Samsung’s Global Newsroom explored the devices’ capabilities across AI, camera, design and performance.

Awesome Intelligence: AI for Everyday Tasks

At the core of Galaxy A57 5G and Galaxy A37 5G is Awesome Intelligence^[1] — a suite of AI-powered features designed to simplify daily tasks.

One of the most notable additions is Voice Transcription, available on the Galaxy A series for the first time. With the Voice Recorder app, users can record audio, convert speech to text and translate it across multiple languages^[2]  — making it easier to review meetings, revisit lectures or organise recorded calls.

▲ Voice Transcription

Circle to Search with Google^[3], a Galaxy fan favourite feature, continues to expand and now allows multiple objects to be identified at once. For example, when users spot a look they love, information about each object — from tops to footwear — can be found in one search by simply circling an outfit on the screen.

AI Select^[4] suggests relevant actions based on on-screen content, such as creating GIFs, saving images or setting wallpapers. The feature is now accessible by long-pressing the Edge Panel.

Users can also move content seamlessly between apps. Multi-Window Drag & Drop, enhanced with AI Select, enables faster multitasking in apps like Samsung Browser and Samsung Notes. For example, images can be dragged directly into Samsung Notes and resized as needed.

▲ Multi-Window Drag & Drop

The enhanced Object Eraser^[5] removes unwanted elements with improved edge accuracy for clearer, more natural-looking images in fewer edits.

▲ Object Eraser

Camera: Clearer Shots From Day to Night

Photography remains central to the Galaxy A series, with camera enhancements that deliver sharp, vivid results in both bright and low-light conditions.

▲ (From top to bottom) Photos taken at 1x and 0.6x zoom on Galaxy A57 5G

Both models feature a triple rear camera system for greater versatility. A 5MP macro camera captures detailed close-ups, revealing textures that might otherwise go unnoticed. The 12MP ultra-wide camera on Galaxy A57 5G enables broader shots, ideal for landscapes and group photos.

▲ Detailed close-ups taken with Galaxy A57 5G

Nightography^[6] has been enhanced to produce brighter, sharper images in low light with more natural colour. Improvements are noticeable in cityscapes and street scenes, where noise and distortion are often more visible.

▲ (From top to bottom) Night scene in Seoul with Nightography on Galaxy A57 5G and resulting image

Design: Slim, Light and Refined

The new Galaxy A series features a refined design that balances sleekness with everyday usability.

Galaxy A57 5G introduces a slimmer, lighter form factor at 6.9 mm thick and 179 g — 0.5 mm thinner and 19 g lighter than its predecessor — making it easier to hold while remaining pocket-friendly.

▲ Galaxy A57 5G is lightweight and sleek.

The triple-camera layout creates a cohesive look aligned with the Galaxy design language, enhancing overall polish and precision.

Display improvements further elevate the experience. Galaxy A57 5G features 1.5 mm bezels on the top and sides — reduced by 0.7 mm at the top and 0.5 mm on the sides — for a more immersive viewing experience without increasing device size.

▲ Galaxy A57 5G has narrower bezels for a more immersive viewing experience.

Both models are available in two light and two dark colour options. Galaxy A57 5G comes in Awesome Navy, Awesome Grey, Awesome Icyblue and Awesome Lilac, while Galaxy A37 5G is offered in Awesome Lavender, Awesome Charcoal, Awesome Greygreen and Awesome White. A premium metal frame completes the design, balancing durability and aesthetics.

▲ (From top to bottom) Galaxy A57 5G and Galaxy A37 5G in different colours

Performance: Faster, Smoother and Longer-Lasting

Performance remains a key part of the overall experience. With upgraded CPU and GPU, Galaxy A57 5G delivers faster, smoother operation for streaming, editing and everyday use.^[7] A 13% larger vapor chamber^[8] helps keep the device cool, even during extended gaming or video recording.

A 5,000mAh battery^[9] supports up to two days of use^[10] on a single charge. Super Fast Charging 2.0 powers Galaxy A57 5G up to 60% in about 30 minutes, reducing downtime^[11].

Galaxy A57 5G and Galaxy A37 5G take a user-centric approach, focusing on essential innovations across AI, camera, design and performance in a practical and accessible way.

From Awesome Intelligence to advanced camera capabilities, the new Galaxy A series brings the latest innovations to more users. Samsung will continue to expand access to its mobile innovations, empowering more people around the world.

[1]Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.

[2] Translation into multiple languages is possible, but only one language can be translated at a time.

[3]Circle to Search is a trademark of Google LLC.Google Account login and network connection required Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

[4] Requires internet connection and Samsung Account login. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time.

[5] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[6] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[7] Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[8] Compared to the previous model. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[9] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

[10] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.

[11] Charger sold separately

LONDON, UK – April 10, 2026 – Samsung Electronics Co., Ltd. today announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series devices that bring Samsung’s newest mobile innovations including enriched Awesome Intelligence^[1], are now available in UK. With prices for Galaxy A37 5G from £399 (RRP), and Galaxy A57 5G from £529 (RRP).

The latest Galaxy A series reflects Samsung’s commitment to expanding AI capabilities across more devices and empowering more users to harness the power of intuitive AI that simplifies everyday tasks. Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features. With six generations of OS upgrades and long-term security support, the new Galaxy A series is built to last.

“Our customers are seeking value and more experiences than ever before”, said Annika Bizon, VP of Product and Marketing, Samsung Mobile Experience (MX) Division. “By combining Samsung’s fundamental capabilities with Awesome Intelligence, the Galaxy A57 5G and A37 5G delivers everyday performance to our customers whilst demonstrating the benefit of AI. Getting AI into the hands of more people matters just as much as pushing the boundaries of what it can do.” 

