Selfie Britain! Selfie Capitals of the UK Revealed as Belfast Admits to Snapping 814 Selfies a Year

• Belfast, Edinburgh and London have been revealed as the selfie capitals of the UK with people from Belfast admitting to snapping 814 selfies a year

• The average Brit admits having 132 selfies on their phones versus 258 snaps of family and friends

• 59% of 18-34 year olds take more selfies than pictures of anything else but the average adult likes just a fifth (19%) of the selfies they take

• The research marks Samsung’s nationwide selfie competition – offering entrants the chance to win a huge £500,000

• To enter the competition, entrants need to visit a Samsung store or partner store and take a selfie on the new Samsung Galaxy Z Flip5 or Z Fold5

The selfie capitals of the UK are Belfast, Edinburgh and London, according to research.

A poll of 2,000 adults revealed those in the Northern Irish capital take 814 pictures of themselves a year. Edinburgh followed in second, adding 745 photos to their camera rolls over the course of 12 months and London in third with 515 selfies taken – both more than double the national average of 361.

The research by Samsung has been released as the company is rewarding one lucky winner with the chance to win a huge £500,000 just by taking a selfie on the latest Samsung Galaxy Z Flip5 and Z Fold5 devices Samsung stores and participating retailers.

The top 10 selfie taking cities

1. Belfast – 814
2. Edinburgh – 745
3. London – 515
4. Glasgow – 456
5. Cardiff – 398
6. Birmingham – 350
7. Newcastle – 310
8. Southhampton – 237
9. Leeds – 197
10. Manchester – 168

However, at the other end of the table, those in Sheffield add just 135 pictures of themselves to their camera roll each year – less than three photos a week. Liverpool (150 photos a year), Manchester (168 photos a year) and Leeds (197 photos a year) are also well below the national average.

The poll delves into the selfie snapping habits of Britain, revealing that the average Brit has approximately 133 selfies on their phones, with nearly one in 10 (9%) admitting they have more photos of themselves on their phones than they do of their friends or family.

Over half (59%) of 18-34s revealed they take more selfies than pictures of anything else but 46% of 18-34s admit that they regret not taking more photos of family and friends so far this year.

Having control over the angles (50%), taking as many snaps as you want (49%), and the knowledge of their ‘best side’ (45%) were the top reasons that people prefer pictures they have taken themselves over pictures others have taken of them.

However, 29% of Gen Z and Millennials admit to only liking up to 10% of the selfies they take. For the older generations however, this rises to 50%. Nearly half (48%) of Brits also admitted that their camera roll is due a spring clean.

Customers can head into any Samsung store or participating retailer and take a selfie on the new Samsung Galaxy Z Flip5 and Z Fold5 for the chance to win £500,000.

The Galaxy Z Flip5 and Galaxy Z Fold5 are the fifth generation of Samsung’s revolutionary foldable devices, delivering unique experiences through perfected designs and form factors, including the new Flex Hinge. Both devices unlock extraordinary camera capabilities such as FlexCam to enable users to take photos from creative angles- something especially enhanced with the larger cover screen of the Galaxy Z Flip5.

Annika Bizon, Marketing & Omnichannel Director at Samsung, said: “What makes the ‘perfect selfie’ is different for everyone, but capturing the special moments along the way quickly shines light on what is really important and with our new foldable range it couldn’t be easier. People can see how easy it is for themselves by heading to their nearest participating store and snap a selfie on the new Galaxy Z Flip5 & Z Fold5 for their chance to win £500,000.”

TV presenter Rylan Clark launched the campaign in July by recreating some of social medias most famous celebrity selfies including the likes of Kendall Jenner, Justin Bieber, Lewis Capaldi and Lionel Messi.

To find out more head to: www.samsung.com/uk/500k-selfie-competition/

The poll of 2,000 U.K.-based Britons was commissioned by Samsung and conducted in October 2022.