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		<title>Galaxy Unpacked &#8211; Samsung Newsroom U.K.</title>
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				<title>[Galaxy Unpacked July 2026] A First Look at Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8</title>
				<link>https://news.samsung.com/uk/galaxy-unpacked-july-2026-a-first-look-at-galaxy-z-fold8-ultra-galaxy-z-fold8-and-galaxy-z-flip8?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Tue, 28 Jul 2026 15:13:39 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Foldable]]></category>
		<category><![CDATA[Galaxy Unpacked]]></category>
		<category><![CDATA[Galaxy Unpacked July 2026]]></category>
		<category><![CDATA[Galaxy Z Flip8]]></category>
		<category><![CDATA[Galaxy Z Fold8]]></category>
		<category><![CDATA[Galaxy Z Fold8 Ultra]]></category>
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									<description><![CDATA[At Galaxy Unpacked July 2026 in London, Samsung Electronics unveiled the eighth-generation Galaxy Z series. Combining agentic AI that understands users with]]></description>
																<content:encoded><![CDATA[<p>At Galaxy Unpacked July 2026 in London, Samsung Electronics unveiled the <a href="https://news.samsung.com/uk/samsung-galaxy-z-fold8-ultra-fold8-and-flip8-foldables-perfected-for-every-way-of-living" target="_blank" rel="noopener">eighth-generation Galaxy Z series</a>. Combining agentic AI that understands users with hardware tailored to different lifestyles, the lineup offers three distinct foldable experiences.</p>
<p>&nbsp;</p>
<p>Samsung Newsroom got an early look at the new devices during Galaxy Unpacked July 2026 — from Galaxy Z Fold8 Ultra, the first Ultra model in the Galaxy foldable portfolio, to Galaxy Z Fold8 with its all-new form factor and Galaxy Z Flip8 with more intuitive AI on FlexWindow.</p>
<p>&nbsp;</p>
<div id="attachment_25328" style="width: 1010px" class="wp-caption alignnone"><img class="wp-image-25328 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main1-1.jpg" alt="" width="1000" height="496" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main1-1.jpg 1000w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main1-1-768x381.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ (From left) Galaxy Z Flip8, Galaxy Z Fold8 and Galaxy Z Fold8 Ultra</p></div>
<p><strong> </strong></p>
<h2><strong>Galaxy Z Fold8 Ultra: The Ultra Experience on a Foldable Display</strong></h2>
<p>Within the Galaxy lineup, the “Ultra” name represents Samsung’s highest level of performance and user experience. As the first Ultra model in the Galaxy Z series, Galaxy Z Fold8 Ultra pairs ultra-level performance with an expansive foldable display to elevate productivity through AI-powered multitasking.</p>
<p>&nbsp;</p>
<div id="attachment_25217" style="width: 1010px" class="wp-caption alignnone"><img class="size-full wp-image-25217" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main2.jpg" alt="" width="1000" height="564" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main2.jpg 1000w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main2-728x410.jpg 728w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main2-998x563.jpg 998w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main2-768x433.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Galaxy Z Fold8 Ultra features a remarkably thin profile when unfolded.</p></div>
<p>&nbsp;</p>
<p>The first thing that stands out is how thin the device is. Unfolding it reveals a spacious 8-inch main display<a href="#_edn1" name="_ednref1"><span><span style="font-size: small;"><sup>[1]</sup></span></span></a>. Measuring 4.1 millimetres thick when unfolded and weighing only 215 grams, Galaxy Z Fold8 Ultra is the thinnest Galaxy Z Fold yet — making it comfortable to carry and use throughout the day.</p>
<p>&nbsp;</p>
<p>The display has been refined to deliver smoother, more comfortable folding. The folding magnets, hinge mechanism and display tension have been precisely optimised, while refinements to the edge design make the device easier to unfold. Samsung’s proprietary Flex Titanium technology helps minimise the display crease while enhancing durability<a href="#_edn2" name="_ednref2"><span><span style="font-size: small;"><sup>[2]</sup></span></span></a>.</p>
<p>&nbsp;</p>
<div id="attachment_25218" style="width: 1010px" class="wp-caption alignnone"><img class="wp-image-25218 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main3.jpg" alt="" width="1000" height="725" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main3.jpg 1000w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main3-777x563.jpg 777w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main3-768x557.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Flex Titanium technology reduces crease visibility.</p></div>
<p>&nbsp;</p>
<p>The expansive display also unlocks enhanced AI experiences.</p>
<p>&nbsp;</p>
<p>Gemini Notebook streamlines the process of organising meeting materials and notes. Users can upload a PDF of meeting minutes or an audio recording of a presentation to generate a summary of the key points, then transform the same source material into a variety of formats — including AI-generated videos, presentation slides, podcasts and quizzes.</p>
<p>&nbsp;</p>
<div id="attachment_25219" style="width: 1010px" class="wp-caption alignnone"><img class="size-full wp-image-25219" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main4.jpg" alt="" width="1000" height="747" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main4.jpg 1000w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main4-754x563.jpg 754w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main4-768x574.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Gemini Notebook</p></div>
<p>&nbsp;</p>
<p>Galaxy Z Fold8 Ultra truly shines in AI-powered multitasking. Agentic AI anticipates when multitasking is needed, using Now Nudge<a href="#_edn3" name="_ednref3"><span><span style="font-size: small;"><sup>[3]</sup></span></span></a> to open Multi Window at the right moment. For example, Now Nudge can suggest adding dinner plans from a messaging app to the calendar and open the Calendar app in Multi Window.</p>
<p>&nbsp;</p>
<div id="attachment_25220" style="width: 1010px" class="wp-caption alignnone"><img class="wp-image-25220 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main5.jpg" alt="" width="1000" height="450" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main5.jpg 1000w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main5-768x346.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Now Nudge</p></div>
<p>&nbsp;</p>
<p>Qualcomm Snapdragon® 8 Elite Gen 5<a href="#_edn4" name="_ednref4"><span><span style="font-size: small;"><sup>[4]</sup></span></span></a> for Galaxy and a 5,000mAh battery<a href="#_edn5" name="_ednref5"><span><span style="font-size: small;"><sup>[5]</sup></span></span></a> support Galaxy AI experiences and seamless multitasking on the expansive display.</p>
<p>&nbsp;</p>
<h2><strong>Galaxy Z Fold8: A Foldable, Reimagined</strong></h2>
<p>Redesigned with an all-new form factor, Galaxy Z Fold8 introduces an aspect ratio optimised for a wide range of content.</p>
<p>&nbsp;</p>
<div id="attachment_25221" style="width: 1010px" class="wp-caption alignnone"><img class="size-full wp-image-25221" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main6.jpg" alt="" width="1000" height="667" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main6.jpg 1000w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main6-844x563.jpg 844w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main6-768x512.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Galaxy Z Fold8 features new display proportions across its 5.5-inch cover screen and a 7.6-inch main display.</p></div>
