This 3-part series will introduce the journey Bespoke has taken so far as it evolved to deliver greater value by expanding the capabilities of home appliances.

As Part One in this series, this article will detail the decisions behind the design innovations that evolved the Bespoke design ethos, from colours and cultures to true customisations.

Adding Colour and Texture to “White Goods”

The Flat Style minimalist design philosophy – the theory that simple, clean lines and flush surfaces would be ideal in matching modern home décor – was the driving inspiration behind Bespoke Home appliances. Such designs could easily fit into any modern kitchen concept creating a sense of cohesion with the surrounding space, while customisable façades on the exterior would allow consumers to express themselves through a variety of striking colour options and material finishes.

Refrigerators were the first appliances in the Bespoke journey of elevating the home appliance designs. Since then, Bespoke has expanded to the rest of the home to include an entire kitchen package, including ovens, dishwashers and cooktops, as well as living and laundry appliances such as vacuum cleaners, washers and dryers.

▲ Bespoke product line up in EU

It became clear very quickly that the Bespoke design concept resonated with users who wanted their appliances to reflect their own diverse tastes, and even the industry took notice. In 2020, the Bespoke refrigerator won NYCxDESIGN Awards in the Kitchen product category and was selected as an honoree at CES 2021 in recognition of Bespoke’s creative use of design in offering users a way to easily personalise their appliances. Bespoke appliances received a silver award and Best-in-Show honors at the International Design Excellence Awards (IDEA) in 2021 and  gold at the International Forum (iF) Design Award in 2022.

Later, Bespoke would expand into more kitchen appliances and then the rest of the home with living appliances, introducing more colour and material options. The team behind Bespoke’s designs decided that a continuous cycle of new colours for Bespoke appliances would make it easier for users to find the design that best reflected their unique lifestyle.

For users who may find deciding on home décor daunting, in 2021, Samsung introduced the Bespoke AI Recommendation service in Korea. This service helped make appliance designing more accessible with the help of AI. Users would upload photos of their homes or designs they liked, and the AI would analyse the images to come up with colour recommendations that fit best in that environment.

As bold as these appliances were in a sea of “white goods,” however, Samsung knew the vision could not end with just colour and material options. With Bespoke, true customisation is more than choice – it’s also about personalisation.

From Colours to Culture

Diving deeper into the Bespoke design vision, Samsung sought to highlight key identifying factors shared by all Bespoke users – a sense of belonging through culture. Collaborating with artists from a wide range of disciplines as well as Bespoke users themselves, Samsung wanted to reflect cultures from around the globe onto Bespoke refrigerator panel designs.

This year, Samsung introduced the Union Jack flag as a new design option for Bespoke refrigerators in the U.K., recognising the 70th anniversary of Queen Elizabeth II’s accession.

In  May last year, Samsung held design contests on social media in collaboration with designers, including award-wining British interior designer Kelly Hoppen CBE and London-based designer Yinka Ilori. The contests were themed around two of the most important passions in the kitchen – inspirational designs and inspirational food. In Europe, through the #BespokeDesignedByYou design challenge, Samsung invited users to share their own unique refrigerator designs based on how Bespoke sparks creativity at home in the kitchen. In the U.S., Samsung launched the #BespokeDinnerParty challenge, where users shared their perfect Bespoke dinner party plans with cocktails, flower arrangements, dinnerware and food inspired by bold Bespoke colours.

Before that, many artists took part in developing Bespoke’s designs. French illustrator Hérem added European architecture into the design, while American artist Rementer added colourful portraits of diverse communities through the lens of pop art. Danish design company HAY experimented with natural food-inspired colours, and American artist Alex Proba expressed joy and happiness with colourful patterns and shapes inspired by nature.

These artist and user-involved design experiences would serve as a prologue to the next evolution of Bespoke’s designs.

▲ Limited-Edition Bespoke Jubilee Fridge Freezer in the UK

The Next Level of Bespoke Customization

If using colours offers users a way to be expressive and identify with cultures through a sense of belonging, the next level in Bespoke designs would be true self-expression. As such, Samsung is now offering users a truly self-expressive Bespoke customisation experience from start to finish.

