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		<title>CES 2021 &#8211; Samsung Newsroom U.K.</title>
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            <title>CES 2021 &#8211; Samsung Newsroom U.K.</title>
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		<description>What's New on Samsung Newsroom</description>
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				<title>Giving Centre Stage to Samsung’s CES 2021 Innovation Award-Winning Technologies</title>
				<link>https://news.samsung.com/uk/giving-centre-stage-to-samsungs-ces-2021-innovation-award-winning-technologies?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 21 Jan 2021 18:29:09 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Press Resources]]></category>
		<category><![CDATA[TVs & Displays]]></category>
		<category><![CDATA[CES 2021]]></category>
		<category><![CDATA[MICRO LED]]></category>
		<category><![CDATA[NEO QLED]]></category>
		<category><![CDATA[Samsung Smart TV]]></category>
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									<description><![CDATA[London, UK &#8211; January 21, 2021 – Samsung Electronics Co., Ltd. – In the lead up to this year’s Consumer Electronics Show (CES), the showcase unveiled]]></description>
																<content:encoded><![CDATA[<p><strong>London, UK &#8211; January 21, 2021 – Samsung Electronics Co., Ltd. –</strong><strong> </strong>In the lead up to this year’s Consumer Electronics Show (CES), the showcase unveiled the recipients of their coveted Innovation Awards, an accolade that recognises outstanding design and engineering in cutting-edge technologies. 44 of Samsung Electronics’ latest products and services were awarded the prestigious title, including four Best of Innovation honours.</p>
<p>&nbsp;</p>
<p>While Samsung Newsroom has previously showcased several of the company’s award-winning innovations, in the spirit of Samsung’s CES 2021 vision to provide a ‘Better Normal for All’, we are here showcasing others that have also been recognised for the innovation and value they bring to users’ daily lives and routines in this ‘new normal’ lifestyle.</p>
<p>&nbsp;</p>
<p>Read on to learn more about some of Samsung’s CES 2021 Innovation Awards award-winning technologies across visual display.</p>
<p>&nbsp;</p>
<p>Among the recipients of the CES 2021 Innovation Awards were several of Samsung’s latest innovations in the display category, including the brand-new 110-inch MICRO LED, a breakthrough product that garnered a Best of Innovation award for its leading features that offer users total control over their space as well as their experiences.</p>
<p><img class="size-medium wp-image-9584 aligncenter" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2021/01/MICRO-LED-1-1-845x563.jpg" alt="" width="845" height="563" /></p>
<ul>
<li><strong>110-inch MICRO LED –</strong>Providing the ultimate in visual experiences, the Best of Innovation Award-winning 110-inch MICRO LED features 24 million individually-controlled LEDs and a powerful MicroLed processor for breathtaking image quality. With over 99.99% screen-to-body ratio and Samsung’s Ambient Mode featuring three exclusive pieces by new media artist Refik Anadol, the TV seamlessly blends into its surroundings whether the display is on or off.</li>
</ul>
<p>&nbsp;</p>
<ul>
<li><strong>85-inch QN900A Neo QLED –</strong>Samsung’s QN900A Neo QLED enhances the viewing experience thanks to its upgraded AI-powered upscaling Quantum Processor and all-new light source technology, wherein each LED backlight chip emits light on its own to allow content to be enjoyed just as it is meant to be seen.</li>
</ul>
<p>&nbsp;</p>
<ul>
<li><strong>Smart TV Accessibility –</strong>Samsung’s 2021 QLED and Neo QLED models all feature the latest advances in AI and technology to help more users to comfortably enjoy their TV experiences with new features such as Caption Moving, Sign Language Zoom and Multi-Output Audio.</li>
</ul>
<p>&nbsp;</p>
<p><em><span style="font-size: small;"><em>Disclaimer: All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.  </em></span></em></p>
<p>&nbsp;</p>
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				<title>[Video] 6 Highlights from Samsung’s CES 2021 Press Conference</title>
				<link>https://news.samsung.com/uk/highlights-from-samsungs-ces-2021-press-conference?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 13 Jan 2021 12:26:14 +0000</pubDate>
						<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Others]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[CES 2021]]></category>
		<category><![CDATA[CES 2021 Press Conference]]></category>
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									<description><![CDATA[A Better Normal with Personalized Consumer Electronics Personalizing Your Smart Lifestyle Experiences Bringing Perceptive AI Directly into Your Home What]]></description>
																<content:encoded><![CDATA[<section class="ces2021_preview">
<div class="top"><img src="https://img.global.news.samsung.com/betree_content/ces2021_20210111/images/ces-2021-top_en.jpg" alt="6 Highlights from Samsung's CES 2021 Press Conference, Click on each of the videos below to learn more about the better normal Samsung has in store. Batter Normal for All" /></div>
<div class="contents en">
<div class="inner">
<div class="cols cols1"><a class="item" title="new windows open" href="https://youtu.be/krTsPVOuIyk" target="_blank" rel="noopener"><br />
<span class="thumb"><img src="https://img.global.news.samsung.com/betree_content/ces2021_20210111/images/ces-2021-01.png" alt="" /></span><br />
<span class="blind">A Better Normal with Personalized Consumer Electronics</span><br />
</a><br />
<a class="item" title="new windows open" href="https://youtu.be/MWtLWW3FEGY" target="_blank" rel="noopener"><br />
<span class="thumb"><img src="https://img.global.news.samsung.com/betree_content/ces2021_20210111/images/ces-2021-02.png" alt="" /></span><br />
<span class="blind">Personalizing Your Smart Lifestyle Experiences</span><br />
</a></div>
<div class="cols cols2"><a class="item" title="new windows open" href="https://youtu.be/ZcLgnK3e_6Q" target="_blank" rel="noopener"><br />
<span class="thumb"><img src="https://img.global.news.samsung.com/betree_content/ces2021_20210111/images/ces-2021-03.png" alt="" /></span><br />
<span class="blind">Bringing Perceptive AI Directly into Your Home</span><br />
</a><br />
<a class="item" title="new windows open" href="https://youtu.be/cDDiUplpcZs" target="_blank" rel="noopener"><br />
<span class="thumb"><img src="https://img.global.news.samsung.com/betree_content/ces2021_20210111/images/ces-2021-04.png" alt="" /></span><br />
<span class="blind">What AI-Powered Robotics Can Add to Your Daily Life</span><br />
</a></div>
<div class="cols cols3"><a class="item" title="new windows open" href="https://youtu.be/Tqafhkqgvm8" target="_blank" rel="noopener"><br />
<span class="thumb"><img src="https://img.global.news.samsung.com/betree_content/ces2021_20210111/images/ces-2021-05.png" alt="" /></span><br />
<span class="blind">Building A Better Tomorrow for All</span><br />
</a><br />
<a class="item" title="new windows open" href="https://youtu.be/oLsr6i_atAA" target="_blank" rel="noopener"><br />
<span class="thumb"><img src="https://img.global.news.samsung.com/betree_content/ces2021_20210111/images/ces-2021-06.png" alt="" /></span><br />
<span class="blind">Upcycling: For All Our Futures</span><br />
</a></div>
</div>
</div>
</section>