<p>&nbsp;</p>
<p>Unfolding the device expands the display to a 4:3<a href="#_edn6" name="_ednref6"><span><span style="font-size: small;"><sup>[6]</sup></span></span></a> aspect ratio, ideal for watching movies or playing games. Rotating the device switches to a 3:4 aspect ratio that feels more natural for reading e-books or browsing the web. The cover screen’s 10:16<a href="#_edn7" name="_ednref7"><span><span style="font-size: small;"><sup>[7]</sup></span></span></a> aspect ratio also provides a familiar experience for browsing short-form content.</p>
<p>&nbsp;</p>
<p>A 4,800mAh battery supports more than 26 hours of video playback<a href="#_edn8" name="_ednref8"><span><span style="font-size: small;"><sup>[8]</sup></span></span></a>. Weighing just 201 grams, Galaxy Z Fold8 is the lightest Galaxy Z Fold yet<a href="#_edn9" name="_ednref9"><span><span style="font-size: small;"><sup>[9]</sup></span></span></a> and remains comfortable to hold — even during extended viewing sessions.</p>
<p>&nbsp;</p>
<div style="width: 2232px;" class="wp-video"><!--[if lt IE 9]><script>document.createElement('video');</script><![endif]-->
<video class="wp-video-shortcode" id="video-25213-1" width="2232" height="1254" loop="1" preload="metadata" controls="controls"><source type="video/mp4" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main7.mp4?_=1" /><a href="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main7.mp4">https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main7.mp4</a></video></div>
<figure class="wp-block-video" data-sleek-node-id="EgyIAA"><figcaption class="wp-element-caption" data-sleek-node-id="rUWWmm">
<p style="text-align: center;">▲ Optimised aspect ratios enhance content immersion.</p>
</figcaption></figure>
<p>&nbsp;</p>
<p>Galaxy Z Fold8 goes beyond content consumption with tools for creating and editing.</p>
<p>&nbsp;</p>
<p>Galaxy AI-powered My FanCam<a href="#_edn10" name="_ednref10"><span><span style="font-size: small;"><sup>[10]</sup></span></span></a> makes it easy to create videos focused on a specific person. After selecting a video in the Gallery app, users can launch My FanCam and choose the subject to follow. The video is then automatically reframed around the selected subject.</p>
<p>&nbsp;</p>
<div style="width: 2072px;" class="wp-video"><video class="wp-video-shortcode" id="video-25213-2" width="2072" height="1164" loop="1" preload="metadata" controls="controls"><source type="video/mp4" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main8.mp4?_=2" /><a href="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main8.mp4">https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main8.mp4</a></video></div>
<p style="text-align: center;">▲ My FanCam</p>
<p>&nbsp;</p>
<p>The device also delivers a more advanced agentic AI experience.</p>
<p>&nbsp;</p>
<p>For example, if a user shares a photo of the Eiffel Tower with Gemini and asks it to book a nearby hotel, the AI agent finds accommodations that match the specified criteria — even while they continue using other apps. Afterward, they can simply review the recommendations and approve only the actions that require confirmation, saving time and effort.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<div id="attachment_25222" style="width: 1010px" class="wp-caption alignnone"><img class="size-full wp-image-25222" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main9.jpg" alt="" width="1000" height="387" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main9.jpg 1000w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main9-768x297.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Agentic AI</p></div>
<p>&nbsp;</p>
<h2><strong>Galaxy Z Flip8: More Without Unfolding</strong></h2>
<p>Galaxy Z Flip8 makes a strong first impression with its thin, lightweight design. Measuring 6.1 millimetres thick when unfolded and weighing only 180 grams, it offers excellent portability. A stronger frame and a more durable hinge made with a new high-strength material improve durability while maintaining the device’s slim profile.</p>
<p>&nbsp;</p>
<div id="attachment_25223" style="width: 1010px" class="wp-caption alignnone"><img class="size-full wp-image-25223" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main10.jpg" alt="" width="1000" height="726" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main10.jpg 1000w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main10-775x563.jpg 775w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main10-768x558.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Galaxy Z Flip8 is comfortable to hold.</p></div>
<p>&nbsp;</p>
<p>One of Galaxy Z Flip8&#8217;s biggest upgrades is its more versatile FlexWindow. Users can check important information and access their favourite features without unfolding the device.</p>
<p>&nbsp;</p>
<p>Another highlight is Galaxy AI’s Now Brief<a href="#_edn11" name="_ednref11"><span><span style="font-size: small;"><sup>[11]</sup></span></span></a>. From FlexWindow, users can instantly see the day’s weather, schedule and important notifications. Everyday information such as exchange rates and stock updates are organised into personalised cards, making it easy to stay on top of the day.</p>
<p>&nbsp;</p>
<div id="attachment_25224" style="width: 1010px" class="wp-caption alignnone"><img class="wp-image-25224 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main11.jpg" alt="" width="1000" height="467" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main11.jpg 1000w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main11-768x359.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Now Brief on FlexWindow</p></div>
<p>&nbsp;</p>
<p>App functionality also extends to FlexWindow. Without unfolding the device, users can browse photos in the Gallery app, chat with friends through messaging apps and quickly complete tasks. More than a hub for notifications and widgets, FlexWindow has evolved into a gateway to more of what Galaxy has to offer.</p>
<p>&nbsp;</p>
<p>The camera experience has also been refined to better complement the Galaxy Z Flip form factor. Camcorder Grip — exclusive to the Galaxy Z Flip series — enables stable one-handed recording, while Super Steady’s horizontal lock helps keep footage smooth and level, even on the move.</p>
<p>&nbsp;</p>
<p>Dual Recording captures both the creator and the subject in the same video, perfect for vlogs and social media challenges. Opening the Camera app displays the creator’s view at the top of the screen and the subject’s view below, allowing both perspectives to be recorded simultaneously. A live preview is also available on the cover screen, so both can see the shot while filming.</p>
<p>&nbsp;</p>
<div id="attachment_25225" style="width: 1010px" class="wp-caption alignnone"><img class="size-full wp-image-25225" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main12.jpg" alt="" width="1000" height="649" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main12.jpg 1000w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main12-867x563.jpg 867w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Z-Fold8-Ultra-Galaxy-Z-Fold8-Galaxy-Z-Flip8-A-First-Look_main12-768x498.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Dual Recording</p></div>
<p>&nbsp;</p>
<p>From AI-powered productivity on a large display to optimised content viewing and everyday convenience without unfolding, the eighth-generation Galaxy Z series expands the possibilities of foldables. Designed to suit a wide range of needs, the latest Galaxy foldables offer users more ways to choose the mobile experience that suits them.</p>
