Reimagined as a personalised audio assistant, the Galaxy Buds4 series marks a significant evolution in wearable audio — combining intelligent sound with all-day comfort.

Samsung Newsroom got an early hands-on look at the Galaxy Buds4 series during Galaxy Unpacked 2026.

The Galaxy Buds4 series unveiled at Galaxy Unpacked 2026. (From left) Galaxy Buds4 and Galaxy Buds4 Pro

Design: Data-Driven Comfort for the Perfect Fit

The Galaxy Buds4 series embodies precision engineering. Developed using more than 100 million global ear-shape data points and 10,000 fit simulations^[1] the earbuds feature a refined ergonomic design^[2] that delivers lasting comfort, even during extended wear.

The pinch control area^[3] — recessed where the fingers naturally rest — enhances tactility and enables intuitive control.

A semi-transparent charging case lets users easily check the earbuds and charging status. Beyond aesthetics, the device reflects thoughtful attention to everyday practicality.

Colour: Modern Classics with a Signature Finish

The Galaxy Buds4 series stands out visually. Classic White and Black colours for both Galaxy Buds4 and Buds4 Pro feature a smooth, modern finish, while the online-exclusive Pink Gold for Galaxy Buds4 Pro adds a refined touch. With its subtle sheen and rosy hue, Pink Gold brings warmth and sophistication — doubling as a stylish accessory.

(From left) Galaxy Buds4 in Black, Galaxy Buds4 Pro in White and Galaxy Buds4 Pro in the online-exclusive Pink Gold

Sound: Immersive Audio That Fills the Senses

Galaxy Buds4 Pro reveals its true capability in a listening session. For the first time, Samsung has introduced a bezel-less woofer that expands the speaker’s vibrating surface area by about 20%^[4] compared with the previous model. The result is deeper, more resonant bass paired with clear, refined highs from the tweeter — all in ultra-high-resolution 24-bit/96kHz audio^[5] true to the original recording.

Noise cancelling is also more advanced. Enhanced Active Noise Cancelling (ANC) creates an optimised algorithm tailored to each user’s fit and ear shape. Even in a loud exhibition hall, ANC delivers an immersive experience — as if stepping into a quiet, personal listening space. An expanded equalizer adjustment range further ensures consistent sound quality without tonal shifts, regardless of how the earbuds are worn.

Call quality has improved as well. Powered by machine learning, Super Clear Call^[6] delivers crisp audio in noisy environments. With 16kHz bandwidth support, voice comes through clearly, free from surrounding noises.

(From left) Galaxy Buds4 in Black, Galaxy Buds4 Pro in White and Galaxy Buds4 Pro in the online-exclusive Pink Gold

The Galaxy Ecosystem: Seamless, Hands-Free Control

The Galaxy Buds4 series reaches its full potential when paired with a Galaxy smartphone^[7] Opening the charging case instantly triggers a connection pop-up for seamless pairing. Users can adjust noise cancelling levels or change settings directly from the Quick Panel — even without the Galaxy Wearable app.

Another highlight is the newly introduced Head Gestures^[8] feature. A simple nod allows users to answer calls hands-free — ideal when exercising or carrying items.

Voice commands also launch AI agents such as Gemini^[9] and Perplexity, minimising the need to take the smartphone out of a pocket.

Availability

The Galaxy Buds4 series is available for pre-order from February 25^th, with general availability starting March 11.

Galaxy Buds4 Pro is available for RRP £219, with Galaxy Buds4 RRP £159. Customers who pre-order Samsung Galaxy S26 Series will receive 10% off the new Galaxy Buds4 Series^[10] from Samsung.com or Samsung Experience Stores.

In the UK and Ireland, Samsung is also offering a new promotion which allows customers who purchase from selected retailers, to return their device within 100 days of purchase if they decide the device is not for them^[11]

To learn more about the Galaxy Buds4 series, please visit: www.samsung.com/galaxy-buds4-series/.

[1]Based on global ear data research conducted by Samsung Design Innovation Center.

[2]Galaxy Buds4 only.

[3]Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings on the Galaxy Wearable app, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the Galaxy Wearable app include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC./span>

[4]The exact number is 19.8%.

[5]Users can enable Ultra High Quality (UHQ) audio in the Galaxy Buds4 Pro Settings, navigating to Sound Quality in the main menu and Advanced Quality Options in Effects.

[6]Super Clear Call (Super Wideband call) is available on Galaxy devices with One UI 6.1.1 or above. Additional devices may be supported in the future.​ Super Wideband (SWB) is available regardless of the Call App. SWB may not be supported depending on the mobile network between devices.​

[7]Requires a compatible Samsung Galaxy device, Internet connection, and Samsung account.​​

[8]Galaxy smartphone with One UI 8.5 or above required Users can turn on Head Gestures through the Galaxy Wearable app.​​

[9]Results may vary. Check responses for accuracy. Compatible with certain features and with certain accounts. Internet connection required. Available on select devices, languages, and countries. Only available to users 18 years and older.​​

[10]Purchase from samsung.com and Samsung Experience Stores by 31/03/26. Discount applied automatically at checkout when eligible products are added to the basket. Only one discounted Galaxy Watch and Buds per full-priced product. Discounts can’t be used in combination with any other offer, including trade-in, price drops and voucher codes.

[11]Promoter: Samsung Electronics (UK) Limited.  Purchase Samsung Galaxy Buds4 or Buds4 Pro from a participating retailer before 30/04/2026 and register for the promotion using link below within 30 days. The product may be returned in good condition to Samsung 45-100 days after purchase (or delivery in the case of pre-orders) and Samsung will pay the purchase price (capped at RRP) by bank transfer.   Maximum one claim per individual and two per household / business.  For full terms and more information see https://samsungoffers.claims/budsbuyandtry ​​

▲ The Galaxy S26 series (from left) Galaxy S26 Ultra, Galaxy S26+ and Galaxy S26

Design: Sleeker and Lighter Than Ever

The Galaxy S26 series makes a strong first impression with its refined, modern aesthetic, featuring a rounded curvature and cohesive colour palette that create a unified design identity across the lineup.

▲ The Galaxy S26 series (from left) Galaxy S26 Ultra, Galaxy S26+ and Galaxy S26

The slimmer, lighter build is equally notable. Galaxy S26 Ultra is 0.3 mm thinner than its predecessor and weighs 214 grams. Its slimmer profile enhances portability while maintaining a secure, comfortable grip.

▲ The Galaxy S26 series comes in Cobalt Violet, Black, Sky Blue and White.

Display: Privacy From Every Angle

Debuting on Galaxy S26 Ultra, Privacy Display^[2] limits side-angle viewing without the need for a separate screen protector. The display remains clear from the front while restricting visibility from the sides to help shield on-screen content from nearby onlookers.

Users can also assign the Privacy Display to the side button’s double-press function for greater convenience. Even when viewed from the side, content stays concealed — making it especially useful on crowded public transportation or in elevators.

▲ Users can adjust the level of privacy protection in the settings and apply it selectively when entering a PIN, pattern or password, or when notification pop-ups appear.

Galaxy AI: Intuitive AI for Everyone

Galaxy AI stands out on the Galaxy S26 series, combining enhanced contextual awareness with proactive suggestions to simplify everyday tasks.

The new Now Nudge^[3] feature reduces app switching by surfacing relevant information in context. When a friend asks about evening plans on messaging apps, Galaxy AI checks the calendar, detects conflicts and displays a tailored “Nudge” pop-up.

A fan favourite since its debut on the Galaxy S24 series, Circle to Search with Google^[4] has evolved to support multi-element searches. Circling a celebrity’s outfit, for example, generates curated pieces to recreate the look.

