London, United Kingdom – August 31, 2023 – Samsung Electronics today announced the launch of Samsung Food, a new personalised, AI-powered food and recipe platform.

Releasing in eight languages in 104 countries around the world, Samsung Food will offer comprehensive food experiences through more than 160,000 available recipes, acting as a personalised assistant that helps users discover new dishes, create tailored meal plans and order ingredients online. The service will also help users control their cooking appliances, guide them through cooking processes and allow them to share their favorite recipes through social functions.

Building on the foundation of Samsung’s wide range of cooking appliances and food services, Samsung Food utilises big data and AI technology to go beyond existing capabilities and deliver a food platform truly adapted to the needs and lifestyles of its users. To accomplish this, Samsung Food draws from the extensive database of Whisk, a recipe app acquired by Samsung in 2019 that leverages Food AI technology.

“The food we enjoy and the way we prepare it are central to our daily lives, and we all love to cook and eat together,” said Chanwoo Park, Executive Vice President and Head of the Service Biz Group of the Digital Appliances Business at Samsung Electronics. “By connecting digital appliances and mobile devices across the Samsung ecosystem and assisting users from shopping list to dinner plate, Samsung Food is using advanced AI capabilities to deliver a highly personalised, all-in-one food experience that users can control straight from their palms.”

Food Your Way: Recipe Exploration and Personalisation, AI-enhanced Meal Planning, Kitchen Connectivity and Social Sharing

Samsung Food’s wide range of features supports users every step of the way during the meal planning and cooking process, spanning four key areas: recipe discovery and personalisation, tailored meal planning, connected cooking and social functions.

For recipe discovery, Samsung Food lets users save recipes to their personal digital recipe box anytime from anywhere. The app analyses recipes, standardises their format and organises them to create shopping lists based on their ingredients.

Samsung Food also comes with a Personalise Recipe function, enabling the app’s Food AI to directly change a saved recipe to better reflect users’ dietary lifestyles – by converting a recipe into a vegan or vegetarian version, for example – make a recipe more nutritionally balanced or incorporate in-stock ingredients. Users will even be able to create fusion recipes, such as Korean versions of Italian dishes, and adjust the cook time or skill level of a recipe.

To create individualised daily meal plans for users, the app makes AI-created recommendations based on health data, dietary preferences and favorite cuisine types and lets users add them to their meal planner. Full nutritional breakdowns of ingredients are available at any time, and users can add items to their Samsung Food shopping list then send it straight to a retailer’s e-commerce checkout.

With connected cooking, seamless Samsung Food connectivity lets users set timers, preheat ovens and send recipes’ cook settings straight to appliances through step-by-step guided cooking modes, all from their portable devices. Starting with the Bespoke Oven, Samsung Electronics plans to connect numerous appliances – including Bespoke induction ranges and Bespoke microwaves – to Samsung Food by the end of the year to expand convenience for users in the kitchen.

Through socialising features, users can share their favorite dishes with the community, create and publish their own recipes and follow their favorite food content creators.

From Samsung Health Incorporation to Vision AI: Upcoming Features for Samsung Food

Beyond Samsung Food capabilities available at launch, Samsung will continue adding new features and services to the app for an even more seamless and comprehensive personal food experience.

By the end of the year, Samsung Health will work together with Samsung Food to provide optimised solutions for health management, including personalised meal recommendations based on data such as BMI, body composition and calorie consumption, helping users hit health goals while maintaining a balanced diet.

Planned for implementation in 2024, Vision AI technology will enable Samsung Food to recognise food items and meals photographed through the camera and provide details about them, including nutrition information. By analysing food items, the app can recommend the best recipes to use them with, save these recipes to the user’s collection and add the required ingredients to a shopping list, all in a few taps.

As a part of Samsung’s ever-growing family of services, Samsung Food represents the next step in the comprehensive yet highly bespoke experience Samsung customers can enjoy in their own home. Samsung Food strives to further extend the ease that is possible with a smart, connected kitchen of Samsung home appliances, and will continue to be updated with new features following its official launch.

To download Samsung Food on any smartphone platform, please visit https://get.samsungfood.com/download.

London, United Kingdom – June 7, 2023 – Samsung Electronics Co., Ltd. today announced the upcoming global launch of the Samsung Bespoke Jet AI, the company’s most powerful cordless stick vacuum yet with up to 280W^[1]of suction power, a self-emptying enhanced All-in-One Clean Station and artificial intelligence (AI)-based functionality. The Bespoke Jet AI will be available from June in the UK with pre-orders available.

Featuring a 280W model, the Bespoke Jet AI is available in Satin Black in the UK.