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				<title>Samsung Introduces Latest Innovations for a Better Normal at CES 2021</title>
				<link>https://news.samsung.com/uk/samsung-introduces-latest-innovations-for-a-better-normal-at-ces-2021?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Mon, 11 Jan 2021 15:00:36 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[CES 2021]]></category>
		<category><![CDATA[Eco-Packaging]]></category>
		<category><![CDATA[Galaxy Upcycling]]></category>
		<category><![CDATA[JetBot 90 AI+]]></category>
		<category><![CDATA[MICRO LED]]></category>
		<category><![CDATA[Samsung Bespoke 4-Door Flex]]></category>
		<category><![CDATA[Samsung Bot™]]></category>
		<category><![CDATA[Samsung Bot™ Handy]]></category>
		<category><![CDATA[Samsung Health]]></category>
		<category><![CDATA[Samsung Lifestyle TV]]></category>
		<category><![CDATA[Samsung QLED TV]]></category>
		<category><![CDATA[Smart Trainer]]></category>
		<category><![CDATA[SmartThings]]></category>
		<category><![CDATA[SmartThings Cooking]]></category>
		<category><![CDATA[The Frame]]></category>
		<category><![CDATA[The Premiere]]></category>
		<category><![CDATA[The Serif]]></category>
		<category><![CDATA[The Sero]]></category>
		<category><![CDATA[The Terrace]]></category>
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									<description><![CDATA[&#160; UK, London – January 6, 2021 – Samsung Electronics Co., Ltd. &#8211;  Samsung Electronics Co., Ltd. shared its vision for the future at the 2021]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone wp-image-9376 size-medium" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2021/01/CES-2021_main1-e1610387281490-1000x562.jpg" alt="" width="1000" height="562" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2021/01/CES-2021_main1-e1610387281490.jpg 1000w, https://img.global.news.samsung.com/uk/wp-content/uploads/2021/01/CES-2021_main1-e1610387281490-728x410.jpg 728w, https://img.global.news.samsung.com/uk/wp-content/uploads/2021/01/CES-2021_main1-e1610387281490-768x432.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p><strong><span>UK, London – January 6, 2021 </span><span>– Samsung Electronics Co., Ltd. &#8211; </span> </strong>Samsung Electronics Co., Ltd. shared its vision for the future at the 2021 Consumer Electronics Show (CES). The company introduced new products at its virtual press conference, showing how it’s continuing to innovate by creating solutions that are flexible, intelligently connected, and use AI to understand context to make daily life seamless.</p>
<p>&nbsp;</p>
<p>“Our world looks different, and many of you have been faced with a new reality – one where, among other things, your home has taken on a greater significance,” said Sebastian Seung, President and Head of Samsung Research, the advanced R&amp;D hub of the company that leads the development of future technologies for Samsung Electronics’ SET (end-products), addressing the company’s efforts to enhance the at-home technology experience. “Our innovations are designed to provide more personal and more intuitive experiences that express your personality. We’re hard at work to bring you next-generation innovation, with AI as the core enabler, for your better tomorrow.”</p>
<p>&nbsp;</p>
<p><strong>Creating More Intimate and Personalised User Experiences</strong></p>
<p>As people spent more time at home last year, the tech they wanted became the tech they needed. In relying on that tech, people came to understand many ways connected solutions could make life easier. TVs were vital for entertainment—and sometimes, fitness. Smart <a href="https://www.samsung.com/uk/refrigerators/all-refrigerators/">fridges</a> helped with remote shopping and meal prep and Smartphones were indispensable.</p>
<p>&nbsp;</p>
<p>Samsung’s continued investments in innovations that adapt to evolving lifestyles enable the company to keep pace with rapid changes. Key innovations unveiled include:</p>
<p>&nbsp;</p>
<ul>
<li><strong>Samsung Bespoke 4-Door Flex</strong><strong>:</strong> The latest version of the Bespoke <a href="https://www.samsung.com/uk/refrigerators/">refrigerator</a> available in North America this Spring features changeable panels that come with a choice of colors and materials that made the original a success, allowing consumers to adjust their fridge for form and function. The new 4-Door model also includes a brand-new Beverage Center<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />, which gives quick access to a water dispenser and an automatically-filled water pitcher. The 4-door Bespoke also comes equipped with a Dual Auto Ice Maker which makes not only regular cubed ice but also smaller ‘ice bites’ to suit different preferences for cold beverages.</li>
</ul>
<p>&nbsp;</p>
<ul>
<li><strong>110-inch MICRO LED: </strong>This new screen features self-lit inorganic LED with a slim and nearly bezel-less Infinity Screen design that seamlessly blends into the living space. The result is a spectacularly immersive viewing experience with astounding picture quality. The 110-inch MICRO LED also adds “4Vue” (Quad View), a four-way viewing option—so you can keep up with multiple sports at once, or stream a tutorial while playing a video game. MICRO LED will be rolled out globally beginning this spring<a href="#_ftn1" name="_ftnref1"><span><span style="font-size: small;"><sup>[1]</sup></span></span></a>.</li>
</ul>
<p>&nbsp;</p>
<ul>
<li><strong>Lifestyle TV:</strong> Samsung’s cutting-edge lifestyle TV lineup includes The Serif, The Frame, The Sero and The Terrace—a recently launched 4K QLED outdoor TV—as well as Samsung The Premiere, a cinema-like quality 4K laser projector.</li>
</ul>
<p>&nbsp;</p>
<ul>
<li><strong>SmartThings Cooking: </strong>Coming to the United Kingdom later this year, Samsung SmartThings is expanding to make your culinary journey seamless. An automatic Meal Planner powered by Whisk’s Food AI recommends meals for the whole week, makes shopping lists with the ingredients you need, and connects to grocery retailers for one-stop shopping straight from the Family Hub<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> refrigerator or your mobile screen. Recipe instructions can be sent directly to synced Samsung cooking devices to minimise hassles and mistakes<a href="#_ftn2" name="_ftnref2"><span><span style="font-size: small;"><sup>[2]</sup></span></span></a>.</li>
</ul>
<p>&nbsp;</p>
<ul>
<li><strong>Samsung Health Smart Trainer on Samsung 2021 TVs</strong>: Samsung Health seamlessly transforms the home into a personal gym, and the new Smart Trainer<a href="#_ftn3" name="_ftnref3"><span><span style="font-size: small;"><sup>[3]</sup></span></span></a> feature tracks and analyses posture in real time, just like a personal trainer. During and post-workout, Smart Trainer provides feedback on form, helps you count your reps, and estimates calories burned. With video and interactive training via Bixby-enabled voice control, Samsung Health Smart Trainer elevates and personalises the home workout experience and will be coming to the UK this year.</li>
</ul>
<p>&nbsp;</p>
<p><strong>Bringing AI and Robots to Daily Life including Housekeeping</strong></p>
<p>Samsung has long been at the forefront of AI and robotics innovation, leveraging its seven global AI research centers to advance technology. By bringing AI to its products, Samsung is creating new home experiences—from <a href="https://www.samsung.com/uk/washers-and-dryers/washing-machines/">washing machines</a> that optimise water usage, detergents, and wash cycles, to TVs with a Quantum AI Processor that can upscale HD content into pristine 8K resolution.</p>