Availability and Pricing

Galaxy A57 5G and A37 5G will be available on Samsung.com/uk and selected retailers from April 10th, with Galaxy A57 5G price starting from RRP £529 (256GB) and Galaxy A37 5G starting from RRP £399 (128GB).

Galaxy A57 5G will be offered in Awesome Navy, Awesome Grey, Awesome Icyblue and Awesome Lilac, while Galaxy A37 5G comes in Awesome Lavender, Awesome Charcoal, Awesome Greygreen, and Awesome White.

• Galaxy A57 5G 256GB + 8GB, RRP £529
• Galaxy A57 5G 512GB + 12GB, RRP £699
• Galaxy A37 5G 128GB + 6GB, RRP £399
• Galaxy A37 5G 256GB + 8GB, RRP £459

Enterprise Edition models will be available in the same timeline. A57 5G Enterprise Edition £489 (128GB + 8GB) and A37 5G Enterprise Edition £409 (128GB + 6GB).

Enriched Awesome Intelligence Designed for Everyday Life

Through the latest One UI 8.5, Galaxy A57 5G and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome Intelligence that helps people get more things done with ease while unlocking new ways to create and stay productive.

Voice Transcription is new to the Voice Recorder app, making it easier to revisit important details from meetings, lectures or calls by quickly transcribing and translating call recordings or turning voicemail audio into text. AI Select^[2] is easier to access with a long press on the Edge Panel, surfacing relevant actions directly on the screen to extract text or create content without manually selecting items. AI Select also supports Drag & Drop in Multi-Window layout, allowing users to easily move images into Samsung Notes or Photo Editor for faster editing and improved productivity.

Awesome Intelligence makes everyday photo editing easier than ever. Object Eraser^[3] now delivers more natural results when removing unwanted distractions, like a passerby in the background or clutter in a café. On Galaxy A57 5G, Best Face^[4] supports more photos and continuous shooting, making it easier to capture the perfect group photos where everyone looks their best. Fan favorite tools like Filters and Edit Suggestions^[5] help users quickly refine and share moments without extra effort, while Galaxy A57 5G also features Auto Trim^[6] for even easier video editing.

Circle to Search with Google^[7] adds multi-object recognition so users can easily explore multiple items in an image at once — from an outfit to surrounding accessories — all in one search.

The new Galaxy A series expands Awesome Intelligence experiences with a choice of agents designed to simplify everyday tasks from search to organizing plans or easily adjusting settings. As a conversational device agent, upgraded Bixby^[8] lets users intuitively control Galaxy settings and features using natural language, while Gemini^[9] navigates complex tasks across native Galaxy apps and select third-party apps to support faster, more intuitive interactions.

Awesome Camera to Capture Clearer Photos and Videos, Day or Night

As AI becomes more deeply integrated into mobile experiences, camera performance remains essential to delivering the everyday usability and satisfaction users expect.

Galaxy A57 5G and A37 5G deliver brighter, clearer visuals powered by the upgraded camera hardware and an improved Image Signal Processor (ISP).^[10] The devices feature a versatile triple-camera system, led by a 50MP main sensor^[11], delivering sharp, detailed images across a wide range of lighting conditions without the need for manual adjustments.

When the lights go down, the Galaxy A57 5G and A37 5G camera adapts seamlessly with Nightography^[12], capturing clear and true-to-life photos and videos even in low light conditions.

Galaxy A57 5G takes photography a step further with enhanced image processing that sharpens detail and reduces noise for even clearer, more vibrant results. It delivers rich contrast and balanced color even in challenging light, while with a faster shutter speed, users can instantly capture fleeting moments faster and with improved clarity.

Galaxy A57 5G and A37 5G also benefit from AI-based subject recognition and scene optimization to balance portraits, preserve natural skin tones and create clearer background separation. When the moment calls for a wider perspective, the ultra-wide lens captures more in every group photo or landscape view, while the 5MP macro camera reveals fine details up close for added creative flexibility.

Performance for Streaming and Multitasking

Galaxy A57 5G delivers the best of both design and performance^[13], combining upgraded CPU, GPU and NPU to deliver improved performance with its sleek and light form. Built for smooth streaming, scrolling and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.

Despite its slimmer profile, Galaxy A57 5G packs powerful performance. Its 5,000mAh^[14] battery supports up to two days of use^[15] — powering everything from filming and editing to viewing on the go. Super Fast Charging 2.0 reaches up to 60% in around 30 minutes for a quick boost before heading out, while a 13% larger vapor chamber^[16] helps sustain performance during extended gaming or recording. Slimmer bezels and a bright Super AMOLED + display with Vision Booster ensure an immersive, clear viewing experience indoors and outside.

Built for everyday use, Galaxy A57 5G and A37 5G are rated IP68^[17] for water and dust resistance, adding durability in real-world environments and offering users peace of mind when accidents happen.

Long-Term Support and Foundational Security

Galaxy A57 5G and A37 5G reinforce Samsung’s commitment to device longevity, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates^[18]– giving users the confidence to rely on their device for years to come.

Samsung provides a fortified layer of device safety, transparency and user choice with Knox Vault^[19], a hardware-based, tamper-resistant security solution. Galaxy A series offers users holistic protection through innovative security and privacy features including Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection as well as the new Private Album, a Gallery feature that allows users to lock away personal media quickly and easily. Unlike traditional safeguards, the latest A series devices also proactivelynotify users about potential risks with Privacy Alerts, which are intelligent notifications that offer clearer insight and control over location permissions or suspicious monitoring of sensitive data. Together, these enhancements make security feel as intuitive as the rest of the experience, making device protection easier than ever for everyone.

