Solve for Tomorrow: Next Gen Returns as a New Competition is Launched, Giving Young People a Chance to Design the Future

Samsung Electronics UK is excited to announce the launch of the second year of its Solve for Tomorrow: Next Gen competition

LONDON, UK – 14^th April, 2022 – Samsung Electronics Co. Ltd, has team up with brand and social impact agency, We are Futures, to launch the second year of its Solve for Tomorrow: Next Gen competition.

As part of Samsung’s mission to defy barriers to help young people from all backgrounds find their purpose in tomorrow’s world, Solve for Tomorrow: Next Gen seeks to empower the next generation of innovators, inviting students aged 11-15 to imagine a better world. This is an opportunity like no other to design the future by exploring the role tech can play in solving some of society’s biggest issues.

This schools-based education programme is a plug-and-play interactive video lesson that takes students through the Design Thinking process – from idea to prototype – in 45 minutes with experts from Tech, Marketing and Product Design, featuring Samsung employees, across the themes of Education, Sustainability, Diversity, Equity & Inclusion and Social Isolation.

Participants can enter the competition with their written idea and sketches, as individuals or in teams of up to three, for the chance to win fantastic prizes for them, their teacher and their school. Every entrant to the competition receives a digital badge, awarded via Credly, which can be added to their CV, social profiles or used as a certificate. New for this year, teachers can also earn a Design Thinking facilitator badge too.

And for the lucky winners, prizes include a Samsung Galaxy Book for the teacher of the first prize winner(s), a Samsung Galaxy smartphone for the winning student or team, Samsung Galaxy Buds Pro for the runners-up, attendance as a VIP guest at a Samsung event for the first prize winners and finally, a Samsung QM49R UHD display screen and one year’s subscription to a Samsung Education Assistant package for the schools of the first prize-winning students.

Solve for Tomorrow: Next Gen provides free online resources for schools, youth groups and families to help build their connections, capabilities and confidence. In 2021, 8,874 young people took part and learnt the basics of Design Thinking, and had a glimpse into creative STEM careers such as research and development and marketing with employees from Samsung. This year, Samsung aims to reach even more schools and students through newly-updated educational resources across an expanded age range.

Commenting on the launch, Sophie Edgerley Harris, Head of Corporate Social Responsibility at Samsung Electronics UK said: “Our 2020 Compassion Nation report told us that 40% of young people in the UK believed their future goals seemed ‘impossible to achieve’. Despite the barriers faced, particularly over the last few years, young people have shown incredible tenacity to continue to drive positive change for themselves and their communities.

Through Solve for Tomorrow: Next Gen, we are supporting the next generation of innovators through education. In the UK, our emphasis is particularly on enabling access to the programme – no matter their background or prior qualifications – giving every young person the opportunity to develop their confidence, capabilities and connections and tackle some of society’s most challenging issues. We can’t wait to see the amazing ideas submitted by this year’s group of change makers.”

To find out more and register your school for Solve for Tomorrow: Next Gen’s free resources, visit: https://nationalschoolspartnership.com/initiatives/samsung-next-gen-2022/