Galaxy Tab S12 Ultra and Tab S12+ feature immersive displays and come bundled with the ergonomically designed S Pen for effortless note-taking and precise editing. With easy access to professional-grade apps and versatile accessories, users can pursue their passions and progress toward their goals with ease. Combining portability with professional-grade power, the Galaxy Tab S12 series gives users instant access to powerful capabilities whenever inspiration strikes.

“The Galaxy Tab S12 series is designed for people who are constantly exploring new ideas, developing new skills and bringing their ambitions to life,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience (MX) Business at Samsung Electronics. “Built with industry-leading hardware, the Galaxy Tab S12 series pairs an expansive screen with the power of Galaxy AI, removing friction from complex tasks so users can stay focused on achieving impactful results.”

Peak Performance in an Ultra-Thin Design

The Galaxy Tab S12 series combines powerful performance and long-lasting battery life into a thin and light design, making it easy for users to achieve more, wherever ambition takes them. At a remarkably slim 5.1mm, Galaxy Tab S12 Ultra is Samsung’s thinnest Galaxy Tab, while delivering the most powerful performance of any Galaxy Tab to date, supporting productive use throughout the day. For example, users taking an online course alongside a full-time job can catch up on a lesson during the commute, then work through course exercises on the large screen at a café or library later in the day.

Both models are built to go the distance, allowing users to keep going without losing momentum. On a single charge, Galaxy Tab S12 Ultra supports up to 23 hours of video playback, and Galaxy Tab S12+ supports up to 21 hours video playback², supporting long stretches of productivity anywhere. When it is time to recharge, the battery goes from 0% to 100% in about 95 minutes, minimising downtime so users can get back to what they were doing³.

Beyond long-lasting battery life, the Galaxy Tab S12 series delivers the most powerful performance of any Galaxy Tab to date, keeping pace with even intensive tasks. The cutting-edge 3nm processor delivers up to 61% faster NPU processing, 19% faster CPU performance and 17% improved GPU power compared to Galaxy Tab S11 Ultra⁴. In everyday use, that means users can take on more demanding tasks with increased speed and responsiveness. Whether rendering complex creative projects or watching a lecture while taking notes and asking AI for clarification, the experience stays responsive and fast with fewer interruptions to break their focus.

A newly designed 3D Vapor Chamber efficiently dissipates heat to support more reliable performance during demanding tasks, whether users are editing video or designing graphics for hours⁵. Engineered for resilience and durability to withstand the elements and give users peace of mind, the Galaxy Tab S12 series also comes with IP68-rated water and dust resistance⁶.

The Galaxy Tab S12 series comes with an expansive screen designed to help users think bigger and give ideas more room to unfold. Galaxy Tab S12 Ultra features a large 14.6-inch display, making it easy to explore complex topics and keep multiple perspectives in view. The Galaxy Tab S12+ features a larger 12.6-inch display and slimmer bezels than its predecessor, offering more screen space without sacrificing portability. Both models feature Dynamic AMOLED 2X displays reaching up to 1,600 nits of peak brightness⁷, delivering the best visual quality of any Galaxy Tab yet⁸. The upgraded seamless Vision Booster now adjusts brightness in real time based on lighting conditions for comfortable viewing.

Sound gets a major upgrade as well, with 4-channel spatial audio — twice as many channels as the previous generation — delivering a richer, more immersive experience whether users are streaming content, following a tutorial or editing.

Making Everyday Tasks More Intuitive and Effortless

Building on an industry-leading hardware foundation, the Galaxy Tab S12 series turns its large screen into a flexible workspace that makes it easy to keep up with different tasks without missing a beat. Running Android 17 with One UI 9 and the latest Galaxy AI, it brings research, note-taking, creation and AI assistance into one place, giving users more freedom to explore new ideas, capture what matters and put what they learn into practice.

Thanks to the Galaxy Tab S12 series’ immersive screen, users can split the screen into up to three sections in Multi Window layout. For example, users can take notes in Samsung Notes on one side while playing a lecture and opening an AI assistant on the other. As key takeaways or questions come up, users can capture them with the S Pen directly in Samsung Notes, while Note Assist⁹ summarises their notes – all without pausing the lecture.

Both models come bundled with an ergonomic S Pen, offering precise, intuitive input for note-taking, annotating materials, and sketching concepts. For a more structured, professional workstation, the Pro Keyboard elevates productivity with a premium aluminum finish and a Galaxy AI Key that enables instant access to AI assistants, while the Book Cover Keyboard Slim delivers flexibility with comfortable viewing angles and an effortless typing experience¹⁰.

The Galaxy Tab S12 series helps users bring information together and get real-time support the moment curiosity strikes. The Galaxy Tab S12 series comes equipped with a six-month trial of Google AI Pro¹¹, providing expanded access to Google’s most capable AI models from day one. Users can ask Gemini about anything unclear or dive deeper into subjects they want to explore the moment a question comes up. With Gemini Notebook, users can bring together notes, images, recordings, and files in one workspace and create summaries, podcasts, and even quizzes to make key information easier to understand.

As exploration expands into deeper research, Samsung Browser helps users stay focused without losing track of what they have already discovered. By understanding webpage content, context across multiple tabs, and browsing history, it can summarise information across open pages or surface a relevant source viewed days earlier – helping users spend less time searching through past tabs and more time capturing the key insights that matter most¹².

A Complete Ecosystem Design to Take Skills and Creativity Further

The Galaxy Tab S12 series gives users the ideal place to put knowledge into practice, bringing together professional-grade apps alongside benefits worth over £400¹³ to help them take their skills further.

Adobe Photoshop¹⁴ comes pre-loaded on the Galaxy Tab S12 series — a first for Android tablets — bringing pro-grade image editing and design to the tablet. The interface is optimized for tablets, and S Pen support makes it more intuitive to move ideas from hand to screen. Photoshop includes AI-powered features including AI Assistant¹⁵ and generative AI features powered by Adobe Firefly like Generative Fill and Image to Video, helping creatives edit faster and effortlessly. Exclusively for the Galaxy Tab S12 series, users receive four months of free access to the Photoshop mobile plan.

Notability¹⁶, newly pre-loaded on Galaxy Tab, helps users capture their ideas, organise notes and build knowledge more efficiently with S Pen optimisation and AI-driven study tools with a six-month free trial, plus 20% off the first subscription. Goodnotes¹⁷ delivers clean note-taking and organisation with one year of free access and LumaFusion¹⁸ enables professional-grade video editing, offered at a 66% discount. And Notion¹⁹ supports flexible writing, planning and organisation with one month of its Plus plan free. Clip Studio Paint²⁰ brings precision drawing and painting tools for digital art with a six-month trial and 20% off the first subscription.