The Galaxy S26 series further expands its AI ecosystem with Bixby^[5], Gemini^[6] and Perplexity^[7]. For example, users can use natural language commands to adjust settings, allowing them to effortlessly control their device even without knowing exact setting names or specific commands.

Saying “My eyes feel tired,” for instance, prompts Bixby to suggest activating Eye comfort shield — eliminating the need to navigate complex menus. Together, these agents understand user intent and context to streamline daily routines, reducing steps and delivering a more seamless, efficient mobile experience.

Camera: Pro-Level Capture, Powered by AI

The Galaxy S26 series marks another leap in mobile photography. Powered by advanced AI, the device enables effortless capture and editing of high-quality content — no expertise required.

Galaxy S26 Ultra features a 200-megapixel (MP) wide-angle camera and a 50 MP telephoto camera with 5x optical zoom and 10x optical-quality zoom, complemented by a wider apertures^[8] for enhanced low-light clarity.

With upgraded Nightography^[9], even a recreated San Francisco nightscape inside the exhibition hall appeared vivid and detailed despite dim surroundings. The AI ISP (Image Signal Processor)^[10], previously used in the rear camera, also extends to the front camera, capturing fine details — from individual hair strands to eyebrows — while preserving natural skin tones.

Beyond capture, the Galaxy S26 series expands creative possibilities. Powered by Galaxy AI, it provides an intuitive environment that turns ideas into finished results in moments.

The upgraded Photo Assist^[11] goes further — removing unwanted objects and naturally adding new elements. When prompted to restore a cake with a bite taken out, AI seamlessly reconstructs it as if untouched. The feature can also transform day into night or adjust wardrobe details to match the mood, enabling faster, more effortless editing.

▲ Photo Assist restores images using AI-powered editing.

With Creative Studio^[12], edited photos can be turned into polished content. Users can simply type a prompt — such as “Please draw me a dog” — to generate a context-based sticker set, ready for use in messages or when editing photos. The feature also supports invitations, profile cards and wallpapers, expanding everyday creative possibilities in the future.

Starting with the Galaxy S24 series, the Galaxy S series has ushered in a new era of AI phones. With the Galaxy S26 series, Samsung introduces its third-generation AI phone — delivering personalised experiences that go beyond intent recognition. Featuring the most powerful performance and the most intuitive Galaxy AI to date, the Galaxy S26 series opens a new chapter in mobile innovation.

Price and Availability

Galaxy S26 Ultra, S26+ and S26 will be available for pre-order from February 25 and will be available from March 11. The Galaxy S26 series features a unified design language across all models, with shared colour options including Cobalt Violet, White, Black and Sky Blue alongside the Samsung.com exclusive colours, Pink Gold and Silver Shadow.

Galaxy S26 starts from RRP £879 (256GB), Galaxy S26+ from RRP £1,099 (256GB) and Galaxy S26 Ultra from RRP £1,279.

Samsung.com and Samsung Experience Store offers^[13]:

• Pre-order now and receive £170 off 1TB for Galaxy S26 Ultra^[14]
• Pre-order now and double the storage to 512GB for the price of 256GB, worth £170^[15] across Galaxy S26 series
• Trade-in a selected smartphone and receive £10-£437 off the Galaxy S26^[16]
• Trade-in a selected smartphone and receive £10-£542 off the Galaxy S26+^[17]
• Trade-in selected smartphone and receive £10-£607 off the Galaxy S26 Ultra^[18]

For service plans, additional offers, data plans and finance solutions, please visit samsung.com for more information.

[1]Samsung account login and network connection required. Galaxy AI features are provided for free. Future releases may include additional advanced features that are offered as part of a paid subscription plan. Different terms may apply for AI features provided by third parties

[2]Requires manual activation in settings to function. Privacy Display feature is not AI-powered

[3]Samsung account login required. Supported apps only. Accuracy of results is not guaranteed

[4]Compatible with select languages only. Google Account login and network connection required. If Gemini UI or Google apps are in view: Google and Gemini / YouTube / Maps etc are trademarks of Google LLC. Works on compatible apps and surfaces. Results may vary depending on visual matches. Check responses for accuracy.

[5]Samsung account login and network connection required.

[6]Compatible with select languages only. Google Account login and network connection required. If Gemini UI or Google apps are in view: Google and Gemini / YouTube / Maps etc are trademarks of Google LLC. Check responses. Setup required. Compatibility and availability vary. 18+

[7]Pre-installed on Galaxy S26 Series devices. Requires network connection and a Perplexity account. To initiate Perplexity from the side button, users must assign it to the side button in device settings.

[8]47% more light on 200MP Wide camera and 37% on 50MP Telephoto (5x Optical Zoom) camera on Galaxy S26 Ultra. Brightness improvements shown are compared to Galaxy S25 Ultra.

[9]Results may vary depending on light condition and/or shooting conditions.

[10]Results may vary depending on light condition and/or shooting conditions.

[11]Requires network connection and Samsung account login. A visible watermark is overlaid on the saved image to indicate it was generated by Galaxy AI. Accuracy of output not guaranteed.

[12]Requires network connection and Samsung account login. Accuracy of output not guaranteed.

[13]Purchase from samsung.com and Samsung Experience Stories by 10/03/26

[14]Purchase from samsung.com and Samsung Experience Stories by 10/03/26

[15]Pre-Order from Samsung.com. Operates as a price discount: Buy the larger storage variant (Galaxy S26 Series 512GB) by 10/03/26 and pay the future price of the smaller storage variant (Galaxy S26 Series 256GB)

[16]Purchase from samsung.com and Samsung Experience Stores by 10/03/26. £10 value based on Galaxy Z Flip 5G 256GB in working condition. £437 value based on Galaxy S24 Ultra 5G 256GB. Values over £10 vary by model and condition. Only one trade in device allowed under this promotion. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount.

[17]Purchase from samsung.com and Samsung Experience Stores by 10.03.26. £10 value based on Galaxy Z Flip 5G 256GB in working condition. £542 value based on Galaxy S24 Ultra 1TB. Values over £10 vary by model and condition. Only one trade in device allowed under this promotion. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount.

[18]Purchase from samsung.com and Samsung Experience Stores by 10/03/26. £10 value based on Galaxy Z Flip 5G 256GB in working condition. £607 value based on Galaxy S25 Ultra 5G 512GB. Values over £10 vary by model and condition. Only one trade in device allowed under this promotion. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount.

“Most of us now use our earbuds in all aspects of our life – the commute, the gym, back-to-back calls or blocking out noise while we work,” said Annika Bizon, Vice President of Product and Marketing for Mobile Experience at Samsung UK and Ireland. “The Buds4 series are designed to be the one pair you don’t have to swap out. They combine hi-fi sound with a fit that’s comfortable enough for all-day wear, and intelligent features that adapt to whatever you’re doing in that moment.”

Computational Design Optimised for Enhanced Stability and All-Day Comfort

With the Galaxy Buds4 series, Samsung establishes an iconic Buds blade design, a computational design achievement based on hundreds of millions of global ear data points and over 10,000 simulations^[1]. The Galaxy Buds4 series features an ultra-sleek, ergonomic fit with smaller^[2], better-fitting earbud heads to deliver a more secure, comfortable experience during all-day wear. The new stabilised blade includes a premium metal finish and an engraved pinch control^[3] area to help users easily locate and adjust settings. Additionally, the new transparent clamshell-type cradle makes storage and charging more intuitive and convenient — while also highlighting the refined blade design to deliver a stylish, high-quality listening experience on the go.

