London, United Kingdom – August 31, 2023 – Samsung Electronics today announced the launch of Samsung Food, a new personalised, AI-powered food and recipe platform.

Releasing in eight languages in 104 countries around the world, Samsung Food will offer comprehensive food experiences through more than 160,000 available recipes, acting as a personalised assistant that helps users discover new dishes, create tailored meal plans and order ingredients online. The service will also help users control their cooking appliances, guide them through cooking processes and allow them to share their favorite recipes through social functions.

Building on the foundation of Samsung’s wide range of cooking appliances and food services, Samsung Food utilises big data and AI technology to go beyond existing capabilities and deliver a food platform truly adapted to the needs and lifestyles of its users. To accomplish this, Samsung Food draws from the extensive database of Whisk, a recipe app acquired by Samsung in 2019 that leverages Food AI technology.

“The food we enjoy and the way we prepare it are central to our daily lives, and we all love to cook and eat together,” said Chanwoo Park, Executive Vice President and Head of the Service Biz Group of the Digital Appliances Business at Samsung Electronics. “By connecting digital appliances and mobile devices across the Samsung ecosystem and assisting users from shopping list to dinner plate, Samsung Food is using advanced AI capabilities to deliver a highly personalised, all-in-one food experience that users can control straight from their palms.”

Food Your Way: Recipe Exploration and Personalisation, AI-enhanced Meal Planning, Kitchen Connectivity and Social Sharing

Samsung Food’s wide range of features supports users every step of the way during the meal planning and cooking process, spanning four key areas: recipe discovery and personalisation, tailored meal planning, connected cooking and social functions.

For recipe discovery, Samsung Food lets users save recipes to their personal digital recipe box anytime from anywhere. The app analyses recipes, standardises their format and organises them to create shopping lists based on their ingredients.

Samsung Food also comes with a Personalise Recipe function, enabling the app’s Food AI to directly change a saved recipe to better reflect users’ dietary lifestyles – by converting a recipe into a vegan or vegetarian version, for example – make a recipe more nutritionally balanced or incorporate in-stock ingredients. Users will even be able to create fusion recipes, such as Korean versions of Italian dishes, and adjust the cook time or skill level of a recipe.

To create individualised daily meal plans for users, the app makes AI-created recommendations based on health data, dietary preferences and favorite cuisine types and lets users add them to their meal planner. Full nutritional breakdowns of ingredients are available at any time, and users can add items to their Samsung Food shopping list then send it straight to a retailer’s e-commerce checkout.

With connected cooking, seamless Samsung Food connectivity lets users set timers, preheat ovens and send recipes’ cook settings straight to appliances through step-by-step guided cooking modes, all from their portable devices. Starting with the Bespoke Oven, Samsung Electronics plans to connect numerous appliances – including Bespoke induction ranges and Bespoke microwaves – to Samsung Food by the end of the year to expand convenience for users in the kitchen.

Through socialising features, users can share their favorite dishes with the community, create and publish their own recipes and follow their favorite food content creators.

From Samsung Health Incorporation to Vision AI: Upcoming Features for Samsung Food

Beyond Samsung Food capabilities available at launch, Samsung will continue adding new features and services to the app for an even more seamless and comprehensive personal food experience.

By the end of the year, Samsung Health will work together with Samsung Food to provide optimised solutions for health management, including personalised meal recommendations based on data such as BMI, body composition and calorie consumption, helping users hit health goals while maintaining a balanced diet.

Planned for implementation in 2024, Vision AI technology will enable Samsung Food to recognise food items and meals photographed through the camera and provide details about them, including nutrition information. By analysing food items, the app can recommend the best recipes to use them with, save these recipes to the user’s collection and add the required ingredients to a shopping list, all in a few taps.

As a part of Samsung’s ever-growing family of services, Samsung Food represents the next step in the comprehensive yet highly bespoke experience Samsung customers can enjoy in their own home. Samsung Food strives to further extend the ease that is possible with a smart, connected kitchen of Samsung home appliances, and will continue to be updated with new features following its official launch.

To download Samsung Food on any smartphone platform, please visit https://get.samsungfood.com/download.

London, United Kingdom – June 7, 2023 – Samsung Electronics Co., Ltd. today announced the upcoming global launch of the Samsung Bespoke Jet AI, the company’s most powerful cordless stick vacuum yet with up to 280W^[1]of suction power, a self-emptying enhanced All-in-One Clean Station and artificial intelligence (AI)-based functionality. The Bespoke Jet AI will be available from June in the UK with pre-orders available.

Featuring a 280W model, the Bespoke Jet AI is available in Satin Black in the UK.

