LONDON, UK – October 22, 2018  Tests by influential technology reviews site, RTINGs, has found screen burn can set in as quickly as two years after buying a new OLED television. That’s much quicker than previously expected in OLED TVs.

“Burn-in” or “screen burn” refers to an effect where part of an image that is no longer displayed is still visible on a different image, such as static logos that stay on the screen when watching news channels and playing video games.  The latest tests by RTINGs tested OLED for burn-in on a variety of content, from news and general TV to sports and gaming. During the testing period, the technology reviewers assessed and reported on the screens’ brightness and colour renderings every two weeks. The channels and content were respectively displayed in intervals of a five-hour “on” period and one-hour “off” period during a cycle that was repeated four times per day.

The results found that when the TVs were set to maximum brightness and were showing gaming content and news channels, they were most affected by burn-in, as both pieces of content feature static logos on screen most of the time. After 4,000 hours, the TVs testing this content displayed the mark of these logos on the screen, even when the content wasn’t being played.

It is for this reason in part, that Samsung decided to stop using OLED technology in its TVs in 2012 and proceeding to develop the new QLED technology. QLED TV’s exceptional picture quality lasts for the lifetime of the product and there will not be any visible deterioration in colour over time due to the advanced Quantum dot technology – QLED uses inorganic Quantum dot material which is durable and stays burn-in free. On the other hand, the organic material of OLED TVs wears out over time. As such, Samsung QLED and LED TV sets have received a perfect score (10/10) for image retention in RTINGs’ test.

The impartial tests prove that Samsung’s QLED and Dynamic Crystal Colour UHD aren’t susceptible to screen burn like other TV’s on the market, and as such Samsung is offering a market-leading 10 year screen burn warranty* as a testament to the confidence in its QLED technology.

More articles about screen burn:

Everything You Need To Know About Screen Burn

Certified by Testlab: No Burn-in with Samsung QLED TV

Link to Samsung 10 Year Screen Burn Warranty

http://www.samsung.com/uk/screen-burn

*Warranty must be registered within 90 days of purchase, T&Cs apply

This includes the award-winning Q9, which features industry-leading picture quality, empowering consumers to enjoy content without distractions whilst complementing the style of their homes. Previously launched in the United States as the Q8F, the model has received multiple industry accolades and is now a top ten selling model in the 75” category^[1].

Offering leading picture quality, Ambient Mode which can mimic the pattern on the wall behind the TV^[2] and smart TV capabilities that make it easier to set-up and navigate your TV, the Q8D is the ideal choice for true lovers of entertainment.

Highlights of the Q8D include:

Stunning Picture Quality

The Q8D will feature a combination of Full Array Local Dimming and HDR 1500, providing a crisp, true-to-life viewing experience.

This combined with Q Contrast Plus technology offers stunning images with pristine contrast, whilst an anti-reflective screen ensures premium picture quality in any lighting condition.

Bright screens can often lead to a loss in colour, however with its 100% Colour Volume Technology^[3], the Q8D rejuvenates colour, providing a stunning visual experience. This together with HDR picture quality ensures no detail is lost on the screen.

Ambient Mode

Ambient mode provides useful information throughout the day – even when consumers aren’t actively watching movies and TV. It can display your pictures as well as providing news headlines, traffic reports, and weather updates. For wall-mounted TVs, Ambient Mode can mimic the pattern on the wall behind the TV to create an astonishing visual effect in which the TV blends seamlessly into the wall^[4].

Smart TV

The Q8D’s smart capabilities offer revolutionary ways to set up the TV and find content. Effortless Login uses the new SmartThings app^[5] to drastically reduce the time it takes to set up a new TV. The new Universal Guide enables consumers to navigate across supporting streaming services and live TV through one intuitive menu, whilst the Q8D’s S-Voice feature allows you to control your TV through voice alone, so there’s no need to lift a finger.

Cable Management

The Samsung Clean Cable Solution® neatly manages cords for a crisp, clean look. Simply push your cables into the embedded lines at the back of the TV for a neat system that allows you to organise your cables through your TV stand.