In addition to these apps, users can explore a broader range of options that support different needs. MyScript Math instantly solves handwritten equations and shows the steps behind each one, while MyScript Notes summarises handwritten notes into study materials with built-in AI tools to explain concepts or generate quizzes. Noteshelf 3²¹ offers customisable layouts for capturing and organising ideas, while ArcSite²² converts rough field sketches into precise CAD drawings.

Availability

The Galaxy Tab S12 series will be available starting Oct. 7 and offered in two colors, Grey and Silver.²³

Built for lasting and confident use, Galaxy Tab S12 Ultra and Galaxy Tab S12+ support up to seven times of OS upgrades and security updates.

• Galaxy Tab S12+:  Starting at £1,199 RRP
• Galaxy Tab S12 Ultra: Starting at £1,399 RRP

For added peace of mind, Samsung Care+²⁴ offers comprehensive coverage tailored to users’ device needs, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.  Additionally, Galaxy mobile phone users running One UI 9 can easily check the Samsung Care+ status of their Galaxy Tab and enroll through the Warranty and care menu in the settings. It provides quick access to warranty information, self-diagnostics, repair requests, and remote support for connected devices, all directly from the mobile phone.

Specifications²⁵²⁶

1. Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. ︎
2. Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device), respectively. Actual video playback times vary by network connection, settings, file format, screen brightness, battery condition and other factors. ︎
3. Super-Fast Charging speed may vary depending on charging conditions and other factors. Using the original Samsung data cable is recommended. Charger sold separately. ︎
4. The enhanced performance figures are based on a comparison of Galaxy Tab S12 Ultra to Tab S11 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications. ︎
5. The 3D vapor chamber on both Galaxy Tab S12 Ultra and Galaxy Tab S12+ helps heat dissipate faster and more efficiently than the flat vapor chamber on their respective predecessors, the Galaxy Tab S11 Ultra and Galaxy Tab S10+. ︎
6. Rated IP68 under IEC standard 60529. Based on lab test conditions submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. ︎
7. Galaxy Tab S12 series supports peak brightness of 1,600 nits and outdoor brightness of 1,000 nits in High Brightness Mode. ︎
8. Compared to previous Galaxy Tab S series models. ︎
9. Note Assist requires a network connection and a Samsung Account login. ︎
10. Pro Keyboard Cover sold separately. ︎
11. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Unless cancelled earlier, Google One will charge £18.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro. ︎
12. Samsung account and internet connection required. ︎
13. Includes free trial periods and first-subscription discounts for Adobe Photoshop, Notability, Goodnotes, LumaFusion, Notion, Clip Studio Paint, MyScript Notes, MyScript Math, Noteshelf 3, and ArcSite, plus a 6-month Google AI Pro trial. Actual value and availability may vary by country, region, market, and currency. ︎
14. Adobe Photoshop comes preloaded on Galaxy Tab S12 series in the Galaxy Picks folder. Adobe Photoshop for Tablet will be launched exclusively in the Galaxy Store for a period of at least six months starting Oct 7, 2026, after which Adobe may launch the app in other app stores. Galaxy Tab S12 series users are eligible to receive a 4-month free Adobe Photoshop premium mobile subscription, including 100 monthly generative credits. ︎
15. AI Assistant on Adobe Photoshop is beta version. ︎
16. Notability comes preloaded on Galaxy Tab S12 series in the Galaxy Picks folder. Galaxy Tab S12 series users are eligible to receive a 6-month free Notability subscription. Once the free full version period ends, an additional purchase is required for continuous use. App availability and the terms of service may vary by country and region. ︎
17. Goodnotes app comes with a 1-year free full version. Once the free full version period ends, an additional purchase is required for continuous use. App availability and the terms of service may vary by country and region. ︎
18. LumaFusion app is preloaded as stub, requiring users to click the icon and complete the purchase from Galaxy Store. All Galaxy device users can get a 66% discount when purchasing from Galaxy Store and receive a 1-month free Creator Pass subscription. 66% discount promotion limited until Nov 30, 2026. ︎
19. Notion app requires a separate download from Galaxy Store and comes with a 1-month free trial of the Plus&Notion AI for one newly created Notion workspace. App availability and the terms of service may vary by country and region. ︎
20. Clip Studio Paint membership required. Clip Studio Paint app comes pre-installed in select markets. The app can be downloaded from Galaxy Store and comes with a 6-month free trial for first-time users. Once the free trial period ends, paid subscription to a monthly or annual usage plan is required for continuous use. A 20% discount is available on the first subscription. ︎
21. Noteshelf 3 app requires a separate purchase for a Premium plan upgrade. A 30% discount on the upgrade is available only via Galaxy Store. ︎
22. ArcSite app requires a separate download from Galaxy Store and comes with a 1-month free trial for first-time users. Once the free trial period ends, paid subscription to a monthly or annual usage plan is required for continuous use. A 30% discount is available on the first monthly subscription. App availability and the terms of service may vary by country and region. ︎
23. Colour and model availability may vary depending on retailer. ︎
24. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+. ︎
25. Specifications may vary by market. ︎
26. All specifications and descriptions provided herein may be different from the actual specifications and descriptions for the product. Samsung reserves the right to make changes to this document and the product described herein, at any time, without obligation on Samsung to provide notification of such change. All functionality, features, specifications, GUI and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice or obligation. The contents within the screen are simulated images and are for demonstration purposes only. ︎
27. Measured diagonally, Galaxy Tab S12 Ultra’s screen size is 14.6″ in the full rectangle and 14.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole. ︎
28. Measured diagonally, Galaxy Tab S12+’s screen size is 12.6″ in the full rectangle and 12.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole. ︎
29. Rated IP68 under IEC standard 60529. Based on lab test conditions submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. ︎
30. Available on 5G model only. ︎

“With the new Galaxy Book6, we wanted to make the Galaxy Book experience available for more people,” said Mincheol Lee, EVP, Head of Galaxy Ecosystems Business Team at Samsung Electronics. “At a more accessible price, it brings together the everyday essentials users value, including dependable performance, long-lasting battery life, connected Galaxy experiences and Galaxy Book6’s design DNA, giving users confidence that lasts beyond the purchase.”

Performance and Battery for Everyday Use

The new Galaxy Book6 is designed around the tasks people rely on every day, from browsing the web and creating documents to video calls, multitasking and streaming content. With up to 25 hours of video playback on a single charge, users can work, study and enjoy content for longer throughout the day.

That long-lasting power is paired with Intel® Core Series 5 processor performance, bringing Intel’s latest architecture and power efficiency to essential PC experiences. The processor also supports Galaxy AI² and other AI features designed to help users work, create and get things done more easily.