“The Bespoke Jet AI is designed for every lifestyle thanks to its world-class suction power and AI-based cleaning services capable of automatically optimising to each environment,” said Junwha Lee, Executive Vice President and Head of the Customer Experience Team of Digital Appliances Business at Samsung Electronics. “With the Bespoke Jet AI, Samsung is delivering an intelligent cordless stick vacuum that empowers users to undertake their lifestyles in premium fashion.”

Samsung’s Most Powerful and Longest-Running Cordless Stick Vacuum Yet

The Bespoke Jet AI features the powerful HexaJet Motor which, with up to 280W of suction power and a maximum consumption power of 730W, makes it Samsung’s most powerful vacuum motor to date. This ultra lightweight motor, weighing in at only 150g, provides a comfortable cleaning experience while still providing a 25% increase in suction power compared to the previous model^[2], as well as a motor efficiency of 52%.

In order to allow users to clean for longer without stopping to charge, the Bespoke Jet AI offers up to 100 minutes of usage^[3], the longest single battery runtime of any Samsung cordless stick vacuum. Its 4,500mAh battery features 80% more capacity than the previous model and has been optimized to retain 70% of its performance for up to 500 cycles.^[4]

The Bespoke Jet AI also features a selection of brushes and other accessories. The Active Dual Brush offers efficient cleaning on all types of floors and built-in LED lighting to highlight dust in dark spots, while the Slim LED Brush+ features a highly maneuverable design as well as LED lighting in order to effectively clean trickier areas. For more convenient storage of the device and its brushes, the Accessory Cradle allows users to store their device wherever they want.

AI-Based Cleaning for an Exceptional Intelligent Cleaning Experience

With its all-new AI mode that harnesses Samsung’s AI Optimum Tech, the Bespoke Jet AI provides a more effective cleaning experience while catering to a diverse range of environments. The Bespoke Jet AI is the first cordless stick vacuum cleaner to feature an AI verification from UL Solutions, a leading independent safety science organisation. Its AI Cleaning Mode allows it to determine floor type in order to provide both optimised cleaning and maximum battery efficiency.

With AI Cleaning Mode, the Bespoke Jet AI will first detect the brush load it has encountered through its suction motion controller, as well as the air pressure through its pressure sensors. This data will then be analysed in order to classify the floor type it is placed on, and the resulting algorithm will be automatically applied in order to provide the optimal suction power and brushroll speed.^[5]

The Bespoke Jet AI’s AI Cleaning Mode is capable of reducing battery consumption by up to 14% and can boost maneuverability by up to 6% when used with the Active Dual Brush. When used with the Slim LED Brush+, battery consumption can be reduced by up to 21%^[6], with maneuverability boosted by up to 8%.^[7]

In addition to the Bespoke Jet AI’s AI Cleaning Mode, SmartThings and Smart Wi-Fi connectivity let users customise their vacuum and its functions while maintaining peak performance through the smart self-diagnosis function, providing more effective cleaning experiences.

More Hygienic Experiences With An Upgraded All-in-One Clean Station

The Bespoke Jet AI’s upgraded All-in-One Clean Station harnesses Air Pulse technology to automatically empty the dustbin for quicker and more hygienic cleaning. When the dustbin is being emptied, the All-in-One Clean Station’s Air Spin Edge technology spins the Spinning Cyclone at a blade rate of up to 1,000 RPM to drain waste, including any remaining hair that may be stuck in the dustbin’s grille.

The enhanced All-in-One Clean Station can automatically shut its cover after every disposal and offers more powerful dust management performance with a 99.999%^[8] Multi-layered Filtration System for trapping fine dust and an improved hair removal rate of 99%^[9]for more efficient dustbin emptying.

The launch of the Bespoke Jet AI signifies Samsung’s focus on growing its presence within the global stick vacuum market by providing consumers with more solutions that combine premium design with convenient usability.

Content has been revised as of July 14, 2023 to provide more accurate information. 

[1] Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged.

[2] Compared to 210W suction power of Bespoke Jet

[3] Run time is based on using the large battery, with a rated capacity of 3970mAh with a non-motorised tool.

[4] Maintains 70% capacity after 500 cycles of use, based on the battery package capacity (4500mA). 1 cycle: Full discharge after being full charged (100% ~ 0%). Results may vary depending on usage. Based on internal testing.

[5] Brushroll speed adjustment only applicable to the Jet Dual

[6] Based on internal testing when using the Slim LED Brush+ using a floor composition of 76% wooden and 24% carpet. In accordance with the IEC 62885-2 Cl. 5.1 and 5.3 standard.

