Open to the public from 9^th July to 10^th August at Outernet London, Samsung’s new Galaxy Z Fold7 Devices and ZFlip7 devices will be available for a hands-on experience, where visitors can be amongst the first to try out everything they have to offer. The space will immerse visitors in Samsung’s latest innovations and also play host to a series of exciting special events. Here are the top five things you can expect to find at Samsung’s Galaxy Experience Space:

Dive into K-culture

From learning your Korean zodiac sign to perfecting your K-pop content captures, visitors can join six unique sessions, each with a different theme to explore how the Galaxy Z Fold7 Series and Galaxy ZFlip7 Series can help you connect more deeply with culture and express your creativity.

Chances to win

All visitors to the Samsung Experience Space have the chance to win big, including Samsung Galaxy products and digital vouchers for discounts at local businesses. To be in with a chance, visitors will need to scan a QR code and complete three themed zones throughout the space – each of which gives you the chance to experience different Galaxy technologies.

Embrace your interests

 There’s something for everyone at the Galaxy Experience Space. Gaming fans can enjoy a tournament which will allow them to experience Samsung tech at its best. Or for something a bit different, join content creator community UK Shooters for a workshop on how to be the best photographer using Samsung’s newest devices.

Level up your content game

Join Stefani Nurding, Team Samsung Galaxy Skateboarding ambassador, and content creator K Jordy for advice on creating viral videos and insights into how to level up your social media game. These special ticketed sessions will take place on 11^th July, 18^th July and 8^th August.

See yourself on the big screen

 As well as the Outernet site, Samsung will also host Galaxy Hangouts at iconic London locations for the duration of the takeover, where visitors can discover more about the Samsung Galaxy portfolio and submit a photo to be featured on the big screen at Outernet.

For more information, please visit: https://www.samsung.com/uk/store/samsung-kx/discover/Galaxy-experience-space-london.

Samsung has been elevating what a PC can do and has been collaborating with Microsoft to create new, seamless connected experiences. Now, these experiences are being advanced further with new connectivity features that make the Galaxy Book4 series smoother, smarter, and more adaptable, reinforcing Samsung and Microsoft’s commitment to providing the best PC experience possible.

Experience Seamless Multidevice Connectivity with Microsoft Copilot

Using intelligent, intuitive AI capabilities, Microsoft Copilot^[1] connects the Galaxy Book4 series with your smartphone to make them work seamlessly together. Microsoft Copilot empowers you to find, read or summarise text messages from your Samsung Galaxy phone and even automatically create and send messages on your behalf directly from your PC.

These capabilities mean you can let Copilot track down restaurant recommendations your friends have made in previous messages, search visitor reviews on your browser, then send a message to your partner to ask if they want to go for dinner that evening, all directly from your PC. Without having to turn on your phone and open each individual app, the Galaxy Book4 series lets you access smartphone functions and information faster and smarter.

With Microsoft Copilot, you can enjoy a seamless connectivity experience between devices that feels like using just one device, making managing daily tasks smoother and more efficient. As Microsoft Copilot progressively expands to handle more apps, the connected experience with other Samsung Galaxy devices is set to get more intelligent, powerful and convenient.

Transform Your Smartphone into a Powerful PC Camera

The rise of hybrid working means video conferencing has become the norm for collaboration. The Galaxy Book4 series now empowers you to turn your phone camera into a PC webcam1, for example, letting you access Galaxy smartphones’ powerful cameras for video calls on virtual conferencing apps such as Microsoft Teams.

Thanks to the excellent image quality, you will feel fully present with your work colleagues, and you can switch freely between front and rear cameras with just a click to adapt to any setup. If you want to quickly change your frame to include the others in the room, get up and walk around while speaking or even just show your colleagues the view out the window, easy camera switching lets you stay mobile and flexible without needing to adjust your PC at all. You can also apply a variety of features from your phone to your call – including Background Blur and Auto-framing – that help focus your image in any environment, whether working in a busy coffee shop or communicating from a company boardroom.

This powerful, portable webcam functionality enhances any camera experience so users can enjoy both high-quality smartphone visuals and unrestricted PC productivity at the same time.

Through tight, ongoing collaboration between Samsung and Microsoft, more intelligent capabilities will continue to be made possible on the Galaxy Book4 series.