Galaxy Buds4 Pro and Galaxy Buds4 offer distinct design architectures to meet different needs. Galaxy Buds4 Pro features a canal-fit design that combines ultimate sound with maximum functionality. The open-fit design of Galaxy Buds4 delivers a comfortable, user-friendly audio experience. Customers also have the option to choose from several distinct colourways, with Galaxy Buds4 Pro and Galaxy Buds4 available in White and Black with a refined matte finish — as well as a Samsung.com exclusive Pink Gold for Galaxy Buds4 Pro.

Superior Hi-Fi Sound with Innovative Hardware Updates

Galaxy Buds4 Pro introduces a new wider woofer, featuring a new design that makes efficient use of space. By maximising the vibration area and minimising the speaker’s edge, the wider woofer increases the effective speaker area by almost 20%^[4] compared to the previous generation without sacrificing wearability. Combined with the tweeter, these features deliver natural, immersive audio with clean bass and rich treble that supports 24-bit/96kHz audio^[5] — ultimately delivering high-fidelity sound true to the original recording. These hardware enhancements capture everything from the high, resonant sounds of violins to the deep, throaty pulses of double basses — details that were difficult to reproduce in earlier generations. The two-way speaker is strategically placed on the upper side of the metal finish to maximise Active Noise Cancellation functionality, while minimising feedback from wind and other external factors.

Maximised Audio Experiences with Enhanced Adaptive EQ and ANC

Galaxy Buds4 series offers software updates that build on powerful adaptive sound capabilities users have come to love in previous Galaxy Buds generations. Enhanced ANC can tune out everything from heavy transit sounds to everyday background noise, ensuring an immersive audio experience that adapts to changing environments. For example, when commuting on a bus, train or airplane, Galaxy Buds4’s enhanced Active Noise Cancellation reduces low-frequency engine and road noise while maintaining rich, balanced sound — allowing users to focus on music, podcasts or calls without distraction.

Enhanced Adaptive ANC/EQ^[6] allows for full media immersion, minimising noise leakage by analysing the wearing conditions and unique ear shape of each user. Alongside dynamic frequency adjustments, this feature applies optimal ANC algorithms in real time for peak noise-cancelling performance so users can enjoy fine-tuned sound experiences tailored to their individual needs.

When it’s time to make a phone call, Super Clear Call^[7] utilises super wideband call technology and machine learning models trained for noise reduction and voice enhancement to provide ultra-clear call quality and double the bandwidth of conventional Bluetooth calls. Whether users are cheering at a football game, dining in a bustling restaurant, or spending time with their children at the playground, their voice remains crisp and clear, ensuring they sound as if they were speaking face-to-face.

An Enriched Galaxy Ecosystem Experience

For Galaxy users, the Galaxy Buds4 series introduces integrations that enhance the Galaxy ecosystem experience. Users can initiate AI agents^[8] — including Bixby,^[9] Google Gemini^[10] and Perplexity — with hands-free and voice controls, helping users stay engaged with their surroundings while maintaining control over their audio experience. Galaxy Buds4 Pro allows users to access AI features without reaching for their phones, making it easier to integrate AI into their everyday routines.

Galaxy ecosystem users can enjoy simple Galaxy Buds setup.^[11] Just by opening the cradle — without having to install the Galaxy Wearable app —  Samsung users can easily connect their Galaxy Buds to their phone or tablet. Through the Galaxy Buds shortcut menu or in the Quick Panel, users can control and customise the volume or EQ for the optimal sound experience.

Galaxy Buds4 Pro also includes Head Gesture^[12] controls to manage calls and engage with Bixby, allowing users to perform subsequent actions hands-free. Along with voice commands, hands-free controls such as these allow users to navigate their day without distraction, ensuring their daily activities remain seamless and uninterrupted.

Availability

The Galaxy Buds4 series is available for pre-order from February 25^th, with general availability starting March 11.

Galaxy Buds4 Pro is available for RRP £219, with Galaxy Buds4 RRP £159. Customers who pre-order Samsung Galaxy S26 Series will receive 10% off the new Galaxy Buds4 Series^[13] from Samsung.com or Samsung Experience Stores.

In the UK and Ireland, Samsung is also offering a new promotion which allows customers who purchase from selected retailers, to return their device within 100 days of purchase if they decide the device is not for them^[14].

To learn more about the Galaxy Buds4 series, please visit: www.samsung.com/galaxy-buds4-series/.

For more information about the Galaxy S26 series, please visit: Samsung.com

Galaxy Buds4 Series Specifications

[1]Based on global ear data research conducted by Samsung Design Innovation Center.

[2]Galaxy Buds4 only.

[3]Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings on the Galaxy Wearable app, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the Galaxy Wearable app include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC.

[4]The exact number is 19.8%.

[5] Users can enable Ultra High Quality (UHQ) audio in the Galaxy Buds4 Pro Settings, navigating to Sound Quality in the main menu and Advanced Quality Options in Effects.

[6]Available on Galaxy Buds4 Pro.

[7] Super Clear Call (Super Wideband call) is available on Galaxy devices with One UI 6.1.1 or above. Additional devices may be supported in the future.​ Super Wideband (SWB) is available regardless of the Call App. SWB may not be supported depending on the mobile network between devices.​

[8] AI features require a compatible Samsung Galaxy phone.​

[9]Supports nine languages: Korean, English, German, French, Italian, Spanish, Portuguese, Chinese (Simplified) and Japanese.

[10]Results may vary. Check responses for accuracy. Compatible with certain features and with certain accounts. Internet connection required. Available on select devices, languages, and countries. Only available to users 18 years and older.​

[11]Requires a compatible Samsung Galaxy device, Internet connection, and Samsung account.

[12]Galaxy smartphone with One UI 8.5 or above required Users can turn on Head Gestures through the Galaxy Wearable app.

[13]Purchase from samsung.com and Samsung Experience Stores by 31/03/26. Discount applied automatically at checkout when eligible products are added to the basket. Only one discounted Galaxy Watch and Buds per full-priced product. Discounts can’t be used in combination with any other offer, including trade-in, price drops and voucher codes.

[14]Promoter: Samsung Electronics (UK) Limited. Purchase Samsung Galaxy Buds4 or Buds4 Pro from a participating retailer before 30/04/2026 and register for the promotion using link below within 30 days. The product may be returned in good condition to Samsung 45-100 days after purchase (or delivery in the case of pre-orders) and Samsung will pay the purchase price (capped at RRP) by bank transfer. Maximum one claim per individual and two per household / business. For full terms and more information see https://samsungoffers.claims/budsbuyandtry.

[15]Actual battery life may vary and depend on usage conditions such as function settings, playback file type, and Bluetooth signal strength. Play time may vary based on settings.

[16]May vary depending on the availability of the pairing device.

[17]May vary depending on the availability of the pairing device.

[18]IP54 based on lab test conditions, the device is sprayed by 10 liters of fresh water per minute for 5 minutes at all angles. IP57 rated for submersion in up to 1 metre of fresh water for up to 30 minutes (charging case is not water resistant). Not advised for beach or pool use. If the earbuds or user’s hands are wet, they must be dried thoroughly prior to handling. Damaged earbuds are not guaranteed to be water resistant.

The Galaxy S26 series was engineered with Samsung’s most advanced capabilities working together as one: incredible performance, an industry leading camera system and Galaxy AI. This provides a strong foundation that gives Galaxy S26 users the confidence to depend on their phone throughout the day without compromising security or privacy.

Building on Samsung’s decades of innovation in display technology, Galaxy S26 Ultra introduces the world’s first built-in Privacy Display for mobile phones to unlock a new class of display experiences and reinforce Samsung’s commitment to privacy at a pixel level. Galaxy S26 Ultra also delivers a customised chipset and upgraded thermal management that enable faster and more powerful AI — all wrapped up in the slimmest Ultra yet.

Together, these choices allow the Galaxy S26 series to deliver the most powerful Galaxy experience yet.