“The Bespoke Jet AI is designed for every lifestyle thanks to its world-class suction power and AI-based cleaning services capable of automatically optimising to each environment,” said Junwha Lee, Executive Vice President and Head of the Customer Experience Team of Digital Appliances Business at Samsung Electronics. “With the Bespoke Jet AI, Samsung is delivering an intelligent cordless stick vacuum that empowers users to undertake their lifestyles in premium fashion.”

Samsung’s Most Powerful and Longest-Running Cordless Stick Vacuum Yet

The Bespoke Jet AI features the powerful HexaJet Motor which, with up to 280W of suction power and a maximum consumption power of 730W, makes it Samsung’s most powerful vacuum motor to date. This ultra lightweight motor, weighing in at only 150g, provides a comfortable cleaning experience while still providing a 25% increase in suction power compared to the previous model^[2], as well as a motor efficiency of 52%.

In order to allow users to clean for longer without stopping to charge, the Bespoke Jet AI offers up to 100 minutes of usage^[3], the longest single battery runtime of any Samsung cordless stick vacuum. Its 4,500mAh battery features 80% more capacity than the previous model and has been optimized to retain 70% of its performance for up to 500 cycles.^[4]

The Bespoke Jet AI also features a selection of brushes and other accessories. The Active Dual Brush offers efficient cleaning on all types of floors and built-in LED lighting to highlight dust in dark spots, while the Slim LED Brush+ features a highly maneuverable design as well as LED lighting in order to effectively clean trickier areas. For more convenient storage of the device and its brushes, the Accessory Cradle allows users to store their device wherever they want.

AI-Based Cleaning for an Exceptional Intelligent Cleaning Experience

With its all-new AI mode that harnesses Samsung’s AI Optimum Tech, the Bespoke Jet AI provides a more effective cleaning experience while catering to a diverse range of environments. The Bespoke Jet AI is the first cordless stick vacuum cleaner to feature an AI verification from UL Solutions, a leading independent safety science organisation. Its AI Cleaning Mode allows it to determine floor type in order to provide both optimised cleaning and maximum battery efficiency.

With AI Cleaning Mode, the Bespoke Jet AI will first detect the brush load it has encountered through its suction motion controller, as well as the air pressure through its pressure sensors. This data will then be analysed in order to classify the floor type it is placed on, and the resulting algorithm will be automatically applied in order to provide the optimal suction power and brushroll speed.^[5]

The Bespoke Jet AI’s AI Cleaning Mode is capable of reducing battery consumption by up to 14% and can boost maneuverability by up to 6% when used with the Active Dual Brush. When used with the Slim LED Brush+, battery consumption can be reduced by up to 21%^[6], with maneuverability boosted by up to 8%.^[7]

In addition to the Bespoke Jet AI’s AI Cleaning Mode, SmartThings and Smart Wi-Fi connectivity let users customise their vacuum and its functions while maintaining peak performance through the smart self-diagnosis function, providing more effective cleaning experiences.

More Hygienic Experiences With An Upgraded All-in-One Clean Station

The Bespoke Jet AI’s upgraded All-in-One Clean Station harnesses Air Pulse technology to automatically empty the dustbin for quicker and more hygienic cleaning. When the dustbin is being emptied, the All-in-One Clean Station’s Air Spin Edge technology spins the Spinning Cyclone at a blade rate of up to 1,000 RPM to drain waste, including any remaining hair that may be stuck in the dustbin’s grille.

The enhanced All-in-One Clean Station can automatically shut its cover after every disposal and offers more powerful dust management performance with a 99.999%^[8] Multi-layered Filtration System for trapping fine dust and an improved hair removal rate of 99%^[9]for more efficient dustbin emptying.

The launch of the Bespoke Jet AI signifies Samsung’s focus on growing its presence within the global stick vacuum market by providing consumers with more solutions that combine premium design with convenient usability.

Content has been revised as of July 14, 2023 to provide more accurate information. 

[1] Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged.

[2] Compared to 210W suction power of Bespoke Jet

[3] Run time is based on using the large battery, with a rated capacity of 3970mAh with a non-motorised tool.

[4] Maintains 70% capacity after 500 cycles of use, based on the battery package capacity (4500mA). 1 cycle: Full discharge after being full charged (100% ~ 0%). Results may vary depending on usage. Based on internal testing.

[5] Brushroll speed adjustment only applicable to the Jet Dual

[6] Based on internal testing when using the Slim LED Brush+ using a floor composition of 76% wooden and 24% carpet. In accordance with the IEC 62885-2 Cl. 5.1 and 5.3 standard.

[7] Based on internal testing when using the Active Dual Brush, in accordance with the global average ratio of the floor composition – wooden floor 76% and carpet 24%. It achieves the same cleaning performance as Mid mode with 2% or less difference in cleaning efficiency, in accordance with the IEC 62885-2 Cl. 5.1 and 5.3 standard. The battery consumption was measured based on the actual amount of power consumed while using the vacuum cleaner for 35 minutes from a fully charged state. The maneuverability is based on the actual measured value in accordance with the IEC 62885-2 CL. 7.3.9 standard. Results may vary depending on the actual usage conditions. The effect may differ when using the Slim LED Brush+.