[7] Based on internal testing when using the Active Dual Brush, in accordance with the global average ratio of the floor composition – wooden floor 76% and carpet 24%. It achieves the same cleaning performance as Mid mode with 2% or less difference in cleaning efficiency, in accordance with the IEC 62885-2 Cl. 5.1 and 5.3 standard. The battery consumption was measured based on the actual amount of power consumed while using the vacuum cleaner for 35 minutes from a fully charged state. The maneuverability is based on the actual measured value in accordance with the IEC 62885-2 CL. 7.3.9 standard. Results may vary depending on the actual usage conditions. The effect may differ when using the Slim LED Brush+.

[8] Based on internal testing, in accordance with the IEC 62885-2, CL.5.11 standard.

[9] Based on internal testing. The hair removal rate is measured by comparing the weight of the dustbin before and after sucking in hair until it reaches the Max Line and being emptied using the Clean Station. Results may vary depending on the actual usage conditions..

Bespoke Life 2023 will showcase Samsung’s commitment to transforming customers’ lives through sustainability, connectivity and design, delivering streamlined convenience and sustainable innovations that enrich customers’ daily routines.

Be sure to tune in to the global livestream to learn more. Bespoke Life 2023 will be streamed live on Samsung Newsroom, Samsung.com and Samsung’s official YouTube channel on the 7^th June at 3pm BST.

LONDON, UK – November 21st, 2022

Samsung was honoured across multiple categories, reinforcing the company’s commitment to providing a seamlessly connected, customisable experience for consumers, while contributing to an eco-conscious world. With sustainability as a focus, bold new ideas were brought to life, including investment in sustainable materials, increased energy efficiency in products and responsible recycling, as well as refurbished and repairable devices, while lowering the company’s carbon footprint by using 100% renewable energy in all facilities in the U.S., Europe and China.

Samsung products were distinguished as Innovation Awards Honorees in Digital Imaging/Photography, Mobile Devices & Accessories, Gaming, Digital Health, Wearable Technologies and Video Displays, Home AV Components & Accessories and Software & Mobile Apps categories. Several of these honourees incorporate eco-conscious features, including the Galaxy Z Flip4 and Galaxy Z Fold4, which are both made with repurposed fishing nets and include 100% recycled paper for flagship product packaging. The company received recognition as prestigious Best of Innovation Honoree in Computer Peripherals & Accessories, Video Displays and Cybersecurity & Personal Privacy categories.

The Innovation Awards are sponsored by CTA, the host and organiser of CES – recognised worldwide as the global stage for innovation and the most influential tech event in the world. CES 2023 will take place from January 5^th through 8^th in Las Vegas, Nevada with a deeper focus on sustainability.

Highlighted Best of Innovation Honoree:

Samsung S3B512C Security Chip – As a Best of Innovation Honoree in the Cybersecurity & Personal Privacy category, Samsung’s S3B512C biometric card solution integrates a fingerprint sensor, Security Element (SE) and Secure Processor (SP) on a single chip, as well as enhanced security features made possible by Samsung’s proprietary fingerprint authentication algorithm and anti-spoofing technology. It is the cybersecurity industry’s first all-in-one security chip that reads biometric information through a fingerprint sensor, stores and authenticates encrypted data in a tamper-proof way and processes data securely.

Highlighted Innovation Awards Honorees:

Galaxy Z Flip4, Galaxy Z Flip4 Bespoke Edition – As the ultimate foldable smartphone for self-expression, the Galaxy Z Flip4 is packed with innovative camera upgrades, a larger battery and even more opportunities for customisation than its predecessor. Galaxy Z Flip4 and Z Flip4 Bespoke Edition were recognised in the Digital Imaging/Photography and Mobile Devices & Accessories categories. Z Flip4’s form factor enables unique camera functionality like FlexCam that allows you to shoot hands-free photos and videos directly on your favourite social networking apps. It also allows you to take a photo from the Cover Screen without even opening your phone using Quick Shot. The Z Flip4 Bespoke Edition offers another level of customisation with glass colours and frame options that provide 75 unique combinations.

Galaxy Z Fold4 – Honoured in the Digital Imaging/Photography, Mobile Devices & Accessories and Gaming categories, the Galaxy Z Fold4’s top-of-the-line performance, upgraded camera and groundbreaking design make it the productivity powerhouse of our next generation of foldable smartphones. The Z Fold4 delivers unparalleled experiences for powerful gaming and increased productivity thanks to its 7.6-inch Main Display and Android 12L features.