For added peace of mind Samsung Care+ offers unlimited certified Samsung repairs for your Galaxy device^[20]. Giving you protection against knocks, drops and spills. Simply add within 60 days of device purchase, and payments are made simple with 3 months free on monthly plans^[21].

For more information please visit: Samsung Newsroom or Samsung.com.

Enterprise Edition

Samsung will also launch the Galaxy A57 5G and Galaxy A37 5G Enterprise Edition, offering business-ready mobile experiences to cutting-edge enterprises of any size. Enterprise Edition customers benefit from up to seven generations of OS updates, three years of enhanced warranty which includes next- business-day doorstep replacement^[22] and two year product lifecycle to ensure long-lasting and worry-free adoption^[23].

It also a one-year license to the Knox Suite – Enterprise Plan^[24], the ultimate package to protect and manage extensive and complex device fleets through granular OS update control, device usage analytics, intelligent security insights, and exclusive features tailor-made for frontline workers.

For more information please visit: Samsung Newsroom or Samsung.com.

Specification Table

[1]Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.

[2]Requires internet connection and Samsung Account login. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time.

[3]Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[4]Motion photo must be activated.

[5]Edit Suggestion is compatible with JPG, PNG, GIF and MP4 formats. Edit results and quality may vary depending on the photography or filming condition.

[6]Maximum length per clip is 90 minutes. Maximum length of combined clips is 180 minutes. Maximum number of clips to use per video project is 60. Accuracy of results is not guaranteed.

[7]Compatible with select languages only. Google Account login and network connection required. If Gemini UI or Google apps are in view: Google and Gemini / YouTube / Maps etc are trademarks of Google LLC. Works on compatible apps and surfaces. Results may vary depending on visual matches. Check responses for accuracy.

[8]Samsung account login and network connection required.

[9]Compatible with select languages only. Google Account login and network connection required. If Gemini UI or Google apps are in view: Google and Gemini / YouTube / Maps etc are trademarks of Google LLC. Check responses. Setup required. Compatibility and availability vary.18+.

[10]Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[11]50 MP resolution is available on Galaxy A57 5G and A37 5G’s rear Wide-angle camera only.

[12]Results may vary depending on light condition, subject and/or shooting conditions.

[13]Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[14]Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

[15]Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.

[16]Compared to the previous model.

[17]Galaxy A57 5G and A37 5G are rated as IP68. Based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

[18]Availability and timing of Android OS upgrades and security updates may vary by device model and market.

[19]Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.

[20]Not available on Enterprise Edition or to business customers.

[21] Samsung Care+ must be purchased within 60 days of device purchase. Excludes cosmetic damage. Theft & Loss cover requires Knox Guard activation and is limited to two claims per year. Excess applies. Eligibility criteria apply. UK residents aged 18+. Terms and conditions apply. Samsung Care+ is arranged by bolttech Insurance Services (UK) Limited, authorised and regulated by the Financial Conduct Authority (FRN 832644), registered office: 27 Old Gloucester Street, London, WC1N 3AX. The policy is administered by bolttech Device Protection (Ireland) Limited, Block C, 77 Sir John Rogerson’s Quay, Dublin 2, Ireland. Insurance is underwritten by AmTrust Specialty Limited, authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (FRN 202189), registered office: 33 St Mary Axe, London EC3A 8AA.

[22]Next Business Day (NBD) available with valid warranty claim, if booked with the Samsung Business Service Centre (BSC) before 2pm on a business day. Doorstep Exchange with Samsung gold stock. Excludes accidental damage. T&Cs apply.

[23]Seven years of security and maintenance releases and seven generations of OS updates for A57 5G Enterprise Edition and six years of security and maintenance releases and six generations of OS updates for A37 5G Enterprise Edition.

[24]Valid Samsung Knox Account required. One year of Knox Suite Enterprise Plan is included in the first purchase of a 2 year or 3 year Knox Suite Enterprise Plan license key.

[25]Display received Eye Care Certification by SGS based on its ability to reduce the harmful effects of blue light.

[26]Available memory/storage capacity is subject to preloaded software.

Samsung Electronics Co., Ltd. today announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series devices that bring Samsung’s newest mobile innovations – including enriched Awesome Intelligence^[1] – to more users worldwide. The latest Galaxy A series reflects Samsung’s commitment to expanding AI capabilities across more devices and empowering more users to harness the power of intuitive AI that simplifies everyday tasks. Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features.

With up to six generations of OS upgrades and long-term security support, the new Galaxy A series is built to last. Leading the lineup is Galaxy A57 5G, featuring a slimmer, more refined design and upgraded AI-powered capabilities that make it the most powerful Galaxy A series device yet. 

“Getting AI into the hands of more people matters just as much as pushing the boundaries of what it can do,” said Annika Bizon, VP of Product and Marketing, Samsung Mobile Experience (MX) Division. “By combining Samsung’s fundamental capabilities with Awesome Intelligence, the Galaxy A57 5G and A37 5G delivers everyday performance to our customers whilst demonstrating the benefit of AI.” 

Enriched Awesome Intelligence Designed for Everyday Life 

Through the latest One UI 8.5, Galaxy A57 5G and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome Intelligence that helps people get more things done with ease while unlocking new ways to create and stay productive.  

Voice Transcription is new to the Voice Recorder app, making it easier to revisit important details from meetings, lectures or calls by quickly transcribing and translating call recordings or turning voicemail audio into text. AI Select^[2] is easier to access with a long press on the Edge Panel, surfacing relevant actions directly on the screen to extract text or create content without manually selecting items. AI Select also supports Drag & Drop in Multi-Window layout, allowing users to easily move images into Samsung Notes or Photo Editor for faster editing and improved productivity.