<p>&nbsp;</p>
<p>The major technologies featured during Samsung’s press conference include the following:</p>
<p>&nbsp;</p>
<ul>
<li><strong>JetBot 90 AI+:</strong> Coming to the US 1H 2021, this new vacuum cleaner uses object recognition technology to identify and classify objects to decide the best cleaning path. LiDAR and 3D sensors allow JetBot 90 AI+ to avoid cables and small objects, while still cleaning hard-to-reach corners in your home. Also outfitted with a camera, JetBot 90 AI+ is integrated with the SmartThings app to assist you with home monitoring.</li>
</ul>
<p>&nbsp;</p>
<ul>
<li><strong>Samsung Bot</strong><strong><span><img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> </span></strong><strong>Care<a href="#_ftn4" name="_ftnref4"><span><span style="font-size: small;"><sup>[4]</sup></span></span></a></strong>: The latest development in Samsung’s growing robotics lineup, <strong>Samsung Bot</strong><strong><span><img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> </span></strong><strong>Care</strong> is designed use AI to recognise and respond to your behavior. It will be able to act as both a robotic assistant and companion, helping to take care of the details in your life. It will also learn your schedule and habits and send you reminders to help guide you throughout your busy day.</li>
</ul>
<p>&nbsp;</p>
<ul>
<li><strong>Samsung Bot</strong><strong><img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Handy<a href="#_ftn1" name="_ftnref1"><span><span style="font-size: small;"><sup>[5]</sup></span></span></a></strong>: Also in development, <strong>Samsung Bot</strong><strong><img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Handy</strong> will rely on advanced AI to recognise and pick up objects of varying sizes, shapes and weights, becoming an extension of you and helping you with work around the house. <strong>Samsung Bot</strong><strong><img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Handy</strong> will be able to tell the difference between the material composition of various objects, utilising the appropriate amount of force to grab and move around household items and objects, working as your trusted partner to help with house chores like cleaning up messy rooms or sorting out the dishes after a meal.</li>
</ul>
<p>Looking to the future, Samsung is also developing other tangible applications of AI technologies for daily life. Samsung is continuing to build on its <strong>Samsung Bot</strong><strong><img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Retail,</strong> which would guide users outside the home in retail environments, and <strong>GEMS</strong>, Samsung’s health-focused exoskeleton as mobility aide. These innovations allow robots and robotic devices to co-exist with humans, enhancing their lives and catering to a variety of lifestyles and different environments.</p>
<p><strong> </strong></p>
<p><strong>Technology for a Better Future</strong></p>
<p>Samsung closed its CES 2021 press conference by sharing more on the brand’s vision for how technology can enable progress and create a better tomorrow for all. Samsung believes that there is no single all-encompassing solution; a sustainable future requires investments across a broad spectrum. That’s why Samsung is focused on three key areas that are poised to benefit the most from technological innovation: sustainability, education, and accessibility.</p>
<p>&nbsp;</p>
<p>“At Samsung, we are always looking for ways to build a better, more sustainable future,” said Sandeep Rana, Senior Manager, Environmental Sustainability Specialist at Samsung, who shared Samsung’s sustainability message at the press conference. “With a focus on the environment, people and society, we will continue to provide our consumers with responsible tools and technologies to address our challenges today and enable a better future for all.”</p>
<p>&nbsp;</p>
<p>As part of its commitment to creating a circular economy, Samsung is developing programs and packaging solutions that promote a sustainable product lifecycle—from beginning to end:</p>
<p>&nbsp;</p>
<ul>
<li><strong>Galaxy Upcycling at Home:</strong> At the event, Samsung announced an update to its Galaxy Upcycling program called Galaxy Upcycling at Home. The new program reimagines the lifecycle of an older Galaxy phone and offers consumers options on how they might be able to repurpose their device to create a variety of convenient IoT tools.</li>
</ul>
<p>&nbsp;</p>
<ul>
<li><strong>TV Eco Packaging:</strong> Additionally, Samsung announced that its eco-packaging would expand to QLED, UHD TV, monitor, and audio products in 2021. As part of an ongoing commitment to eco-consciousness, Samsung is creating products and solutions with sustainability at the core. For example, Samsung’s new Solar Cell Remote Control—made in part with recycled plastic—can be charged via solar or indoor lighting, reducing battery waste.</li>
</ul>
<p>&nbsp;</p>
<p>Believing that future generations will play a critical role in building a sustainable future, Samsung has also prioritised technology education through <strong>Samsung Solve for Tomorrow,</strong> which encourages young people to creatively use technology to solve community challenges, and <strong>Samsung Innovation Campus,</strong> which helps students develop technical and personal skills for future jobs.</p>
<p>&nbsp;</p>
<p>Samsung also highlighted at the event how it is making its products even more inclusive and accessible for all. The <strong>SeeColors application</strong> is designed to help those with color vision deficiency (CVD) to adjust the settings on their 2021 QLED TVs for a better viewing experience, and the <strong>Sign Language Zoom</strong> feature on TVs ensures that everyone, regardless of ability, can easily enjoy cutting-edge technology.</p>
<p>&nbsp;</p>
<p>Lastly, understanding how challenging it can be to strike a balance between our digital and analog lives, Samsung presented the <strong>Digital Wellbeing feature,</strong> designed to help people take control and manage their digital time—so they can use technology to better our lives and empower ourselves.</p>
<p>&nbsp;</p>
<p>For more information, images or video on the products Samsung announced at CES 2021, please visit <span><a href="http://news.samsung.com">http://news.samsung.com</a></span>.</p>
<p>&nbsp;</p>
<p><span style="font-size: small;"><a href="#_ftnref1" name="_ftn1"><span>[1]</span></a> Availability of MICRO LED TV will vary by region.</span></p>
<p><span style="font-size: small;"><a href="#_ftnref2" name="_ftn2"><span>[2]</span></a> Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.</span></p>
<p><span style="font-size: small;"><a href="#_ftnref3" name="_ftn3"><span>[3]</span></a> Specific features available may vary by region and product.</span></p>
<p><span style="font-size: small;"><a href="#_ftnref4" name="_ftn4"><span>[4]</span></a> Samsung Bot<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Care is not currently available for sale. The described functions and technical capabilities have been demonstrated in test settings.</span></p>
<p><span style="font-size: small;"><a href="#_ftnref1" name="_ftn1"><span>[5]</span></a> Samsung Bot<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Handy is not currently available for sale. The described functions and technical capabilities have been demonstrated in test settings.</span></p>
<p>&nbsp;</p>