Galaxy Watch5, Galaxy Watch5 Pro – Both Galaxy Watch5 and Galaxy Watch5 Pro were recognised in the Digital Health and Wearable Technology categories for their advanced health tracking, increased durability and charging capabilities, making it Samsung’s most feature-packed watch yet. Galaxy Watch5 Pro is designed for adventure and a heavy-duty lifestyle with upgraded GPS-based features, the longest battery in a Galaxy Watch and expansive Super AMOLED display protected by an enhanced Sapphire Crystal. With the groundbreaking BioActive Sensor, the Galaxy Watch5 series empower users with the most complete picture of their health-related insights yet.

Samsung Wallet – With its reputation as an all-in-one, go-everywhere app, Samsung Wallet was recognized in the Software & Mobile Apps category. It combines Samsung Pass, Samsung Pay and more to provide Galaxy users a new and simple way to keep all their digital essentials in one place — from bank cards and digital keys to travel passes, driver’s licenses and student IDs. With the integration of platforms, such as SmartThings and Samsung Knox, the program offers a secure and refined interface and one-swipe access to your important digital items and information.

Bespoke AI Laundry – Samsung’s Bespoke AI Laundry products were recognised for their innovative design and integrated AI technologies. Bespoke AI Washer with AI OptiWash was recognised in the Smart Home category, and Bespoke AI Dryer with AI Optimal Dry was recognised in the Home Appliance category. Bespoke AI Washer automatically identifies fabric types and dirt levels, optimising its performance accordingly, while cycles themselves can be controlled with Samsung’s SmartThings app. Bespoke AI Dryer uses sensors and algorithms to measure the moisture content of clothes, adjusting drying time and temperature to seamlessly optimise drying cycles. The Bespoke AI Laundry pair responds to frequent washing habits for a highly personalised experience, and the laundry pair has a range of colour choices to help inspire more ways to customise home laundry spaces.

SmartThings Energy – Recognised in the Software & Mobile Apps category, Samsung’s SmartThings Energy app provides an effortless solution for consumers to reduce home energy consumption. In addition to tracking energy usage, SmartThings Energy offers actionable insights and recommendations based on the devices connected to the platform and usage pattern.

Samsung 990 PRO with Heatsink SSD 2TB – As an Innovation Awards Honoree in the Computer Peripherals & Accessories category, the Samsung 990 PRO with Heatsink SSD 2TB is the company’s fastest PCIe 4.0 solid state drive (SSD) with superior power efficiency. Designed for gaming consoles or PCs, it delivers lightning-fast speeds for faster loading times. The combination of a heatsink, nickel coating on the controller and Samsung’s Dynamic Thermal Guard maximises the cooling effects to prevent performance degradation due to overheating. The drive is also equipped with RGB lights to match the style of any setup.

Samsung Automotive NVMe BGA SSD 1TB (AM991) – This breakthrough advancement provides the industry’s highest sequential read speed for automotive storage, as well as an exceptionally large operational capacity for AD/ADAS, cockpit and vehicular infotainment systems. Earning recognition in the In-Vehicle Entertainment & Safety category, it also features the highest sustainable automotive write speed of up to 1150MB/s thanks to Samsung V-NAND technology, a proprietary in-house controller and an exclusive firmware design, while functioning safely in even the most in-climate weather (-40’C to 105’C).

Samsung 512GB CXL Memory Expander – Recognised in the Computer Hardware & Components category, Samsung’s 512GB CXL Memory Expander module will be the first memory device that supports the eagerly-awaited CXL 2.0 interface and will come in an EDSFF (E3.S) form factor ― especially suitable for next-generation high-capacity enterprise servers and data centers. This new memory module is built with an application-specific integrated circuit (ASIC) CXL controller, using DDR5 DRAM to support maximum bandwidth and capacity and for the first time, enabling memory to scale beyond tens of terabytes with the processing demands of big data and AI/ML workloads.

Samsung 16GB LPDDR5X and 1TB UFS 3.1 Multi-Chip Package – In the first integration of 14nm-based 16GB LPDDR5X DRAM and Samsung’s seventh-generation quad-level cell (QLC) V-NAND 1TB UFS (Universal Flash Storage) 3.1, this uMCP is providing a giant industry-leading leap forward. Honoured in the Embedded Technologies category, the integrated UFS-based multichip package is taking the industry toward higher-density, higher-speed and low-power memory for premium smartphones and other leading IT applications.