Built with Galaxy Book6 Design DNA

The latest addition to the Galaxy Book6 lineup carries forward the design language of the series, defined by clean, balanced lines and a symmetrical design. A centered logo further reinforces a unified Galaxy Book6 identity.

At 15.7mm thin and 1.35kg, Galaxy Book6 combines a slim profile with portability that makes it easy to carry throughout the day, from home and school to work and travel. For the first time on Galaxy Book, Violet Silver brings a fresh expression to the lineup, adding a distinctive touch to the clean, understated Galaxy Book6 design. A classic Grey option is also available.

The 16:10 display provides more vertical viewing space for documents, web pages and multitasking, while anti-reflective technology minimises glare for clearer, more comfortable viewing wherever you are. Galaxy Book6 also keeps commonly used connections close at hand.

Its two USB Type-C ports offer the same functionality, so users can connect with less guesswork, while USB Type-A, HDMI 1.4 and a 3.5mm headphone jack, give users a versatile range of connectivity for displays, peripherals and accessories without relying on additional dongles.

Galaxy Experiences That Work Better Together

The Galaxy Book6 brings together Galaxy AI and connected experiences across Galaxy devices to make it easier to find information, move content and work across screens.

AI Select³ lets users select content directly on the screen and instantly access helpful information and insights while browsing, shopping or viewing content online. It also includes AI cut out, which lets users instantly remove image backgrounds to prepare polished visuals for presentations, e-commerce listings or marketing materials. Note Assist⁴ summarises notes and surfaces key information so users can review important details faster.

Content also moves more easily across Galaxy devices. Quick Share enables fast file sharing between compatible devices, while Storage Share lets users access photos, videos and files across compatible Galaxy smartphones and Galaxy Book without transferring them first – making it easier to bring content from a phone directly into a document, presentation or creative project.

Galaxy Book6 also helps users work naturally across screens. Multi Control⁵ allows a single keyboard and mouse to control multiple supported Galaxy devices, while Second Screen⁶ turns a Galaxy Tab into an additional display. Nearby Devices⁷ simplifies device discovery and connection, and Link to Windows⁸ extends supported Galaxy smartphone experiences to the PC.

Together, Galaxy AI and connected Galaxy experiences reduce the steps between devices, helping users stay focused as information, content and work move more seamlessly across the Galaxy ecosystem.

Confidence That Lasts Beyond the Purchase

Galaxy Book6 is backed by Samsung’s commitment to long-term reliability, with quality, durability and support designed to give users confidence over time. Every Galaxy Book6 undergoes rigorous durability and quality testing to meet Samsung’s highest standards. For added peace of mind, Samsung Care+⁹ offers comprehensive coverage for accidental damage, certified repairs and replacements, helping users feel more confident throughout the life of their PC. Enjoy Samsung Care+ with 3 months free when you pay monthly.

Availability

Galaxy Book6 is available now in UK on Samsung.com in Grey, with Violet Silver coming soon.  Starting at £799 (RRP), it offers 8GB or 16GB of memory and 256GB or 512GB storage options. Availability, specifications, colours, features and supported experiences may vary by region.

Specifications

​ Galaxy Book6
Dimension*	313.0 x 221.0 x 15.7mm
	*Accuracy of numbers may vary depending on measurements used.
Weight	1.35kg
OS	Windows 11 Pro 25H2 (64-bit) / Windows 11 Home 25H2 (64-bit)
	*Edition version and availability timing may vary depending on model
Display	14.0″ LCD WUXGA (1920×1200), 350nits
	* Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners.
Processor	Intel® Core 5 processor
NPU*	Intel® NPU (up to 15 tops)
	*NPU performance may vary by processor.
Graphic	Intel® Graphics
Network	Wi-Fi 6E, Bluetooth v5.4, 802.11abgn+acR2+axR2(Pre-Standard) MIMO 2×2
Colour	Violet Silver,  Grey
Memory	8GB/16GB (LPDDR5X)
Storage	256GB/512GB (PCle)
	**Actual storage space availability may vary depending on pre-installed software
Camera	2MP (1080p FHD)
Microphone/Speaker	Internal Dual Array Digital Microphones Stereo speaker (2Wx2), Dolby Atmos®
Keyboard	Pro keyboard (Non-Backlit keyboard)
Trackpad	Clickpad
Battery*	61.2 Wh (Typical)
	*Typical value of battery capacity tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.
Charging support*	45W  USB Type-C Adapter
	*charger sold separately
Port*	USB Type-C x 2,USB Type-A, HDMI 1.4 port (Supports 4K@30) Headphone/Microphone
	*Actual speed of USB may vary depending on user environment.

1. Based on results from internal lab tests for local video playback time conducted by Samsung. Tested with results from a pre-release version of the device under settings (1080p video playback from video files stored on the device’s local storage, player-Windows video players (Media Player, Movies & TV, Films & TV) with full screen, brightness-150nits, wired earphone with default volume, airplane mode on) without connection to Wi-Fi or mobile network, measuring the time until the device is discharged to 2%. Battery life varies significantly depending on settings, network environment, usage patterns and other factors. ︎
2. Galaxy AI basic features provided by Samsung are free. Any Samsung enhanced AI features and all third-party AI features are subject to different terms and may be subject to fees. (Galaxy AI basic features are listed under “Advanced intelligence” in Samsung Services Terms and Conditions.) ︎
3. Results may vary depending on model. Accuracy of results is not guaranteed. Requires internet connection and Samsung Account login. Service availability may vary by language or device model. Availability of supported languages may vary. Certain languages may require language pack download. ︎
4. For text in Samsung Notes only (200 4000 characters); requires Samsung account log in and internet connection. ︎
5. Each device must be registered with a single Samsung Account and connected to the same Wi-Fi network. Multi Control requires updated Galaxy phones and tablets with One UI 5.1.1 or above and Galaxy Book series devices released in 2021 or later with Samsung Settings v1.5 (Intel) or Samsung Settings v3.3 (Arm) and 2024 TVs or 2024 Smart monitors. Some functions (such as Copy & Paste or Drag & Drop) may not be available when using certain device models and apps. ︎
6. For a better experience, both devices must be signed in to the same Samsung account. Available on select Samsung Galaxy Tab models only, including Galaxy Tab S11, Tab S11 Ultra, Tab S10+, Tab S10 Ultra, Tab S9, Tab S9+, Tab S9 Ultra, Tab S9 FE, Tab S9 FE+, Tab S8, Tab S8+, Tab S8 Ultra and Tab Active4 Pro with One UI 3.1 or later versions installed. Available on Samsung Galaxy Book series devices with Windows 10 2004 OS or later version installed. Some additional functions are supported only on Samsung Galaxy Book series devices. Some apps may not support this feature for content protection purposes. ︎
7. Each device must be signed in to your Samsung account and must have both Wi-Fi and Bluetooth turned on. Requires updated Galaxy phones and tablets with One UI 7 or above and Galaxy Book series devices with Samsung Settings v1.5 or above (Intel) or Samsung Settings v6.0 or above (ARM) and Samsung Continuity Service v1.11 or above. Requires installation from the Microsoft Store. ︎
8. Users must link their Samsung Galaxy device to their Windows PC through ‘Link to Windows’ on the phone and Microsoft Phone Link Apps on PC and follow the set-up prompts, including being signed into the same Microsoft account. ‘Link to Windows’ is preloaded on select Galaxy devices. PC (Microsoft Phone Link App) requires Windows 10 or above. Microsoft Phone Link recommends Samsung Galaxy device to be on the same Wi-Fi network as the PC. Some mobile apps may restrict content to be shared on other screens or may require a touchscreen. ︎
9. Samsung Care+ is available within 60 days of device purchase. Excludes repairs for cosmetic damage. Walk in repair subject to local availability. Excess payable. Terms and conditions apply. UK residents aged 18.
   Samsung Care+ is brought to you by bolttech Insurance Services (UK) limited, which is authorised and regulated by the Financial Conduct Authority (FRN 832644). Claims are administered by bolttech Device Protection (Ireland) Limited registered in Ireland and underwritten by AmTrust Specialty Limited, authorised and regulated by the Prudential Regulation Authority and the Financial Conduct Authority (FRN 202189). ︎