<p>&nbsp;</p>
<div class="youtube_wrap"><iframe src="https://www.youtube.com/embed/LmPUC7H6w9U?rel=0" width="300" height="150" frameborder="0" allowfullscreen="allowfullscreen"><span style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" data-mce-type="bookmark" class="mce_SELRES_start"></span></iframe></div>
<p>&nbsp;</p>
<p><em><span style="font-size: small;"><a href="#_ednref1" name="_edn1"><span>[1]</span></a> Measured diagonally, Galaxy Z Fold8 Ultra’s Cover Screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref2" name="_edn2"><span>[2]</span></a> Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref3" name="_edn3"><span>[3]</span></a> Samsung account login required. Supported apps only. Accuracy of results is not guaranteed.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref4" name="_edn4"><span>[4]</span></a> Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref5" name="_edn5"><span>[5]</span></a> Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref6" name="_edn6"><span>[6]</span></a> Aspect ratios shown are approximate, based on representative model values.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref7" name="_edn7"><span>[7]</span></a> Measured diagonally, Galaxy Z Fold8’s Cover Screen size is 5.5” in the full rectangle and 5.4” accounting for the rounded corners. The Main Screen size is 7.6” in the full rectangle and 7.6” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. Aspect ratios shown are approximate, based on representative model values.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref8" name="_edn8"><span>[8]</span></a> Compared to previous Galaxy Z Fold models. Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device) on the main screen.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref9" name="_edn9"><span>[9]</span></a> Compared to previous Galaxy Z Fold models.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref10" name="_edn10"><span>[10]</span></a> My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref11" name="_edn11"><span>[11]</span></a> Samsung account login and network connection required.</span></em></p>
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				<title>[Galaxy Unpacked July 2026] A First Look at Galaxy Watch Ultra2 and Galaxy Watch9</title>
				<link>https://news.samsung.com/uk/galaxy-unpacked-july-2026-a-first-look-at-galaxy-watch-ultra2-and-galaxy-watch9?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Tue, 28 Jul 2026 14:59:35 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Galaxy Unpacked]]></category>
		<category><![CDATA[Galaxy Unpacked 2026]]></category>
		<category><![CDATA[Galaxy Watch Ultra2]]></category>
		<category><![CDATA[Galaxy Watch9]]></category>
                <guid isPermaLink="false">https://bit.ly/4vTg0pu</guid>
									<description><![CDATA[At Galaxy Unpacked 2026 in London, Samsung Electronics unveiled Galaxy Watch Ultra2 and Galaxy Watch9, expanding the digital health experience on the wrist.]]></description>
																<content:encoded><![CDATA[<p>At Galaxy Unpacked 2026 in London, Samsung Electronics unveiled <a href="https://news.samsung.com/uk/samsung-galaxy-watch-ultra2-and-watch9-your-health-companion-on-the-wrist" target="_blank" rel="noopener">Galaxy Watch Ultra2 and Galaxy Watch9</a>, expanding the digital health experience on the wrist. From the moment users wake up to the time they finish a workout and begin recovery, a smartwatch stays in contact with the body throughout the day.</p>
<p>&nbsp;</p>
<p>Samsung Newsroom got an early look at the new wearables during Galaxy Unpacked 2026 — from Galaxy Watch Ultra2, built for precise workout tracking and structured training in demanding environments, to Galaxy Watch9, designed for everyday health management spanning sleep, cardiovascular health, exercise and recovery.</p>
<p>&nbsp;</p>
<div id="attachment_25237" style="width: 1010px" class="wp-caption alignnone"><img class="wp-image-25237 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Picture1-e1785245617524.jpg" alt="" width="1000" height="669" /><p class="wp-caption-text">▲ (From left) Galaxy Watch Ultra2 and Galaxy Watch9</p></div>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h2><strong>Galaxy Watch Ultra2: Adventure Without Limits </strong></h2>
<p>Combining top-tier performance with exceptional durability, Galaxy Watch Ultra2 is optimised for high-intensity sports and outdoor activities.</p>
<p>&nbsp;</p>
<p>Galaxy Watch Ultra2 is the first Galaxy Watch powered by the Qualcomm Snapdragon® Wear Elite Platform,<a href="#_edn1" name="_ednref1"><span><span style="font-size: small;"><sup>[1]</sup></span></span></a> delivering fast performance and precise GPS tracking. Its 800mAh battery offers 35% more capacity than that of previous generations. The display reaches up to 5,000 nits of brightness — a first for a smartwatch — making on-screen information easy to read even under bright lighting<a href="#_edn2" name="_ednref2"><span><span style="font-size: small;"><sup>[2]</sup></span></span></a>.</p>
<p>&nbsp;</p>
<div id="attachment_25238" style="width: 1010px" class="wp-caption alignnone"><img class="wp-image-25238 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Picture2-e1785245648364.jpg" alt="" width="1000" height="750" /><p class="wp-caption-text">▲ Galaxy Watch Ultra2 is available in a 47-millimetre size.</p></div>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Comfort has also improved. The cushion design seamlessly integrates the display, bezel and body. Despite its larger battery, the watch is 12% thinner than the previous generation thanks to component optimisation and an internal redesign. The band is 26% lighter with a new air pocket structure, providing a secure yet comfortable fit.</p>
<p>&nbsp;</p>
<div id="attachment_25239" style="width: 1010px" class="wp-caption alignnone"><img class="wp-image-25239 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Picture3-e1785245678305.jpg" alt="" width="1000" height="617" /><p class="wp-caption-text">▲ A slim profile provides lasting comfort.</p></div>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Trail Run<a href="#_edn3" name="_ednref3"><span><span style="font-size: small;"><sup>[3]</sup></span></span></a>, a new feature exclusive to Galaxy Watch Ultra2, offers real-time insights including detailed elevation data, climbing progress and cumulative ascent and descent distance. With this information, users can gauge workout intensity and adjust their pace accordingly.</p>
<p>&nbsp;</p>
<div id="attachment_25252" style="width: 1010px" class="wp-caption alignnone"><img class="wp-image-25252 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Watch-Ultra2-Galaxy-Watch9-A-First-Look_Main4.jpg" alt="" width="1000" height="467" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Watch-Ultra2-Galaxy-Watch9-A-First-Look_Main4.jpg 1000w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Watch-Ultra2-Galaxy-Watch9-A-First-Look_Main4-768x359.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Trail Run</p></div>
<p><strong> </strong></p>
<p>Galaxy Watch Ultra2’s capabilities now extend beneath the surface. From the moment users enter the water, it automatically records depth, dive time and water temperature.</p>
<p>&nbsp;</p>
<p>Backed by EN13319 certification for diving instruments, along with 10ATM water resistance and an IP69K rating for dust and water resistance, the device is engineered to support safe underwater activities<a href="#_edn4" name="_ednref4"><span><span style="font-size: small;"><sup>[4]</sup></span></span></a>. Furthermore, in collaboration with global diving equipment brand Mares, Galaxy Watch Ultra2 will support advanced diving features — including real-time ascent and descent rates as well as safety decompression time.<a href="#_edn5" name="_ednref5"><span><span style="font-size: small;"><sup>[5]</sup></span></span></a></p>