[8] Based on internal testing, in accordance with the IEC 62885-2, CL.5.11 standard.

[9] Based on internal testing. The hair removal rate is measured by comparing the weight of the dustbin before and after sucking in hair until it reaches the Max Line and being emptied using the Clean Station. Results may vary depending on the actual usage conditions..

Bespoke Life 2023 will showcase Samsung’s commitment to transforming customers’ lives through sustainability, connectivity and design, delivering streamlined convenience and sustainable innovations that enrich customers’ daily routines.

Be sure to tune in to the global livestream to learn more. Bespoke Life 2023 will be streamed live on Samsung Newsroom, Samsung.com and Samsung’s official YouTube channel on the 7^th June at 3pm BST.

Milan, Italy – April 17, 2023 – Samsung Electronics Co., Ltd. today showcased its sustainable, connected, and lifestyle-centric design philosophy with the launch of its “Bespoke Home, Bespoke Life” exhibition for Milan Design Week’s Fuorisalone 2023. From April 18–23, visitors are invited to Samsung’s booth to explore how the company’s latest Bespoke home appliances complement consumers’ values while simultaneously empowering their unique lifestyles.

This year’s booth centers on Samsung’s sustainability efforts while also spotlighting several new and exciting design collaborations. The booth includes dynamic exhibits from celebrated lifestyle designers Seungji Mun, known for his eco-conscious, minimalist designs, and Hosuk Jang, known for his space and interior work, and demonstrates how Samsung enhances sustainability throughout the entire product lifecycle and improves consumers’ lifestyles through hyperconnectivity. The exhibition also highlights a new, limited-edition Bespoke panel collaboration with the Milan-based creative studio, TOILETPAPER.

“The Bespoke Life that we are showcasing at Fuorisalone 2023 is the next evolution of the Bespoke vision that extends seamless personalisation to the entire home,” said Ik Soo Choi, Executive Vice President and Head of Sales and Marketing Team of Digital Appliances Business at Samsung Electronics. “Living the Bespoke Life allows you to design a home that not only caters to your unique needs but your values as well, empowering you to enjoy a more personalised, connected, and sustainable lifestyle.”

From Production to Recycling, Sustainability for a Better Planet

Samsung’s vision for a sustainable future, one that incorporates sustainability further into everyday life, is clear to visitors throughout the entire “Bespoke Home, Bespoke Life” experience.

The first exhibit, Seungji Mun’s “We Breathe,” places appliances including the Bespoke AI Washer and Dryer and Bespoke BMF^[1] Refrigerator into a space composed mainly of recycled materials such as discarded plastic^[2] and fishing nets. The exhibit portrays the appliances as “sleeping” while conserving power to showcase SmartThings’ energy-saving technology.

The “Everyday Sustainability” exhibit focuses on Samsung’s efforts to support sustainability throughout the entire product lifecycle. From manufacturing and distribution to usage and disposal, Samsung continues to drive eco-conscious efforts further across every facet of its operations. This includes reducing resource use and carbon emissions^[3] during the sourcing stage, developing eco-conscious packaging for distribution, implementing intelligent energy-saving technologies for the usage stage, and making it easier for users to recycle their products once they reach the end of their lifecycle.

A Better, Smarter Lifestyle Through Connectivity

In addition to highlighting innovations that cater to consumers’ desire for greater sustainability, Samsung’s booth is also spotlighting SmartThings’ ability to transform the way consumers interact with their appliances – by fostering seamless experiences and bringing calm to their interconnected world.

The “Connected Experience” exhibit features the types of seamless and intuitive experiences that become possible by combining Bespoke appliances’ hyperconnectivity with SmartThings’ automation. The interactive exhibit demonstrates how Samsung’s updated lineup of SmartThings services – including SmartThings Cooking, Clothing Care, Energy, Air Care, Pet Care, and Home Care – streamlines users’ routines by making everyday tasks more convenient. In particular, it outlines how SmartThings’ energy-saving solutions can help users manage their energy usage and reduce their carbon footprint and energy bills.

SmartThings Energy manages energy production and savings within the home, enabling the true vision of a ‘Net Zero Home’. To this end, Samsung is expanding partnerships with European energy companies, such as ‘SMA Solar Technology’ and ‘Passiv UK’.

Experience Ultimate Personalisation Through Bespoke Design

The collaborations that Samsung showcased at Fuorisalone 2023 redefine the boundaries of Bespoke design. These partnerships and design enhancements reaffirm Samsung’s commitment to offering consumers the ultimate in personalisation.

