Samsung’s New Energy Efficient Lineup for Europe Debuts at IFA 2024, Empowers Users With Extra Energy Savings

Lineup now includes a new BESPOKE AI™ Washer that boasts A-55% extra energy efficiency, along with a Bespoke AI Laundry Combo™ and a Bespoke Dishwasher

London, United Kingdom – Sept. 5, 2024 – Samsung Electronics Co., Ltd. today announced it is showcasing its latest energy-efficient appliance lineup at IFA 2024. The new product range includes a BESPOKE AI™ Washer with A-55% extra energy efficiency,^[1] a Bespoke AI Laundry Combo™ that achieves an A rating for the complete cycle,^[2] and an A-10% Bespoke Dishwasher. Drawing on its longstanding dedication to enhancing energy efficiency, Samsung has improved its core technologies to offer better ways to save energy in everyday life.

“Samsung has a long track record of bringing its energy efficient lineup to European markets, and IFA is an ideal setting for showcasing these types of solutions,” said Moohyung Lee, EVP and Head of the Customer Experience Team for Digital Appliances Business at Samsung Electronics. “We expect that new models will be the right choice for customers who are seeking for the extra energy efficiency at home.”

A More Efficient Washing Experience

The most notable achievement out of Samsung’s high-energy rating lineup at IFA 2024 is the BESPOKE AI™ Washer. The model, due to launch next year^[3], consumes up to 55% less energy than the minimum energy efficiency requirements for a Class A rating.^[4] Following the A-40% model that launched in the first half this year, the new product has applied Samsung’s technologies to achieve an additional energy saving.

Samsung applies advanced technologies to achieve up to 55% less energy consumption than the minimum energy efficiency requirements for the Class A rating. The core of these advanced technologies is the Bubble Shot, which pulls soapy water through the circulation pump and sprays it on top of the laundry inside the drum. This makes washing more effective by drenching the laundry more easily and allowing the detergent to penetrate clothing evenly. It combines with Ecobubble™ and algorithms to enhance extra energy efficiency.

The implementation of AI Home^[5] is an additional noteworthy change. This 7’’ wide LCD touchscreen on the device serves as an intuitive control center for the laundry. Not only can users quickly choose their laundry cycle, they can also receive the personalised washing recommendations that suits their habits and periodic needs.^[6] It allows for effective user control and laundry care.

All-in-one, Energy Efficient Laundry Solution

At IFA, Samsung is also displaying the Bespoke AI Laundry Combo™, which will soon be available in the European market. The model combines a washer and a dryer in a single machine freeing users from the hassle of transferring the load to the dryer after washing. The combo is distinctive in that there is significant improvement in energy efficiency, achieving an A rating across the entire washing and drying cycle,^[7] with an A-20% for washing^[8]This is the highest level in Samsung’s combo lineup in Europe.

Samsung has worked hard to improve the drying efficiency especially. The Heatpump Drying technology dries clothes quickly, gently and efficiently at low temperatures. Furthermore, a specially designed duct structure improves the efficiency of internal air circulation, allowing for the efficient reuse and transfer of heat energy. Meanwhile, to achieve a high energy rating in the wash only cycle, the Bubble Shot Technology is implemented. It make the laundry drench well by spraying soapy water from the top using the circulation pump. As a result, the combo’s complete wash cycle exceeds the minimum energy efficiency requirements for the Class A threshold by up to 20%, with the wash and dry cycle receiving a well-deserved Class A.

Clean Effectively, Save More Energy 

The Bespoke Dishwasher^[9] with extra energy efficiency will be also displayed at IFA 2024. It not only boasts a stylish look with its Kitchen Fit™ Sliding Door^[10] design that seamlessly matches kitchen furniture, but also offers effective performance while saving energy by up to 10% than the requirements for an A energy rating.

A WaterJet Clean™ and an Active Fan Dry system play an important role in delivering this extra efficiency. First, WaterJet Clean™ delivers intensive cleaning from every angle with rotating dual wash arms, thanks to the specially designed All-in-one Sump module.^[11] It generates a unique flow path to make the product exceptionally power efficient and uses only 7.9 liters^[12] of water ― which is a significantly low level compared to conventional models^[13] ― without impacting its performance.

The Active Fan Dry system,^[14] on the other hand, enhances internal air circulation, leading to less energy consumption. It blows gentle and moderate wind using two fans on the walls of the tub during drying. Since this wind helps evaporate moisture, less latent heat is required from the rinsing water. Therefore, it reduces the amount of energy used for heating the rinsing water. As a result, users can neatly finish the cycle with enhanced energy efficiency.

Additional Energy Savings Through SmartThings Connectivity

With these advancements in hardware, Samsung’s new energy efficient lineup also support SmartThings AI Energy Mode.^[15] After connecting appliances to SmartThings, users can check daily, weekly and monthly power consumption. And when the estimated monthly electricity bill exceeds the targeted amount, they can activate AI Energy Mode through SmartThings app to proactively save energy. Through using the cycles that work with AI Energy Mode, the BESPOKE AI™ Washer can reduce energy usage by up to 70%^[16].

Visitors at IFA 2024 ― held in Berlin from September 6 to 10 ― will be able to see Samsung’s new energy efficient appliances at Samsung booth. The Bespoke AI Laundry Combo™ is set to launch in the UK in the fourth quarter this year, with ranging updates on the wider product range to be announced.

[1] Based on Samsung internal testing, Applicable models in WW9000F series are 55% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2014.

[2] Based on internal testing. Complete operating cycle from washing to drying of this model is rated Energy efficiency class A as defined by EU Regulation 2019/2014.

[3] Planned to launch in first half of 2025

[4] Based on Samsung internal testing, Applicable models in WW9000F series are 50% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2014.

[5] Does not mean all services available on the AI Home are AI or generate information or outcome using AI. AI Smart Dial, AI Wash & Dry, Voice enabled with Bixby accessible through the AI Home utilize AI-based algorithms, which be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information

[6] Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App.

[7] Based on internal testing. Complete operating cycle from washing to drying of this model is rated Energy efficiency class A as defined by EU Regulation 2019/2014.

[8] Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. This 18kg washer model comes with 20 percent more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).

[9] Model code: DW60C*8*******.

[10] Kitchen Fit Sliding Model: DW60CG8**I00**. Custom panel weight range: 4.5~12kg (Self adjusting).

[11] The sump module gathers water during wash cycles, houses various filters, and contains the main pump for water circulation and drainage.

[12] Only when using the Eco cycle.

[13] Compared to DW60BG750***, DW60C*8******* consumes 1.3L less water during the Eco cycle.

[14] When using Active Fan Dry, the drying time may increase, because the rinsing water temperature is lower.

[15] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[16] Disclaimer for 70% – ** Based on internal testing on the WW11BB944AGB model on a Cotton 40 degrees wash with the AI Energy Mode turned on compared to not using AI Energy Mode.
Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions.