Photography credit James Champion

London, UK – 21-23 May 2019 – Samsung’s 2019 Serif TV was included in Established & Sons Clerkenwell Design Week installation, titled ‘At Work’. The collection showcases crossover designs that are a response to the rise of the live-work space and shifting attitudes towards aesthetics in the working environment.

“The working environment is no longer about meeting rooms, task chairs and desk systems” says Sebastian Wrong, Design Director, co-founder and curator of Established & Sons ‘At Work’ installation, “home has become the office and the office has become the home”.

The new collection includes Ronan and Erwan Bouroullec’s innovative GRID, a colourful room within a room. GRID is designed to offer a completely flexible, playful and multifunctional workspace environment. Serif TV was included as part of the display, which was developed by Samsung in collaboration with the brothers to showcase how a forward-thinking design grounded in a very real need can function within this new style of working environment.

“Serif is an object that can stand anywhere and be easily moved. What we were looking for was a solid presence that would sit naturally in various environments, just like any other piece of furniture” said Ronan and Erwan Bouroullec. “Serif is another take on the world of TVs that, as its core competence, is a natural addition to any contemporary interior”.

“Samsung is pleased to have brought the Serif back with QLED technology as part of its 2019 TV range. Its innovative design and performance showcase how seamlessly it can blend into daily life” says Guy Kinnell, Vice President, TV/AV at Samsung Electronics (UK) Ltd. “The Serif goes beyond the traditional needs of a TV, to become pieces of décor that elevate the design of any space, whether it’s for living or work”.

For more information on the Serif TV please visit https://news.samsung.com/uk/samsung-announces-launch-date-of-new-flagship-lifestyle-tvs

London, UK – Wednesday 15^th May 2019 – Samsung Electronics Co., Ltd. Is pleased to announce that the new 2019 Frame and Serif TVs will launch today. Combining award-winning and innovative design, this year’s flagship lifestyle TV models fit any home décor with superb QLED technology, providing consumers with the best picture quality for an immersive TV viewing experience.

Going beyond the realms of traditional TV to pieces of home décor, this year’s enhanced models of The Frame and award-winning Serif TV make a statement by elevating the design of your home.

Samsung Serif TV

The Serif TV has been developed in collaboration with Paris-based design brothers Ronan & Erwan Bouroullec, two of the world’s most famous furniture designers who, through the Serif TV, have created a bold aesthetic product.

After two years of anticipation, Samsung has brought the Serif TV back with the improved pristine picture quality of Samsung’s QLED technology. When used as a TV, The Serif offers deep contrasts, dark blacks and 100% colour volume ^[1], providing over a billion shades of colour for the best possible viewing experience. Samsung’s updated Ambient Mode ^[2] also provides information, such as news headlines and weather updates, as well as the ability to display imagery and blend into any living space when the TV is turned off, enhancing The Serif’s overall functionality.

In the past, The Serif TV was sold almost exclusively in furniture shops and department stores given its focus on interior décor and the importance of colour, but it will be available for purchase at selected consumer electronics retailers in 2019. Prices for The Serif start at £1,199.99 and is available in white at three sizes; 43, 49 and 55-inch, offering consumers more flexibility to customise their home.

The 2019 Frame TV

The Frame goes beyond the traditional concept of a TV by encouraging consumers to consider where it lives and how it exists in the home. With bold design and brave thinking, The Frame offers a functional piece of home décor that can be customised to suit individual styles, defining the TV’s role in the home. When not being used to enjoy TV or movies, The Frame’s Art Mode can display personal pictures and memories or choose from more than 1,000 pieces of art from prestigious artists around the world from the Art Store. The Art Store includes collections from galleries such as The Tate Gallery, the V&A Museum, and The Royal Collection, and allows users to subscribe for £3.99/month. When mounted, The Frame hangs flush to the wall thanks to the No Gap Wall Mount included in the box as an added value, plus users can choose from four different coloured magnetic frames, allowing them to be easily swapped to suit individual home décor.

The Frame this year now provides QLED technology, delivering improved picture quality and providing over a billion colours, as well as a new Smart Hub and Samsung smart TV platform, giving users access to the widest collection of 4K streaming and catch-up TV apps. Prices start from £1,299.99 and sizes range between 43-inches to 65-inches.

For more information on both the new 2019 models, please visit:

The Frame

https://www.samsung.com/uk/tvs/the-frame/highlights/

The Serif

https://www.samsung.com/uk/tvs/the-serif/highlights/

[1] 100%colour volume measured to DCI-P3 standard, certified by VDE.

[2] Some features of Ambient Mode require a compatible Android or iOS phone and sufficient space around the TV to operate; it will have varying results on complex wall designs, patterns, and/or unusual colours.

The Frame and Serif TV, Samsung’s flagship lifestyle TV’s, go beyond the traditional TV to pieces of home décor that elevate the design of any living space. At CES 2019, this year’s Frame and SERIF TV will be on display in the large lifestyle TV exhibition zone of Samsung’s booth to showcase their innovative design, performance, and how they seamlessly blend into daily life.

“The traditional TV was only focused on technical features, such as picture quality and performance, but now TVs are also a lifestyle platform that blends in consumers’ daily life,” said Jongsuk Choo, Executive Vice President of Visual Display Business at Samsung Electronics. “This year’s models of The Frame and SERIF TV are enhanced lifestyle TVs that deliver a TV experience like nothing before.”

The 2019 Frame by Samsung

When it is not being used to enjoy films or TV shows, The Frame’s Art Mode displays digital pieces of artwork, including paintings and pictures. With customisable bezels, a No Gap Wall Mount that helps it sit flush against your wall, and a brightness sensor adjusts colours on-screen to fit the ambient brightness of the room, The Frame is able to look convincingly like a piece of art on your wall.

This year’s model of The Frame also features the pristine picture quality of QLED, which offers deeper contrasts, deeper and darker blacks and 100% colour volume^[1]. With these enhancements, users can both enjoy content in the most premium quality and appreciate artwork when the TV is turned off.

In addition, The Frame’s Art Store is building on its partnerships with the world’s most prestigious galleries and museums by providing access to over 1,000 pieces of art. In the Art Store, masterpieces from the Uffizi Galleries in Italy, the Van Gogh Museum in The Netherlands, Te Papa in New Zealand, the V&A and Tate Modern in the UK, have recently been added. Samsung will continue to expand its partnership with museums in the future to strengthen the art distribution ecosystem.

The Frame also features Bixby, Samsung’s AI-powered voice control platform, transforming it into a truly Smart TV. Users can control the TV and access streaming platforms through simple voice commands giving users an enhanced content experience.

SERIF TV

The Serif TV was developed an aesthetic-focused TV in collaboration with Paris-based design brothers Ronan & Erwan Bouroullec, two of the world’s most famous industrial designers that specialize in furniture.

The Serif TV was granted the prestigious 2016 iF Design Award, the 2016 Wallpaper* Design Award in the UK and the 2016 Good Design Award in Japan – making it the first Samsung TV to win these prestigious accolades.

The 2019 Serif TV also comes with cutting-edge QLED technology to deliver improved picture quality. Ambient Mode, an award-winning feature in Samsung’s QLED line-up, provides information, such as news headlines and weather updates, the ability to display imagery, and blend into any living space when the TV is turned off, was also added to enhance The Serif’s functionality.

In the past, The Serif TV was sold almost exclusively in furniture shops and department stores given its focus on interior décor, but it will be available for purchase in consumer electronics retailers in 2019, as well, to reach a wider base of consumers.

[1] 100% colour volume measured to DCI-P3 standard, certified by VDE