Hosuk Jang’s “Framed” is an eye-catching exhibit that cleverly blends Bespoke’s design ethos with that of a European social club by incorporating art frames into Bespoke refrigerator panels. The result is an exhibit that encourages visitors to visualise how they would express their individuality and personalise their interior with Bespoke products.

The booth’s “Bespoke Gallery” invites visitors to experience personalising their refrigerator with MyBespoke^[4] and showcases refrigerator panels designed in collaboration with the creative studio and magazine brand, TOILETPAPER. The limited-edition panels includes a total of four unique designs: ‘Dessert Lady’, ‘Lipsticks’, ‘Magic Mirror’ and ‘Roses with Eyes’.

Samsung’s booth is featured at Art Point Superstudio Più, located at Via Tortona 27, Milan 20144. More information on the exhibition can be found by visiting the Fuorisalone 2023 website.

[1] Bottom Mount Freezer

[2] Samsung products utilised approximately 41,000 tons of recycled plastic in 2022.

[3] As of 2021, Samsung’s carbon-cutting efforts had resulted in a reduction of 6.41 million tons of carbon emissions.

[4] MyBespoke is a customisation service that allows customers to create a one-of-a-kind fridge to suit their style using their favorite photos, original designs, or artwork.

The new partnership will see Channel 4 collaborate with Samsung with new sponsorship advertisements featured throughout the programme breaks to showcase Samsung’s full range of appliances. The partnership will also feature product placement to display Samsung’s collection of quality kitchen appliances to consumers as well as being promoted online and instore with Samsung retailers.

Central to the partnership is Samsung’s aim to promote its premium appliance and Bespoke Home line-up, showing itself as a leader within the built-in kitchen appliance market. The new sponsorship will see the programme hero some of Samsung’s home appliance flagship features and products including Bespoke Jet, Dual Cook Flex, AI washing machine, Beverage Center, Air Fry and the Samsung Family Hub, which will be featured on idents throughout the show. The sponsorship will last for 12 months and includes product placement which will see the whole Sunday Brunch kitchen kitted out with top of the range Samsung products.

Although the focus will be on appliances, Sunday Brunch will also feature other Samsung products on the show, such as their state-of-the-art,  award-winning Frame TV. As part of the partnership, Samsung will be sponsoring one of the show’s regular editorial segments called ‘TV for Pets’.

Samsung Home Appliances

Dan Harvie, VP, Head of Home Appliances, Samsung UK and Ireland Ltd said,  “Sunday Brunch has been the cornerstone of many households’ weekend TV viewing for over a decade and we’re delighted to be partnering with the show to showcase our range of Smart connected home appliances, including products from our laundry, refrigeration and cooking ranges in addition to Samsung Bespoke products in our refrigeration and Jet floorcare range. We are excited to show viewers how they can really level up their cooking with our state-of-the-art ovens featuring all our latest tech from SmartThings cooking to Dual Cook Flex.”

Samsung Bespoke Ovens

Rupinder Downie, Sponsorship & Commercial Partnerships Leader at Channel 4 said: “We’re delighted to be partnering with one of the nation’s most loved and trusted home appliances brands, Samsung, to bring their innovative and industry-leading products to one of the nation’s most popular shows. With some of the most recognisable faces dishing up inspiring yet accessible food and meals every Sunday, it’s not surprising consumers are going to be expecting the latest and most forward-thinking technology, to help our hosts hit the mark on the delicious recipes they expect and know each week”

For further information on the partnership, please visit: https://www.samsung.com/uk/home-appliances/sunday-brunch/

London, United Kingdom – January 2^nd, 2023 – Samsung Electronics Co., Ltd. today announced the global launch of the Bespoke Infinite Line refrigerator in select markets around the world. The Bespoke Infinite Line refrigerator will expand to the global market including five countries in Europe^[1], Mexico, Thailand, and Australia by the end of the year.

Samsung’s new premium built-in refrigerator is available with a choice of fridge, freezer or wine cellar and features a timelessly contemporary, modular design that seamlessly blends into any interior. With simple lines, high-quality materials, and features that maximise convenience and streamline food storage, the Bespoke Infinite Line refrigerator adds lasting value to consumers’ kitchens.

“Each expansion of the Bespoke lineup introduces new joy of customizing experience to more users,” said Jun Hwa Lee, EVP and Head of Customer Experience of the Digital Appliances at Samsung Electronics. “Combining high-quality materials with the modular designs, the Bespoke Infinite Line refrigerator introduces Bespoke’s signature take on customization to the premium appliance sector, offering the ultimate blend of style and performance.”