Samsung ISOCELL HP3 CMOS Image Sensor – As a state-of-the-art mobile sensor with a 1/1.4-inch optical format and 0.56㎛pixel size for slimmer camera designs, the Samsung ISOCELL HP3 was honoured in the Digital Imaging/Photography category. It features the smallest pixel technology in mobile cameras for greater design convenience and 200 megapixels that deliver the most detailed images available. The Tetra²pixel technology allows the pixels to operate in a 1.12㎛ or 2.24㎛ size, capturing more light information in low light and taking 8K video with minimal loss in the field of view. Furthermore, using Super QPD technology, the ISOCELL HP3 can detect autofocus information horizontally and vertically.

Samsung W920+RF 6550 Next-gen Enhancement for Wearables – Recognised in the Wearable Technologies category, Samsung’s Exynos W920 System on a Chip (SoC) and Exynos RF 6550 connectivity solution is a next-generation tandem offering that adds a new dimension to wearable devices. The Exynos W920 processor, built on a 5-nanometer (nm) Extreme Ultra-Violet (EUV) process node, includes an LTE modem and provides the performance demanded by next-generation wearable devices with a powerful GPU and dual-core CPU. The companion RF 6550 chip, built on a 28nm process, integrates Wi-Fi, Bluetooth and GNSS connectivity with the utmost reliability into the Exynos W920 design.

Research by Samsung revealed the ‘Top 10’ street party faux pas, from having one too many (34%), not helping clear up (31%) and letting the kids and animals run riot (28%). Other things to avoid that topped the list included minding your language (27%), gossiping about neighbours (24%) and bringing uninvited guests (21%).

The study also revealed the top foods to avoid bringing to a street party, with tofu (18%), and trifle (10%) featuring in the list. Other items to avoid include Cornish pasties (8%), samosas (11%) and pizza (10%).

When it comes to mastering the Great British Street Party, top essentials to include are having music for all generations (26%), tables to layout food (25%) and lots of savoury nibbles, such as sausage rolls (24%). Decorations such as bunting (23%), alcohol such as punch (20%) and a selection of cakes (20%) also featured highly on the list.

The UK’s leading etiquette expert and coach, William Hanson, shared his advice on mastering the perfect street party: “Street parties can be great for boosting neighbourhood morale and strengthening community spirit. After two relatively reclusive years, the Platinum Jubilee celebrations will have an extra gloss to them. 

“As with any form of entertaining, quality is always better over quantity. A well-organised street party hosted over two-and-a-half hours packed full of essentials, from savoury treats, entertainment, and alcohol – but steady on the quantity – will make for a perfect day with family and neighbours. And don’t forget the bunting!

“But remember, gossiping about The Jones is a straight ‘no no’ and please mind your Ps and Qs. You will be in the company of all ages, from children through to elderly neighbours, so manners and best behaviour is a must.”

Aside from street parties, other ways the nation is planning to celebrate the Platinum Jubilee included watching the concert (25%) and ‘Trooping the Colour’ (22%) on TV. Whilst almost a fifth (18%) are planning to head to the pub with friends and family, whilst 15 per cent head into Central London to experience the celebrations in person.

To celebrate the Platinum Jubilee, Samsung has today launched pre-orders until 22^nd May of a range of limited-edition Bespoke Jubilee Fridge Freezers with panels displaying the quintessentially British Union Jack. With almost a fifth (24%) of people planning to purchase Union Jack themed household items to celebrate the Platinum Jubilee, many may be excited to know the fridge freezer comes in three colours, including Clean Black’, ‘Glam Lavender’ and ‘Glam Peach’ – and there are only 70 units of each available to be sold on a first-come, first-served basis.

(Image: The Bespoke Jubilee Fridge Freezer by Samsung)

Dan Harvie, VP, Head of Home Appliances, Samsung Electronics (UK & Ireland) Ltd, said: “We’re thrilled to be launching our limited-edition Bespoke Jubilee Fridge Freezer to celebrate the Platinum Jubilee.

“What’s more, our research reveals that a fridge freezer is the ‘most useful kitchen appliance’ for a street party (24%), so we’re excited to be launching the Bespoke Jubilee Fridge Freezer in time for all the celebrations to give consumers even more choice within their kitchens, but also honour our Queen and country.”

The limited-edition Bespoke Jubilee Fridge Freezer is available to purchase (RRP: £999.99) via Samsung.com, Samsung KX, Harrods and Selfridges on 23^rd May 2022. Those eager to get their hands on the Bespoke Jubilee Fridge Freezer can pre-order between 4^th – 22^nd May 2022. Order a Bespoke Jubilee Fridge Freezer from now until 7^th June via samsung.com and receive £140 off the purchase.