Q8D Line Details

In response to rising consumer demand, Samsung is reinforcing its commitment to ultra-large screen televisions and will be offering 55”, 65” and 75”^[6] models of the Q8D.

“The Q8D is a fantastic addition to our 2018 lineup of televisions available in Europe. It has been designed for today’s consumers who want a TV that offers superior picture quality and complements the aesthetics of their living space,” said Guy Kinnell, European Vice President of Visual Display at Samsung Electronics Europe. “We are excited that our European customers can now enjoy the Q8D and the huge benefits it can bring to both your living and viewing experience.”

Samsung’s Q8D is available in stores from July 2018. For more information and pricing on Samsung’s TV and Audio products, please visit www.samsung.com.

[1] Based on NPD data

[2] Some features of Ambient Mode require a compatible Android or iOS phone and sufficient space around the TV to operate; it will have varying results on complex wall designs, patterns, and/or unusual colours

[3] QLED TVs have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent colour volume

[4] Some features of Ambient Mode require a compatible Android or iOS phone and sufficient space around the TV to operate; it will have varying results on complex wall designs, patterns, and/or unusual colours

[5] SmartThings is available on iOS and Android-powered devices

[6] 75” model available by September 2018

Impress your friends with the big-screen detail and action of watching sports games on the new QLED 2018 TV range. Only Samsung QLED technology delivers Certified Ultra HD Premium picture quality with 100% colour volume^[1] displaying over a billion colours that are true-to-life. Witness the vibrant green of the pitch and watch the football fly through the air in ultra HD, making you feel like you’re in the midst of the action.

To complete the viewing set-up, pair your TV with a soundbar to deliver the ultimate screening experience. Listen to sound as you’ve never heard it before with Samsung’s selection of soundbars, providing crystal clear audio so you can feel the excitement of the fans in the arena and immerse yourself in the atmosphere, straight from your sofa.

As an added bonus, customers who purchase a selected Samsung All in One or Cinematic soundbar will have the option to receive a 6 or 12 month Joe & Seph’s popcorn subscription^[2], so your half-time refreshments are already sorted.

Most sports are full of blink-and-you’ll-miss-it moments. Picture your reaction when your team scores a stunning goal, or when a driver sets a lap-record on race day. You can capture the euphoria of your family and friends with the Galaxy S9 and S9+’s spectacular camera, so you can re-live the excitement for weeks to come.

For those that prefer being in the thick of the action, Samsung is proud to sponsor this year’s Tough Mudder, a team-oriented 10-12 mile obstacle course designed to test physical strength and mental grit. Capture your friends crossing the finishing line in super slow motion with the Galaxy S9 or S9+, so you can replay their accomplishment and champion their achievement.

Need to grab a drink from the fridge during the game? With the Family Hub fridge, you won’t miss any of the action. Family Hub offers a seamless multi-room entertainment experience, simply mirror a Samsung TV or smartphone on to the LED panel of the fridge door to watch any content on the Family Hub screen whenever you want. The Family Hub also features AKG Premium Quality Sound Speaker for crisp quality sound, so if you’re cooking in the kitchen, you’ll still be able to hear the blow of the final whistle.

For more product information, please visit www.samsung.com/uk

[1] 100% colour volume measured to DCI-P3 Standard, certified by VDE

[2] For more information on the promotion, please visit https://news.samsung.com/uk/samsung-launches-movie-lounge-for-the-ultimate-night-in

LONDON, UK – March 7, 2018 – Samsung Electronics Co., Ltd. the leading global TV manufacturer for the 13^th consecutive year, today launched its flagship line of 2018 QLED TVs and AV products at the 2018 First Look New York event at the American Stock Exchange building in Manhattan. The company unveiled its next generation of QLED TVs to about 1,000 attendees, and demonstrated new, improved features that enhance the TV-viewing experience like never before.

During the keynote presentation, Samsung Electronics President of Visual Display Jonghee Han and other Samsung executives explained how the 2018 flagship TV line offers an unmatched home entertainment experience, meant to remove barriers to setting up and displaying the TV and streamlining access to content in a way that enables consumers to spend more time doing the things they love.