A timeless design that elevates any kitchen

The Bespoke Infinite Line refrigerator brings a timeless aesthetic, reflecting the latest trends,  and is built to last. Known as Infinite Design, the new aesthetic is distinguished by its seamless look, durable materials, premium finishing, and elegant design cues.

As a Bespoke refrigerator, the Bespoke Infinite Line fridge naturally features a modular design that can be customised and combined to suit consumers’ changing needs. Infinite Design enhances that versatility by ensuring that the refrigerator will remain stylish no matter how consumers’ needs change. With its simple lines, smooth surface, Timeless Greige finish and elegant gold copper edge frame, the Bespoke Infinite Line refrigerator looks outstanding in any interior.

The refrigerator’s exterior is made from premium aluminum that is more dent- and scratch-resistant and allows marks and stains to be easily wiped away. The interior is bright and refined with its Black Metal Cooling and Tunnel Lighting – two features that epitomise the refrigerator’s elegant balance of form and function.

Applied to the duct and door, Black Metal Cooling not only creates a sense of depth for a distinctly premium look, but it also helps keep food fresher for longer by quickly compensating heat loss. The Tunnel Lighting on the frame and shelves enhances the aesthetic while also giving users clear views of every corner of their fridge. Not only is the interior striking, but it is also spacious. The fridge and freezer feature a combined capacity of 805 liters^[2], while the wine cellar offers room to store up to 101 bottles.

Raising the bar for kitchen convenience

To offer users an experience that is more in tune with how they use their fridge today, the Bespoke Infinite Line comes packed with features that maximise convenience. Together, these technologies provide instant access to food and refreshments for a truly outstanding user experience.

The new Auto Open Door features a sensor on its side^[3] that instantly opens the door with a simple touch.^[4] This makes it easy for users to access their fridge even when their hands are full of groceries or sticky from food prep. The door’s built-in sensor means there is no handle to get in the way, while its stylishly simple look reflects modern consumers’ demand for clutter-free designs.

The dishwasher-safe,^[5] BPA-free^[6] AutoFill Pitcher^[7] provides easy access to refreshingly cold filtered water, anytime. It also features a built-in infuser^[8] that allows users to create deliciously flavored beverages by adding any fruits and herbs they like. The Dual Auto Ice Maker,^[9] meanwhile, ensures that users always have plenty of ice, offering a choice of either whiskey ball ice or cubed ice

Flexible cooling for optimal freshness

The Bespoke Infinite Line refrigerator’s flexible storage options allow users to simultaneously store different foods under optimal conditions, keeping everything inside deliciously fresh.

The Flex Pantry^[10]is an independently controlled drawer that can be quickly converted to different preset temperatures to suit users’ daily needs. The two built-in temperature modes are ideal for storing a wide range of high-quality ingredients, from meat and fish to fruits and vegetables, preserving their natural flavours and textures for longer.

The wine cellar’s Triple Temperature Zone^[11] brings that same level of optimised freshness to wine storage. With three separate climate zones and precise temperature controls, it allows users to simultaneously store different bottles of wine under optimal conditions, delivering the ultimate in wine preservation.

Seamlessly syncs with your lifestyle

The refrigerator’s seamless connectivity makes using it a breeze by simplifying everything from wine storage to managing energy use.

Support for SmartThings Sommelier at Home offers users a richer and more delicious dining experience. Part of the SmartThings app,^[12] SmartThings Sommelier at Home takes the guesswork out of storing wine by analysing wine labels and offering details on optimal storage conditions. When combined with SmartThings Cooking, the service recommends the perfect food to pair with wine, just like a real sommelier.^[13]
In addition, with SmartThings Energy^[14] support, users can enjoy real-time insights into their refrigerator’s electricity use, as well as tips to reduce their carbon footprint and save money.

AI Energy Mode takes that efficiency to the next level by analysing usage patterns and other factors and optimising settings to save energy.

For more information about the Bespoke Infinite Line refrigerator, please visit Samsung.com

[1] UK, Germany, Italy, France, Benelux

[2] Fridge capacity: 393L; freezer capacity: 412L.

[3] Auto Open Door’s hinge is placed on the right side of the fridge and wine models and on the left side of the freezer.

[4] Door automatically opens to about 25 mm. If you do not open the door further, it will close automatically after 2 seconds (automatic closing may not be possible in certain environments).

[5] Tested for 125 cycles in accordance with the “Mechanical dishwashing resistance of utensils” test method (BS EN 12875-1:2005) and certified as dishwasher safe by SGS./em>

[6] Bisphenol A (BPA) is found in polycarbonate plastics and epoxy resins, which are often used in food and beverage containers, and has been linked with possible adverse health effects.

[7] Exclusive to refrigerator model.

[8] To produce flavored water the Infuser should be filled with your preferred fruits or herbs before use.

[9] Exclusive to freezer model.

[10] Exclusive to the refrigerator model.