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				<title>[Better with Bespoke] ① Here’s Why Samsung’s 2021 Appliances Are Putting Customisation First</title>
				<link>https://news.samsung.com/uk/better-with-bespoke-%e2%91%a0-heres-why-samsungs-2021-appliances-are-putting-customisation-first?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 06 Jan 2021 15:30:22 +0000</pubDate>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[BESPOKE]]></category>
		<category><![CDATA[Bespoke Home]]></category>
		<category><![CDATA[CES 2021]]></category>
		<category><![CDATA[Customisation]]></category>
		<category><![CDATA[family hub]]></category>
		<category><![CDATA[Project PRISM]]></category>
		<category><![CDATA[Samsung BESPOKE]]></category>
		<category><![CDATA[SmartThings]]></category>
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									<description><![CDATA[UK, London – January 6, 2021 – Samsung Electronics Co., Ltd. – The events of 2020 fundamentally changed the global home appliance industry. Suddenly, our]]></description>
																<content:encoded><![CDATA[<p><strong><span>UK, London – January 6, 2021 </span><span>– Samsung Electronics Co., Ltd. </span>– </strong>The events of 2020 fundamentally changed the global home appliance industry. Suddenly, our homes were transformed into offices, restaurants, gyms and more, and we now spend significantly more time interacting with our appliances. Over the course of the year, Samsung listened to users’ feedback to understand how these shifts had changed their expectations of home appliances, and analyzed those insights to select a central strategy for 2021: customisation.</p>
<p>&nbsp;</p>
<p>“Consumers, especially millennials, are spending more time at home and demanding products that enhance their everyday lives with customised features,” said JaeSeung Lee, President and Head of Samsung Electronics’ Digital Appliances Division. “Great, reliable performance is now a basic expectation. The standard for a better, smarter home experience is now decided by how closely appliances can be ‘fit’ to various customer lifestyles.”</p>
<p><strong> </strong></p>
<p><strong>Introducing a More Tailored Take on Appliance Design</strong></p>
<p>Customisation is already a key feature of Samsung appliances. Guided by a design philosophy first introduced with a project known as <span><a href="https://news.samsung.com/global/samsung-launches-project-prism-with-customizable-bespoke">Project PRISM</a></span>, Samsung appliances cater to users’ unique needs, reflecting their lifestyles just as a prism refracts light into various colors.</p>
<p>&nbsp;</p>
<p>That customisable, lifestyle-centric philosophy is epitomised by Samsung’s Bespoke refrigerators. The company’s flagship <a href="https://www.samsung.com/uk/refrigerators/">refrigerator</a> lineup was first introduced in Korea in 2019, and has since expanded into global markets. Offering multiple types of modules, along with panels that can be customised with various colors and finishes, the Bespoke range challenges industry norms by empowering users to customise their <a href="https://www.samsung.com/uk/refrigerators/all-refrigerators/">fridge</a> to their décor, rather than vice versa.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-9323" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2021/01/Bespoke.jpg" alt="" width="1000" height="600" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2021/01/Bespoke.jpg 1000w, https://img.global.news.samsung.com/uk/wp-content/uploads/2021/01/Bespoke-938x563.jpg 938w, https://img.global.news.samsung.com/uk/wp-content/uploads/2021/01/Bespoke-768x461.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>Bespoke turned out to be a game-changer, driving two-thirds of refrigerator sales in Korea, and proving that consumers – particularly millennials – are in the market for appliances that answer their unique lifestyle needs. The refrigerators went on to launch in select markets around the world, bringing a revolution in home appliances wherever they went.</p>
<p>&nbsp;</p>
<p><strong>Launching the ‘Bespoke Home’ Era </strong></p>
<p>In Samsung’s vision for the future, the concept of customising appliances to fit users’ lifestyles does not stop with refrigerators. Indeed, the company is constantly exploring ways to add customisable elements to a wide range of appliances – from staple appliances like refrigerators to relatively new categories of devices, including air purifiers and the clothing care device AirDresser.</p>
<p>&nbsp;</p>
<p>The company’s vision does not stop at hardware design, either. Equipping appliances with AI capabilities and connectivity will be crucial for creating more holistic and personalised user experiences. <a href="https://www.samsung.com/uk/washers-and-dryers/washing-machines/">Washing machines</a> that automatically relay cycle information to dryers, refrigerators that know when milk will go bad, air purifiers that switch on automatically when air quality drops &#8211; these are a few examples of how Samsung is using its leadership in connectivity and intelligence to put the consumer at the center of every appliance experience.</p>
<p>&nbsp;</p>
<div class="youtube_wrap"><iframe src="https://www.youtube.com/embed/CSipIcoPAUI?rel=0" width="300" height="150" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" data-mce-type="bookmark" class="mce_SELRES_start"></span></iframe></div>
<p>While continuously upgrading software in devices like the beloved Family Hub<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> refrigerator, Samsung is continuously enhancing its SmartThings ecosystem with services that allow consumers to input personal preferences and manage their appliances for a more closely tailored experience.</p>
<p>&nbsp;</p>
<p>The idea of taking a more bespoke approach to home appliance design will take center stage at CES 2021. Not only will Samsung kick off Bespoke’s entry in the U.S. market with the unveiling of the all-new 4-Door Flex Bespoke refrigerator, but the company will also reveal exciting new ways that its smart appliances work with users and each other to make life easier for all lifestyles.</p>
<p>&nbsp;</p>
<div class="youtube_wrap"><iframe src="https://www.youtube.com/embed/a0LKjtVc3v4?rel=0" width="300" height="150" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" data-mce-type="bookmark" class="mce_SELRES_start"></span></iframe></div>
<div></div>
<div></div>
<div></div>
<p>“We see the future of Bespoke home appliances as not only being about design, but about performance, hygiene, and sustainability as well,” says Lee. Samsung is excited to present this new way of thinking about home appliances, beginning at this year’s CES. We look forward to another year of developing innovations that put consumers’ needs first.”</p>
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				<title>Samsung Electronics to Showcase ‘C-Lab Inside’  and ‘C-Lab Outside’ Start-ups at CES 2021</title>
				<link>https://news.samsung.com/uk/samsung-electronics-to-showcase-c-lab-inside-and-c-lab-outside-start-ups-at-ces-2021?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 06 Jan 2021 15:00:52 +0000</pubDate>
						<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Others]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[C-Lab inside]]></category>
		<category><![CDATA[C-Lab Outside]]></category>
		<category><![CDATA[CES 2021]]></category>
		<category><![CDATA[Samsung C-Lab]]></category>
                <guid isPermaLink="false">https://bit.ly/3pQZTar</guid>