“Galaxy S26 FE is purposefully designed to deliver the signature strengths of the Galaxy S series, ensuring that every feature makes a meaningful difference in users’ daily lives,“ said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience (MX) Business at Samsung Electronics. “Packed with beloved Galaxy camera and AI experiences, backed by the latest One UI 9, Galaxy S26 FE comes to life as an ideal choice for those who know exactly what matters most to them.“

Sharper Capture, Effortless Editing

Galaxy S26 FE delivers a more capable camera experience¹ from capture to edit, with an enhanced triple rear camera and advanced image processing that help users capture and refine the moments that matter — whether shooting still scenes or fast-moving action.

• My FanCam,² first introduced on the latest Galaxy foldables, is now available on Galaxy S26 FE. It automatically tracks a selected person and keeps them centred, intelligently reframing video as the scene moves, so users can turn dynamic moments into social-ready content with less manual editing.
• For video, Super Steady³ with Horizontal Lock — a favourite among Galaxy S26 users — helps capture smoother, more level footage while filming fast-moving activities, travel moments and everyday scenes on the go.
• Galaxy S26 FE supports 3x optical zoom, giving users more confidence when shooting from a distance. For selfies, an enhanced 12 MP front camera⁴ captures more in every frame, making group shots easier to take.
• Nightography a signature of the Galaxy S series,helps users capture bright and clear shots in low light, with detail preserved even in the most challenging scenes. ⁵
• Even after the moment has passed, Photo Assist⁶ makes it easier to refine images using natural language prompts – turning day into night, adding new elements or restoring missing parts. Plus, edits can be reviewed step by step and revised or undone along the way.
• With Gemini Omni⁷, users can easily create and edit videos clips based on photo and videos from their Gallery, turning them into polished, ready-to-share videos.
  

AI Experiences, Always One Step Ahead

Powered by the latest One UI 9, Galaxy S26 FE brings a range of intuitive, context-aware Galaxy AI⁸ experiences that make daily life easier by adapting to users’ routines to keep them informed and organised. It also handles everyday tasks faster and more seamlessly on user’s behalf.

• Updated Now Brief⁹, first introduced on the Galaxy S25 series, is even more personalised through customisable briefing cards like weather and wellness insights. Users can now create their own cards with a simple prompt, making Now Brief more relevant throughout the day.
• Now Nudge¹⁰ is expanded to select third-party apps and notifications, surfacing timely, relevant suggestions across more of the day — helping users turn insights into action and manage everyday routines with less friction.
• Circle to Search with Google¹¹ now allows users to search for multiple items in an image at once, making it easier to identify products, places, objects and more in a single step.

Built to Keep Up Throughout the Day

Galaxy S26 FE brings meaningful upgrades to the everyday essentials users rely on most — including a long-lasting battery and a bright display built for work, entertainment and creativity from morning to night.

• A long-lasting 4,900 mAh battery¹² keeps users going while maintaining the slim and refined design of the Galaxy S26 lineup. Users can reach up to 70% charge in around 30 minutes with the 45 W adapter¹³, powering up quickly to stay connected for longer.
• A 6.7-inch¹⁴ Dynamic AMOLED 2X display with up to 120 Hz refresh rate provides smooth, immersive visuals with brightness, resolution and clarity for streaming, gaming, browsing and creative work.

Users choosing Galaxy S26 FE as their next device will feel the power of the Galaxy experience from day one. An improved Smart Switch helps users get set up more easily, making the move to Galaxy feel like a warm welcome. Meanwhile, long-term software updates and Samsung Care+ provide added confidence over time.

• Upgraded Smart Switch¹⁵ makes moving to Galaxy easier than ever. Whether switching from an Android or iOS device, users can scan a QR code to wirelessly transfer data – from passwords and passkeys to call history, accessibility settings and eSIM data — with no extra apps and less setup time.
• Galaxy S26 FE is built to last, with up to seven generations of OS upgrades and seven years of security updates,¹⁶ allowing users to enjoy the latest features with confidence for years to come.
• For added peace of mind, Samsung Care+¹⁷ offers comprehensive coverage optimised to users’ needs, including tailored benefits that protect the value of the device. With One UI 9, the new Warranty and care settings hub also makes it easy to enroll in, access and manage Samsung Care+, along with other device care support.
• A 6-month free trial of Google AI Pro¹⁸ will bring expanded AI capabilities and 5 TB of cloud storage valued at GBP 18.99 per month.

Together, these enhancements deliver the Galaxy experiences users rely on every day in one thoughtfully crafted device.

Availability

Galaxy S26 FE will be available starting Sept. 4 in select markets in three colours: Blueberry, Graphite and Pistachio.¹⁹

For more information on Galaxy S26 FE, please visit: Samsung Newsroom, Samsung Mobile Press or Samsung.com.