[11] Exclusive to wine cellar model.

[12] Available on Android and iOS devices. A Wi-Fi connection and Samsung account are required

[13] Food pairing service is available in certain countries

[14] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

Strong blue tones, such as navy, are the must-have chic colours in the home. Packed full of sophistication, navy is quickly becoming the go-to colour for kitchens and home appliances.

This trend has been picked up by Samsung Electronics Co., Ltd. following the launch of its new hero Bespoke Home products, including the Bespoke RF8000 French Door Fridge Freezer with Beverage Center in Metal Navy, the Bespoke Combi Fridge Freezer and the Bespoke Tall 1 Door Freezer in Glam Navy, as well as the Bespoke Jet Pro Extra in Midnight Blue. What’s more, it’s due to launch the new Series 6 Ovens and Combi Oven in Clean Navy this month, featuring innovative ways to steam and air fry food to promote healthy eating.

Tanya Weller, Marketing Director of Home Appliances at Samsung Electronics (UK & Ireland) Ltd., comments on the navy trend: “Samsung’s range of home appliances offer every consumer the opportunity to live a fully customised life, supported by technology innovations that suit their unique lifestyles.

“Our Bespoke range of products feature customisable colourways and set-ups, designed to evolve with your lifestyle so you never have to compromise on design or functionality. Consumer patterns are always changing, and preference and personal tastes are now at the centre. To meet these evolving circumstances, we have expanded our Bespoke line-up to offer consumers more opportunity to represent their individual styles throughout the entire home.”

Joa Studholme, Colour Curator of Farrow & Ball, shares her insights and tips on working with navy in the home: “After some turbulent years, we are yearning to have a little more colour in our homes instead of living in neutral boxes, and the introduction of navy in the kitchen is the perfect first step to filling our homes with life enhancing colour.

“In order to keep kitchens feeling big and light, many people favour using navy on kitchen units in combination with neutral walls – although it is best to combine navy with a stoney neutral rather than a pure white, which can look too contrasty and make the navy appear almost black. This of course works perfectly for navy home appliances as well.

“One of the great aspects of navy is that it is utterly timeless, so works just as perfectly in a sleek contemporary kitchen as it does in a more relaxed old school space. Navy often exudes calm and serenity, but it can also ooze grandeur and luxe – so it’s a colour that suits pretty much everyone.”

Bespoke RF8000 French Door Fridge Freezer with Beverage Center

(Image 1: Samsung Bespoke RF8000 French Door Fridge Freezer)

Available in Metal Navy, the Bespoke RF8000 French Door Fridge Freezer pairs beautiful design with unique technologies that together inspire entirely new ways of living. The Bespoke French Door Fridge Freezer offers a versatile Cool Select+ drawer, which can be converted from freezer to fridge depending on your needs.

One new point of innovation for Samsung’s Bespoke Fridge Freezer is the Beverage Center. Featuring a water dispenser and autofill water pitcher hidden inside the door, the Beverage Center offers a convenient solution that enables the fridge to feature a smooth exterior. What’s more, the clutter-free and clean styling of the flat doors and recessed handles offer a timeless simple design that fits perfectly with the modern trend.

(Image 2: Samsung Bespoke RF8000 French Door Fridge Freezer’s Beverage Center)

RRP £3,949

Bespoke Combi Fridge Freezer  

(Image 3: Samsung Bespoke Combi Fridge Freezer)

Available in Glam Navy, Samsung’s Bespoke Combi Fridge Freezer allows for multiple pairing of products for increased capacity. With the customisable inner space, customers can simply take out or add fridge shelves to create more room and minimise any wasted space.

RRP £1199

Bespoke Tall 1 Door Freezer

(Image 4: Samsung Bespoke Tall 1 Door Freezer)

Built to suit your lifestyle, Samsung’s Bespoke Tall 1 Door Freezer comes in a seamless and sleek design. Equipped with SpaceMax technology, the Freezer has thinner walls, leaving more space for food storage on the inside while the outside size stays the same.

RRP £1,049

Bespoke Jet Pro Extra

Samsung’s Bespoke Jet Pro Extra comes in a stylish Midnight Blue colourway. The powerful, light and efficient cordless vacuum cleaner is equipped with an All-in-One Clean Station that can automatically empty dust and delivers hygienic cleaning, with a 99.999 per cent Multi-Layered Filtration System^[1]. The lightweight design ensures maximum usability and reduces and strain or difficulty. Its stylish design means you no longer have to lock your vacuum away, simply have it out on display and show off its modern design.