“With our 2018 TV lineup, we are changing the definition of visual display to Intelligent Displays,” said President Jonghee Han. “Designed for total immersion and to enhance the daily lives of consumers everywhere, all while being incredibly easy to use, the new QLED TV lineup provides users with the best viewing experience.”

President Han was joined on stage by executive partners from The New York Times, who discussed some of the new consumer benefits of the 2018 QLED TV lineup. In announcing a new partnership with Samsung, Mark Thompson, President and Chief Executive Officer of The New York Times Company, said, “QLED TV’s Ambient Mode is an exciting new way for viewers to experience The Times’s unrivalled, deeply reported and visual journalism.”

The First Look New York event featured an exhibition for guests to experience the 2018 product lineup and its features hands-on through a series of zones and displays. The exhibition included:

• The large-screen zone, which showcased the stunning picture quality of Samsung’s new lineup with enhanced color and contrast for a variety of situations, such as gaming and watching movies or sports. Samsung also displayed its acclaimed 146” The Wall, Micro LED technology-based modular screen, to be commercialized for home use.
• The movie zone featured Samsung’s multi-dimensional HW-N950 soundbar with Dolby Atmos® and DTS:X, slated to become available later this year. The soundbar demonstrates how vibrant, powerful surround sound can enhance the home entertainment experience.
• The Ambient Mode zone showcased how the QLED TV redefines what it means to be “off” with new technology that transforms the TV into a beautifully functional screen which provides a multitude of information including news, weather and traffic, and which can also play music or completely blend into the wall behind it.
• The new 5-meter (included with QLED TV purchase) and 15-meter (available as an option) One Near -Invisible Connection, with power cord and data cables merged into one durable cord – an industry first – enabling users to place the TV where they want, how they want, without a tangled mess of cords. Samsung’s 2018 Smart TV set-up is simple and can be done on the consumer’s most used device – their mobile phone, via the SmartThings app**.

For more information, visit: Samsung.com/uk/tvs/qled-tv/highlights

*One Near-Invisible Connection applies to Q7F and higher models. One Remote Control applies to NU7400 and higher models.

**SmartThings / Compatible phone and app required.

LONDON, UK – March 7, 2018 – Samsung Electronics Co., Ltd. today unveiled its 2018 home entertainment lineup at the company’s ‘First Look in New York’ event. Samsung highlighted details about its flagship QLED TV models and its expanded lineup of Ultra HD certified, Premium UHD and Super Big Screen TVs. With groundbreaking design elements, enhanced picture quality, and intuitive smart capabilities, Samsung’s 2018 QLED line empowers consumers to enjoy content without distractions – even when viewers are not actively watching.

“Our 2018 lineup of televisions are truly our most innovative and sophisticated yet, designed for today’s consumer who is mindful of the aesthetics of their space,” said Jonghee Han, President of Visual Display Business at Samsung Electronics. “We are excited for consumers to experience our new TV lineup and features that offer more freedom to decide where and how the TV can be best enjoyed within the home.”

Samsung’s 2018 line features new innovations that enrich the lives of consumers by reimagining how TV integrates into the living room, how consumers enjoy their content, and how they interact with their devices.

Highlights of the 2018 lineup include:

Ambient Mode

Ambient mode does away with the black screen and provides useful information throughout the day – even when consumers aren’t actively watching movies and TV. It can play music as well as display news headlines, traffic reports, and weather updates. Ambient Mode can mimic the pattern on the wall behind the TV to create an astonishing visual effect in which the TV blends seamlessly into the wall.

One Near-Invisible Cable*

The new One Near-Invisible cable is a single slim optical cable that combines both consumer’s power and AV data to the TV. Available up to 15 meters, it frees consumers from having to place their TV near data or power outlets.

Smart TV and SmartThings

The QLED line’s smart capabilities offer revolutionary ways to set up the TV and find content. Effortless Login uses the new SmartThings app** to drastically reduce the time it takes to set up a new TV. The new Universal Guide enables consumers to navigate across supporting streaming services and live TV through one intuitive menu. And with Samsung’s new SmartThings consumers can intelligently interact with their TV and a multiple of other devices through the SmartThings app.

