Samsung’s The Terrace TV Receives Industry-First Outdoor Visibility Verification from UL

LONDON, UK – June 18th, 2021 – Samsung Electronics Co., Ltd. today announced that all models^[1] of The Terrace TV, the premium product line designed for outdoor lifestyles, have become the first in the TV industry to be verified for outdoor visibility performance.

This verification comes from U.S.-based Underwriters Laboratories (UL), a global independent safety science organisation with over a century of experience in driving safety solution innovation.

In normal outdoor settings, consumers must find means to block sunlight to gain appropriate visibility, which has been a major issue across relevant product categories. To receive this verification, a product must undergo several rounds of rigorous testing, in which peak brightness of over 3,000 ~ 4,000 nits^[2], a higher contrast ratio of over 1,000:1, and color volume greater than 80 percent should be altogether achieved under over 10,000 LUX condition. The Terrace TV has displayed outstanding performance in these three key areas so viewers can enjoy clear, vivid images even in bright outdoors.

It also features Samsung’s premium QLED display, anti-reflection technology which reduces light reflection from its surface, as well as AI picture quality optimisation technology for automatic brightness adjustment.

In addition, Samsung’s OH55A, an outdoor signage product which uses the same outdoor visibility technologies as The Terrace, also received visibility verification.

Samsung also recognises the importance of weather resistance against rain and dust for outdoor TV set models. The company obtained IP55 water and dust resistance standard certification from International Electrotechnical Commission (IEC), which together with the latest UL verification will play a pivotal role in fortifying Samsung’s efforts to provide an optimal viewing experience in various outdoor conditions.

“UL’s outdoor visibility verification for The Terrace will enable consumers across the globe to further add values to their viewing experiences,” said Yong Hoon Choi, Executive Vice President of Visual Display Business at Samsung Electronics. “As a leader in the TV industry, Samsung will continue to drive innovative technologies that are optimised for new and emerging lifestyles.”

[1] LST9 65- and 75-inch (availability may vary by region) LST7 55-, 65- and 75-inch

[2] Brightness of LST7: 4,000 nits, Brightness of LST9: 3,000nits.