Awesome Intelligence makes everyday photo editing easier than ever. Object Eraser^[3] now delivers more natural results when removing unwanted distractions, like a passerby in the background or clutter in a café. On Galaxy A57 5G, Best Face^[4]supports more photos and continuous shooting, making it easier to capture the perfect group photos where everyone looks their best. Fan favourite tools like Filters, and Edit Suggestions^[5] help users quickly refine and share moments without extra effort, while Galaxy A57 5G also features Auto Trim^[6] for even easier video editing.

Circle to Search with Google^[7] adds multi-object recognition so users can easily explore multiple items in an image at once – from an outfit to surrounding accessories – all in one search.

The new Galaxy A series expands Awesome Intelligence experiences with a choice of agents designed to simplify everyday tasks from search to organising plans or easily adjusting settings. As a conversational device agent, upgraded Bixby^[8] lets users intuitively control Galaxy settings and features using natural language, while Gemini^[9]navigates complex tasks across native Galaxy apps and select third-party apps to support faster, more intuitive interactions.

Awesome Camera to Capture Clearer Photos and Videos, Day or Night

As AI becomes more deeply integrated into mobile experiences, camera performance remains essential to delivering the everyday usability and satisfaction users expect. 

Galaxy A57 5G and A37 5G deliver brighter, clearer visuals powered by upgraded camera hardware and an improved Image Signal Processor (ISP)^[10]. The devices feature a versatile triple-camera system, led by a 50MP main sensor ^[11], delivering sharp, detailed images across a wide range of lighting conditions without the need for manual adjustments. 

When the lights go down, the Galaxy A57 5G and A37 5G camera adapts seamlessly with improved Nightography^[12], capturing clear and true-to-life photos and videos even in low light conditions.

Galaxy A57 5G takes photography a step further with enhanced image processing that sharpens detail and reduces noise for even clearer, more vibrant results. It delivers rich contrast and balanced color even in challenging light, while with a faster shutter speed, users can instantly capture fleeting moments with faster speed and with improved clarity.   

Galaxy A57 5G and A37 5G also benefit from AI-based subject recognition and scene optimisation to balance portraits, preserve natural skin tones and create clearer background separation. When the moment calls for a wider perspective, the ultra-wide lens captures more in every group photo or landscape view, while the 5MP macro camera reveals fine details up close for added creative flexibility. 

Performance for Streaming and Multitasking

Galaxy A57 5G delivers the best of both design and performance^[13], combining upgraded CPU, GPU and NPU to deliver improved performance with its sleek and light form. Built for smooth streaming, scrolling and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand. 

Despite its slimmer profile, Galaxy A57 5G packs powerful performance. Its 5,000mAh^[14] battery supports up to two days of use^[15] – powering everything from filming and editing to viewing on the go. Super Fast Charging 2.0 reaches up to 60% in around 30 minutes for a quick boost before heading out, while a 13% larger vapour chamber^[16] helps sustain performance during extended gaming or recording. Slimmer bezels and a bright Super AMOLED+ display with Vision Booster ensure an immersive, clear viewing experience indoors and outside. 

Built for everyday use, Galaxy A57 5G and A37 5G are rated IP68 ^[17] for water and dust resistance, adding durability in real-world environments and offering users peace of mind when accidents happen.  

Long-Term Support and Foundational Security

Galaxy A57 5G and A37 5G reinforce Samsung’s commitment to device longevity, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates^[18] – giving users the confidence to rely on their device for years to come. 

Samsung provides a fortified layer of device safety, transparency and user choice with Knox Vault^[19], a hardware-based, tamper-resistant security solution. Galaxy A series offers users holistic protection through innovative security and privacy features including Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection as well as the new Private Album, a Gallery feature that allows users to lock away personal media quickly and easily. Unlike traditional safeguards, the latest A series devices also proactivelynotify users about potential risks with Privacy Alerts, which are intelligent notifications that offer clearer insight and control over location permissions or suspicious monitoring of sensitive data. Together, these enhancements make security feel as intuitive as the rest of the experience, making device protection easier than ever for everyone.

Enterprise Edition

Samsung will also launch the Galaxy A57 5G and Galaxy A37 5G Enterprise Edition, offering business-ready mobile experiences to cutting-edge enterprises of any size. Enterprise Edition customers benefit from up to seven generations of OS updates, three years of enhanced warranty which includes next- business-day doorstep replacement^[20], and two year product lifecycle to ensure long-lasting and worry-free adoption^[21].  

It also a one-year license to the Knox Suite – Enterprise Plan^[22], the ultimate package to protect and manage extensive and complex device fleets through granular OS update control, device usage analytics, intelligent security insights, and exclusive features tailor-made for frontline workers. 

Availability

Galaxy A57 5G and A37 5G will be available on Samsung.com from April 10th, with Galaxy A57 5G price starting from RRP £529 (256GB) and Galaxy A37 5G starting from RRP £399 (128GB).  

Galaxy A57 5G will be offered in Awesome Navy, Awesome Grey, Awesome Icyblue and Awesome Lilac, while Galaxy A37 5G comes in Awesome Lavender, Awesome Charcoal, Awesome Greygreen, and Awesome White.  

• Galaxy A57 5G 256GB + 8GB, RRP £529 

• Galaxy A57 5G 512GB + 12GB, RRP £699 

• Galaxy A37 5G 128GB + 6GB, RRP £399 

• Galaxy A37 5G 256GB + 8GB, RRP £459 

Enterprise Edition models will be available in the same timeline. A57 5G Enterprise Edition £489 (128GB + 8GB) and A37 5G Enterprise Edition £409 (128GB + 6GB). 