(Image 5 : Samsung Bespoke Jet Pro Extra)

RRP £999.00

Series 6 Ovens and Combi Oven

(Image 6: Samsung Series 6 Combi Oven)

Samsung’s newly launched 6 series ovens and combi oven^[2] in Clean Navy come with various steam features that promote healthy eating. The oven and combi oven are also equipped with SmartThings Cooking, allowing for a seamless grocery shopping experience. Weekly meal plans can be generated along with personalised recipes with easy-to-follow instructions that suit your personal requirements.

With recent research by Samsung revealing that 70 percent of Britons have steamed their food to try and eat better, and more than half (53%) have turned to air frying^[3], the ovens are equipped with features that promote healthy eating, including innovative ways to steam and air fry.

RRP starts from £1,499.99

[1] Tested based on IEC 62885-2, CL.5.11 using the Jet mode by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage.

[2] NV7B6685AAN/U4, NV7B6675CAN/U4 and NQ5B6753CAN/U4.

[3] Samsung ‘Healthy Eating’ Research 2022 with OnePoll, surveying 2,000 British adults between 21.02.2022 – 23.02.2022.

This 3-part series will introduce the journey Bespoke has taken so far as it evolved to deliver greater value by expanding the capabilities of home appliances.

As Part One in this series, this article will detail the decisions behind the design innovations that evolved the Bespoke design ethos, from colours and cultures to true customisations.

Adding Colour and Texture to “White Goods”

The Flat Style minimalist design philosophy – the theory that simple, clean lines and flush surfaces would be ideal in matching modern home décor – was the driving inspiration behind Bespoke Home appliances. Such designs could easily fit into any modern kitchen concept creating a sense of cohesion with the surrounding space, while customisable façades on the exterior would allow consumers to express themselves through a variety of striking colour options and material finishes.

Refrigerators were the first appliances in the Bespoke journey of elevating the home appliance designs. Since then, Bespoke has expanded to the rest of the home to include an entire kitchen package, including ovens, dishwashers and cooktops, as well as living and laundry appliances such as vacuum cleaners, washers and dryers.

▲ Bespoke product line up in EU

It became clear very quickly that the Bespoke design concept resonated with users who wanted their appliances to reflect their own diverse tastes, and even the industry took notice. In 2020, the Bespoke refrigerator won NYCxDESIGN Awards in the Kitchen product category and was selected as an honoree at CES 2021 in recognition of Bespoke’s creative use of design in offering users a way to easily personalise their appliances. Bespoke appliances received a silver award and Best-in-Show honors at the International Design Excellence Awards (IDEA) in 2021 and  gold at the International Forum (iF) Design Award in 2022.

Later, Bespoke would expand into more kitchen appliances and then the rest of the home with living appliances, introducing more colour and material options. The team behind Bespoke’s designs decided that a continuous cycle of new colours for Bespoke appliances would make it easier for users to find the design that best reflected their unique lifestyle.

For users who may find deciding on home décor daunting, in 2021, Samsung introduced the Bespoke AI Recommendation service in Korea. This service helped make appliance designing more accessible with the help of AI. Users would upload photos of their homes or designs they liked, and the AI would analyse the images to come up with colour recommendations that fit best in that environment.

As bold as these appliances were in a sea of “white goods,” however, Samsung knew the vision could not end with just colour and material options. With Bespoke, true customisation is more than choice – it’s also about personalisation.

From Colours to Culture

Diving deeper into the Bespoke design vision, Samsung sought to highlight key identifying factors shared by all Bespoke users – a sense of belonging through culture. Collaborating with artists from a wide range of disciplines as well as Bespoke users themselves, Samsung wanted to reflect cultures from around the globe onto Bespoke refrigerator panel designs.

This year, Samsung introduced the Union Jack flag as a new design option for Bespoke refrigerators in the U.K., recognising the 70th anniversary of Queen Elizabeth II’s accession.

In  May last year, Samsung held design contests on social media in collaboration with designers, including award-wining British interior designer Kelly Hoppen CBE and London-based designer Yinka Ilori. The contests were themed around two of the most important passions in the kitchen – inspirational designs and inspirational food. In Europe, through the #BespokeDesignedByYou design challenge, Samsung invited users to share their own unique refrigerator designs based on how Bespoke sparks creativity at home in the kitchen. In the U.S., Samsung launched the #BespokeDinnerParty challenge, where users shared their perfect Bespoke dinner party plans with cocktails, flower arrangements, dinnerware and food inspired by bold Bespoke colours.

Before that, many artists took part in developing Bespoke’s designs. French illustrator Hérem added European architecture into the design, while American artist Rementer added colourful portraits of diverse communities through the lens of pop art. Danish design company HAY experimented with natural food-inspired colours, and American artist Alex Proba expressed joy and happiness with colourful patterns and shapes inspired by nature.

These artist and user-involved design experiences would serve as a prologue to the next evolution of Bespoke’s designs.