<p>&nbsp;</p>
<p>During workouts, users can take advantage of hydration guidance, newly added to Nutrition Alert<a href="#_edn6" name="_ednref6"><span><span style="font-size: small;"><sup>[6]</sup></span></span></a>. Based on sweat loss relative to body weight, it calculates recommended fluid intake in real time to help users stay hydrated during extended exercise sessions.</p>
<p>&nbsp;</p>
<div id="attachment_25241" style="width: 1010px" class="wp-caption alignnone"><img class="wp-image-25241 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Picture5-e1785245745658.jpg" alt="" width="1000" height="643" /><p class="wp-caption-text">▲ Hydration guidance</p></div>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h2><strong>Galaxy Watch9: A Companion for Everyday Health</strong></h2>
<p>Galaxy Watch9 is designed to be an everyday companion for continuous health management. Its slimmer body and band with a new air pocket structure fit comfortably and securely around the wrist, making it ideal for all-day wear — from workouts to sleep.</p>
<p>&nbsp;</p>
<p>Powered by the Snapdragon Wear Elite platform, Galaxy Watch9 features a 390mAh battery<a href="#_edn7" name="_ednref7"><span><span style="font-size: small;"><sup>[7]</sup></span></span></a> with 20% more capacity than that of previous generations to support fast performance and consistent health monitoring throughout the day.</p>
<p>&nbsp;</p>
<div id="attachment_25242" style="width: 1010px" class="wp-caption alignnone"><img class="wp-image-25242 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Picture6-e1785245782806.jpg" alt="" width="1000" height="622" /><p class="wp-caption-text">▲ (From left) Galaxy Watch9 comes in 40- and 44-millimetre sizes.</p></div>
<p>&nbsp;</p>
<p>The Galaxy Watch series’ digital health experience is centred around the updated Samsung Health, an all-in-one health coach that brings together five core pillars — Activity, Mindfulness, Nutrition, Sleep and Vitals — in one place. By capturing signals from the body and presenting them at a glance, the app helps users stay ahead of their health.</p>
<p>&nbsp;</p>
<div style="width: 1920px;" class="wp-video"><video class="wp-video-shortcode" id="video-25236-3" width="1920" height="1080" preload="metadata" controls="controls"><source type="video/mp4" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Watch-Ultra2-Galaxy-Watch9-A-First-Look_Main7-compressed.mp4?_=3" /><a href="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Watch-Ultra2-Galaxy-Watch9-A-First-Look_Main7-compressed.mp4">https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Watch-Ultra2-Galaxy-Watch9-A-First-Look_Main7-compressed.mp4</a></video></div>
<p style="text-align: center;">▲ The five core pillars of Samsung Health</p>
<p>&nbsp;</p>
<p style="text-align: left;">Key health metrics measured during sleep can be viewed at a glance in Vitals<a href="#_edn8" name="_ednref8"><span><span style="font-size: small;"><sup>[8]</sup></span></span></a>. Using heart rate, heart rate variability, respiratory rate, skin temperature, blood oxygen saturation, Galaxy Watch9 establishes a personalised baseline to help identify meaningful changes in health.</p>
<p>&nbsp;</p>
<p>Heart Health Score<a href="#_edn9" name="_ednref9"><span><span style="font-size: small;"><sup>[9] </sup></span></span></a>provides an easy-to-understand snapshot of cardiovascular health by combining factors such as activity level, sleep, body composition and stress trends into a single score representing the user’s current condition.</p>
<p>&nbsp;</p>
<p>Workout plans can also be tailored to fitness levels. Fitness Index<a href="#_edn10" name="_ednref10"><span><span style="font-size: small;"><sup>[10]</sup></span></span></a> uses body composition and workout history to assess whether a user’s current exercise volume is appropriate, helping set individualised goals. On days with more intensive workouts, Daily Cardio Load helps users assess training balance and determine how much recovery time they need.</p>
<p>&nbsp;</p>
<div id="attachment_25244" style="width: 1010px" class="wp-caption alignnone"><img class="wp-image-25244 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Picture8-e1785245835642.jpg" alt="" width="1000" height="750" /><p class="wp-caption-text">▲ Heart Health Score</p></div>
<p>&nbsp;</p>
<p>Galaxy Watch Ultra2 excels in high-intensity training, while Galaxy Watch9 supports everyday health management. Together with enhanced hardware and Samsung Health, the next-generation Galaxy Watch series delivers a smarter, more personalised health experience.</p>
<p>&nbsp;</p>
<div class=" youtube_wrap "><iframe title="YouTube video player" src="https://www.youtube.com/embed/o23aHAqAgPk" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></iframe></div>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><em><span style="font-size: small;"><a href="#_ednref1" name="_edn1"><span>[1]</span></a>Snapdragon and Snapdragon Wear Elite Platform branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref2" name="_edn2"><span>[2]</span></a>Refers to the localised peak brightness achieved under high ambient light, and full-screen brightness may differ. Actual brightness may vary or be limited depending on environmental factors, device temperature, and usage conditions.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref3" name="_edn3"><span>[3]</span></a>Trail Run is available on Android phones (Android 13 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Service only available with Galaxy Watch Ultra2.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref4" name="_edn4"><span>[4]</span></a>According to the ISO22810 standard. The test was conducted in 5% salt water and 4ppm chlorine water. Galaxy Watch Ultra2 has obtained EN13319, for measuring water depth by the environmental pressure. Water resistance is not a permanent condition and can diminish over time. If it’s been exposed to seawater, rinse it in freshwater and dry after use.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref5" name="_edn5"><span>[5]</span></a>Available later this year with a separate app download required.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref6" name="_edn6"><span>[6]</span></a>To activate Nutrition Alert, users should go to the exercise settings and enable the Nutrition feature. Please note that the Nutrition Alert is only supported for certain specific activities.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref7" name="_edn7"><span>[7]</span></a>Based on the 40-millimeter Galaxy Watch9 model.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref8" name="_edn8"><span>[8]</span></a>Not intended for use in the diagnosis or treatment of any medical condition. If you have health concerns, be sure to see a medical professional. Vitals is available on Android phones (Android 11 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref9" name="_edn9"><span>[9]</span></a><span> </span><span>Heart health tracking features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder.</span></span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref10" name="_edn10"><span>[10]</span></a><span> </span><span></span></span></em><em><span style="font-size: small;">To use the features, at least one measurement each of BIA and VO2Max is required, along with two days of activity records and step count data.</span></em></p>