“The most powerful phones should also be the easiest to use,” said Annika Bizon, Vice President of Product and Marketing for Mobile Experience at Samsung UK and Ireland. “The Galaxy S26 Series featuring our most intuitive Galaxy AI ever is designed to reduce the mental load people carry daily, with hardware and AI working together so tasks are handled in the background while privacy stays protected at every level. When technology removes friction, you start experiencing what it enables: more time, less effort and the confidence that your life stays yours.”

Powerful Performance Designed Around Everyday Use

Engineered for enhanced performance, the Galaxy S26 series is built on the most powerful hardware ever on a Galaxy S series, powered by a customised chipset. Across the line-up, the Galaxy S26 series is engineered for AI performance, power efficiency and thermal management, ensuring demanding tasks run smoothly and consistently, so users can rely on their device when it matters.

On Galaxy S26 Ultra, a customised mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy^[2] — delivers enhanced performance with significant gains across CPU, GPU, and NPU to support faster, smoother experiences that keep up throughout the day.

A CPU performance increase of up to 19%^[3] means Galaxy S26 Ultra responds more quickly and handle complex workloads intelligently, even when multiple tasks are running at once. A 39% improvement in NPU performance powers always-on Galaxy AI features that run seamlessly, allowing users to move between tasks without lag or interruption. A 24% boost in GPU performance delivers richer visuals and more fluid gameplay^[4].

To sustain this level of performance, Galaxy S26 Ultra introduces a redesigned Vapor Chamber with thermal interface material positioned along the sides of the processor, allowing heat to spread more efficiently across a larger surface area. This improves^[5] heat dissipation to keep the device cool and consistent, even during demanding activities such as gaming, multitasking and video capture. Galaxy S26 Ultra also brings Super-Fast Charging 3.0, minimising downtime by reaching up to 75% charge in just 30 minutes^[6].

Embedded into the processor, Samsung’s proprietary technologies enhance visual performance. ProScaler^[7] improves image scaling so photos and videos appear rich and clear at a glance by sharpening text and fine detail while smoothing textures. Additionally, Samsung’s mobile Digital Natural Image engine (mDNIe) delivers more subtle and lifelike colours thanks to image processing with four times the precision compared to the previous generation.

Taken together, these advancements deliver dependable all-day performance, making every action feel effortless.

Galaxy’s Industry-Leading Camera System

The Galaxy S26 series brings the same focus on intuitive interaction to creativity and productivity, delivered through the industry-leading Galaxy camera system. With an approach that integrates capturing stunning photos and videos, editing and sharing into a single, seamless experience, creativity feels more natural and accessible even without professional tools or technical knowledge.

On Galaxy S26 Ultra, wider camera apertures^[8] allow more light to reach the sensor, delivering clearer photos with richer details in low-light conditions, even when zoomed in. Enhanced Nightography Video^[9] keeps footage clearer and more vibrant even in dim scenes, whether capturing concerts indoors or recording moments around a campfire after sunset. Video capture is further enhanced with upgraded Super Steady^[10] capabilities, which add a horizontal lock option for greater stability and to make consistent framing easier to achieve, even with bumpy trails or fast-paced activities.

Galaxy S26 Ultra is the first Galaxy device to support APV, a new professional-grade video codec designed to deliver efficient compression for high-quality production workflows. Optimised for advanced creators, it ensures visually lossless video quality that stays true even after repeated editing.

Improvements to the AI ISP^[11] now extend to the selfie camera, capturing more natural skin tones and finer detail in mixed lighting. Editing photos and videos is just as easy and straightforward, with AI-powered tools built into familiar workflows so users can make changes quickly and unlock their creativity without design expertise.

With the upgraded Photo Assist^[12] suite, users can simply describe what they want to change in their own words. Changing the scene from day to night is just a matter of asking. It can also add to images and restore missing parts of objects like a bite taken out of a cake. Personal details, such as a spill on clothing, can also be cleaned up with Galaxy AI’s new ability to change outfits in photos. Edits can now be made continuously, reviewed step by step, and easily adjusted or undone along the way, making the process feel fluid rather than final.

Creative Studio^[13] builds on this simplicity by bringing creation and customisation into one integrated space, making it easy to act on ideas when inspiration strikes. Starting from a sketch, photo or prompt, users can quickly turn ideas into polished visuals — from stickers and invitations to personalised wallpapers — and refine or share them without switching tools or interrupting creative flow.

The Galaxy S26 series also simplifies frequent visual tasks with AI-powered tools like the Document Scan, which removes distortions and distractions such as creases or fingers to deliver clean scans instantly. Multiple images can be organised automatically into a single PDF, making it easy to digitise receipts, forms or notes.

The Most Intuitive Galaxy AI Experience Yet

The Galaxy S26 series is designed to make frequently used experiences feel straightforward and user-friendly, with Galaxy AI reducing the steps between intent and action. It works proactively and seamlessly on the user’s behalf based on context, surfacing the right support at the right moment and automating tasks with minimal manual input. As the technology fades and handles tasks in the background, users can focus on the results.

With Now Nudge^[14], timely and relevant suggestions help users stay in the flow without being distracted. If a friend asks for photos from a recent trip, Galaxy S26 automatically suggests photos from the Gallery, removing the need to search through albums or switch between apps. When receiving a message about a meeting, Galaxy S26 can recognise related Calendar entries and check for conflicts.

On the Galaxy S26 series, Now Brief^[15] has become proactive and personalised. It surfaces timely reminders for important events – from reservations to travel updates – based on personal context, helping users stay organised throughout the day.

Searching for information is also easier than ever. Circle to Search with Google^[16] on the Galaxy S26 series has been upgraded with enhanced multi-object recognition, so users can now explore more deeply on multiple parts of an image at once. If users spot a look they love, the feature also identifies everything from the jacket to the shoes, all in one search.

Galaxy S26 series features an upgraded Bixby^[17] as a conversational device agent, making it more intuitive and easier than ever to interact with Galaxy devices. Users can navigate their devices and adjust settings using natural language, without the need for exact terminology or commands.

Alongside Bixby, Galaxy S26 series integrates a choice of agents, including Gemini^[18] and Perplexity^[19]. Once set up, tasks can be completed with a single button press or voice prompt. Galaxy S26 can also handle multi-step tasks in the background, streamlining the process on the user’s behalf.

Together, these proactive, personalised and adaptive experiences lay the foundation for more agentic AI experiences — setting the stage for Galaxy devices to become trusted companions that understand and anticipate user needs.

Layers of Protection in the Age of AI

As mobile experiences become more personalised thanks to AI, protecting user privacy becomes even more critical. Samsung builds protection into every layer of Galaxy S26, keeping personal data secure while giving users transparency and control over how their information is used.

Galaxy S26 Ultra introduces privacy at the pixel level with the mobile industry’s first built-in Privacy Display^[20], a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone. Designed for everyday situations like transit, cafés and shared environments, Privacy Display goes beyond anything previously available on mobile devices — hardware and software working as one to protect privacy without compromising the viewing experience.

By controlling how pixels disperse light, the display keeps content clear, bright and comfortable for the user in everyday use, while limiting what others can see. Unlike traditional stick-on privacy films, Galaxy’s integrated Privacy Display preserves full viewing quality from all directions when off, and limits visibility for others from side viewing angles when activated, even when switching between portrait and landscape orientation.

Users can customise when it turns on — such as when entering PINs, patterns and passwords or opening selected apps — and adjust privacy levels depending on the situation. Partial Screen Privacy intelligently limits visibility for notification pop-ups, while Maximum Privacy Protection further obscures side views for added discretion, all with minimal impact on power or usability.