									<description><![CDATA[UK, London – January 6, 2021 – Samsung Electronics Co., Ltd.  – Samsung Electronics today announced that it will be showcasing its C-Lab projects and C-Lab]]></description>
																<content:encoded><![CDATA[<p><strong><span>UK, London – January 6, 2021 </span><span>– Samsung Electronics Co., Ltd. </span></strong> – Samsung Electronics today announced that it will be showcasing its C-Lab projects and C-Lab Outside startups at CES 2021 from January 11 through 14. Samsung will unveil four exciting projects in progress from its in-house venture program C-Lab Inside. Seventeen startups supported by the C-Lab Outside, Samsung’s startup acceleration program, will participate in the event as well.</p>
<p>&nbsp;</p>
<p>Given the lack of opportunities startups have had in participating in in-person industry exhibitions amid the pandemic in 2020, Samsung is supporting the virtual participation of the startups at this year’s CES to help them attract potential investors and buyers. Also exhibiting at CES for the first time this year are local startups incubated by Samsung in collaboration with Daegu Center for Creative Economy &amp; Innovation and Gyeong-buk Center for Creative Economy &amp; Innovation.</p>
<p>&nbsp;</p>
<p><strong>C-Lab Inside: Four projects catering to unique consumer lifestyles to be exhibited</strong></p>
<p>C-Lab Inside, which began in 2012, is an in-house idea incubation program that encourages and nurtures innovative ideas from Samsung employees. This will be the sixth consecutive year C-Lab is participating in CES. The C-Lab Inside projects to be unveiled this year focuses on personalised products and services catering to diverse lifestyles. Product marketability and customer responses will be gauged during the exhibition to enhance and further advance the projects.</p>
<p>&nbsp;</p>
<p>The four C-Lab Inside projects are:</p>
<p>&nbsp;</p>
<ul>
<li>EZCal, automated TV picture quality calibration application for cinema-level viewing quality;</li>
<li>Air Pocket, portable oxygen storage device;</li>
<li>Scan&amp;Dive, IoT device &amp; solution for fabric classification and optimal care recommendation;</li>
<li>And Food&amp;Sommelier, a service for finding optimal food &amp; wine pairing.</li>
</ul>
<p>&nbsp;</p>
<p><strong>C-Lab Outside: From AI to healthcare and entertainment, seventeen startups ready for the global market</strong></p>
<p>Created in October 2018, C-Lab Outside is a startup acceleration program to vitalise the startup ecosystem in South Korea. Local startup incubation programs by Daegu Center and Gyeong-buk Center for Creative Economy &amp; Innovation are also run as part of C-Lab Outside.</p>
<p>&nbsp;</p>
<p>Startups enrolled in the C-Lab Outside programs are provided with office workspace, expert mentoring by Samsung employees, opportunities to participate in global IT exhibitions, investor relations and financial support.</p>
<p>&nbsp;</p>
<p>Seventeen startups incubated in the past year will participate in CES 2021. The innovations exhibited by the companies include:</p>
<ul>
<li>AI-based personal information anonymization by Deeping Source,</li>
<li>Real-life avatar creation through 3D scanning and VR/AR content creation solution by Flux Planet,</li>
<li>Growth management device for children by Magpie Tech,</li>
<li>Fashion design creation using image AI by Designovel.</li>
</ul>
<p>&nbsp;</p>
<p>C-Lab Outside startups plan to target the global market starting with CES 2021, meeting worldwide investors and buyers for potential new business opportunities.</p>
<p>&nbsp;</p>
<p><strong>Three startups spun off from C-Lab Inside recognised as innovation honorees at CES 2021</strong></p>
<p>Samsung Electronics has been supporting high-potential C-Lab Inside projects to spin off as fully fledged startups since 2015. Three startups from C-Lab Inside—Luple, Bluefeel and Pixelro—await global partners and consumers at CES 2021.</p>
<p>&nbsp;</p>
<p>CTA (The Consumer Technology Association) has also recognised the efforts from the Samsung startup incubation program and has chosen three startups from C-Lab Inside as innovation honorees of CES 2021 in the area of health and wellness.</p>
<p>&nbsp;</p>
<p>The awardees are:</p>
<ul>
<li>Luple, which has developed a portable and artificial sunlight device;</li>
<li>Breathings, a maker of an IoT device that easily manages respiratory health,</li>
<li>Linkface, which has received the award for two consecutive years now with its neckband device that monitors breath and heart related bio signals.</li>
</ul>
<p>&nbsp;</p>
<p>“We hope that the startups from C-Lab Outside successfully prove their technological competencies and competitive edge on the global stage at CES and will find new business opportunities,” Inkuk Hahn, Corporate VP and Head of Creativity &amp; Innovation Center at Samsung Electronics. “We are also excited about bringing C-Lab Inside projects to a wider audience. Encouraging forward-thinking innovations both inside and outside the company and providing opportunities for collaboration is crucial successful synergy in technology, which in the end will benefit everyone.”</p>
<p>&nbsp;</p>
<p>Samsung Electronics has previously announced in 2018 that it would accelerate 300 Korean startups through C-Lab Outside and 200 projects through C-Lab Inside for the next 5 years.</p>
<p>&nbsp;</p>
<p><strong>Appendix 1. C-Lab Inside Projects </strong></p>
<p><strong> </strong></p>
<table style="height: 357px;" width="523">
<tbody>
<tr>
<td width="133">Project Name</td>
<td width="477">Description</td>
</tr>
<tr>
<td width="133">EZCal</td>
<td width="477">Automated TV picture quality calibration application for cinema level quality</td>
</tr>
<tr>
<td width="133">Air Pocket</td>
<td width="477">A portable oxygen storage device</td>
</tr>
<tr>
<td width="133">Scan&amp;Dive</td>
<td width="477">An IoT device for fabric classification and optimal care recommendation</td>
</tr>
<tr>
<td width="133">Food&amp;Sommelier</td>
<td width="477">A service to find optimal food &amp; wine pairing</td>
</tr>
</tbody>
</table>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>Appendix 2. C-Lab Outside Startups</strong></p>
<p><strong> </strong></p>
<table style="height: 1576px;" width="530">
<tbody>
<tr>
<td width="123">Company Name</td>
<td width="372">Description</td>
<td width="110">Website</td>
</tr>
<tr>
<td width="123">Medipresso</td>
<td width="372">Healthcare solution with health check and tea capsule recommendations</td>
<td width="110">www.medipresso.com</td>
</tr>
<tr>
<td width="123">Deeping Source</td>
<td width="372">New secure deep learning with anonymized AI (personally identifiable information removal)</td>
<td width="110">www.deepingsource.io</td>
</tr>
<tr>
<td width="123">Dabeeo</td>
<td width="372">Vision based indoor positioning technology</td>
<td width="110">www.dabeeo.com</td>
</tr>
<tr>
<td width="123">Bitbyte</td>
<td width="372">A keyboard theme service that has characters react to the input text</td>
<td width="110">plkey.app</td>
</tr>
<tr>
<td width="123">Classum</td>
<td width="372">An interactive learning platform with communication and management tools</td>
<td width="110">www.classum.com</td>
</tr>
<tr>
<td width="123">Flexcil</td>
<td width="372">Digital note taking service that enables easy PDF editing using pen gestures</td>
<td width="110">www.flexcil.com</td>
</tr>
<tr>
<td width="123">Catch It Play</td>
<td width="372">A language learning platform with various gamified motivation factors</td>
<td width="110">catchitenglish.com/en</td>
</tr>
<tr>
<td width="123">42Maru</td>