Specifications

1. Compared to Galaxy S25 FE. ︎
2. Samsung account login required. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed. ︎
3. Super Steady results may vary depending on editing method and/or shooting conditions. ︎
4. Compared to Galaxy S25 FE. (FOV 80˚) ︎
5. Compared to Galaxy S25 FE. Results may vary depending on light conditions and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
6. Requires network connection and Samsung account login. A visible watermark is overlaid on the saved image to indicate it was generated by Galaxy AI. Accuracy of output not guaranteed. ︎
7. Gemini Omni requires an eligible Google AI Pro subscription. Galaxy S26 FE includes a 6-month Google AI Pro trial for eligible users. Offer availability, redemption period, supported features and subscription terms may vary by country, region, language, device model and account. Charges may apply after the trial period unless canceled. Google AI Pro and Gemini Omni are trademarks of Google LLC. ︎
8. Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the country, region, OS/One UI version, device model or phone carrier. ︎
9. Samsung account login and network connection required. ︎
10. Samsung account login required. Supported apps only. Accuracy of results is not guaranteed. ︎
11. Compatible with select languages only. Google Account login and network connection required. If Gemini UI or Google apps are in view: Google and Gemini / YouTube / Maps etc are trademarks of Google LLC. Works on compatible apps and surfaces. Results may vary depending on visual matches. Check responses for accuracy. ︎
12. Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,900 mAh for Galaxy S26 FE. ︎
13. Galaxy S26 FE supports up to 45W wired charging. 45W power adapter sold separately. Use only Samsung-approved chargers and cables.  ︎
14. Measured diagonally, Galaxy S26 FE’s screen is 6.7 inches in the full rectangle and 6.5 inches accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole. ︎
15. Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices. With the updated Smart Switch, iOS users can scan a QR code on their current devices and wirelessly transfer data without downloading additional apps. Smart Switch can also bring over additional types of data including password and passkeys, call history, accessibility settings, eSIM data and more, helping reduce the time needed to set up a new device.  And with Quick Share’s new compatibility with AirDrop24, sharing files between iOS and Galaxy devices is now seamless in both directions ︎
16. Galaxy S26 FE will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider, or market. ︎
17. Samsung Care+ is available within 60 days of device purchase. Excludes repairs for cosmetic damage. Theft and Loss requires activation of Knox Guard and is subject to limit of two claims per year. Excess payable. Walk in repair subject to local availability. Terms and conditions apply. Subject to eligibility. UK residents aged 18+. 3 months free cover applied automatically to monthly plans.  From month 4 after the purchase of Samsung Care+, the monthly premium for your chosen device cover will be charged on or around the same date of the month as the cover start date. Samsung Care+ is brought to you by bolttech Insurance Services (UK) Limited, authorised and regulated by the Financial Conduct Authority (FRN 832644) with registered office in 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX, company house number 11187028. The insurance is administered by bolttech Device Protection (Ireland) Limited, with registered office in in Block C 77 Sir John Rogerson Quay Dublin 2 D02 VK60 Dublin 2, Dublin, Ireland, company house number 675680. The policy is underwritten by AmTrust Specialty Limited, authorised and regulated by the Prudential Regulation Authority and the Financial Conduct Authority (FRN 202189) with registered office in Exchequer Court 33 St. Mary Axe London UK EC3A 8AA company house number 01229676(FRN 202189). ︎
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19. Colour availability may vary depending on carrier. ︎

As the global leader in foldables, Samsung’s innovations have moved the category forward year after year — creating the thin, light and durable designs, innovative AI experiences and stunning displays that users love.

Galaxy Z Fold8, unveiled alongside the latest Galaxy Z series lineup at Galaxy Unpacked on July 22, continues that legacy of innovation. Its display features all-new Flex Titanium technology to make the device thin without compromising durability. The new display also creates a less visible crease for immersive viewing anytime, anywhere.

How is Galaxy Z Fold8 different from other Galaxy Z series foldables?

Galaxy Z Fold8 is designed for users who want the portability and ease of a traditional bar-type phone while still being able to enjoy the benefits of a tablet-like display. Its form factor allows you to move easily between time-sensitive actions on the cover screen to time-intensive tasks like reading, gaming and streaming on the main display.

Galaxy Z Fold8 is Samsung’s lightest Galaxy Z Fold design yet, with intuitive display ratios and long-lasting performance, making it easier to be immersed in the content, stories and ideas that you care about.

How big is the screen on Galaxy Z Fold8?

When folded, the 5.5-inch cover screen^[1]  feels familiar and comfortable for the short moments people return to most often, from messaging and social updates to browsing and short-form video.

When unfolded, the 4 by 3 ratio and 7.6-inch main display create a larger canvas that helps users lose themselves in games and films.

When rotated, the 3 by 4 display ratio is ideal for reading, offering a more comfortable way to enjoy articles, e-books and long-form content.

Together, these display ratios are designed to make it more natural and comfortable to consume content, helping everything you do on Z Fold8 feel more immersive.

Why do the display ratios on Galaxy Z Fold8 matter?

A device’s display ratio helps determine how much of the screen is used when viewing photos, videos, games and other content. Display ratios play an important role in how efficiently content uses the available screen space. Galaxy Z Fold8’s display ratios were chosen to reflect the way many people prefer to consume content today. The main screen features a 10:16 ratio — ideal for horizontal videos — while the cover screen features a 4:3 ratio — designed for vertical viewing. Both optimize the viewing experience for the content people naturally watch on each screen.^[2] 

How is AI on Galaxy Z Fold8 different from other Z series devices?

Galaxy Z Fold8 offers a new kind of foldable experience built around the way people explore, discover and immerse themselves in their favourite content.

Galaxy AI has been optimized for each of the form factors in the lineup, so actions feel more connected.^[3]   Multitasking is easy on the wide screens of Galaxy Z Fold8,^[4]  and AI experiences, including Gemini,^[5]  give Galaxy users even simpler and more intuitive ways to get things done.

When will Galaxy Z Fold8 be available to purchase?

Galaxy Z Fold8 will be available through carriers, retailers, Samsung.com and Samsung Experience Stores, with sales beginning Aug. 7, 2026 in select markets before expanding globally.

For the latest news, please visit the Samsung Newsroom atnews.samsung.com.

[1] Measured diagonally, Galaxy Z Fold8’s Cover Screen size is 5.5” in the full rectangle and 5.4” accounting for the rounded corners. The Main Screen size is 7.6” in the full rectangle and 7.6” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. Aspect ratios shown are approximate, based on representative model values.

[2] Aspect ratios shown are approximate, based on representative model values.

[3] Galaxy AI features track data and require a compatible Samsung Galaxy phone, Samsung Health app and Samsung account.

[4] A Side-by-Side Multi Window works with select applications.

[5] Must be signed into Samsung and Google accounts and be connected to a compatible Samsung Galaxy AI phone with data/internet.

With its new, innovative shape, Galaxy Z Fold8 shifts naturally and fluidly to match the ways you enjoy content. But it’s more than just a new form factor; Galaxy Z Fold8 features powerful performance, an upgraded camera experience, and optimized multitasking and AI experiences.