The Galaxy S26 series also brings smarter software safeguards that work quietly in the background. AI-powered Call Screening^[21] identifies unknown callers and summarises intent, making it easier to safely manage calls. Privacy Alerts use machine learning to proactively notify users in real time when apps with device admin privileges unnecessarily attempt to access sensitive data, such as precise location, call logs or contacts. These alerts help users quickly understand when apps are seeking deeper access, so they can manage permissions with greater clarity and control.

Private Album, built directly into Gallery, lets users easily hide selected photos and videos without creating a separate folder or signing into a Samsung Account. To stay ahead of emerging threats, Galaxy S26 also extends Samsung’s innovation in post-quantum cryptography (PQC) to critical system processes, including software verification and firmware protection, strengthening device integrity for the future.

New updates to Knox Matrix further strengthen protection across connected Galaxy devices, adding PQC-enabled end-to-end encryption for more services such as eSIM transfers and clearer visibility into firmware update status across the ecosystem through Security Status of Your Devices.

These experiences are supported by Samsung Knox, the multi-layer security platform that protects Galaxy devices from the chip level up. For on-device Galaxy AI, Personal Data Engine (PDE) enables context-aware, personalised AI experiences. To keep this process safe, Knox Enhanced Encrypted Protection (KEEP) encrypts each app’s data, while Knox Vault adds a physical layer of protection that isolates sensitive data inside its own secure hardware. Together with settings that let users choose how AI features operate, Galaxy S26 combines hardware and software to deliver a comprehensive, system-wide approach designed to keep personal data protected.

These updates build on Galaxy’s existing security and privacy portfolio which includes Auto Blocker, Theft Protection, Private Sharing, Secure Wi-Fi and more. These layers of protection are designed to give users greater transparency, choice and control through Samsung’s continued mobile security innovation in the age of AI. And with seven years of security updates, Galaxy S26 helps keep these layers resilient over time — supporting longer, more confident use well into the years ahead.

Galaxy S26’s ease of use continues even when the phone is out of reach. The new Galaxy Buds4 series is a natural companion to Galaxy S26, extending everyday experiences beyond the phone while delivering rich and immersive hi-fi sound. When Galaxy S26 is paired with Galaxy Buds4, interactions can continue naturally in moments when using hands isn’t practical. Users can activate AI agents^[22] with their voices, manage calls through simple Head Gestures^[23] on Buds4 Pro, and stay connected without breaking their flow. Customers who pre-order Samsung Galaxy S26 Series will receive 10% off the new Galaxy Buds4 Series^[24] from Samsung.com or Samsung Experience Stores.

Price and Availability

Galaxy S26 Ultra, S26+ and S26 will be available for pre-order from February 25 and will be available from March 11. The Galaxy S26 series features a unified design language across all models, with shared colour options including Cobalt Violet, White, Black and Sky Blue alongside the Samsung.com exclusive colours, Pink Gold and Silver Shadow.

Galaxy S26 starts from RRP £879 (256GB), Galaxy S26+ from RRP £1,099 (256GB) and Galaxy S26 Ultra from RRP £1,279.

Samsung.com and Samsung Experience Store offers^[25]

• Pre-order now and receive £170 off 1TB for Galaxy S26 Ultra^[26]
• Pre-order now and double the storage to 512GB for the price of 256GB, worth £170^[27] across Galaxy S26 series
• Trade-in a selected smartphone and receive £10-£437 off the Galaxy S26^[28]
• Trade-in a selected smartphone and receive £10-£542 off the Galaxy S26+^[29]
• Trade-in selected smartphone and receive £10-£607 off the Galaxy S26 Ultra^[30]

For service plans, additional offers, data plans and finance solutions, please visit samsung.com for more information.

New Galaxy Club

New Galaxy Club is an exclusive upgrade designed to put the customer first, delivering a future-proof Galaxy experience. For the Galaxy S26 Series, Samsung is offering a guaranteed 50% of your device’s price back when upgrading between months 12-15^[31], Samsung Care+ Accidental Damage Protection^[32] and the choice to spread costs over 24 months with 0% interest with Klarna^[33]

Enhanced Samsung Care+^[34]

Customers choosing the new Galaxy S26 series can also select Samsung Care+, Samsung’s official device protection service. Available across 17 European markets, Samsung Care+ offers Samsung customers a range of services, including accidental damage cover with unlimited repairs and, a seamless walk-in service, extended warranty, and theft and loss protection, to ensure total peace of mind for Samsung Galaxy users. For more information visit the Samsung website https://www.samsung.com/uk

For more information about the Galaxy S26 series, please visit: Samsung.com

SPECIFICATION TABLE

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1]Samsung account login and network connection required. Galaxy AI features are provided for free. Future releases may include additional advanced features that are offered as part of a paid subscription plan. Different terms may apply for AI features provided by third parties

[2]Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated

[3]AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications

[4]AP performance for NPU, CPU, GPU improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications

[5]Vapor Chamber performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications

[6]60W Power Adapter sold separately

[7]ProScaler feature is supported on Galaxy S26+ and S26 Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device

[8]47% more light on 200MP Wide camera and 37% on 50MP Telephoto (5x Optical Zoom) camera on Galaxy S26 Ultra. Brightness improvements shown are compared to Galaxy S25 Ultra

[9]Results may vary depending on light condition and/or shooting conditions

[10]Results may vary depending on editing method and/or shooting conditions

[11]Results may vary depending on light condition and/or shooting conditions

[12]Requires network connection and Samsung account login. A visible watermark is overlaid on the saved image to indicate it was generated by Galaxy AI. Accuracy of output not guaranteed.

[13]Requires network connection and Samsung account login. Accuracy of output not guaranteed

[14]Samsung account login required. Supported apps only. Accuracy of results is not guaranteed

[15] Samsung account login and network connection required

[16] Compatible with select languages only. Google Account login and network connection required. If Gemini UI or Google apps are in view: Google and Gemini / YouTube / Maps etc are trademarks of Google LLC. Works on compatible apps and surfaces. Results may vary depending on visual matches. Check responses for accuracy

[17]Samsung account login and network connection required

[18] Compatible with select languages only. Google Account login and network connection required. If Gemini UI or Google apps are in view: Google and Gemini / YouTube / Maps etc are trademarks of Google LLC. Check responses. Setup required. Compatibility and availability vary. 18+

[19] Pre-installed on Galaxy S26 Series devices. Requires network connection and a Perplexity account. To initiate Perplexity from the side button, users must assign it to the side button in device settings

[20]Requires manual activation in settings to function. Privacy Display feature is not AI-powered

[21]Feature needs to be manually activated

[22] AI features require compatible Samsung Galaxy phone. Requires network connection and Samsung account login

[23] Default is set as off. User can turn on Head Gestures through the Galaxy Wearable app

[24] Purchase from samsung.com and Samsung Experience Stores by 31/03/26. Discount applied automatically at checkout when eligible products are added to the basket. Only one discounted Galaxy Watch and Buds per full-priced product. Discounts can’t be used in combination with any other offer, including trade-in, price drops and voucher codes.

[25]Purchase from samsung.com and Samsung Experience Stories by 10/03/26

[26]Purchase from samsung.com and Samsung Experience Stories by 10/03/26

[27]Pre-Order from Samsung.com. Operates as a price discount: Buy the larger storage variant (Galaxy S26 Series 512GB) by 10/03/26 and pay the future price of the smaller storage variant (Galaxy S26 Series 256GB)

[28]Purchase from samsung.com and Samsung Experience Stores by 10/03/26. £10 value based on Galaxy Z Flip 5G 256GB in working condition. £437 value based on Galaxy S24 Ultra 5G 256GB. Values over £10 vary by model and condition. Only one trade in device allowed under this promotion. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount.