<td width="372">A machine reading comprehension platform that answers questions based on its natural language understanding</td>
<td width="110">www.42maru.ai</td>
</tr>
<tr>
<td width="123">Flux Planet</td>
<td width="372">Real-life avatar creation through 3D scanning and VR/AR content creation solution</td>
<td width="110">fluxplanet.com</td>
</tr>
<tr>
<td width="123">Thingsflow</td>
<td width="372">Fortune telling and mental care character based conversational chatbots</td>
<td width="110">www.thingsflow.com</td>
</tr>
<tr>
<td width="123">CounterCulture Company</td>
<td width="372">Online K-pop training service</td>
<td width="110">www.bekpopidol.com</td>
</tr>
<tr>
<td width="123">Salin</td>
<td width="372">‘EpicLive’, a 5G, XR-based online collaboration/education platform</td>
<td width="110">www.salin.co.kr</td>
</tr>
<tr>
<td width="123">Lillycover</td>
<td width="372">Small scale, personalised cosmetic production facility</td>
<td width="110">www.lillycover.com</td>
</tr>
<tr>
<td width="123">SIDHub</td>
<td width="372">Air cleaning steriliser ‘Waven’ that reduces virus and ultrafine dust</td>
<td width="110">www.waven.link</td>
</tr>
<tr>
<td width="123">Magpie Tech</td>
<td width="372">Growth management device for children: &#8216;kiko&#8217; (smart height &amp; weight scale)</td>
<td width="110">www.magpie-tech.com</td>
</tr>
<tr>
<td width="123">WATA</td>
<td width="372">High precision positioning service using smartphone sensors</td>
<td width="110">www.watanow.com</td>
</tr>
<tr>
<td width="123">Designovel</td>
<td width="372">Fashion design creation using image AI</td>
<td width="110">www.designovel.com</td>
</tr>
</tbody>
</table>
]]></content:encoded>
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				<title>[EDITORIAL] Samsung Envisions a Better Normal in 2021</title>
				<link>https://news.samsung.com/uk/editorial-samsung-envisions-a-better-normal-in-2021?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 06 Jan 2021 09:00:08 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[CES 2021]]></category>
		<category><![CDATA[CES 2021 Press Conference]]></category>
                <guid isPermaLink="false">https://bit.ly/2L3NGjK</guid>
									<description><![CDATA[&#160; UK, London – January 6, 2021 – Samsung Electronics Co., Ltd. 2020 was a year like no other, one that quickly and unexpectedly shook up our lives and]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-9243" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2021/01/ImageSebastian-Seung-e1610390014795.jpg" alt="" width="5568" height="3712" /></p>
<p>&nbsp;</p>
<p><span><strong>UK, London – January 6, 2021 </strong></span><span><strong>– Samsung Electronics Co., Ltd. </strong></span>2020 was a year like no other, one that quickly and unexpectedly shook up our lives and reimagined our normal. We gained perspective on the things that really matter, like our health and our loved ones, and the experiences we truly value.</p>
<p>&nbsp;</p>
<p>And to adapt to our new way of living, we embraced technology at warp speed – using it to connect with others and find new joy in our everyday, right from the comfort of our homes. We used it to continue moving forward – in education, work, and even celebrating major life moments virtually at a time when it felt like everything else stood still.</p>
<p>&nbsp;</p>
<p>Last year, Samsung kicked off the new decade at CES and shared our vision to enable experiences that make new technologies increasingly meaningful in our lives. We talked about a world where our living spaces would become workout studios and meeting spaces, and kitchens would become hyper-personalized to your unique needs. Little did we know then that those experiences would become so important, so quickly.</p>
<p>&nbsp;</p>
<p>So, while we may not be meeting in-person in Las Vegas this year, this may be the most exciting CES yet as we embark on the next stage of this journey where we focus on experiences that improve your life <em>and</em> the world we live in. Together, we can create a <strong>Better Normal for All.</strong></p>
<p>&nbsp;</p>
<p><span>This Better Normal for All is centered around the idea that with the right technology, we’re ready for a better, brighter future. I cannot wait to welcome you to Samsung’s CES press conference to unveil what the Better Normal will look like, beginning with technology personalised for you, AI to improve your home life, and expanding through innovation that makes a real difference to our society and our world. Here is a sneak peek at what I will be announcing:</span></p>
<p><span> </span></p>
<p><span><strong>A Better, More Personalised Experience</strong></span></p>
<p><span>Our vision for a Better Normal for All begins and ends with you. We’ve all spent more time at home, expecting more out of our living spaces and for many, this has been increasingly challenging. That’s why we’re introducing smarter technologies that enrich your life through seamless personalised experiences, from helping you master your yoga technique and achieve your home fitness goals, to navigating a new diet with tailored recipes and intuitive connected kitchen appliances. </span></p>
<p><span> </span></p>
<p><span><strong>AI Empowering a Better Home </strong></span></p>
<p><span>Ultimately, the Better Normal will not look the same for you or me – it will revolve around everyone’s unique needs and habits. We must create technologies that adapt to our ways of life and add value to everything we do, that make new experiences more accessible and exciting. Just imagine how much easier it would be if you had a trusted partner around the house, an extension of yourself that could help set the table or put groceries away, recognising and handling objects with care and precision. Well imagine no more, because at CES, we’re going to show you how our cutting-edge research is working to bring an extra pair of hands to your home. We’re advancing our AI-infused technologies to enable you to do more than ever, and we cannot wait to show you how robotics will support us on the journey to a Better Normal. </span></p>
<p><span> </span></p>
<p><span><strong>Technology Shaping a Brighter Future</strong></span></p>
<p><span>And throughout this journey, we must acknowledge our responsibility to serve not just our users, but our planet, and our society. While technology can reshape the way people communicate and experience the world today, it is also the enabler of a brighter future. As we overcome one of the biggest challenges of our lifetime, we must stand together to ensure that our Better Normal also benefits the generations to come. </span></p>
<p><span> </span></p>
<p><span>At CES, Samsung will share more about its sustainability vision. </span></p>
<p><span> </span></p>
<p><span>As a global leader in technology, breaking down barriers to a better future will continue to be pivotal to our mission as we put people, society and the planet at the center of everything we do. </span></p>
<p><span> </span></p>
<p><span>We are at the beginning of a very unique opportunity to not just overcome the past year’s adversity, but to create a Better Normal for All, and I’m so excited to share more about how Samsung is making this a reality. I hope you’ll join me for the Samsung virtual CES press conference on Monday, January 11th.</span></p>
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				<title>[Video] A Better Normal for All – Samsung Electronics Unveils CES 2021 Trailers</title>