For more information, please visit: https://www.samsung.com/uk/refrigerators/bespoke-refrigerator/

Notes to editors:

*Research conducted on behalf of Samsung of 2,000 UK adults aged 18+ by OnePoll between 25^th – 27^th April 2022.

LONDON, UK – Sunday 6^th March 2022 – Samsung Electronics Co., Ltd. has today announced the launch of a new Bespoke RF8000 French Door Refrigerator, expanding its Bespoke line-up at the KBB Show 2022.

Available as a 4-door model, the new Bespoke RF8000 French Door Refrigerator pairs beautiful design with unique technologies that together inspire entirely new ways of living. Available in Bespoke Colour Metal Navy, the Bespoke Refrigerator is a centrepiece – consumers will be able to customise their décor to complement their personal style, with kitchen packages that include dishwashers and over-the-range microwaves.

Samsung’s Bespoke RF8000 French Door Refrigerator expands on the existing Bespoke refrigerator line-up, which includes the 4-Door Flex and 2-Door fridge Freezer. The Bespoke French Door Refrigerator will be available as a 4-door configuration – in counter-depth model.

The Bespoke French Door Refrigerator offers a versatile Flex Zone drawer, which can be converted from freezer to fridge depending on your needs.

Image 1: Samsung Bespoke French Door Refrigerator

One new point of innovation for Samsung’s Bespoke Refrigerator is the Beverage Centre. Featuring a water dispenser hidden inside the door, the Beverage Centre offers a convenient solution that enables the fridge to feature a smooth exterior. Along with the new Bespoke Refrigerator, we’re also showcasing other vibrant and colourful products that are part of the Bespoke kitchen like ovens and dishwashers.

Image 2: Samsung Bespoke French Door Refrigerator Beverage Centre

Dan Harvie, VP, Head of Home Appliances, Samsung Electronics (UK) Ltd, said: “Since launching Bespoke in 2021, we’ve seen continuous demand for customisation, which is one of the reasons why we’ve added the French Door Refrigerator to our 2022 Bespoke Refrigerator line-up. This expansion of the Bespoke line-up empowers consumers to create living spaces that truly reflect their tastes and aesthetics—using Samsung’s meaningful innovations and technology.”

With upgraded smart features[2] for ultimate convenience, Samsung’s Bespoke AirDresser refreshes clothing by removing dust, neutralising 99% of odors[3], eliminating germs, and smoothing out wrinkles. As health and wellness routines become ever-more important for consumers around the world, the Bespoke AirDresser offers a beautiful, sleek and smart way to keep garments refreshed daily.

“With health and hygiene top of mind for many people, Samsung is providing a great way to refresh their clothes by removing harmful substances using the Bespoke AirDresser,” said Hyesoon Yang, Vice President and Head of Customer Experience of the Digital Appliances Business at Samsung Electronics. “In addition, the Bespoke AirDresser also removes odor-causing gases released during the cleaning process and prevents them from building up inside the unit to keep every load smelling fresh.”

Neutralise germs and odors to keep your wardrobe fresh

To keep your clothes fresh and ready for any occasion, Bespoke AirDresser’s Sanitise function uses powerful JetSteam to steam and refresh your garments. Infusing high temperature heat deep into the fabric, the JetSteam system eliminates 99.9% of common bacteria and viruses and kills 100% of house dust mites[4] to refresh linens, bedding, and even baby clothes and soft toys for safe use.

Bespoke AirDresser also uses a Deodorising Filter that eliminates 99% of odor-causing gases including those from sweat, tobacco, and food. Made of ceramic, which works effectively even in humid and damp conditions, the filter breaks down odor-causing particles to prevent unpleasant smells from building up inside the device.

Better still, Bespoke AirDresser’s Wrinkle Care uses JetAir and JetSteam to smooth out creases in clothes, so your clothes are ready to wear when you need them.

Save time and energy with powerful, intelligent features

Bespoke AirDresser doesn’t just make clothing care more convenient; it adapts itself to fit your lifestyle. The AI Control feature personalises your controls by remembering habits[5]—such as your most frequently used cycles—so you don’t have to flip through menus to get to your favourite options and settings. If you also own a Samsung smart washer, you can connect it to your Bespoke AirDresser through the SmartThings application and receive a recommendation for the most appropriate drying course according to the wash cycle you’ve just finished[6].

After sanitising your clothes, intelligent systems take over once again. Using a humidity sensor on the inside of the door, Bespoke AirDresser’s AI Dry technology continually senses the humidity of your clothes and intelligently reduces drying time accordingly, so your laundry is always dried thoroughly in the shortest possible time.