Bespoke’s concept of true customisation began to take shape with design contests worldwide. The excitement and enthusiasm expressed by the participants from these contests inspired the beginning of the digital printing service called MyBespoke in the U.S.

With MyBespoke, Samsung will arrive at the latest evolution of Bespoke design, shifting from self-expression through preselected options to a truly Bespoke customisation experience where users can create their own designs from scratch.

At the start of Bespoke’s design journey was the vision to inspire users to personalise their homes with designs that truly reflect who they are. With the MyBespoke launch, Samsung is one step closer to making that vision a reality. Samsung will continue to innovate to expand design, experience and customisation to make life at home more expressive and enjoyable.

▲ MyBespoke

Stay tuned for the rest of the installments in this series. To learn more about Bespoke appliances, visit Samsung.com.

The service is a new addition to the SmartThings app^{[1] [2]} that provides centralised and integrated control over your Samsung appliances^[3]. Connecting the convenience of six SmartThings services (SmartThings Cooking, Energy, Clothing Care, Pet Care, Air Care and Home Care)^{[4] [5]}, SmartThings Home Life expands the quality of your life at home and puts you in control, all from your smartphone. In the SmartThings app, simply tap the “Life” tab to navigate to SmartThings Home to unlock a new level of home connectivity. With 270 global partners and the ability to integrate with thousands of devices, SmartThings is currently enjoyed by close to a quarter of a billion registered users^[6]. What’s more, Samsung’s updated Family Hub, available in July, further adds to an expansion of experience at home with its new AI features that add convenience to your daily routine.

“Our goal is to harness connectivity between smart devices to enrich and streamline everyday routines,” said Chanwoo Park, Executive Vice President and Head of IoT Business group of the Digital Appliances Business at Samsung Electronics. “The global launch of SmartThings Home Life will expand our services and empower users everywhere to focus less on their daily tasks and more on living in each moment.”

Delivering smart and more seamless experiences, SmartThings Home Life integrates the following six SmartThings services.^[7]

SmartThings Cooking

SmartThings Cooking^[8] is a cooking service that does it all, from finding recipes and auto-setting appliances to managing shopping lists and preserving food^[9]. Powered by Whisk’s Food AI, SmartThings Cooking recommends personalised recipes and meal plans based on users’ tastes, dietary needs and groceries on hand. Whether users are defrosting frozen meats with a barcode or shopping for groceries through the Whisk network^[10], SmartThings Cooking communicates directly with all of Samsung’s smart kitchen appliances^[11], like Family Hub, ranges, ovens, and cooktops for a seamless cooking experience.

SmartThings Energy

Supporting virtually all products^[12] throughout the kitchen, living and laundry areas, SmartThings Energy empowers users to take control of their energy consumption by providing real-time information on where and how energy is used within the home. By analysing the energy used by devices and appliances connected to the SmartThings platform, SmartThings Energy reports monthly power usage and predicts future power consumption using AI. Thanks to AI Saving mode^[13], SmartThings Energy will also automatically turn on the energy saving mode on connected home devices, helping to reduce energy bills and carbon footprint. The new Bespoke AI washer and dryer^[14] will soon be added to SmartThings Energy’s lineup of devices in the second half of this year, before expanding to even more connected devices around your home. Samsung’s Zero Energy Home pilot project, developed in collaboration with Q-CELLS to give homes the ability to be energy self-sufficient, is set to install the Zero Energy Home system in 30 homes of the ongoing Project Etopia in the near future. Moving forward, the program will expand to implement the system in even more households, combining the power of SmartThings Energy solutions with Q CELLS’ solar panel and energy storage systems.

SmartThings Clothing Care

SmartThings Clothing Care connects all your clothing care devices, such as the Bespoke dryer, Bespoke AirDresser, Bespoke ShoeDresser^[15], and all AI washers, to provide optimal clothing management with services tailored to your lifestyle. The service offers customised care options based on your garments’ material types. What’s more, SmartThings Clothing Care offers practical AI recommendations based on usage patterns and the current season and reminds you to purchase laundry supplies regularly to keep your clothing fresh and your laundry room stocked.^[16]

SmartThings Pet Care

Now, pet owners can rejoice that they can care for their furry friends, even when they’re not at home. When a pet is alone at home, SmartThings Pet Care will automatically play music or TV shows^[17], offering them a sense of security and companionship. You can even keep an eye on your pets^[18] remotely by accessing the smart camera of your Bespoke Jet Bot AI+. In addition, by adjusting the settings on appliances like lights, air conditioners, air purifiers and more, you can make your home more comfortable and safe for your pet while you’re away.