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				<title>THE FOLD INN: Samsung Brings Foldable Innovation to an Iconic London Pub Experience</title>
				<link>https://news.samsung.com/uk/the-fold-inn-samsung-brings-foldable-innovation-to-an-iconic-london-pub-experience?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 23 Jul 2026 11:42:02 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Galaxy Unpacked]]></category>
		<category><![CDATA[Galaxy Unpacked July 2026]]></category>
		<category><![CDATA[Galaxy Z Flip 8]]></category>
		<category><![CDATA[Galaxy Z Fold 8]]></category>
		<category><![CDATA[Galaxy Z Fold 8 Ultra]]></category>
		<category><![CDATA[The Fold Inn]]></category>
                <guid isPermaLink="false">https://bit.ly/4fTuksj</guid>
									<description><![CDATA[&#160; Samsung has today unveiled The Fold Inn, a one-of-a-kind London pub inspired by its all-new foldable devices. Located in the heart of London, the]]></description>
																<content:encoded><![CDATA[<p><img class="wp-image-25201 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-The-Fold-Inn-10-e1784803085764.jpg" alt="" width="1000" height="667" /></p>
<p>&nbsp;</p>
<p>Samsung has today unveiled The Fold Inn, a one-of-a-kind London pub inspired by its all-new foldable devices. Located in the heart of London, the immersive experience reimagines a traditional pub through the lens of leading foldable design.</p>
<p>&nbsp;</p>
<p>The opening follows Samsung&#8217;s Galaxy Unpacked event in London yesterday, where three new Galaxy Z series devices were revealed. Like the London pub, the new Galaxy Z Fold devices offer something for everyone. The Fold Inn invites guests to experience the design, creativity and versatility that have defined the Galaxy Z series since 2019, reimagined through one of London&#8217;s most iconic social spaces.</p>
<p>&nbsp;</p>
<p>Featuring a striking folded bar, The Fold Inn serves a bespoke drinks menu inspired by the new line-up, with each signature serve reflecting the unique personality and purpose of a different device through a distinct area of London:</p>
<p>&nbsp;</p>
<p><strong>The Soho Sipper</strong></p>
<p><em>Inspired by the Galaxy Z Fold8</em><br />
For those who always have something new to watch. A new kind of foldable experience built for those who want to explore, discover, and get immersed in their favourite content.</p>
<p>&nbsp;</p>
<p><strong>The City Pour</strong></p>
<p><em>Inspired by the Galaxy Z Fold8 Ultra</em><br />
For the productivity pros. Built for multitaskers who balance work and play with ease.</p>
<p>&nbsp;</p>
<p><strong>The Shoreditch Pint</strong></p>
<p><em>Inspired by the Galaxy Z Flip8</em><br />
For the style-setters. A folding pool table takes centre stage in a space designed for those who turn heads, set trends and always control the playlist.</p>
<p>&nbsp;</p>
<p>The new Galaxy Z series turns seven generations of foldable leadership into three distinct foldable experiences built for productivity, immersive discovery and self-expression.</p>
<p>&nbsp;</p>
<p><strong>Benjamin Braun, Chief Marketing Officer at Samsung Europe, said:</strong> &#8220;From the very beginning, Samsung has redefined what&#8217;s possible with foldable technology. The Fold Inn brings that spirit to life, reimagining one of London&#8217;s most iconic institutions to celebrate our latest foldable lineup. With a Galaxy Z series device designed for every lifestyle, we&#8217;re inviting people to experience our latest foldable innovations in an unexpected setting that celebrates creativity, culture and the best of London.&#8221;</p>
<p>&nbsp;</p>
<p>For more information, visit: <a href="https://www.samsung.com" target="_blank" rel="noopener"><strong>Samsung.com</strong></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>About The Fold Inn</strong></p>
<p>&nbsp;</p>
<ul>
<li><strong>Location: </strong>The Fold Inn, 15 Bateman Street, London W1D 4AQ</li>
<li><strong>Opening dates and times: </strong>Friday 24<sup>th</sup> July &amp; Saturday 25<sup>th</sup> July (11am-8pm)</li>
</ul>
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				<title>[Galaxy Unpacked 2026] Samsung and Partners Envision a Connected Care Future — From First Signal to Lasting Change</title>
				<link>https://news.samsung.com/uk/galaxy-unpacked-2026-samsung-and-partners-envision-a-connected-care-future-from-first-signal-to-lasting-change?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 23 Jul 2026 11:32:42 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Galaxy Unpacked]]></category>
		<category><![CDATA[Galaxy Unpacked July 2026]]></category>
		<category><![CDATA[Samsung Health]]></category>
                <guid isPermaLink="false">https://bit.ly/4fwXA7K</guid>
									<description><![CDATA[At Galaxy Unpacked 2026 in London, Samsung Electronics set out its vision for the next chapter of digital health — a future where care moves from reactive]]></description>
																<content:encoded><![CDATA[<p>At Galaxy Unpacked 2026 in London, Samsung Electronics set out its vision for the next chapter of digital health — a future where care moves from reactive treatment toward preventive, personalised and connected experiences, supported by trusted health innovation and partnerships across the healthcare ecosystem.</p>
<p>&nbsp;</p>
<p>To explore that vision, Samsung hosted a Health Forum panel, &#8220;Rewriting the Rules of Preventive Health.&#8221; Moderated by Dr. Hon Pak, Senior Vice President and Head of the Digital Health Team, Mobile eXperience (MX) Business at Samsung Electronics, the session brought together leaders across nutrition, fitness, clinical research and AI to examine how technology can close the gap between knowing and doing in everyday health.</p>
<p>&nbsp;</p>
<div id="attachment_25208" style="width: 1010px" class="wp-caption alignnone"><img class="wp-image-25208 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Samsung-Health-Health-Forum-Sketch_main1-1.jpg" alt="" width="1000" height="750" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Samsung-Health-Health-Forum-Sketch_main1-1.jpg 1000w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Samsung-Health-Health-Forum-Sketch_main1-1-751x563.jpg 751w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Samsung-Health-Health-Forum-Sketch_main1-1-768x576.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ (From left) Otávio Penatti, Kevin Duffy, Moderator Dr. Hon Pak. Rohit Ail, Kartik Poria</p></div>
<h2></h2>
<h2><strong>The Paradox — and the &#8220;Missing Miles&#8221; of Health</strong></h2>
<p>Opening the discussion, Dr. Pak described a paradox at the heart of modern health: innovation and technology today has been transformational and accelerating, yet chronic disease continues to rise around the world.</p>
<p>&nbsp;</p>
<p>&#8220;We live in the most measured era in human history — billions of people track their sleep, their stress, their heart rate every single day. And yet chronic disease keeps rising. More data, it turns out, hasn&#8217;t resulted in better health.&#8221;</p>
<p>&nbsp;</p>
<p>He framed the disconnect as two &#8220;missing miles.&#8221; The first mile is detection and monitoring: much of what shapes our health happens outside the clinic, and until recently, continuous monitoring was neither available nor connected to the physician. The last mile is action: even after a diagnosis and a care plan, it is the individual who has to act day after day — and life is busy, and change is hard.</p>
<p>&nbsp;</p>
