven by AI smarts to enhance picture quality, the Samsung QN900D sharpens low resolution content and heightens the viewing experience of fast-paced sports content.


  • Get a soundbar on us, worth up to £599, when you buy a selected new Samsung 2024 Neo QLED 4K or The Frame TV. Choose from either Samsung S801B, S60B or S50B soundbars which will take your home entertainment set up to the next level thanks to 3D sound technology.


  • Those who purchase the Samsung Music Frame wireless speaker can claim a SEE voucher worth £100![14]


  • Are you ready to upgrade your current TV? Get up to £500 off when you trade in your old TV on com[15].


[1] Based on Omdia confirmation letter (Feb-2024). *Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia.

[2] QN900D only

[3] QN900D only. AI Upscaling may not apply to PC Connection or Game Mode.

[4] Based on findings from Samsung’s internal study. Actual experiences may vary depending on individual viewing conditions and content quality.

[5] Requires SmartThings app, Internet connection, and Samsung Account. Energy saving may vary according to model, viewing conditions or types of content. Does not work with gameplay or viewing priority modes. Energy savings based on internal test results and may vary.

[6] Compatible devices required

[7] Requires 2024 Samsung TV and later models, SmartThings app version Android and higher or iOS and higher

[8] Compatible smartphone required

[9] Available on QN90 and QN95.

[10] OLED HDR Pro available on S95D.

[11] Motion Xcelerator 144Hz available on S95D,S90D, QN95D and QN90D.

[12] Based on futuresource confirmation letter (Feb-2024)

[13] Purchase from by 14/05/24. S24, S24+ or Soundbar auto-added to basket when qualifying TV is added. While stocks last.

[14] Participating retailers only. Purchase between 20.04.24 – 14.05.24. Claim within 30 days of purchase. Claim a £100 See Tickets e-Gift Card to buy tickets on See Tickets e-Gift Card is valid until 31.12.24. To claim, and for full T&Cs, see

[15] Only available at Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must make sure it is ready for collection at the same time we deliver your new TV and all data is wiped from the TV. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product. £500 off is based on the purchase of the QE85QN900DTXXU.


Press Resources > Press Release

Products > TVs & Displays


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