▲ Limited-Edition Bespoke Jubilee Fridge Freezer in the UK

The Next Level of Bespoke Customization

If using colours offers users a way to be expressive and identify with cultures through a sense of belonging, the next level in Bespoke designs would be true self-expression. As such, Samsung is now offering users a truly self-expressive Bespoke customisation experience from start to finish.

Bespoke’s concept of true customisation began to take shape with design contests worldwide. The excitement and enthusiasm expressed by the participants from these contests inspired the beginning of the digital printing service called MyBespoke in the U.S.

With MyBespoke, Samsung will arrive at the latest evolution of Bespoke design, shifting from self-expression through preselected options to a truly Bespoke customisation experience where users can create their own designs from scratch.

At the start of Bespoke’s design journey was the vision to inspire users to personalise their homes with designs that truly reflect who they are. With the MyBespoke launch, Samsung is one step closer to making that vision a reality. Samsung will continue to innovate to expand design, experience and customisation to make life at home more expressive and enjoyable.

▲ MyBespoke

Stay tuned for the rest of the installments in this series. To learn more about Bespoke appliances, visit Samsung.com.

“We at Samsung are pleased to be back at the EuroCucina event, this year showcasing our all-new Bespoke Home 2022 lineup of products for the European consumers,” said Martin Kanghyup Lee, Executive Vice President and Head of Sales and Marketing, DA, Samsung Electronics. “We are excited for visitors of EuroCucina 2022 to enjoy a comprehensive look at how our latest innovations come together to offer leading home life experiences.”

On display at Samsung’s near 800m² booth, a host of appliances will showcase the versatility of Bespoke products in various themes including modern and European stylings. At this first showcasing of Bespoke Home products in Europe, visitors will be able to see the full lineup of appliances that make up the Bespoke Kitchen Package, including the all-new Bespoke AI oven. Making its entrée in the European market, the oven features an intuitive AI technology and an advanced steam cooking function that make preparing meals more convenient. Also making their debut will be Bespoke’s living appliances including the Bespoke AI laundry, AirDresser and Bespoke Jet.

In addition, attendees will be able to experience how Bespoke products can intelligently work together to automate everyday tasks with Samsung’s SmartThings Home Life at the center. Acting as a hub for six major home services, the all-new SmartThings Home Life will provide a more purposeful and convenient homelife.

Visitors will also be able to explore an exhibition zone dedicated to Bespoke’s 2022 sustainability vision, one which prioritises sustainability throughout every aspect of the product lifecycle – from production and delivery through to product use, and finally, disposal. From energy-saving product innovations to eco-conscious manufacturing and recycling initiatives, Samsung is incorporating sustainable practices into every aspect of this year’s Bespoke lineup.

To learn more about the new Bespoke lineup, be sure to tune into Samsung’s globally online media event Bespoke Home 2022 on June 7 at 4 p.m. CEST, 10 a.m. EDT and 11 p.m. KST livestreamed at Samsung Newsroom, Samsung.com and Samsung YouTube.

“At Bespoke Home 2021, we unveiled home appliances that offered customers personalization through customization, flexible functionality and connected living,” said Kanghyup Lee, Head of Sales & Marketing Team of the Digital Appliances Business at Samsung Electronics. “This year, we are excited to showcase how Bespoke is expanding to offer consumers new experiences in and out of the kitchen, even more connected convenience and our efforts towards sustainability.”

Expansion of Space

Bespoke is expanding from within the walls of the home to the world, soon making Bespoke appliances available in more than 50 countries. Adding to that, Samsung will extend its Bespoke product lineup to the entire home with various product categories equipped with upgraded functions and new colour options.

At its core, Bespoke’s evolving designs are meant to inspire consumers to create personalised homes that truly reflect their diverse tastes and aesthetics, no matter where their home may be. With the Expansion of Space ethos, Bespoke is bringing that vision to life.

Expansion of Experience

As connected experiences at home have shifted from novelty to everyday interactions, Bespoke is simplifying the connected home by bringing six smart home services together – Cooking, Energy, Clothing Care, Pet Care, Air Care and Home Care. Along with this, an updated Family Hub service coupled with enhanced AI is seamlessly bringing automated convenience into the lives of users.

Expansion of Time

Following the expansion of space and experience, Samsung is creating sustainable solutions for products throughout their entire lifecycle, from product design to disposal.

Join Samsung at the exhibition booth at EuroCucina in Milan at Fiera Milano, Rho in Italy to learn more about everything new for Bespoke Home this year. You can also find out more about the Bespoke Home Media Day event set for June 7 at 16:00 CEST (23:00 KST / 10:00 EST). The Bespoke Home Media Day 2022 event will be streamed on Samsung’s global YouTube channel, Samsung Newsroom and Samsung.com.

For more information, please visit Samsung.com and Samsung Newsroom.