				<link>https://news.samsung.com/uk/video-a-better-normal-for-all-samsung-electronics-unveils-ces-2021-trailers?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Mon, 04 Jan 2021 16:54:55 +0000</pubDate>
						<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Others]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[CES 2021]]></category>
                <guid isPermaLink="false">https://bit.ly/2X65m0K</guid>
									<description><![CDATA[Samsung Electronics has released two trailers ahead of its presentations at the upcoming Consumer Electronics Show (CES) 2021 that highlight its efforts to]]></description>
																<content:encoded><![CDATA[<p>Samsung Electronics has released two trailers ahead of its presentations at the upcoming Consumer Electronics Show (CES) 2021 that highlight its efforts to create a “<strong>Better Normal for All</strong>”.</p>
<p>&nbsp;</p>
<p style="text-align: left;">The first video features the Special Research Team at Samsung in an upbeat yet enigmatic manner. The second video then introduces a mysterious silhouette revealed to be Sebastian Seung, President and Head of Samsung Research and a speaker at Samsung’s CES 2021 press conference.</p>
<p>&nbsp;</p>
<p style="text-align: left;">Due to the current global situation, Samsung’s CES 2021 press conference will be held virtually this year. The press conference event will take place on January 11, 2021, the day before the start of CES 2021, the world’s largest consumer electronics and IT exhibition.</p>
<p>&nbsp;</p>
<p style="text-align: left;">The 30-minute event will begin at 2pm GMT; be sure to keep up with the livestream on <a href="https://news.samsung.com/uk/">Samsung Newsroom</a> and <a href="https://www.samsung.com/uk/">Samsung.com</a>.</p>
<p>&nbsp;</p>
<div class="youtube_wrap"><iframe src="https://www.youtube.com/embed/XDkvDc8aqzQ?rel=0&quot;" width="300" height="150" frameborder="0" allowfullscreen="allowfullscreen"><span style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" data-mce-type="bookmark" class="mce_SELRES_start"></span></iframe></div>
<p>&nbsp;</p>
<div class="youtube_wrap"><iframe src="https://www.youtube.com/embed/dFbywYgtLuQ?rel=0" width="300" height="150" frameborder="0" allowfullscreen="allowfullscreen"><span style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" data-mce-type="bookmark" class="mce_SELRES_start"></span></iframe></div>
<p>&nbsp;</p>
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				<title>The Consumer Technology Association Recognises Samsung for its Bold Design &#038; Engineering</title>
				<link>https://news.samsung.com/uk/the-consumer-technology-association-recognizes-samsung-for-its-bold-design-engineering?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 16 Dec 2020 12:01:23 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[CES 2021]]></category>
		<category><![CDATA[Galaxy A51 5G]]></category>
		<category><![CDATA[Galaxy Buds Live]]></category>
		<category><![CDATA[Galaxy Buds+ BTS Edition]]></category>
		<category><![CDATA[Galaxy Note20 Ultra 5G]]></category>
		<category><![CDATA[Galaxy Watch3]]></category>
		<category><![CDATA[Galaxy Z Flip 5G]]></category>
		<category><![CDATA[Samsung TV Plus]]></category>
		<category><![CDATA[Samsung Wireless DeX]]></category>
		<category><![CDATA[SmartSSD™ Computational Storage Drive]]></category>
		<category><![CDATA[The Premiere]]></category>
		<category><![CDATA[The Terrance Soundbar]]></category>
                <guid isPermaLink="false">https://bit.ly/2Kdjr9A</guid>
									<description><![CDATA[LONDON, UK – 16th December 2020 – Samsung Electronics Co., Ltd., a global leader in technology, announced today that 44 of its new product and service]]></description>
																<content:encoded><![CDATA[<p><strong>LONDON, UK – 16th December 2020 </strong>– <strong>Samsung Electronics Co., Ltd.</strong>, a global leader in technology, announced today that 44 of its new product and service innovations received <strong>CES® 2021 Innovation Awards </strong>honours, including four Best of Innovations accolades, from the Consumer Technology Association (CTA)<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />. The prestigious awards recognise outstanding design and engineering in cutting-edge technology. The honour also serves to underscore Samsung’s heritage in developing groundbreaking and meaningful innovations that propel both the industry and society forward.</p>
<p>&nbsp;</p>
<p>This year, the Galaxy Note20 5G/Ultra 5G and Galaxy Buds+ BTS Edition were among Samsung’s Best of Innovation award winners. Samsung’s award-winning Honorees span a range of categories, including <em>Accessibility, Computer Accessories, Computer Hardware and Components, Digital Imaging/Photography, Embedded Technologies, Fitness &amp; Sports, Gaming, Headphones &amp; Personal Audio, Health &amp; Wellness, Home Appliances, Home AV Components &amp; Accessories, Mobile Devices and Accessories, Smart Home, Software and Mobile Apps, Streaming, Sustainability, Wearables, and Visual Displays.</em></p>
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<p>The CES Innovation Awards are sponsored by the CTA, the owner and organiser of CES<span> – </span>the world’s largest and most influential technology event. CES 2021 will be the organisation&#8217;s first-ever, all-digital event, taking place January 11-14. In addition, Samsung will be holding a virtual press conference at CES on January 11 at 9:00 AM ET, which will be live streamed as well on Samsung Newsroom and Samsung.com.</p>
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<p>Following are details of the selection of Samsung’s award-winning products:</p>
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<p><strong>Best of Innovation, Headphones &amp; Personal Audio: Samsung Galaxy Buds+ BTS Edition</strong> – A CES 2021 Best of Innovation winner, the Galaxy Buds+ BTS Edition offer studio-quality audio for music listeners everywhere. With sound by AKG, along with an innovative two-way speaker system, users enjoy crisp sound with rich treble and deep bass. Its Ambient Sound technology allows users to choose how much background noise gets in, while an innovative three-microphone system offers crystal clear call quality. These earbuds are powered by an all-day battery—and can generate an hour of charge in just minutes. Finished in a signature B.Purple, these earbuds don’t just provide a superior listening experience—they also offer bold, game-changing aesthetics.</p>
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<p><strong>Best of Innovation, Mobile Devices: Samsung Galaxy Note20 5G/Ultra 5G</strong> – A CES 2021 Best of Innovation winner, the Galaxy Note20 5G is Samsung’s most powerful Note series yet — it works like a computer and lets you game like a pro wherever you go. Galaxy Note20 is equipped with an immersive display, pro-grade camera, lightning-fast processor, industry-leading productivity solutions and a more intuitive note-taking experience with an enhanced S Pen. It’s a productivity powerhouse that gives you the freedom to get more done in work, play and everything in between.</p>
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<p><strong>Eco-Design Award, Sustainability: Samsung Galaxy Buds Live &#8211;</strong> Galaxy Buds Live are the ultimate lifestyle earbuds, combining all-day comfort, sophisticated style, and cutting-edge audio technology—as well as sustainable sourcing and design. These earbuds offer a superior listening experience, equipped with Active Noise Cancellation for Open Type, and an advanced three-microphone system. They’re also among the most eco-conscious earbuds on the market, manufactured with recycled post-consumer materials and engineered with interchangeable parts that increase product lifespan and reduce landfill waste. Elevate your audio experience with Galaxy Buds Live: earbuds that look chic, sound great, and do right by the environment.</p>