Plus, by pairing your Galaxy Book4 with other Galaxy devices beyond smartphones, you can take your PC experience even further. For example, you can use your Tab S9 Ultra as a monitor for your PC so you can maximise productivity and creativity with an extended screen. With Galaxy Buds2 Pro, your PC will provide immersive sound with reduced latency so you can enjoy crystal-clear call quality or be fully immersed in a movie. With all these capabilities and more, the Galaxy Book4 series is designed to deliver the best PC experience possible.

To learn more about the Galaxy Book4 series, please visit www.samsung.com/galaxy-book.

[1] Users must link their phone to Galaxy Book4 through ‘Link to Windows’ on mobile and the Microsoft Phone Link App on PC and follow the set-up prompts. Galaxy smartphone must be OneUI 1.0 or above. Requires the same Microsoft account to be used both on PC and Phone. Timing of feature and availability may vary by device.

“Introducing innovation is about more than putting another device in customers’ hands,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “It’s about providing them with an open portal into new experiences, everyday connections, and the power to fuel their passions in new ways. That’s why we’re excited to expand the Galaxy Experience Space — to provide more people around the world with an in-person, immersive look at all Samsung technology has to offer and our approach to purposeful innovation.”

Share the Epic at the Westfield White City Galaxy Experience Space

Samsung is opening the doors to a supercharged Galaxy Unpacked Experience in London.   Consumers will be able to visit the space free-of-charge and explore a variety of exciting interactive concepts.

Each concept will offer a unique experience, whether it’s getting behind the lens of Galaxy’s latest camera system, exploring the potential of Galaxy’s connected ecosystem, or learning about Samsung’s journey towards a more sustainable future. Visitors can test new camera features in Samsung’s bespoke Galaxy Photo Booth to create their own shareable content and experience an interactive Nightography room to capture stunning low light content. Guests can also get hands-on with Galaxy’s Epic Gaming displays, with a wide range of games to play and compete against one another.

“Our customers value the innovative and seamless connected experience offered by our Galaxy ecosystem”, said Annika Bizon, Marketing & Omni Channel Director for Samsung Electronics UK & Ireland. “But the Samsung brand is so much more – it has the power to bring joy into people’s everyday lives, through areas such as gaming and entertainment. Our Galaxy Experience Space, offers a fresh take on retail, providing consumers with new ways to get hands on and explore the possibilities of our technology. I’m looking forward to welcoming both existing customers, and those looking for something different, through our doors in Westfield White City”

Visit Samsung’s Unpacked experience from 2^nd February 2023, located at Westfield White City, North Atrium, Ariel Way, Shepherds’ Bush, London, W12 7GF. Simply walk-in and enjoy the immersive and interactive experience.

Bringing the Galaxy Experience Space to More People Around the World

Samsung aims to make the Galaxy Experience open and accessible to as many people as possible. In August 2022, we introduced our first live experiences in New York City and London. This year, Samsung is continuing to bring that philosophy to life by introducing five Galaxy Experience Spaces and 24 Samsung stores or pop-ups globally.

Galaxy Experience Space venues:

• San Francisco: February 1 – 25 at 111 Powell Street
• London: February 2 – March 12 at Westfield White City
• Paris: February 1 – March 1 at Westfield Les 4 Temps
• Singapore: February 2 – 25 at Gardens by the Bay, West Lawn
• Dubai: February 2 – 28 at Dubai Mall

Galaxy Experience Space in Samsung stores:

• Bangalore: Samsung Opera House
• Bangkok: Central World
• Brussels: Docks Mall
• Dallas: Stonebriar Mall
• Houston: The Galleria
• Kuala Lumpur: Pavilion
• LA: The Americana At Brand
• London: Samsung KX, Oxford Street, and Westfield Stratford
• Manila: SM Megamall
• Mexico City: Perisur
• New York: Roosevelt Field
• Palo Alto: Stanford Shopping Center
• Shanghai: Samsung Shanghai Experience Center
• Singapore: Vivo City
• Taipei: Breeze Nanshan
• Tokyo: Galaxy Harajuku
• Toronto: Yorkdale Shopping Centre and Toronto Eaton Centre

Galaxy Experience Space in Pop-up stores:

• Dusseldorf: Westfield Centro
• Helsinki: Kamppi Mall
• Milano: Il Centro
• Sao Paulo: Eldorado Mall

Visit Samsung Newsroom or Samsungmobilepress.com for updates on Galaxy Unpacked 2023.