[29]Purchase from samsung.com and Samsung Experience Stores by 10.03.26. £10 value based on Galaxy Z Flip 5G 256GB in working condition. £542 value based on Galaxy S24 Ultra 1TB. Values over £10 vary by model and condition. Only one trade in device allowed under this promotion. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount.

[30] Purchase from samsung.com and Samsung Experience Stores by 10/03/26. £10 value based on Galaxy Z Flip 5G 256GB in working condition. £607 value based on Galaxy S25 Ultra 5G 512GB. Values over £10 vary by model and condition. Only one trade in device allowed under this promotion. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount.

[31]Samsung will guarantee 50% of the original price you paid for your phone when you purchase between months 12 and 15 from the date you purchased with New Galaxy Club. Please note your phone must be in good working condition to be accepted. If you purchase with finance, 50% of price will be paid in a combination of settlement of the remaining balance of your loan, and either refunding or crediting you the difference. If you upgrade after month 15, we will only clear the remaining balance of your loan. If you purchased outright, if you upgrade between months 12 and 15 (only) 50% of price will be given by applying it as an upfront discount to the new device as part of the upgrade. If you upgrade after month 15, we will credit you with a fair market value for your device (at Samsung’s reasonable discretion).

[32]Samsung Care+ is brought to you by bolttech Insurance Services (UK) limited, which is authorised and regulated by the Financial Conduct Authority (FRN 832644). Claims are administered by bolttech Device Protection (Ireland) Limited registered in Ireland and underwritten by AmTrust Specialty Limited, authorised and regulated by the Prudential Regulation Authority and the Financial Conduct Authority (FRN 202189). Excess payable. Terms and conditions apply. Subject to eligibility. UK residents aged 18+. Excludes repairs for cosmetic damage

[33]18+ UK only. New Galaxy Club membership can be paid in full with credit or debit card, or through a credit agreement. Credit is subject to status and credit check, and involves entering into a credit agreement. Minimum 10% payment upfront required, followed by 24 fixed monthly payments. Charges may apply if your device is not in good working condition when it is bought back, as set out in the full T&Cs

[34]Samsung Care+ is available within 60 days of device purchase. Excludes cosmetic damage. Theft & Loss cover requires activation of Knox Guard and is limited to two claims per year. Excess payable. Subject to eligibility. UK residents aged 18+ only. Three months’ free cover applies to monthly plans. From month 4, the monthly premium will be charged on or around the same date each month as your cover start date. Samsung Care+ is brought to you by bolttech Insurance Services (UK) Limited, authorised and regulated by the Financial Conduct Authority (FRN 832644) with registered office in 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX, company house number 11187028 . The insurance is administered by bolttech Device Protection (Ireland) Limited, with registered office in in Block C 77 Sir John Rogerson Quay Dublin 2 D02 VK60 Dublin 2, Dublin, Ireland, company house number 675680. The policy is underwritten by AmTrust Specialty Limited, authorised and regulated by the Prudential Regulation Authority and the Financial Conduct Authority (FRN 202189) with registered office in Exchequer Court 33 St. Mary Axe London UK EC3A 8AA company house number 01229676

That’s why Samsung will soon unveil a new layer of privacy to shield your phone from shoulder surfing wherever you go. You’ll have the space to check your messages or enter a password on public transit without thinking twice about who might be watching. 

Flexible Protection Built Over Years

Not everyone needs the same level of privacy. This new layer gives you the choice to decide what works best for you. You can customise it to raise your guard with specific apps, or when entering access details for more private areas of your phone. With multiple settings for adjusting visibility, you can limit what others can see based on the level of privacy protection you need.  

You can also choose to protect specific parts of your experience, such as notification pop-ups. It’s a tailored approach that you can fine-tune or switch off entirely, rather than a blanket one.  

It took over five years of engineering, testing and refining to get here. We studied how people use their phones, what they consider private, and how security should feel in everyday life. The result is a fusion of hardware and software expertly calibrated to protect you without getting in your way.  

A New Standard for Mobile Privacy

This is the latest in a series of Galaxy innovations designed to keep you safe. There is no privacy without strong security. For more than a decade, Samsung Knox has established layers of protection for Galaxy devices, from dedicated security hardware like Knox Vault to ecosystem defenses such as Knox Matrix. This latest safeguard builds on that commitment to security, introducing privacy at a pixel level. 

This is privacy you can see and security you can feel – and it’s coming to Galaxy very soon.  

As AI rapidly becomes the new user interface, it’s redefining our relationship with technology. No longer just a collection of apps and tools, the smartphone is evolving into a smart companion that understands user intent and responds in real time. This transformation moves us from reaction to anticipation – where, as AI becomes the UI, intent becomes instant.

The next-generation Galaxy devices are being reimagined around a new AI-powered interface, supported by breakthrough hardware built to unlock their full potential. This future is already unfolding, and the best of Galaxy AI and Samsung craftsmanship is about to be unveiled.

On July 9, Samsung Electronics will host Unpacked in Brooklyn, New York – a borough with an extraordinary spirit and a distinctive history. Brooklyn is where visionary thinking and bold ideas shape the future, so it’s only fitting that Samsung unveils the latest and greatest additions to the Galaxy portfolio in a place known for its culture, creativity, and collaboration. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel beginning at 10 a.m. ET, 3 p.m. BST, and 4 p.m. CET.

Stay tuned and make sure to visit news.samsung.com/uk for all upcoming teasers, trailers and updates ahead of Unpacked 2025.

(From left to right) Bob O’Donnell, Sameer Samat, Jay Kim, Christopher Patrick and Dr. Chris Brauer

More Natural, Intuitive and User-Friendly Mobile AI 

The session kicked off with welcome remarks from Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics.  “Yesterday was a very exciting day for us as we launched the Galaxy S25. It’s another big step forward in the AI era,” Kim said. “We’re very excited to be here with our partners today, especially (excited) to talk about everything we did together to launch the Galaxy S25 series.” 

Jay Kim from Samsung Electronics

Moderator Bob O’Donnell, President and Founder of TECHnalysis Research, posed questions to the panelists about the benefits the Galaxy S25 series will bring to users, as well as the barriers blocking certain consumers from using mobile AI.  “AI should make users’ lives better. We study consumer habits, constantly trying to gain a better understanding of our customers,” Kim said. “Ultimately, what we’re trying to do is minimise how much effort it takes to input while maximising the output. To do that, we look at what consumers do on their phones, define the potential use cases alongside our partners, and put it all together in our devices for the best possible consumer experience.” 

The Galaxy Tech Forum discussion on Galaxy AI

“Multimodality can help people become more efficient while AI agents can help people become more productive,” Kim continued. He also highlighted Samsung’s commitment to openly collaborating with its partners to drive progress forward and expressed his excitement for the possibilities AI innovations will bring as part of a new chapter in mobile technology.  

Expanding the Galaxy AI Ecosystem Through Open Collaboration 

During the session, Samsung offered an inside look at the work done in partnership with Google and Qualcomm to perfect the Galaxy S25 series’ AI innovations.  “Even though the benefit value of mobile AI is really high, it’s of no use if you can’t access it. We had to look at what was already part of the consumer experience and contemplate how we could enhance those experiences in a way that would bring real benefits, but still be easy enough to access,” Kim explained. He noted that close collaboration was essential, particularly in integrating Google’s Gemini intelligence and Qualcomm’s on-device processing capabilities. 

Sameer Samat from Google

“Truly helpful AI must fit naturally into our daily lives. AI is a tool and not an end in itself, and what matters to consumers the most is how helpful AI can be for them,” said Sameer Samat, President of Android Ecosystem at Google. “LLMs represent a massive leap in how computers understand human language. Now, you can speak in completely natural language, removing any friction from the overall experience.” “With Galaxy S25, I’m optimistic that people will quickly adapt to using an AI agent to help them get things done in very natural ways.” 