<div id="attachment_25207" style="width: 1010px" class="wp-caption alignnone"><img class="wp-image-25207 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Samsung-Health-Health-Forum-Sketch_main2-1.jpg" alt="" width="1000" height="750" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Samsung-Health-Health-Forum-Sketch_main2-1.jpg 1000w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Samsung-Health-Health-Forum-Sketch_main2-1-751x563.jpg 751w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Samsung-Health-Health-Forum-Sketch_main2-1-768x576.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Dr. Hon Pak</p></div>
<p>&nbsp;</p>
<p>Samsung, Dr. Pak argued, is uniquely positioned to close both gaps. With technology that stays with people throughout their daily lives — across wearables, mobile phones, and a connected ecosystem — Samsung can understand not just raw biometric numbers, but the context behind them.</p>
<p>&nbsp;</p>
<p>&#8220;We don&#8217;t just see a number — we see what&#8217;s around it: whether this is a moment you&#8217;re ready to change something, or a moment you need a bit of support. Being there, at the point where personal decisions actually get made, is hard for a hospital, or any other company, to measure or act upon.&#8221;</p>
<p>&nbsp;</p>
<p>But no single company can do this alone. That, he said, is why Samsung is building Connected Care together with partners — closing the first and last mile to scale prevention, with AI as the enabler across both. He introduced the three focus areas that would structure the conversation: everyday behaviour, clinical credibility and privacy, and advanced AI and research.</p>
<p>&nbsp;</p>
<h2><strong>Everyday Behaviour: Closing the Last Mile at the Dinner Table and the Gym</strong></h2>
<p>Diet and exercise are two of the biggest levers on long-term health — and two of the most within our control. They are also, Dr. Pak noted, where the gap between knowing and doing is widest.</p>
<p>&nbsp;</p>
<p>Kartik Poria, Head of Product at Samsung Food, located that gap in a moment everyone recognises.</p>
<p>&nbsp;</p>
<p>&#8220;It&#8217;s Tuesday, six o&#8217;clock. You&#8217;re tired, you&#8217;re staring into the fridge, and everything you know about eating well loses to whatever&#8217;s quickest. That moment is what we&#8217;re going after — because what you eat, day after day, is one of the biggest levers we have on preventing chronic disease.&#8221;</p>
<p>&nbsp;</p>
<p>He described how Samsung Health and Samsung Food are coming together to tackle two halves of the same problem: Samsung Health surfaces what is happening beneath the surface — indicators such as meal logs, BMI, the Antioxidant Index and the AGEs Index — while Samsung Food&#8217;s global recipe library facilitates meal planning and its food intelligence reflect how people actually like to eat. Sitting on top is a nutrition experience grounded in behaviour change science rather than tracking alone — learning a person&#8217;s habits and working with them so the healthier pattern becomes the easier one.</p>
<p>&nbsp;</p>
<p>&#8220;We&#8217;re not adding another thing to manage — we&#8217;re making the healthy choice the easy one, for the night you&#8217;ve got the energy to cook and the night you don&#8217;t.&#8221;</p>
<p>&nbsp;</p>
<div id="attachment_25193" style="width: 1010px" class="wp-caption alignnone"><img class="wp-image-25193 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Samsung-Health-Health-Forum-Sketch_main3.jpg" alt="" width="1000" height="750" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Samsung-Health-Health-Forum-Sketch_main3.jpg 1000w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Samsung-Health-Health-Forum-Sketch_main3-751x563.jpg 751w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Samsung-Health-Health-Forum-Sketch_main3-768x576.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Kartik Poria from Samsung Food</p></div>
<p>&nbsp;</p>
<p>Turning to movement, Kevin Duffy, CEO of iFIT, described exercise as foundational to both physical and mental wellbeing, and explained how iFIT&#8217;s expert-led programs are becoming more accessible through Samsung Health.</p>
<p>&nbsp;</p>
<p>&#8220;Exercise is vital for both physical and mental wellbeing — cardiovascular health, strength, mobility, sleep quality, stress management.&#8221;</p>
<p>&nbsp;</p>
<p>Through Samsung Health, users can discover and subscribe to iFIT&#8217;s premium fitness programs, while iFIT workouts integrate with Galaxy Watch so users can track key metrics during guided sessions. With Fitness Index, they receive a holistic view of their physical fitness in a single, easy-to-understand score, with personalised recommendations. Looking ahead, Duffy pointed to Samsung&#8217;s Health Assistant as a way to bring a user&#8217;s Fitness Index, goals and activity history together to surface the most relevant workout at the right moment.</p>
<p>&nbsp;</p>
<p>&#8220;Exercise is not just about being active — it’s about understanding your body, building sustainable habits, and having the right guidance at the right time. By combining iFIT’s expert-led experiences with Samsung Health’s connected insights, we can help more people make movement a meaningful part of their everyday lives.&#8221;</p>
<p>&nbsp;</p>
<div id="attachment_25194" style="width: 760px" class="wp-caption alignnone"><img class="wp-image-25194 size-medium" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Samsung-Health-Health-Forum-Sketch_main4-750x563.jpg" alt="" width="750" height="563" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Samsung-Health-Health-Forum-Sketch_main4-750x563.jpg 750w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Samsung-Health-Health-Forum-Sketch_main4-768x577.jpg 768w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Samsung-Health-Health-Forum-Sketch_main4.jpg 1000w" sizes="(max-width: 750px) 100vw, 750px" /><p class="wp-caption-text">▲ Kevin Duffy from iFIT</p></div>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>But content and insights alone, Dr. Pak noted, don&#8217;t close the last mile. The harder question is how to move from engagement to activation. Samsung designs for real life, recognising that people slip and miss goals most of the time — and that those moments are precisely when timely, well-contextualised support matters most.</p>
<p>&nbsp;</p>
<p>The real measure, he argued, is not how often the system nudges someone, but how many healthy actions actually happen — a doctor&#8217;s low-salt advice quietly showing up as items in a grocery cart, or a workout that meets a person where they actually are that day. Poria added that this is the true shift: from nudging people to changing the choice in front of them.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h2><strong>Clinical Credibility and Privacy: Trust Earned Through Evidence</strong></h2>
<p>Dr. Pak turned next to the question of trust — noting that wearable data is now something most clinicians have seen, but far fewer have been able to build into their day-to-day care. Closing that gap, he said, is a matter of evidence, workflow and trust.</p>
<p>&nbsp;</p>
<p>Rohit Ail, Head of the Technology Incubation Lab at Samsung R&amp;D Institute UK (SRUK), spoke to how his team works to generate clinical evidence in real-world settings.</p>
<p>&nbsp;</p>
<p>&#8220;Our goal is to meet the standards expected by clinicians, researchers and regulatory bodies, and that means generating evidence in real-world clinical environments. This commitment builds on Samsung’s growing body of clinical research and validation evidence.&#8221;</p>
<p>&nbsp;</p>