For added peace of mind Samsung Care+ offers unlimited certified Samsung repairs for your Galaxy device^[23]. Giving you protection against knocks, drops and spills. Simply add within 60 days of device purchase, and payments are made simple with 3 months free on monthly plans ^[24]

For more information please visit: Samsung Newsroom or Samsung.com. 

Specification Table

[1]Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage

[2]Requires internet connection and Samsung Account login. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time.

[3]Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[4]Motion photo must be activated

[5]Edit Suggestion is compatible with JPG, PNG, GIF and MP4 formats. Edit results and quality may vary depending on the photography or filming condition.

[6]Maximum length per clip is 90 minutes. Maximum length of combined clips is 180 minutes. Maximum number of clips to use per video project is 60. Accuracy of results is not guaranteed

[7]Compatible with select languages only. Google Account login and network connection required. If Gemini UI or Google apps are in view: Google and Gemini / YouTube / Maps etc are trademarks of Google LLC. Works on compatible apps and surfaces. Results may vary depending on visual matches. Check responses for accuracy.

[8]Samsung account login and network connection required.

[9]Compatible with select languages only. Google Account login and network connection required. If Gemini UI or Google apps are in view: Google and Gemini / YouTube / Maps etc are trademarks of Google LLC. Check responses. Setup required. Compatibility and availability vary.18+.

[10]Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects

[11]50 MP resolution is available on Galaxy A57 5G and A37 5G’s rear Wide-angle camera only.

[12]Results may vary depending on light condition, subject and/or shooting conditions

[13]Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[14]Typical value tested under third-party laboratory condition. Rated (minimum) capacity is 4,905 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

[15]Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.

[16]Compared to the previous model.

[17]IP68 rating based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use.

[18]Availability and timing of Android OS upgrades and security updates may vary by device model and market.

[19]Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model

[20]Next Business Day (NBD) available with valid warranty claim, if booked with the Samsung Business Service Centre (BSC) before 2pm on a business day. Doorstep Exchange with Samsung gold stock. Excludes accidental damage. T&Cs apply.

[21]Seven years of security and maintenance releases and seven generations of OS updates for A57 5G Enterprise Edition and six years of security and maintenance releases and six generations of OS updates for A37 5G Enterprise Edition

[22]Valid Samsung Knox Account required. One year of Knox Suite Enterprise Plan is included in the first purchase of a 2 year or 3 year Knox Suite Enterprise Plan license key

[23]Not available on Enterprise Edition or to business customers

[24]Samsung Care+ must be purchased within 60 days of device purchase. Excludes cosmetic damage. Theft & Loss cover requires Knox Guard activation and is limited to two claims per year. Excess applies. Eligibility criteria apply. UK residents aged 18+. Terms and conditions apply. Samsung Care+ is arranged by bolttech Insurance Services (UK) Limited, authorised and regulated by the Financial Conduct Authority (FRN 832644), registered office: 27 Old Gloucester Street, London, WC1N 3AX. The policy is administered by bolttech Device Protection (Ireland) Limited, Block C, 77 Sir John Rogerson’s Quay, Dublin 2, Ireland. Insurance is underwritten by AmTrust Specialty Limited, authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (FRN 202189), registered office: 33 St Mary Axe, London EC3A 8AA

[25]Display received Eye Care Certification by SGS based on its ability to reduce the harmful effects of blue light.

[26]Available memory/storage capacity is subject to preloaded software.

LONDON, U.K – Apr 29, 2025 – Samsung Electronics Co., Ltd. today announced that select Galaxy A series devices will soon support AI assistant activation through the side button, bringing a fan-favourite feature from the Galaxy S series to more users and furthering Samsung’s vision of democratizing the latest AI experiences. With this update¹, users will be able to enjoy smarter AI experiences, including launching Gemini² , Google’s AI-powered assistant, by simply pressing and holding the side button.

Samsung introduced Awesome Intelligence³ on the latest Galaxy A series – Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G – including select fan-favourite AI-powered features that open up Galaxy’s incredible mobile AI experiences to more users. Now, the upcoming update makes it easier for even more Galaxy A series users around the world to complete everyday tasks more intuitively with direct access to Gemini with the side button.

Known for its balance of performance and value, the Galaxy A series now offers a smarter mobile experience thanks to this update. With easier access to Gemini, users can effortlessly check their schedule, find nearby restaurants or get recommendations for birthday gifts using voice commands. They can also carry out tasks across apps⁴ with just a single command – like finding a dinner spot on Google Maps and sending the address to a friend through Messages – spanning Samsung, Google and select third-party apps.

“Samsung and Google have been working together to deliver seamless, intuitive and meaningful AI experiences, making the latest technology more accessible for more users,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “We’re excited that Galaxy A series users will now be able to activate Gemini faster and more naturally through a simple gesture that brings intelligent support into the flow of daily tasks.”

Faster access to Gemini means help is ready in everyday moments – like making last-minute dinner plans. With a simple voice command, users can say “Find French, pet-friendly restaurants with terrace seating nearby” to Gemini and get suggestions in seconds, making it easy to pick a spot and share it with a friend, without typing a single word.

The software update will roll out globally to select Galaxy A series models starting in early May.

For more information about the Galaxy A series, please visit: Samsung Newsroom UK, Samsungmobilepress.com and Samsung.com/uk.

¹ Availability and supported features may vary by market, carrier and device model. This update will be only available on Galaxy A56 5G, A55 5G, A54 5G, A36 5G, A35 5G, A34 5G, A26 5G, A25 5G, A25e 5G and A24 running One UI 7, and is scheduled to begin rolling out in May. Timing subject to change.
² Internet connection and compatible operating system required. Availability may vary by device, country/region, and language.
³ Awesome Intelligence is available on Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G. Availability of Awesome Intelligence features may vary by country/region, One UI/OS version, device model, and carrier.
⁴ Requires internet connection and Google Account login. Service availability may vary by country/region, language, and device model. Works on compatible apps. Feature availability may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.