There’s plenty for you to take advantage of with Galaxy Z Fold8. Here’s what to know and where to start.

What experiences does Galaxy Z Fold8’s design enable?

Galaxy Z Fold8’s display is designed to optimise the content you consume, shifting and expanding with your curiosity.

The 10:16 cover screen is the ideal shape for messaging, browsing and short-form video to fill the screen, and the immersive 4:3 main screen is great for unfolding to enjoy full-screen movies and e-books.^[1] 

Whichever you choose, optimised aspect ratios on both screens enable you to watch content exactly how you want. And with anti-reflection on the main screen and up to 3000 nits of brightness, you’ll have better clarity indoors, outdoors and whenever curiosity strikes.

Galaxy Z Fold8 features an optimised 10:16 cover screen and an immersive 4:3 main screen.

What is Galaxy Z Fold8’s battery life?

Galaxy Z Fold8 has a 4800 mAh battery^[2] for continuous video playback up to 26 hours^[3]  That means you can stay immersed throughout the day, as you stream, research and create – all while staying charged up without having to break your flow.

Galaxy Z Fold8’s 4800 mAh battery enables up to 26 hours of continuous playback.

Galaxy Z Fold8 also features powerful performance fuelled by Snapdragon® 8 Elite Gen 5 for Galaxy.^[4]  Alongside a next-gen CPU, GPU and NPU, the processor handles seamless streaming, the advanced NPU powers AI tools, and the GPU keeps visuals smooth.

Snapdragon® 8 Elite Gen powers Galaxy Z Fold8’s advanced AI tools and smooth visuals.

Test the battery out by seeing how it lasts during a day of scrolling, texting to keep up with friends and family and streaming your favourite videos.

How can I maximise my use of Galaxy Z Fold8’s camera?

With Galaxy Z Fold8, you can seamlessly capture and share the best parts of your daily adventures in full detail. Powerful 50 MP front Wide and Ultra-Wide cameras help you document any part of your day, just as you would with a point–and–shoot camera. It’s a great companion for content creators and those who like to keep a personal catalogue of their favourite memories.

Galaxy Z Fold8’s 50 MP front Wide and Ultra–Wide cameras deliver a true point-and-shoot experience.

Galaxy Z Fold8 also helps you perfectly frame the moments you film with My FanCam.^[5]   On the main screen of Galaxy Z Fold8, you can change wide-angle shots into subject-centred shots, cropped to your choice of aspect ratio for easier, more precise edits right from your Gallery.

My FanCam lets you put the spotlight on one person by using advanced tracking technology to keep them naturally centered as they move through the frame. After that, all you have to do is choose your format for sharing with friends and family, and Galaxy AI does the rest.

My FanCam uses advanced tracking technology to put the spotlight on one person and keep them naturally centered.

Where can I purchase Galaxy Z Fold8?

Galaxy Z Fold8 is available for purchase now at major carriers, retailers and Samsung Experience Stores nationwide as well as Samsung.com.

Learn more about the Galaxy Z series and the full Galaxy lineup at Samsung.com

[1] Measured diagonally, Galaxy Z Fold8’s Cover Screen size is 5.5″ in the full rectangle and 5.4″ accounting for the rounded corners. The Main Screen size is 7.6″ in the full rectangle and 7.6″ accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole.

[2] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4660 mAh for Galaxy Z Fold8.

[3] Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device) on the main screen. Actual video playback time may vary by network connection, settings, video file format, screen brightness, battery condition and many other factors.

[4] Snapdragon-branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[5] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed.

Galaxy Z Fold8 Ultra may be most recognisable for its 8-inch folding main display, but the device’s real benefit is more than simply having a larger screen.

Building on established Galaxy tools such as Multi Window^[1] and Samsung DeX, new context-aware experiences for foldables such as Now Nudge^[2] help keep more of a task visible and make it easier to move from one step to the next without constantly switching apps. Whether you’re researching, planning a trip, or editing content, Galaxy Z Fold8 Ultra adapts to the way you work, helping you accomplish more from a single device.

Why Is Galaxy Z Fold8 Ultra Good for Productivity?

Galaxy Z Fold8 Ultra can transition from its 6.5-inch cover screen to its expansive 8-inch main screen^[3] without losing your place. Start with an app while the device is folded, then open it to continue right where you left off with more room to examine a photo, comfortably review a spreadsheet, or work across supported apps side by side.

The Snapdragon 8 Elite Gen 5 Mobile Platform for Galaxy^[4], 5,000 mAh battery^[5], and expanded graphite cooling structure help keep the device responsive during demanding multitasking, content creation, and AI-powered tasks. Galaxy Z Fold8 Ultra is like a mobile workspace that can adapt to the task at hand.

How Do I Use Multiple Apps at Once?

Multi Window lets you run supported apps side by side on the main screen. Galaxy Z Fold8 Ultra supports two-way and three-way split view, and you can resize the individual windows to suit your task. Check your calendar while replying to a message, search the web while reviewing a presentation, or use a calculator while reviewing your budget. You can also open supported apps in pop-up view when you want a movable, resizable window over your existing workspace.

You can even quickly access frequently used apps from the Taskbar at the bottom of the main screen, like you would on a tablet. If you regularly use the same apps together — such as Calendar and Messages — you can save them as an app pair and reopen the combination in split view with one tap.

What is Now Nudge and How Does it Work?

With Now Nudge, Galaxy Z Fold8 Ultra automatically recognises what you’re doing and proactively suggest what you might want to do next. For example, if you’re messaging about meeting up with a friend for dinner, it might suggest adding it to your calendar. When you tap to open your calendar app, the conversation stays visible on one side of your screen, helping you move forward without losing context or manually switching between windows.

What Is Samsung DeX and How Does It Work on Galaxy Z Fold8 Ultra?

Samsung DeX makes it possible to use Galaxy Z Fold8 Ultra in a desktop-like workspace. Connect a monitor, keyboard, and mouse^[6] to work across multiple apps in resizable windows, use a desktop-style taskbar and navigate with a cursor for a complete mobile workstation.

[1] Side-by-Side Multi Window works with select applications.

[2] Samsung account login required. Supported apps only. Accuracy of results is not guaranteed.

[3] Measured diagonally, Galaxy Z Fold8 Ultra’s Cover Screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole

[4] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated

[5] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra.

[6] Sold separately.

As part of the global team-up, the Galaxy S26 Ultra shined during its red-carpet moment at the global premiere for The Devil Wears Prada 2 World Premiere. In an activation that would leave even Miranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red carpet looks of attendees, making it the first-ever Runway Cam #withGalaxy that delivered jaw dropping professional-grade footage with a cinematic, social post-ready feel.