Direct Full Array

The Q9F QLED TVs deliver stunning images with pristine contrast through Direct Full Array (DFA) technology. Direct Full Array uses a panel with a series of tiny zones that independently adjust colour and brightness to deliver the deepest black levels and purest whites.

Audio Lineup

Samsung offers four new audio products that offer clear and immersive sound tailored to the different ways that individual consumers set up and use their home theater systems.

• HW-N950: With front-firing, up-firing and new side-firing speakers, the HW-N950 Cinematic soundbar features Dolby AtmosÒ and DTS:X to create an extraordinary cinematic experience that delivers 7.1.4 surround sound.
• HW-N650: Designed for gamers and movie lovers, the HW-N650 Cinematic soundbar features Acoustic Beam Technology that puts consumers at the center of the action.
• HW-NW700: The HW-NW700 Sound+ soundbar features a wall-mounted design that perfectly complements QLED TVs so that they both blend beautifully into any home environment.
• VL550: The VL550 speaker includes a unique metal dial that consumers can attach to any metallic surface and use to control music with the sound of their voice.

Samsung 2018 TV Line Details***

In response to rising consumer demand, Samsung is reinforcing its commitment to Super Big screen TVs. The 2018 Samsung TV line features 11 series across the QLED TV, Premium UHD, UHD and Super Big Screen display range, available in a variety of sizes. Models in the 2018 lineup feature both flat and curved display options.

• QLED TV: Models in the 2018 QLED TV lineup include – Q9F (55”, 65”, 75”), Q8F (55″, 65″), Q8C (55”, 65), Q7F (55”, 65”, 75”) and Q6F (49”, 55”, 65”, 75”, 82”). The QLED TVs are Certified Ultra HD Premium****, feature enhanced color and contrast, HDR10+ compatibility, Ambient Mode, Smart TV enhancements with SmartThings, One Remote Control and the One Near-Invisible Connection.*
• Premium UHD: Models in the 2018 Premium UHD TV lineup include NU8500 (55”, 65) and NU8000 (49”, 55”, 65”, 75”, 82”). The Premium UHD TVs are all Ultra HD certified and feature HDR 1000 powered by HDR 10+ delivering exceptional detail as the creators intended, new clean cable solutions, and Smart TV enhancements with SmartThings and One Remote Control.
• UHD: Models in the 2018 UHD TV lineup include NU7500 (49”, 55”, 65”), NU7400 (43”, 50”, 55”, 65), NU7300 (49”, 55”, 65”), NU7100/20 (40”, 43, 49”, 55”, 65”, 75”)****. These UHD TVs are all Ultra HD certified guaranteeing true 4K colour and clarity and include HDR 10+ delivering unrivalled brightness and shadow detail, clean cable solutions, slim design and Smart TV capabilities.

Samsung’s 2018 home entertainment line will be available in stores beginning March 2018. For more information and pricing on Samsung’s TV and Audio products, please visit: Samsung.com/uk/tvs/qled-tv/highlights

*****One Near-Invisible Connection applies to Q7F and higher models. One Remote Control applies to NU7400 and higher models.

**SmartThings / Compatible phone and app required.

***The product line, details and availability vary depending on the region.

**** NU7120 (40”,43” variants), NU7100 (49”, 55”, 65”, 75”)

Samsung Electronics’ newest QLED TVs will offer an unrivalled viewing experience when they are revealed in New York, USA.

The First Look in New York will take place on March 7 at the American Stock Exchange in Manhattan and will form part of Samsung’s global launch event for its 2018 QLED TV lineup. Throughout the continuous evolution of its technology, Samsung always designs its products around the lifestyles of its customers. The new QLED TVs will do this in brand new ways for 2018.

Samsung will mark the launch of the 2018 QLED TVs at 11 a.m. EST on March 7, 2018. Real-time content sharing of the First Look in New York will be available at news.samsung.com/uk, instagram.com/samsungtv and facebook.com/SamsungTV.

To register your interest in Samsung’s newest QLED TVs, please visit: http://www.samsung.com/uk/tv-first-look/