Multitasking Made Simple

Awesome Intelligence delivers a range of powerful capabilities.

Besides eliminating the need to toggle between apps to search for information, the fan-favourite AI-powered features- Circle to Search² with Google- now goes beyond images to recognise and identify music as well.

AI Select³ provides contextual suggestions based on on-screen content — including text, images and videos — allowing users to perform actions like scanning QR codes or creating GIFs with a single tap.

Additionally, the new Read Aloud function enhances multitasking by converting online text into audio.

Maximising Creativity With Easy-To-Use, Intelligent Tools

Awesome Intelligence includes a suite of AI-powered editing tools to supercharge creativity.

Object Eraser⁴ allows users to seamlessly remove unwanted objects from photos, while Edit Suggestion recommends enhancements such as background blur, reflection removal and lens correction to deliver cleaner, more refined images.

On the Galaxy A56 5G, exclusive tools offer even more creative control. Best Face⁵ lets users select the best facial expressions of up to five people from motion photos and merge them into a single group shot — ensuring everyone looks their best. Auto Trim, meanwhile, analyses multiple videos to extract the best moments and compiles them into a smooth ready-to-share highlight reel.

What’s more, the Filters feature⁶. allows custom filter creation by extracting colours and styles from existing images — adding a unique personal touch to portrait photos or selfies.

With integrated Awesome Intelligence, the latest Galaxy A series sets a new standard for accessibility, enhanced productivity and limitless creativity for everyone.

¹Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G

²Requires network connection. Availability of search functions and its supported apps may vary by country, language and device. Results may vary depending on visual matches.

³Results may vary depending on model. Accuracy of results is not guaranteed. Requires internet connection and Samsung Account login. Service availability may vary by language or device model. Availability of supported languages may vary. Certain languages may require language pack download.

⁴Results may vary based on the images and the object you’re trying to remove

⁵Best Face feature is available exclusively on the Galaxy A56 5G device from the Galaxy A series. Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. It can recognise up to five people per image and suggest up to three alternative expressions per person.

⁶Filters feature is unavailable in the 3:4 64MP aspect ratio setting. Its availability might differ based on device model and software version. Filter availability may vary based on resolution and aspect ratio settings.

Lucia became an internet sensation overnight in 2018 thanks to a picture taken on a night out at Milk Club Edinburgh. The iconic shot which shows her appearing to look bored as she was caught off-guard, has since been shared millions of times and is one of the most famous memes in digital history. The picture was not in fact worth a thousand words as in reality Lucia was conversing with a friend.

Now, seven years after the event, Lucia has stepped in front of the camera again to pay tribute to the picture that made her famous alongside some of the internet’s most beloved memes.

Lucia knows more than most about getting caught off guard with a photo fail and has partnered with Samsung as she brings to life the common face fails to highlight how Samsung’s new Best Face technology on the new Galaxy A56 5G that can help prevent common photo mishaps.

In a survey of 2,000 Brits, blinking (36%), awkward facial expressions when saying “cheese” (26%) and people standing in front of each other (21%) were included the list of most common group photo fails.

The new recreations see Lucia squint, blink and sneeze as research revealed half of Brits (50%) admit to taking the time to edit the photos before posting it online and a third would feel slightly comfortable uploading something unedited.

The research found Brits will spend a staggering 35,802 minutes – the equivalent of nearly 25 days of their lifetime – perfecting their online images through editing before posting on their social media profiles – time that Samsung aims to save with the Best Face feature.

Those edits come in several forms with Brits revealing they crop parts of the image out (30%) and get rid of unwanted people in the background (24%). Whilst nearly a quarter remove red-eye or glare from glasses (23%) and get rid of people blinking or chewing (16%).

The report uncovered the nation takes over 45.3 billion photos a year with Brits admitting to spending 468 minutes per annum editing images.

Top 10 most common reasons for group photo ‘face fails’:

1. Blinking – 36%
2. Looking in the wrong direction – 36%
3. People out of focus – 27%
4. Awkward facial expressions when saying “cheese” – 26%
5. People standing in front of each other – 21%
6. Squinting – 21%
7. Red eye from flash – 19%
8. People talking – 16%
9. Hair blowing across face – 16%
10. Looking sad – 12%

The research also found the occasions are notorious for capturing facial fails, with selfies (31%), group photos (29%), and theme park rides (17%) ranking as the top three moments where people retake photos most. 

Brits are becoming increasingly frustrated with photo fails, with 38% agreeing it really annoys them when everyone looks nice apart from them. Despite this, just under half of the UK (47%) would happily post a group photo if they looked great but a friend looked terrible.

When it comes to taking group photos, two in five (21%) Brits refuse to take photos all together while 84% have chosen to delete a pic rather than posting it on social media, because they didn’t like how they looked (38%), or it was blurry and out of focus (21%).

The study also found that 32% of adults have staged a candid photo to make it more natural with Gen Zer’s being the biggest posers (69%) compared to millennials (47%), Gen X (23%) and Boomers (22%). 

Annika Bizon, Mobile Experience VP of Product and Marketing, said:

“At Samsung we understand the desire to capture and share life’s best moments. However, our research revealed we spend nearly a month of our lives editing photos.

With our affordable Galaxy A56 5G with Awesome Intelligence that powers Best Face technology, we’re empowering users to get their best shot effortlessly, so they can spend less time editing and more time enjoying those special moments.”

Samsung’s Galaxy A56 5G comes with the new Best Face feature which uses AI technology to perfect group shots by replacing blinking eyes or awkward faces. The affordable device comes with new Awesome Intelligence, making it the most feature packed A Series phone ever with six years of OS upgrades guaranteed.