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<p><strong>Innovation Honoree, Health &amp; Wellness: Samsung Galaxy Watch3 – </strong>Galaxy Watch3 is a versatile smartwatch that brings together luxury design, ergonomic fit, and a comprehensive wellness experience. Built with premium materials and an elegant rotating bezel, Galaxy Watch3 boasts the craftsmanship of a luxury timepiece, while still offering all-day comfort. This device has all the tools you need to take ownership over your health. Stay in shape with next-generation fitness tracking and run coaching; improve recovery with advanced sleep scoring; monitor lung function with VO2 max and blood oxygen(SpO2) readings; and keep tabs on heart health with FDA cleared ECG monitoring. Experience an entire Galaxy of innovative features, right there on your wrist.</p>
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<p><strong>Innovation Honoree, Mobile Devices and Digital Imaging: Samsung Galaxy Z Flip 5G </strong>– Galaxy Z Flip 5G brings blazing-fast speeds to the stylish foldable smartphone.  The Galaxy Z Flip 5G features a unique Hideaway Hinge so the device can stay open at a range of angles, like a laptop screen– perfect for hands-free selfies and video chats. And with Flex mode, the 6.7” display automatically splits into two screens so you can easily view content on the top half of the display, and control them on the bottom half.</p>
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<p><strong>Innovation Honoree, Mobile Devices: Samsung Galaxy A51 5G </strong>– Samsung’s Galaxy A51 5G combines the power of 5G connectivity with the mobile innovations consumers care about most—an immersive display, a multi-lens camera system, long-lasting, Fast Charging Battery and sleek design. With 5G connectivity, users can access the latest network speeds to unleash new mobile experiences like seamless gaming, enhanced video chatting and higher quality streaming. Samsung is making 5G more accessible by harnessing next generation connectivity at a great value, paired with leading innovations for the perfect balance of new features and affordability. Now, Galaxy A51 5G lets you connect, create, and share content faster than ever before.</p>
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<p><strong>Innovation Honoree, Software &amp; Mobile Apps: Samsung Wireless DeX – </strong>Samsung DeX, a proprietary productivity platform built into compatible Galaxy phones and tablets, lets users project a full desktop experience to an external screen, no matter where they are. In 2020, it received a major upgrade – Samsung DeX is now wireless, with no need for dongles and cords. For the first time, DeX allows users to wirelessly connect via compatible devices to Smart TVs and monitors using Miracast technology. Apps optimised for DeX look and function similar to those in a PC environment, allowing users to experience full computing with the power of a computer in their pocket.</p>
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<p><strong>Innovation Honoree, Streaming: Samsung TV Plus </strong>– Samsung TV Plus is Samsung&#8217;s Smart TV video service, delivering free TV and instant access to over 160 channels, spanning top news, sports, entertainment and more. Pre-installed on all 2016-2020 Samsung Smart TVs and available for free download on select Galaxy mobile devices, millions of people already use Samsung TV Plus, making it one of the top OTT services on the Samsung Smart TV platform. Users can instantly watch Samsung TV Plus for free with just an internet connection—no subscriptions, no credit cards, just free TV.</p>
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<p><strong>Innovation Honoree, Video Displays and Digital Imaging/Photography: Samsung The Premiere – </strong>The Premiere LSP9T is the world’s first HDR10+ certified, ultra-short throw (UST) projector. Instead of being set up at a distance or mounted to the ceiling, The Premiere can be positioned inches from the wall—and project a massive 130” image. With triple laser technology, 4K picture quality, and vivid brightness, The Premiere delivers an immersive viewing experience. Meanwhile, its built-in, multi-channel speakers deliver cinema-quality sound with Acoustic Beam technology. And it features Samsung’s smart TV Tizen platform, complete with built-in streaming apps and content casting functionality. The Premiere delivers a premium, big-screen home entertainment experience while seamlessly blending in.</p>
<p><strong>Innovation Honoree, Home Audio/Visual Components &amp; Accessories: Samsung The Terrace Soundbar – </strong>Complementing Samsung’s first outdoor TV, The Terrace Soundbar is best in class IP55-rated for weather resistant durability against water and dust and optimises sound for an unparalleled outdoor entertainment experience. The sleek, slim Soundbar can be mounted to a wall, or directly to The Terrace TV. The Soundbar delivers powerful, crisp audio. Wherever you are in the backyard, you won’t miss a second of action. Cast audio from your devices or sync your TV and speaker. The Terrace Soundbar’s distortion cancelling technology helps it deliver a deep, clear bass sound from its built-in woofers. Its adaptive sound optimises content scene-by-scene, making speech clear at low volumes.</p>
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<p><strong>Innovation Honoree, Computer Hardware/Components: Samsung SmartSSD<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Computational Storage Drive (CSD) 4TB — </strong>Consumer-facing datacenter architecture requires large frequent transfers between the CPU, GPU, SSDs and RAM. SmartSSD CSD gives processing power to the solid state drive itself, to enable concurrent processing of large amounts of information. Based on FPGA and PCIe Gen3 solid state technology, the SmartSSD CSD delivers extremely high performance, outstanding power efficiency and top-notch reliability, for applications targeted at AI analysis, big data and IoT applications.<strong> </strong></p>
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<p><strong>Innovation Honoree, Embedded Technologies, and Computer Hardware/Components: Samsung uMCP (UFS 3.1 256GB + LPDDR5 12GB) — </strong>The first combination of 10nm-class 12GB LPDDR5 mobile DRAM and sixth-generation V-NAND 256GB Universal Flash Storage (3.1), Samsung uMCP represents an industry-leading, more energy efficient step toward greater use of premium high-speed, low-power mobile memory. Samsung’s uMCP also enables commercialisation of higher resolution displays such as 4K/6K into mobile devices, and exceptionally smooth multi-tasking.<strong>  </strong></p>
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<p><strong>Innovation Honoree, Health &amp; Wellness: Samsung LM283N+ — </strong>Revolutionary indoor lighting solution to help people improve their melatonin level in a way that’s similar to natural lighting. The LM283N+ DAY helps individuals to obtain a higher level of concentration, while LM283N+ NITE enables better sleep, regardless of a light’s colour temperature. The LM283N+ can be used in retrofit bulbs for use in existing desk or bedside lamps.</p>
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