Christopher Patrick from Qualcomm

Key drivers of multimodal AI capabilities, like Qualcomm’s Snapdragon 8 Elite chipset, were also highlighted, showcasing technology that simultaneously processes multiple forms of information, including voice, images and text.  “The Galaxy S25 series is going to be a completely new experience. You’ll be able to engage with your personalised AI assistant like never before; it doesn’t just feel like interacting with a real person, it perceives your environment and can interact with content shown on your camera,” said Christopher Patrick, Senior Vice President and General Manager for Mobile Handsets at Qualcomm. “Our collaboration with Samsung to customise the chipset to make these new capabilities feel seamless is something I’m really proud of.” 

Breaking Barriers: Mobile AI’s Role in Enhancing Quality of Life 

During the session, Samsung also presented the findings of a global study conducted in partnership with London-based research firm, Symmetry, that examined the link between mobile AI use and quality of life. The speakers delved into the study’s key implications and offered valuable insights. 

Dr. Chris Brauer from Goldsmiths, University of London, and Symmetry

“The rate of AI innovation is astounding, but what struck me about the research we did with Samsung was that the rate of mobile AI adoption is also rising at a rapid rate,” said Dr. Chris Brauer, Director of Innovation in the Institute of Management Studies at Goldsmiths, University of London, and Chief Innovation Officer at Symmetry. “Frequent consumer use of mobile AI globally has nearly doubled in just six months, jumping from 16% in July to 27% in January.” Dr. Brauer also outlined key findings concerning certain barriers to entry the research found around mobile AI. “We found a really interesting theme among those less willing to adopt the technology: doubt,” Dr. Brauer said.

“Doubt in AI’s ability to bring meaningful benefits to everyday life (56%), doubt and a lack of high confidence to use AI to its full potential (85%) and doubt around privacy and whether AI can be trusted (90%). There’s immense potential with this technology, but what’s also clear are the very real barriers that must be addressed responsibly for wider adoption to take place.” 

The Galaxy AI discussion session at the Galaxy Tech Forums

The Galaxy AI session concluded with the panelists agreeing that mobile AI innovation is set to revolutionise every aspect of modern life. As representatives of the fast-moving industry, they also vowed to develop related technologies in a responsible manner beneficial to all of humanity.  

Samsung Newsroom attended the final Tech Forum session, titled “Understanding Home, Understanding You: Rethinking the Role of the Home in the Era of AI,” to examine the transformative potential of AI in smart home innovation and the need for collaboration to deliver on the promise of Home AI. 

(From left to right) Tobin Richardson, Jaeyeon Jung, Patrick Chomet and Carolina Milanesi

Smart UI as the Gateway to Home AI 

User interface (UI) is a critical element in the Home AI experience, serving as the bridge between users and their mobile devices, TVs, home appliances and more. 

Patrick Chomet from Samsung Electronics

“UI is a key area in the age of AI,” said Patrick Chomet, Mobile Strategy Advisor at Samsung Electronics. “With the advent of LLM multimodal AI, a big shift has taken place in User Interface (UI), enabling people to get things done in natural and simple ways such as gesture, voice or text interaction. Users no longer need to understand devices, rather the device should understand the user’s intent.”  

He explained how intelligent user interfaces not only enable more intuitive interactions but also procure deeper understandings of user context and intent, which brands can use to optimise in-home solutions.  

Jaeyeon Jung from Samsung Electronics

“We have implemented an intuitive and concise UI for various SmartThings features,” said Jaeyeon Jung, Executive Vice President and Head of SmartThings Team at Samsung Electronics.  

She engaged the audience with examples of the latest SmartThings functions including Quick Remote, a feature that enables users to control their TVs with a connected Galaxy smartphone; 3D Map View, a feature that allows users to manage their entire home and check energy consumption through Galaxy smartphones and tablets; and Home Insight, a feature that provides timely home reports and delivers personalised recommendations to users. 

The Role of Platforms and Standardisation in Shaping Smart Homes 

The panelists then delved into the efforts required to make Home AI a reality. Moderator Carolina Milanesi, CEO and founder of Heart of Tech and President at Creative Strategies, introduced the topics of integrated AI platforms and industry standards to guide the discussion. 

“As we scale our AI platform to reach across applications, services and multiple devices, the experience can be optimised around the user,” said Chomet. “User context and richer insights can be gathered to deliver relevant and truly personalised experiences.” 

Jaeyeon Jung and Patrick Chomet from Samsung Electronics.

“The SmartThings platform is 10 years in the making and while the concept of a smart home isn’t new, AI technology is what is truly creating the intelligent home” added Jung, highlighting how a consistent and connected AI platform empowers users to enjoy effortless convenience from anywhere. “The transition from a device-centric philosophy to an AI-powered, user-centric one provides users with a personalised, connected experience that feels like home — no matter where they are.”  

Tobin Richardson from the Connectivity Standards Alliance

Tobin Richardson, President and CEO of the Connectivity Standards Alliance (CSA), noted the importance of industry standards in building an ecosystem in which devices can be connected simply, securely and seamlessly.  

“Building blocks for AI in the home are grounded in seamless connectivity, with AI relying on device interoperability to thrive. A common language like Matter enables devices to communicate effortlessly, setting the stage for AI innovation,” he said, highlighting that the goal is not just to create a perfect connected experience but to foster a robust and trustworthy industry while making smart homes more accessible and reliable. 

“Alliance Members like Samsung are doing remarkable work in the AI space, showcasing how technology can adapt to users’ needs, creating a smarter and more personalised living experience,” said Richardson, reaffirming the company’s dedication to collaboration. “I am continually inspired to see how these advancements are shaping the future of connected homes.” 

A More Personalised, Secure Smart Home 

 Addressing concerns regarding the challenge of providing personalised experiences in homes shared by multiple people, Chomet spoke on how AI technology can understand intent and context to provide an optimised experience for each user. He emphasised that Samsung will innovate for multi-device connectivity, rather than individual products. 

Patrick Chomet, Jaeyeon Jung and Tobin Richardson

Jung also cited practical cases of how Samsung Health and SmartThings are connecting data and devices to provide hyper-personalised health experiences. For example, Samsung Health and SmartThings can optimise sleep environments by automatically adjusting temperature and humidity based on users’ sleep patterns and the environmental conditions they live in. When Galaxy devices recognise that users have been exercising, SmartThings will activate appliances such as air conditioners and washing machines upon their return home. 

Carolina Milanesi poses questions to the panelists.

The discussion then touched on the critical role of security and the protection of personal information in smart homes. 

“Samsung places the highest priority on security in every aspect,” said Jung. She highlighted how Knox Matrix safeguards the smart home ecosystem while Knox Vault protects hardware. “By integrating the expansive SmartThings ecosystem and AI with the robust security of Samsung Knox, users can enjoy personalised smart living experiences safely.” 

“With more than eight out of ten consumers stating that security is ‘important’ or ‘very important’ to them, security and privacy protection are key factors,” said Richardson, echoing the importance of trust in connected devices. “Matter, our next-generation smart home standard, is built with security in mind and offers a level of trust and clarity users can rely on.” 

The Home AI session highlighted the advancements AI brings to creating smarter, safer and more adaptive living spaces. By combining hyper-personalised experiences with advanced security measures, Samsung’s innovations are paving the way for a new era of intelligent, connected homes that integrate into every aspect of daily life. 

To understand how Samsung’s AI ecosystem is poised to transform the future of wellness, Samsung Newsroom observed the second Tech Forum session, titled “The Role of Technology for a Healthier Life.”