Clean longer clothes conveniently

Whether you’ve got large winter coats, or flowing summer dresses, Bespoke AirDresser’s Long Dress Zone is specially designed to handle your longest garments. While long dresses, coats, and jackets can be difficult to fit into conventional clothing care devices, Bespoke AirDresser features a space 143 centimeters tall to fit items up to 20 centimeters longer than in the rest of the cabinet.

Upgrade your home in style

The Bespoke AirDresser will launch in the UK next month and will be available in Cotta Charcoal colour.

To complete its modern, minimalist design, the front panel features a slim, intuitive interface with simplified buttons that make it easier to select settings and options and improves visibility and accessibility.

For more information about the Bespoke AirDresser, please visit Samsung.com

[1] Witnessed by Intertek. 1) Eliminates 99.9% of viruses, including Influenza B, Norovirus(Murine Norovirus), Rhinovirus(Human Rhinovirus), Hepatitis A(Human Hepatitis A), Rotavirus(Porcine Rotavirus) and enterovirus(Porcine enterovirus). 2) Eliminates 99.9% of bacteria such as Staphylococcus aureus, E. coli, MRSA, Streptococcus pneumoniae, Legionella pneumophilia, Pseudomonas aeruginosa, klebsiella pneumoniae, Corynebacterium diphtheriae, and Enterococcus faecalis. Based on testing by Korea University, College of Pharmacy. Eliminates 99.9% of viruses, including Influenza A, Coronavirus(Porcine epidemic diarrhea virus (PEDV)), Adenovirus(Infectious canine hepatitis), and Herpes(Infectious Bovine Rhinotracheitis).

[2] AirDresser features vary per market, including in the UK

[3] Witnessed by Intertek. Eliminates 99% of Iso-Valeric acid: sweat, 4-Ethenyl pyridine: tobacco, Valeraldehyde: roasting meat, and Tetrachloroethylene: dry cleaning. Testing for Iso-Valeric acid and 4-Ethenyl pyridine based on KS K0891 Standard. Results may vary depending on the actual usage conditions.

[4] Witnessed by Intertek. Kills 100% of house dust mites

[5] Stores user data, preferences and usage patterns to suggest the most useful options.

[6] Auto Cycle Link is only available when both the AirDresser and washer have Wi-Fi connected and are registered on the SmartThings application. A Wi-Fi connection is required at all times, which may increase energy consumption. Not available on certain models and in certain regions.

Samsung’s highly acclaimed home appliance range includes some of the most awarded products across dishwasher, cooking, refrigeration and laundry on the market. Products within the offer include the intelligent Samsung Family Hub, which provides recipe suggestions, sends pictures of the inside of the fridge straight to the user’s phone[ii], and includes a large LCD touchscreen, making it ideal for the whole family. The latest Samsung Bespoke Refrigerator range is also included in the promotion, offering customers the opportunity to customise their kitchen with a range of colours and styles to suit all spaces and lifestyle needs.

Lazy launderers will be pleased to know that the promotion is also available across several of Samsung’s latest washing machines, including the Series 9 QuickDrive, AddWash and Auto Optimal Wash Washing Machine, with features such as ecobubble, which reduces energy and water bills by making your detergent go that bit further, and innovative QuickDrive technology which can significantly cut your washing time down. The unique fabric care drum is equipped with a pulsator that forces detergent deep into clothes for a thorough wash in less time as well as the infamous AddWash door allowing users to pop in last-minute items[iii].

The promotion is also available across the latest cooking products, including the flagship Infinite Oven range. Featuring the new Infinite design, the line is crafted with design ideals in mind, defining the modern kitchen aesthetic with sleek lines and a bold dial for a beautiful, professional feel. A number of Samsung’s induction hobs are also included within the offer and feature innovative Virtual Flame Technology with LED lighting that glows in accordance with the temperature of each cooking zone.

For more information on the offer and for full terms and conditions please visit: https://www.samsung.com/uk/offer/holiday-cashback-prize-draw/

[i] Purchase between 08.09.21 – 02.11.21 from a participating retailer. Claim from Samsung before 01.02.22. Northern Ireland is specially excluded from this promotion. To claim, and for full terms and conditions, see

https://www.samsung.com/uk/offer/holiday-cashback-prize-draw/

[ii] SmartThings app required, available on Android & iOS. Internet connection & Samsung account required

[iii] AddWash door can be opened at any time when the drum temperature is below 50°C

“Consumers, especially millennials, are spending more time at home and demanding products that enhance their everyday lives with customised features,” said JaeSeung Lee, President and Head of Samsung Electronics’ Digital Appliances Division. “Great, reliable performance is now a basic expectation. The standard for a better, smarter home experience is now decided by how closely appliances can be ‘fit’ to various customer lifestyles.”