SmartThings Air Care

SmartThings Air Care^[19] keeps you up to date with important information about the air quality inside and outside your home. Now, you can enjoy air quality monitoring and purifying all in one place, as it provides centralised control of your Bespoke air conditioner, Bespoke air purifier^[20] and more^[21].You can breathe easy knowing that your air at home is fresh and clean with SmartThings Air Care.

SmartThings Home Care

SmartThings Home Care keeps tabs on all connected Samsung household devices, including Bespoke appliances, by checking their status and usage patterns, providing information about accessories and enabling convenient online purchases. This service sends notifications and guides users on regular maintenance based on the collected usage data, such as cleaning each device and replacing specific components. By letting SmartThings take care of your home, you can troubleshoot home appliance issues independently without relying on a repairman for simple tasks.

Family Hub

Since its launch in 2016, the Family Hub has been continually updated to offer the latest in connected experiences for Samsung refrigerator users, transforming refrigerators into communication and entertainment hubs for the kitchen. What’s more, the Family Hub also doubles as a home control for the SmartThings app. In its latest update launching in July, Family Hub’s new features offer even more entertainment, smart features, and connectivity to the kitchen. For instance, Smart Reorders^[22] helps consumers easily order and replace water filters. Users can stay entertained while they cook, as the Samsung TV Plus^[23] app lets users enjoy a variety of live TV programs, including news, music, kids and food channels. Atelier allows households to decorate their kitchens and refrigerator screens with stunning artwork, while Dual AI Voice Assistant enables consumers to access the features of Amazon’s Alexa^[24] and Samsung’s Bixby on a single device. Family Hub’s upgraded food recognition technology^[25] allows for better food and drink identification and management, and Smart Recipes empowers Bespoke users at home to create delicious meals with easy-to-follow instructions.

For more information about SmartThings Home Life in your country, please visit Samsung.com and Samsung Newsroom.

[1] The SmartThings app must be installed and connected to devices in order to utilize its features. Application requirements may differ depending on each device. Available for download from Google Play Store or App Store. The app is compatible on Android 8.0 (RAM 2GB or more) and higher/iOS 13.0 and higher

[2] Wi-Fi connection and Samsung account are required for proper use

[3] Supported SmartThings features and services may vary depending on the connected devices

[4] Services must be installed in the SmartThings app to be accessed

[5] Applicable models may vary by country

[6] Based on current figures as of June 2022

[7] Availability of the six services and contents of SmartThings Home Life may vary based on country and region

[8] This feature is only available for select models, which may vary by country. The ‘Cooking’ service must be pre-installed on your SmartThings app for this feature to be operational

[9] Recipes and services available for each region may vary

[10] Availability depends on country

[11] This feature can only be implemented in selected models

[12] Only applicable to products with Wi-Fi connectivity

[13] AI Saving Mode is available only for selected 2022 Washer models

[14] Bespoke washer and dryer equipped with AI Saving mode will launch in July for European markets

[15] ShoeDresser is currently available in Korea

[16] US, UK, France, Germany, Italy, Spain: users can manage laundry supplies and make purchases through Alexa Smart Reorder. In other countries, users can manage laundry supplies with Clothing Care

[17] Requires a TV or music app pairing

[18] The object recognition feature only applies to pets. This feature can be impacted by the surrounding environment

[19] SmartThings Air Care is currently available in the US and Korea

[20] SmartThings Air Care is only available on Bespoke Air Conditioner in Korea and Bespoke Air Purifier in both US and Korea

[21] Supported products include the Air Conditioner, Air Purifier, Air Monitor, System Air Conditioner, and Smart Hood

[22] Smart Reorders is only available to Amazon Prime users living in US

[23] Samsung TV Plus is only available in Korea and US

[24] Amazon Alexa compatibility is currently available in the US and Canada since Q2 2022, and will launch in the UK, Australia, New Zealand and India in Q3 2022

[25] Upgraded food recognition technology is only available in Korea and US

“We at Samsung are pleased to be back at the EuroCucina event, this year showcasing our all-new Bespoke Home 2022 lineup of products for the European consumers,” said Martin Kanghyup Lee, Executive Vice President and Head of Sales and Marketing, DA, Samsung Electronics. “We are excited for visitors of EuroCucina 2022 to enjoy a comprehensive look at how our latest innovations come together to offer leading home life experiences.”