Stars like Heidi Klum, Paige DeSorbo and Hannah Berner, Helen Shen, and Winnie Harlow posed for the S26 Ultra photo-op to capture their memorable looks as seen below.

S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.

“I absolutely love The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here on the red carpet and sharing all my favorite Galaxy S26 series features with a community who also loves this movie has just been the best experience.”

Haley also took to social media to showcase how she used her Galaxy S26 Ultra features such as Circle to Search with Google to get ready for the premiere.

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A post shared by H A L E Y B A Y L E E (@haleyybaylee)

“At Samsung, we believe great technology should feel as intuitive as great style. With Galaxy S26, we’re bringing that to life — merging fashion, film, and innovative tech to deliver an experience that’s instant, intelligent, and unmistakably powerful. Through our collaboration with Circle to Search with Google and The Devil Wears Prada 2, we’re not just showing up in culture — we’re shaping how people discover and engage with the world around them,” said Keena Grigsby, Chief Marketing Officer and Vice President, Mobile eXperience, Samsung Electronics America.

“For The Devil Wears Prada 2, we wanted to extend the storytelling beyond the screen and into the cultural moments that define fashion today,” said Lylle Breier, EVP, Partnerships, Promotions, Synergy & Events at The Walt Disney Studios. “Collaborating with Samsung allows us to connect audiences to the world of Runway in a modern, immersive way, where innovation, style, and storytelling intersect. From the red carpet to social-first content, this collaboration brings fans closer than ever to the glamour, creativity, and fast-paced energy that make this franchise so iconic.”

Helen Shen selfie with Galaxy S26 Ultra in front of the Runway Cam

Circle to Search with Google on Galaxy S26 Ultra is Runway ready

Samsung and Google partnered on a series of creative spots set in The Devil Wears Prada 2 universe to shine a light on how technology – like Circle to Search with Google on S26 Ultra – is the cheat code for staying calm in high-stakes situations.

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A post shared by Samsung Mobile (@samsungmobile)

Want to see if the Galaxy S26 series is the right fit for you? Visit Samsung.com and get ready for The Devil Wears Prada 2, in theatres May 1.

About The Devil Wears Prada 2

Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ The Devil Wears Prada 2, the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.

[1] Circle to Search is a trademark of Google LLC.Google Account login and network connection required Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

Now, with the Galaxy S26 series, it has reached new heights by supporting real-time audio control on content streamed across various platforms. In this article, we’ll dive deeper into these advancements.

From Fix it Later to Filter it Now

Starting with the Galaxy S26 series, Audio Eraser has evolved into a live audio experience. It enables real-time sound separation and optimisation across voices, music and background noise, not only for recorded content but also for over-the-top (OTT) or social media content you are watching. This advancement shifts the focus from post-recording edits to real-time audio management.

By integrating an AI sound engine with advanced sound separation technology, the Galaxy S26 series allows you to instantly adjust and control sound as it occurs. This ensures a clear, immersive listening experience across various streaming platforms by effectively neutralising distracting background noise.

The video below shows how the Galaxy S26 series keeps the sounds you want to hear clear, even in noisy environments.

▲Comparison of interview audio before and after using Audio Eraser on the Galaxy S26 series.

Seamless Access, Total Control

You can easily adjust noise and reduce distractions directly from the Quick panel without needing to rewind or replay content. While the video is playing, simply swipe down from the top right of the screen and tap the Audio Eraser icon to start filtering the sound right away.

Once activated, the feature offers advanced controls for a more professional touch. You can adjust the “Strength” slider to fine-tune noise reduction and enable “Voice Focus” to hear crystal-clear dialogue in the video.

With the Galaxy S26 series, you can enjoy tailored sound quality in real-time, regardless of the content you’re watching.

▲Access Audio Eraser via the Quick panel on the Galaxy S26 series, with controls to adjust “Strength” and enable “Voice focus.” ^[2]

Audio Eraser is no longer limited to reducing noise. It now allows you to easily design your sound in real time. Enjoy the more personalised and comfortable listening experience with the Galaxy S26 series.

[1] Samsung account login required. Six types of sound can be detected; voices, music, wind, nature, crowd and noise. Results may vary depending on audio source & condition of the video.

[2] Image simulated for illustrative purposes. Actual UX/UI may be different.

Amid this shift, Samsung Electronics has positioned Bixby at the forefront. With its official launch on March 31, Bixby has evolved from a voice assistant into a “device agent” — capable of understanding device context, connecting functions and executing complex tasks on users’ behalf. With intuitive natural language control, Bixby provides personalized solutions based on device status, along with seamless access to web-based information within a single conversational flow.

So what goes into making Bixby more than just a voice assistant? Jisun Park, Corporate Executive Vice President and Head of Language AI Team at Samsung Electronics’ Mobile eXperience (MX) Business breaks it down.

Jisun Park, Corporate Executive Vice President and Head of Language AI Team, Mobile eXperience (MX) Business at Samsung Electronics.

What has changed with the new Bixby compared to before?

Bixby has evolved into a more powerful device agent, going beyond a traditional assistant. Optimized for each user’s device, it deeply understands device status and capabilities to provide more relevant responses and tailored solutions. With enhanced natural language understanding, it also enables more intuitive and seamless device control.

Jisun Park uses natural language to ask Bixby which device settings to adjust to reduce eye strain.

What are some of the key experiences users can expect from the new Bixby?

The most noticeable improvement is how intuitive device control has become.

Bixby understands user intent and recommends the most appropriate settings or features, eliminating the need to navigate menus or know exact feature names. Users can simply describe what they want in natural language.

For example, if a user says, “Make my screen visible only to me,” Bixby activates the Privacy Display feature.

Bixby can also answer questions about the device and provide personalized solutions based on current settings — essentially a service center in your pocket. For example, asking “My eyes are tired — how can I make the screen easier to look at?” will prompt Bixby to recommend and activate the Eye comfort shield feature right then and there.

Users can get answers and solutions simply by asking questions during a conversation, without needing to search through settings or open separate apps such as a browser or maps.

In addition, Bixby is no longer limited to device-related queries. It now can analyze real-time web information and provide relevant answers. For example, users can ask, “Recommend three Korean restaurants in Seoul for a family of four,” and receive results directly within the conversation.

This allows users to ask follow-up questions naturally and get the information they need without interrupting their flow or switching contexts.

What was the most challenging part of the Bixby update process?

The biggest effort went into redesigning Bixby’s architecture from command-based to agentic, enabling it to better understand user intent and deliver optimal results.

Previously, Bixby classified user input and executed tasks based on preset scenarios. Now, with an LLM at its core, it can interpret intent more flexibly and generate its own execution plans.