The new Samsung Galaxy A Series range is available now to purchase please visit, www.samsung.com/uk for more details. 

“As Samsung continues to lead the way in mobile AI, we are committed to bringing its power to even more users, providing new ways to explore and capture the world around them through Awesome Intelligence,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “With the launch of the new Galaxy A series, we look forward to more people benefitting from smart and fun mobile experiences that unleash their creativity, all while ensuring the security and reliability users expect from us.”

The latest Galaxy A series brings users Galaxy’s fan-favourite AI-powered features. Enhanced Circle to Search with Google[3] offers a seamless way to find answers, enabling users to instantly bring information to their fingertips with a simple gesture. With Object Eraser[4], users can easily remove unwanted elements from photos for a cleaner, more polished look. For those who enjoy customising their photos even further, Filters[5] can create unique effects inspired by their favourite images. Available only on Galaxy A56 5G within the Galaxy A series, Best Face[6] allows users to select the best expressions from multiple frames and combine them into a single photo so everyone looks their best.

Galaxy A56 5G and Galaxy A36 5G feature a 6.7-inch[7] FHD+ Super AMOLED display with a peak brightness of up to 1200 nits[8], offering a vivid and immersive viewing experience in any environment. A 5,000mAh battery powers all three models, allowing users to enjoy every moment for longer. Galaxy A56 5G and Galaxy A36 5G deliver enhanced performance, with a larger vapour chamber[9] that ensures smoother multitasking, gaming and video playback. The new Galaxy A series also provides an extra, fortified layer of device safety, transparency and user choice with Samsung Knox Vault. Additionally, these devices are built for long-term use and peace of mind, with support for up to six generations of OS upgrades and six years of security updates.

The new Galaxy A series is available in a range of colours. Galaxy A56 5G is available in Awesome Lightgrey, Awesome Graphite, Awesome Olive, and Awesome Pink. Galaxy A36 5G is available in Awesome Lavender, Awesome Black, Awesome White, and Awesome Lime; and Galaxy A26 5G is available in Black, White, and Mint.

For more information about Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G, please visit: Samsung Newsroom, Samsung Mobile Press and Samsung.com.

[1] Availability may vary by country, region and carrier.

[2] Samsung Account login may be required to use certain features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligent features. Availability of features may vary depending on the region/country, OS/One UI version, device model, and carrier.

[3] Requires network connection. Availability of search functions and its supported apps may vary by country, language and device. Results may vary depending on visual matches.

[4] Results may vary based on the images and the object you’re trying to remove.

[5] Filters feature is unavailable in the 3:4 64MP aspect ratio setting. Its availability might differ based on device model and software version. Filter availability may vary based on resolution and aspect ratio settings.

[6] Best Face feature is available exclusively on the Galaxy A56 5G device from the Galaxy A series. Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. It can recognise up to five people per image and suggest up to three alternative expressions per person.

[7] Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.

[8] 1,200 nits in High Brightness Mode (HBM).

[9] Compared to previous generation.

“The new Galaxy A series marks an important step in our mission of AI for all, by opening Galaxy’s incredible mobile AI experiences to even more people around the world,” said TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics. “With these awesome new features and capabilities, we are excited to unlock limitless creativity on the Galaxy A series while ensuring a safe, reliable and fun mobile experience.”

Awesome Intelligence for Advanced Search and Creativity

Awesome Intelligence is the first comprehensive mobile AI exclusively available on Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G and brings users powerful, fun and easy-to-use AI tools. Powered by One UI 7, the new Awesome Intelligence features bring amazing search and visual experiences to Galaxy A series users.

A fan-favourite on Galaxy A series devices last year, Google’s enhanced Circle to Search^[1], makes it easier than ever to search and discover from the phone’s screen. With the latest upgrades, users can now get even more done on their phone. Circle to Search will quickly recognise phone numbers, email addresses and URLs on the screen so users can take action with a single tap.

With the recent enhancements to Circle to Search, users can also instantly search the songs they hear without switching apps. Whether it’s a song playing on social media from their phone or music that’s playing from speakers near them, just long press the navigation bar to activate Circle to Search, then tap the music button to effortlessly identify the song name and artist. 

The Galaxy A series also takes the camera experience to a new level with creator-focused tools, starting with a powerful triple-camera system featuring a 50MP main lens on all devices and 10-bit HDR front lens recording on Galaxy A56 5G and Galaxy A36 5G for bright and crisp selfies. Galaxy A56 5G features leading camera technology with a 12MP ultra-wide lens, while the entire Galaxy A series empowers creativity in new and exciting ways through intelligent visual editing.

Exclusively available on Galaxy A56 5G, Best Face^[2] makes it easier than ever to capture the perfect group shot by selecting and combining the best expressions or features for up to five people from a motion photo. Whether someone blinked or looked away, Best Face ensures everyone looks their best in a single, seamless shot. The Galaxy A56 5G also brings enhancements to Nightography^[3], with Low Noise Mode making its way to the 12MP selfie camera and additional wide camera support to capture stunning content in low-light settings.

Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G all bring fine-refined Object Eraser^[4] , allowing users to remove unwanted distractions from photos. Whether it’s an unexpected passerby or a distracting shadow, users can manually or automatically select objects to erase, achieving a cleaner, more polished final image with just a few taps. Moreover, Filters^[5] enables custom filter creation by extracting colours and styles from existing photos for users to apply for a unique and personalised effect depending on mood and taste. With these intelligent tools, users can refine and enhance their photos effortlessly, bringing a new level of creativity to every shot.