<p>He referenced ongoing collaborations across Europe, including partnerships with the NHS and clinical validation studies with leading hospitals. With San Cecilio University Hospital in Spain and Gemelli in Italy, Samsung is working on identifying and managing cardiovascular disease (CVD) risk using AI and decision-support technologies; with Fondazione IRCCS in Italy, the focus is on understanding and addressing the late effects faced by adolescent and young adult (AYA) cancer survivors through AI-based digital phenotyping and a non-invasive, holistic approach.</p>
<p>&nbsp;</p>
<p>On privacy, Ail noted that Samsung considers user data to belong to the user, with Samsung acting as custodian.</p>
<p>&nbsp;</p>
<p>&#8220;Trust begins with protecting users&#8217; data. Samsung takes a three-layer approach: Samsung Knox for device-level security, GDPR-compliant infrastructure, and alignment with the European Health Data Space framework.&#8221;</p>
<p>&nbsp;</p>
<p>He added that SRUK has also developed a Decentralized Clinical Trial framework, in which participant identities remain under the control of healthcare organisations and data is pseudonymised from the outset.</p>
<p>&nbsp;</p>
<div id="attachment_25195" style="width: 1010px" class="wp-caption alignnone"><img class="wp-image-25195 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Samsung-Health-Health-Forum-Sketch_main5.jpg" alt="" width="1000" height="750" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Samsung-Health-Health-Forum-Sketch_main5.jpg 1000w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Samsung-Health-Health-Forum-Sketch_main5-751x563.jpg 751w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Samsung-Health-Health-Forum-Sketch_main5-768x576.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Rohit Ail from Samsung R&amp;D Institute UK</p></div>
<p>&nbsp;</p>
<h2><strong>Advanced AI and Research: Reading the Body&#8217;s Signals</strong></h2>
<p>If everyday reach and clinical trust are two of the three pillars, intelligence is what binds them together. Dr. Pak introduced foundation models as a genuine turning point — a shift from population averages to something truly personal.</p>
<p>&nbsp;</p>
<p>Otávio Penatti, Head of the Health AI R&amp;D Team at Samsung R&amp;D Institute Brazil (SRBR), explained what a foundation model for health actually means.</p>
<p>&nbsp;</p>
<p>&#8220;A health foundation model is an AI model that uses self-supervised learning to learn meaningful features from unlabelled biosignal data. At Samsung, we are advancing health foundation model research across multiple global research teams, combining expertise in biosignal intelligence, wearable AI, and personalised health insights. Building on the success of large language models, we can now interpret complex biosignals — such as ECG, ACC and PPG — not as isolated data points, but as a structured biological language. These signals can be measured through wearable devices in everyday situations, and by applying foundation models to understand these biological patterns, we have the potential to provide more accurate predictions and continuous, personalised health insights.”</p>
<p>&nbsp;</p>
<div id="attachment_25196" style="width: 1010px" class="wp-caption alignnone"><img class="wp-image-25196 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Samsung-Health-Health-Forum-Sketch_main6.jpg" alt="" width="1000" height="750" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Samsung-Health-Health-Forum-Sketch_main6.jpg 1000w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Samsung-Health-Health-Forum-Sketch_main6-751x563.jpg 751w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Samsung-Health-Health-Forum-Sketch_main6-768x576.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Otávio Penatti from Samsung R&amp;D Institute Brazil</p></div>
<p>&nbsp;</p>
<h2><strong>Three Focus Areas, One Goal</strong></h2>
<p>To close, Dr. Pak asked each panelist for a one-sentence vision of Connected Care in the era of AI five years from now.</p>
<p>&nbsp;</p>
<ul>
<li><strong><em>Kartik Poria (Samsung Food):</em></strong><em> &#8220;In five years, eating well won&#8217;t run on willpower — it&#8217;ll feel like having a chef and a dietitian in your pocket, turning what your body needs into what&#8217;s for dinner, day after day.&#8221; </em></li>
<li><strong><em>Kevin Duffy (iFIT):</em></strong><em> &#8220;A coach that knows your body and adapts every workout to who you are that day.&#8221; </em></li>
<li><strong><em>Rohit Ail (SRUK):</em></strong><em> &#8220;Care that clinicians trust and patients control — evidence-based and private by design.&#8221;</em></li>
<li><strong><em>Otávio Penatti (SRBR):</em></strong><em> &#8220;AI that understands the body&#8217;s language and acts before problems begin.&#8221;</em></li>
</ul>
<p>&nbsp;</p>
<p>Dr. Pak closed by tying the threads together: everyday behaviour, clinical trust and personal AI — three focus areas, one goal of closing the first and last mile to scale prevention while meeting people where they are.</p>
<p>&nbsp;</p>
<p>&#8220;The future of health is connected, trusted and proactive — and it&#8217;s a road we&#8217;re glad to be traveling together.&#8221;</p>
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				<title>Samsung Brings Galaxy Ecosystem Into Everyday Eyewear</title>
				<link>https://news.samsung.com/uk/samsung-brings-galaxy-ecosystem-into-everyday-eyewear?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 22 Jul 2026 15:59:07 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Galaxy Unpacked]]></category>
		<category><![CDATA[Galaxy Unpacked July 2026]]></category>
		<category><![CDATA[Intelligent Eyewear]]></category>
                <guid isPermaLink="false">https://bit.ly/4hohhRJ</guid>
									<description><![CDATA[Samsung Electronics Co., Ltd. today introduced its intelligent eyewear at Galaxy Unpacked in London. Building on the concepts announced at the latest Google]]></description>
																<content:encoded><![CDATA[<p>Samsung Electronics Co., Ltd. today introduced its intelligent eyewear at Galaxy Unpacked in London. Building on the concepts announced at the latest Google I/O, the new designs were developed with global eyewear brands, Gentle Monster and Warby Parker. The intelligent eyewear shows how the Galaxy ecosystem can move beyond the mobile phone and into eyewear that supports daily routines, work, travel and hands-free moments.</p>
<p>&nbsp;</p>
<h2>What&#8217;s New:</h2>
<ul>
<li>Designed for everyday use, the eyewear pairs a lightweight frame and slim profile with the durability and comfort needed for daily wear.</li>
<li>Developed in collaboration with Gentle Monster and Warby Parker, the eyewear reflects each brand&#8217;s expertise in design, offering a range of frame styles, colours and lens options to suit different preferences and lifestyles.</li>
</ul>
<p>&nbsp;</p>
<p><em>“As agentic AI reshapes mobile experiences, the next step is to make those experiences more intuitive and responsive to each user’s context,”</em> said <strong>Won-Joon Choi, Chief Operating Officer of the Mobile eXperience (MX) Business at Samsung Electronics</strong>. <em>“Intelligent eyewear creates a new point of interaction, bringing more personalised AI assistance naturally into the moments that make up everyday life.”</em></p>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-25166 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Intelligent-Eyewear-Launch_main1.jpg" alt="" width="1000" height="280" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Intelligent-Eyewear-Launch_main1.jpg 1000w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Intelligent-Eyewear-Launch_main1-768x215.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<h2><u></u>Why it Matters</h2>