More specifically, we transformed individual functions into callable agents and defined them in a way that allows the LLM to invoke them as needed. This enables the system to combine multiple functions and APIs to complete tasks more meaningfully, going beyond simple natural language understanding.

As a result, Bixby now handles complex, multi-step requests more naturally with greater contextual awareness, including scenarios that were previously difficult to process.

Jisun Park explains the process behind Bixby becoming a device agent with LLM at its core.

Is there a memorable episode during development?

Improving Korean language performance was particularly memorable.

Since Bixby supports multiple languages, it is important to ensure consistent performance across all of them. Korean is known to be particularly challenging in LLM environments due to its linguistic complexity. Its word forms vary widely due to a rich system of particles and endings, and its flexible word order means that meaning can shift significantly depending on context — making it difficult for models to reliably interpret sentence structure and semantics.

At one point, Korean performance metrics plateaued for an extended period and the entire team spent long hours testing different approaches. For example, we refined the training approach of the LLM-based model to better reflect the Korean language’s linguistic characteristics, adjusted the model architecture, and reinforced context-based learning to improve contextual understanding.

That said, the process was far from easy. There were moments of frustration when even our most promising approaches didn’t always deliver. But by refusing to give up and continuing to push for a breakthrough, they were ultimately able to surpass their original Korean performance targets by a significant margin.

That was the moment the entire team truly believed — this new Bixby was genuinely different.

What role will Bixby play in Samsung’s transition to the agentic AI era?

Bixby will play a key role as a device agent, helping users more easily access and use Samsung devices to their full potential.

At its core, agentic AI is about understanding intent and context to autonomously carry out tasks on behalf of users, making everyday experiences simpler and more convenient. Through this, Samsung aims to accelerate the widespread adoption of AI and ultimately embed it seamlessly into everyday life, much like essential infrastructure.

With Bixby, users can discover and use a wide range of Galaxy AI features without needing technical expertise. In this way, Bixby lowers the barrier to AI and helps more people enjoy AI experiences in their daily lives.

Jisun Park speaks to Galaxy S26 Ultra to demonstrate Bixby’s new agentic capabilities.

Bixby is now expanding beyond Galaxy mobile devices to other Samsung devices. Can you tell us more about this?

Bixby is already available across a range of Samsung devices beyond the Galaxy ecosystem, bringing added convenience to users.

This evolution of Bixby is now being rolled out in phases to more products, enabling Samsung users to control multiple devices throughout the home more conveniently.

Through SmartThings integration, users can also control home appliances remotely via Galaxy devices. For example, while outside, they can say, “Start cleaning the floor,” to a robot vacuum, or “Turn on the air conditioner in dehumidification mode,” before arriving home.

This allows users to manage their home environment more seamlessly, even when they are away.

As Bixby continues to expand across devices, it will deliver a more integrated and connected experience, helping users enjoy greater convenience in their daily lives.

With Bixby, users can discover and use a wide range of Galaxy AI features in daily life without technical expertise.

What is the future direction and goal for Bixby?

Our goal is for Bixby to become the primary entry point for interacting with Samsung products.

In the past, users had to search for the right app, navigate menus and move between multiple screens to complete a task.

With Bixby, simply speaking is enough to get things done. This represents a shift from app- and menu-based interactions to a more natural, conversation-driven experience.

To achieve this, we are continuously advancing key AI capabilities such as natural language understanding, context-based reasoning and planning.

At the same time, we are expanding Bixby across more devices. As a device agent that understands each product and connects it to user intent, Bixby will become a natural and seamless partner in everyday life.

Samsung Newsroom explored how Galaxy S26 Ultra’s AI features enhance travel moments while testing them on location in the city.

[Photo Assist]

Restore and Refine With a Single Prompt

When traveling, it’s easy to reach for the fork before snapping a photo. At a café in San Francisco, a cake had already been partially eaten — but with Galaxy S26 Ultra, even that missed moment was easily resolved.

By simply typing, “Make it look uneaten,” Photo Assist^[1] restored the cake to its original form.

▲ Before-and-after comparison of a partially eaten cake edited using Photo Assist

Re-Imagine Any Scene After the Shot

Capturing the perfect shot while traveling isn’t always easy. Moments when the scenery, subject and timing align are rare.

Using Photo Assist, a photo of San Francisco’s streets was combined with an image of a passing tram, creating a seamless result — as if taken in a single moment.

▲ Before-and-after comparison of a street scene combined with a tram using Photo Assist

Another notable feature is the ability to change the time of day. After uploading a daytime photo of San Francisco’s harbor and entering prompts such as “Make it look like sunset” or “Turn it into a night scene,” Galaxy AI adjusted the sky and lighting to recreate the scene at a different time of day.

▲ Before-and-after comparison of a daytime harbor scene transformed into sunset and nighttime scenes using Photo Assist

[Creative Studio]

Turn Photos Into Artistic Creations

After capturing a scene of sea lions at Pier 39 — one of San Francisco’s iconic landmarks — the photo was imported into Creative Studio. Selecting the Oil painting style, Galaxy AI^[2] analysed the image’s texture and colors, transforming it into an oil painting-style image.

▲ Before-and-after comparison of a sea lion scene at Pier 39 rendered in an oil painting style using Creative Studio

The result is re-imagined with a different aesthetic, making it feel like an entirely new piece.

Creative Studio^[3] on Galaxy S26 Ultra transforms travel photos into a range of styles, helping users preserve memories through fresh perspectives.

▲ Oil painting-style image of a San Francisco scene generated using Creative Studio

Create Custom Stickers With Ease

Custom stickers were also created using a photo of sea lions. After launching Creative Studio, selecting an image and choosing a style, tapping “Generate” produced a character sticker that captured the sea lions’ distinctive features.

Users can generate images repeatedly until they achieve the desired result, then choose from seven themes — such as “A slice of Life,” “School days” or “Today’s vibe” — to save the sticker as a themed set.

▲ Sea lion stickers designed using Creative Studio

These stickers can be used not only to decorate photos, but also across text-based apps including messaging and notes.

With Creative Studio, users can transform everyday photos into personalised content, sharing memories in new ways — whether among friends and family or on social media.

Capturing moments in San Francisco with Galaxy S26 Ultra and enhancing them with Galaxy AI made travel memories richer than ever. From shooting and editing to sharing, the entire process comes together seamlessly in a single device.

[1] Requires network connection and Samsung account login. A visible watermark is overlaid on the saved image to indicate it was generated by Galaxy AI. Accuracy of output not guaranteed.

[2] Samsung account login and network connection required. Galaxy AI features are provided for free. Future releases may include additional advanced features that are offered as part of a paid subscription plan. Different terms may apply for AI features provided by third parties.

[3] Requires network connection and Samsung account login. Accuracy of output not guaranteed.