(From left to right) Dr. Vanessa Hill, Dr. Hon Pak, Dr. Patrick O’Connor, Emily English and Dr. Kyu Rhee

Healthy Living Starts With a Holistic Approach 

Moderator Dr. Vanessa Hill, an award-winning science communicator and sleep scientist, started the discussion by providing insights into the practical utility of today’s health technology. 

While advancements such as wearable devices, health apps and telehealth platforms have made health management more accessible, the sheer volume of information can lead to confusion — making it easy to overlook critical insights amid an overwhelming sea of data. 

Dr. Patrick O’Connor from the University of Georgia

“The issue is not the amount of data but the fragmentation,” said Dr. Patrick O’Connor, a professor in the Department of Kinesiology at Mary Frances Early College of Education, University of Georgia. “The key is to bring the scattered data together to create a comprehensive understanding, as health requires a holistic approach due to the interconnectedness of so many factors.” 

“As a sleep scientist I know the importance of gathering health data around the clock. Identifying abnormalities in metrics like heart rate, temperature or even snoring during sleep is key to not only unlocking better sleep, but better overall health,” said Dr. Hill, who emphasised that sleep is the foundation of holistic health. 

Personalised Care Through Various Health Metrics and Continuous Tracking 

The discussion also explored the importance of adding new health metrics to track and monitoring those metrics in a continuous manner.

Dr. Kyu Rhee from the NACHC

“Continuous health monitoring of physical activity, sleep, nutrition and stress should become new, additional vital signs for users and health professionals,” said Dr. Kyu Rhee, President and CEO of the National Association of Community Health Centers (NACHC). “Combining this essential health data with clinical data powered by AI insights has the potential to transform the health system by improving health outcomes, reducing healthcare costs, and empowering patients, their caregivers and healthcare teams.” 

Dr. Hon Pak from Samsung Electronics

One health metric receiving a substantial amount of attention from both Samsung and the digital health industry in general is blood glucose. 

“Blood glucose is an area Samsung has been deeply invested in, and we’ve made significant progress in developing CGM-integrated nutrition coaching as well as enhancing non-invasive technologies for tracking blood glucose levels,” said Dr. Hon Pak, Senior Vice President and Head of Digital Health Team, Mobile eXperience Business at Samsung Electronics, sharing the company’s roadmap for blood glucose management and end-to-end (E2E) healthcare experiences. “These advancements are all part of our work to deliver more proactive and preventive disease detection solutions to everyone, helping lower healthcare burdens on people, their families and society at large.” 

Emily English, a BSc nutritionist

“There isn’t a one-size-fits-all approach to health and nutrition, it’s a journey that requires a holistic understanding of yourself,” said Emily English, a BSc nutritionist. “Wellness technology is helping provide a full 360-view of your life. New solutions that offer easy access to health metrics like blood glucose will offer a more holistic understanding of our bodies and revolutionise the way we manage our everyday health.” 

Ushering in the Era of Personalised Health Insights 

The discussion touched on how AI can translate tracked health data into actionable and meaningful insights. 

The Tech Forum discussion on Health AI

In an effort to consolidate disparate data onto a single platform, Samsung has collaborated with Dr. O’Connor’s research team to develop Energy Score — a feature that enhances the digital healthcare experience. “New AI-enabled features like Energy Score have become a jumping off point for broader health innovations,” explained Dr. Pak. Calculated based on health indicators such as activity levels, sleep, heart rate during sleep and heart rate variability during sleep, Energy Score exemplifies how wearable devices and AI can support a holistic and personalised approach to health and wellness management. 

Dr. Patrick O’Connor describes Energy Score.

“Monitoring overall readiness might benefit from minimally invasive brain sensing technology,” said Dr. O’Connor. “Today, we are able to leverage non-invasive technology, the available science and AI to generate an Energy Score, helping translate complex data into an intuitive and understandable index.” 

Dr. Pak also teased Samsung’s upcoming plans to expand the AI capabilities of Energy Score to include nutrition, mental health and even mobile usage patterns — offering users deeper and more comprehensive insights into their overall well-being. 

The Health AI session underscored the importance of a holistic approach to health management, highlighting the potential of personalised health experiences powered by continuous health monitoring. As AI becomes an indispensable partner in modern wellness, Samsung’s innovative technology is set to drive a new era of tailored and comprehensive health solutions. 

Find the Best Flight Deals, Share with Friends and Save Onto Samsung Notes in an Instant

▲ Galaxy AI searches for flight tickets online and seamlessly sends the results to friends

Let’s say you’re planning a trip from San Francisco to New York City with a friend. The process would normally take a lot of time and effort to compare flights online, find the best deals and coordinate schedules. It’s a different story, however, with Galaxy AI. All you need to say is “Find direct flights to New York City and send them to Tony Kim,” and Galaxy AI will search for the best flight deals in real time and send the results to your friend Tony in one smooth, continuous action. It can also save those flight search results onto Samsung Notes so you can refer to them whenever you wish. In other words, Galaxy AI seamlessly moves across apps to carry out commands and make your trip planning much easier.^[2]

Translate Menus, Receive Recommendations and Order with Confidence at Restaurants Abroad

▲ Galaxy AI translates a restaurant menu and recommends dishes under 50 euros

Trying out the local cuisine is one of the most enjoyable parts of traveling, but language barriers can sometimes prove challenging when ordering at a restaurant. That issue, however, is no longer a concern with Galaxy AI. Suppose you’re at a restaurant in Paris and the menu is all in French. Press the side button on your Galaxy S25 and simply say, “Scan the menu and recommend me something under 50 euros.” The smartphone will instantly translate and recommend menu items under your budget.^[3] Go even further by telling Galaxy AI to order that recommended menu in French and soon, you’ll realise that communicating with a waiter in Paris is nothing to fret about.

Dig Up That One Photo You Thought You’d Never Find

▲ Galaxy AI searches through your Samsung Gallery via voice command to find the photo you’re looking for.

When returning home from a trip abroad, you’ll often find yourself looking through thousands of photos to relive the excitement and memories. Don’t worry if you can’t find that one picture in the sea of photos saved in your Samsung Gallery because the Galaxy S25 series will come to the rescue. Simply say, “Find that photo of me eating pizza with my friends in Seoul last year,” and Galaxy AI will recognise your voice to then really show you photos only of that one pizza night in Seoul you enjoyed with your friends last year^[2].

Erase Unwanted Objects and Noise in the Background To Perfect Your Photos and Videos

▲ Galaxy AI removes unwanted objects and people in the background of an image in your Samsung Gallery.

Suppose you come across a small problem while organising your photos from a recent trip to the beach: the photos you took with the sun setting in a brilliant blaze boast a beautiful background and perfect composition, but captured other tourists in the frame besides yourself. This is precisely when the Galaxy S25 series’ Generative Edit^[4] comes in handy. Click on Galaxy AI in the Samsung Gallery, select the unwanted objects or people you want to erase, and Galaxy AI will remove them with precision, right down to their shadows.

Video editing features have evolved as well. Audio Eraser^[5] can analyse the audio in a video to then isolate and delete unwanted sounds in the background . This automatic removal of unwanted noise can be useful for videos recorded in all kinds of situations, from travel and events to interviews and more, as users no longer need to waste time on complex audio editing.

[1] Samsung account login is required for certain AI features

[2] Compatible with select languages only. Google account login required. Requires network connection. Availability of search functions and its supported apps may vary by country, language and device.

[3] Samsung and Google account login is required.Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Available in 16 languages form launch

[4] Samsung account login and network connection required.

[5]Results may vary per video depending on how sounds present in the video. Samsung account login required. Six types of sound can be detected: voices, music, wind, nature, crowd and noise. Actual sound detection may vary depending on audio source, condition of the video. Accuracy of results not guaranteed.