On display at Samsung’s near 800m² booth, a host of appliances will showcase the versatility of Bespoke products in various themes including modern and European stylings. At this first showcasing of Bespoke Home products in Europe, visitors will be able to see the full lineup of appliances that make up the Bespoke Kitchen Package, including the all-new Bespoke AI oven. Making its entrée in the European market, the oven features an intuitive AI technology and an advanced steam cooking function that make preparing meals more convenient. Also making their debut will be Bespoke’s living appliances including the Bespoke AI laundry, AirDresser and Bespoke Jet.

In addition, attendees will be able to experience how Bespoke products can intelligently work together to automate everyday tasks with Samsung’s SmartThings Home Life at the center. Acting as a hub for six major home services, the all-new SmartThings Home Life will provide a more purposeful and convenient homelife.

Visitors will also be able to explore an exhibition zone dedicated to Bespoke’s 2022 sustainability vision, one which prioritises sustainability throughout every aspect of the product lifecycle – from production and delivery through to product use, and finally, disposal. From energy-saving product innovations to eco-conscious manufacturing and recycling initiatives, Samsung is incorporating sustainable practices into every aspect of this year’s Bespoke lineup.

To learn more about the new Bespoke lineup, be sure to tune into Samsung’s globally online media event Bespoke Home 2022 on June 7 at 4 p.m. CEST, 10 a.m. EDT and 11 p.m. KST livestreamed at Samsung Newsroom, Samsung.com and Samsung YouTube.

“At Bespoke Home 2021, we unveiled home appliances that offered customers personalization through customization, flexible functionality and connected living,” said Kanghyup Lee, Head of Sales & Marketing Team of the Digital Appliances Business at Samsung Electronics. “This year, we are excited to showcase how Bespoke is expanding to offer consumers new experiences in and out of the kitchen, even more connected convenience and our efforts towards sustainability.”

Expansion of Space

Bespoke is expanding from within the walls of the home to the world, soon making Bespoke appliances available in more than 50 countries. Adding to that, Samsung will extend its Bespoke product lineup to the entire home with various product categories equipped with upgraded functions and new colour options.

At its core, Bespoke’s evolving designs are meant to inspire consumers to create personalised homes that truly reflect their diverse tastes and aesthetics, no matter where their home may be. With the Expansion of Space ethos, Bespoke is bringing that vision to life.

Expansion of Experience

As connected experiences at home have shifted from novelty to everyday interactions, Bespoke is simplifying the connected home by bringing six smart home services together – Cooking, Energy, Clothing Care, Pet Care, Air Care and Home Care. Along with this, an updated Family Hub service coupled with enhanced AI is seamlessly bringing automated convenience into the lives of users.

Expansion of Time

Following the expansion of space and experience, Samsung is creating sustainable solutions for products throughout their entire lifecycle, from product design to disposal.

Join Samsung at the exhibition booth at EuroCucina in Milan at Fiera Milano, Rho in Italy to learn more about everything new for Bespoke Home this year. You can also find out more about the Bespoke Home Media Day event set for June 7 at 16:00 CEST (23:00 KST / 10:00 EST). The Bespoke Home Media Day 2022 event will be streamed on Samsung’s global YouTube channel, Samsung Newsroom and Samsung.com.

For more information, please visit Samsung.com and Samsung Newsroom.

Bespoke Home 2022 will showcase Samsung’s latest Bespoke products and services that are set to provide users with customisable, flexible and innovative home solutions able to match their daily lifestyles and changing needs.

Be sure to tune in to the global livestream to learn more. Bespoke Home 2022 will be streamed live on Samsung Newsroom, Samsung.com and Samsung YouTube on June 7 at 15:00 BST.