Introducing a More Tailored Take on Appliance Design

Customisation is already a key feature of Samsung appliances. Guided by a design philosophy first introduced with a project known as Project PRISM, Samsung appliances cater to users’ unique needs, reflecting their lifestyles just as a prism refracts light into various colors.

That customisable, lifestyle-centric philosophy is epitomised by Samsung’s Bespoke refrigerators. The company’s flagship refrigerator lineup was first introduced in Korea in 2019, and has since expanded into global markets. Offering multiple types of modules, along with panels that can be customised with various colors and finishes, the Bespoke range challenges industry norms by empowering users to customise their fridge to their décor, rather than vice versa.

Bespoke turned out to be a game-changer, driving two-thirds of refrigerator sales in Korea, and proving that consumers – particularly millennials – are in the market for appliances that answer their unique lifestyle needs. The refrigerators went on to launch in select markets around the world, bringing a revolution in home appliances wherever they went.

Launching the ‘Bespoke Home’ Era

In Samsung’s vision for the future, the concept of customising appliances to fit users’ lifestyles does not stop with refrigerators. Indeed, the company is constantly exploring ways to add customisable elements to a wide range of appliances – from staple appliances like refrigerators to relatively new categories of devices, including air purifiers and the clothing care device AirDresser.

The company’s vision does not stop at hardware design, either. Equipping appliances with AI capabilities and connectivity will be crucial for creating more holistic and personalised user experiences. Washing machines that automatically relay cycle information to dryers, refrigerators that know when milk will go bad, air purifiers that switch on automatically when air quality drops – these are a few examples of how Samsung is using its leadership in connectivity and intelligence to put the consumer at the center of every appliance experience.

While continuously upgrading software in devices like the beloved Family Hub refrigerator, Samsung is continuously enhancing its SmartThings ecosystem with services that allow consumers to input personal preferences and manage their appliances for a more closely tailored experience.

The idea of taking a more bespoke approach to home appliance design will take center stage at CES 2021. Not only will Samsung kick off Bespoke’s entry in the U.S. market with the unveiling of the all-new 4-Door Flex Bespoke refrigerator, but the company will also reveal exciting new ways that its smart appliances work with users and each other to make life easier for all lifestyles.

“We see the future of Bespoke home appliances as not only being about design, but about performance, hygiene, and sustainability as well,” says Lee. Samsung is excited to present this new way of thinking about home appliances, beginning at this year’s CES. We look forward to another year of developing innovations that put consumers’ needs first.”

“At Samsung, our goal is to develop home appliances designed for the way we live now—appliances that blend modern design with innovative new technologies,” said Harry Choi, Senior Vice President, Digital Appliance Design Team & Lifestyle Labs, Samsung Electronics. “With these products, that’s exactly what we’re giving our consumers—the ability to choose from several home appliances that make their home lives more convenient, more connected, and more meaningful.”

Samsung’s expanded offerings reflect the new ways we’re living our lives at home: No longer just a place to rest and relax, the home is now a gym, an office, and a place for entertainment. Based on these changing trends, Samsung has been driving innovative new designs and reimagining what appliances do for us with products that are flexible, multifunctional, and set a new standard for personal style.

Modular, customisable designs that set new standards

• An innovative and beautifully designed refrigerator, the BESPOKE refrigerator establishes a completely new category of customised home appliances. Through the creative use of materials and colours, you can put your personal stamp of style on your kitchen. You can even customise the functions of the refrigerator with Flex Zone, a compartment that can be used as either a fridge or a freezer.

• Designed for small spaces, the Portable Slim Double Induction makes it easier to prepare meals anywhere in the kitchen—or even in another room in the home. It powerfully and precisely cooks with two induction burners, each with nine different power levels to suit any culinary need. The burners can function separately for sauté pans and pots or as one unified, larger surface when grilling or cooking with bigger cookware.

• Samsung’s new Cube Refrigerator series offers three new models of small refrigerators: Wine, Beer, and Beauty. These modular refrigerators come in a variety of stylish colours that blend seamlessly into any décor. Their unique, finished, stackable design means they can be placed anywhere in any room. And that includes the bedroom—with a special cooling technology, they are quiet enough to place comfortably in the space where you sleep.

• The Samsung Shoe Care System represents a first-of-its-kind innovation in home shoe care. It provides an easy and convenient all-in-one solution that helps you care for some of your most valuable fashion investments, giving you the ability to deodorise, dehumidify, and dry your shoes with one convenient device. It helps your shoes last longer, look better, and feel fresher.