Built To Last With Upgraded Displays and Software Longevity

Now with up to six generations of Android OS and One UI upgrades and six years of security updates, the Galaxy A series reinforces its software longevity even more. These updates add additional support toward optimising the device’s lifecycle, ensuring users can enjoy a smooth and reliable experience for years to come.

The Galaxy A56 5G and Galaxy A36 5G also introduce a larger display created for a high-quality, immersive viewing experience. Both devices feature a 6.7-inch^[6] FHD+ Super AMOLED display with brightness levels reaching up to 1200 nits^[7], allowing for a more vibrant and immersive entertainment experience. New stereo speakers further enhance the experience with rich, balanced sound.

With a 5,000mAh battery included throughout the entire lineup, the new Galaxy A series is designed to keep up with users’ daily routines. Galaxy A56 5G and Galaxy A36 5G support 45W charging power and Super Fast Charge 2.0 technology, delivering even faster charging for extended use. Both models also deliver enhanced performance, as Galaxy A56 5G is powered by the Exynos 1580 chipset and Galaxy A36 5G features the Snapdragon® 6 Gen 3 Mobile Platform. A larger vapor chamber in both devices helps sustain performance, ensuring smooth gameplay, video playback, and effortless multitasking.

Beyond performance, the new Galaxy A series is built to withstand life’s unpredictable moments. For the first time, Galaxy A26 5G features an IP67 dust and water resistance rating for strong protection against the elements, matching the IP67 rating on Galaxy A36 5G and Galaxy A56 5G^[8]. Additionally, an advanced Corning® Glass cover material adds a layer of durability against scratches and cracks^[9].

Expanded Protections for Security and Privacy Assured

Thanks to the integration of One UI 7 on the Galaxy A series for the first time, Samsung is further supporting robust security and privacy. With Samsung Knox Vault, the Galaxy A series provides an extra, fortified layer of device safety, transparency and user choice – ensuring sensitive data always stays protected. Equipped with the latest One UI 7 security and privacy features, Galaxy A series users benefit from holistic protection  — including enhancements in Theft Detection, More Security Settings and other features.^[10]

Upon release, Digital Key on Galaxy A56 5G^[11] and Galaxy A36 5G devices^[12] will be available in select markets in Asia, Europe, and North America with more markets to follow.

Samsung will also launch the Galaxy A56 5G, Galaxy A36 5G and A26 5G Enterprise Edition^[13], offering business-ready mobile experiences to cutting-edge enterprises of any size. Enterprise customers benefit from up to seven years of security and One UI updates^[14], three years of warranty, and a two-year product lifecycle guarantee to ensure long-lasting and worry-free adoption. It also includes next business day replacement and a one-year license to the Knox Suite – Enterprise Plan, the ultimate package to protect and manage extensive and complex device fleets through granular OS update control, device usage analytics, intelligent security insights, and exclusive features tailor-made for frontline workers^[15].

The new Galaxy A series is available in a range of colours.^[16] Galaxy A56 5G is available in Awesome Lightgrey, Awesome Graphite, Awesome Olive, and Awesome Pink. Galaxy A36 5G is available in Awesome Lavender, Awesome Black, Awesome White, and Awesome Lime; and Galaxy A26 5G is available in Black, White, and Mint.

UK Pricing & Offers

Customers who purchase a Samsung Galaxy A56 5G or a A36 5G from Samsung.com and participating retailers can also claim a Premium Pack worth £138.98 which includes a Galaxy Fit3, a 45W superfast charger and a complementary Silicone case^[17].

Samsung Galaxy A56 5G RRP:

• 8GB Memory + 256GB Storage, £499
• 8GB Memory + 128GB Storage, £459 (Enterprise Edition)

Samsung Galaxy A36 5G RRP:

• 8GB Memory + 256GB Storage, £399
• 6GB + 128GB Storage, £359 (Enterprise Edition)

Samsung Galaxy A26 5G RRP:

• 8GB Memory + 256GB Storage, £299

To find out more about Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G and other Galaxy smartphones, please visit: Samsung Newsroom, Samsung Mobile Press and Samsung.com.

SPECIFICATION TABLE

^*Specifications may vary by market.
^*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Requires network connection. Availability of search functions and its supported apps may vary by country, language and device. Results may vary depending on visual matches.

[2] Best Face feature is available exclusively on the Galaxy A56 5G device from the Galaxy A series. Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. It can recognise up to five people per image and suggest up to three alternative expressions per person.

[3] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[4] Results may vary based on the images and the object you’re trying to remove.

[5] Filters feature is unavailable in the 3:4 64MP aspect ratio setting. Its availability might differ based on your device model and software version. Filter availability may vary based on resolution and aspect ratio settings.

[6] Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.

[7] 1,200 nits at HBM (High Brightness Mode).

[8] Based on lab test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

[9] Corning® Gorilla® Glass Victus®+ is applied to the front and rear of Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G.

[10] Availability, features and specifications provided in the article are subject to change and may vary by market and/or model.

[11] Digital Key rollout for Galaxy A56 5G begins in Korea, the United Kingdom, Germany, France, Spain, and Italy. Features may vary depending on each country or region

[12] Digital Key rollout for Galaxy A36 5G begins in Korea, UAE, the United Kingdom, Germany, France, Spain, Italy, and the United States. Features may vary depending on each country or region

[13] Availability may vary depending on country or region.

[14] Seven generations of OS updates for A56 5G and six generations of OS updates for A36 5G and A26 5G.

[15] One-year free with purchase of subsequent years.

[16] Colour and model availability may vary depending on carrier.

[17] Purchase from a participating retailer by 15/04/25, claim a Galaxy Fit3 in Black, a 45W superfast charger and a complementary Silicone case (colour dependent on product purchased) from https://samsungoffers.claims/GalaxyAPack within 30 days of purchase. T&Cs apply