<p>As AI enters an agentic era, the question is no longer only how intelligent it becomes, but where and how that intelligence meets people. Mobile phones remain at the center of connected experiences, while devices across the Galaxy ecosystem add context to different moments of daily life. Intelligent eyewear represents that next step, bringing AI closer to people as they move, work, communicate and explore, without requiring every interaction to begin with a screen.</p>
<p>&nbsp;</p>
<p>Built for these moments, intelligent eyewear brings AI directly into the user’s line of sight, providing timely information and assistance while allowing them to stay engaged with the people, places and tasks around them. Clear controls and safeguards support responsible and secure use, while hands-free access delivers assistance naturally without requiring users to stop what they are doing or turn to another screen.</p>
<p>&nbsp;</p>
<h2>New Intelligent Eyewear Experience</h2>
<p>Designed for everyday wear, the eyewear combines a lightweight frame, slim profile and battery performance, offering up to nine hours on a single charge with up to seven additional full charges from the charging case. <a href="#_edn1" name="_ednref1"><span><span style="font-size: small;"><sup>[1]</sup></span></span></a> A built-in camera brings visual context into the AI experience, while Snapdragon<sup>®</sup> AR1 Gen1 <a href="#_edn2" name="_ednref2"><span><span style="font-size: small;"><sup>[2]</sup></span></span></a> Platform supports the AI performance designed for real-time assistance, with touch interaction, connectivity, power efficiency and thermal management optimised within the eyewear’s compact frame.</p>
<p>&nbsp;</p>
<p>As a hands-free extension of the Galaxy experience, the device lets users stay focused on the moment. Built in partnership with Google, it brings Gemini into a familiar wearable form factor, making interaction feel more natural, immediate and intuitive.</p>
<p>&nbsp;</p>
<p><em>&#8220;Google and Samsung have a shared vision to bring helpful and context-aware intelligence into everyday life.” </em>said <strong>Sameer Samat, President of Android Ecosystem at Google</strong>. <em>“Built on the Android XR platform, the intelligent eyewear blends world-class designs with Gemini’s advanced assistance that naturally responds to what you see, delivering all-day, hands-free help. We’re excited to continue this momentum and bring this experience to people soon.”</em></p>
<p>&nbsp;</p>
<p>Key experiences include:</p>
<p>&nbsp;</p>
<ul>
<li style="list-style-type: none;">
<ul>
<li><strong>Staying in the moment:</strong> The device can help summarise long messages, read key information aloud, support live translation and allow users to control the experience with simple voice or gesture interactions through connected devices.<a href="#_edn3" name="_ednref3"><span><span style="font-size: small;"><sup>[3]</sup></span></span></a></li>
<li><strong>Capturing context:</strong> When prompted, the eyewear can capture what the user is seeing, such as a whiteboard or meeting discussion, organise key information in Notes, and make it easier to review, share and follow-up on later.<a href="#_edn4" name="_ednref4"><span><span style="font-size: small;"><sup>[4]</sup></span></span></a></li>
<li><strong>Real-time interaction:</strong> Users can ask for guidance based on their location, such as finding a route, setting a destination or understanding what is around them, while live translation can support communication in another language. <a href="#_edn5" name="_ednref5"><span><span style="font-size: small;"><sup>[5]</sup></span></span></a></li>
<li><strong>Context-aware assistance:</strong> The device can support more useful follow-up interactions by understanding the user’s current context and connecting relevant information across tasks, helping users continue where they left off with less repetition. <a href="#_edn6" name="_ednref6"><span><span style="font-size: small;"><sup>[6]</sup></span></span></a></li>
<li><strong>Live visual sharing:</strong> Users can share what they are seeing during a call or record their own point of view, making communication more immediate while keeping their hands free. <a href="#_edn7" name="_ednref7"><span><span style="font-size: small;"><sup>[7]</sup></span></span></a></li>
</ul>
</li>
</ul>
<p>&nbsp;</p>
<h2>A More Personal Approach to Eyewear</h2>
<p>Eyewear is both a functional product and a personal style statement. Samsung worked with Gentle Monster and Warby Parker to create intelligent eyewear that balances thoughtful design, comfort and everyday wearability. By combining Samsung’s hardware craftsmanship with each brand’s distinctive design approach, the collaboration offers a broader range of styles to suit different preferences, lifestyles and occasions.</p>
<p>&nbsp;</p>
<p>At Unpacked, Samsung introduced two distinct designs by: Gentle Monster and Warby Parker.</p>
<p>&nbsp;</p>
<p>The Gentle Monster edition features a slim frame in black, pairing a straight upper rim with softly rounded lower edges to create a refined and fashion-forward silhouette. The Warby Parker style features a subtly upswept brow line in a rich brown hue, creating a refined, versatile shape perfect for everyday settings.</p>
<p>&nbsp;</p>
<p>Throughout the design process, Samsung worked closely with the eyewear partners to refine key fit points such as the forehead and ears. These insights helped shape the final designs with enhanced comfort and everyday wearability. Fit considerations were tailored to each model, alongside durability and reliable performance.</p>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-25167 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Intelligent-Eyewear-Launch_main2.jpg" alt="" width="1000" height="396" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Intelligent-Eyewear-Launch_main2.jpg 1000w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Intelligent-Eyewear-Launch_main2-768x304.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p><em><span style="font-size: small;"><a href="#_ednref1" name="_edn1"><span>[1]</span></a>Battery life varies by network environment, features and apps used, device settings, the number of times charged, and may other factors.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref2" name="_edn2"><span>[2]</span></a>Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon and Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref3" name="_edn3"><span>[3]</span></a>Feature availability of the features may require a network connection, compatible Galaxy device or supported app. Gesture interactions are only provided through Watch9</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref4" name="_edn4"><span>[4]</span></a>Feature availability and supported workflows may vary. Samsung Notes integration and related actions may require compatible Samsung services and devices.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref5" name="_edn5"><span>[5]</span></a>Translation and navigation-related experiences may vary by language, region, app, service provider and network environment.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref6" name="_ed6"><span>[6]</span></a>Contextual and history-based experiences may require user permission, supported apps and compatible services.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref7" name="_ed7"><span>[7]</span></a>Live visual sharing and recording features may vary by app, service, market and applicable laws or consent requirements.</span></em></p>
<p>&nbsp;</p>
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					<item>
				<title>Samsung Galaxy Watch Ultra2 and Watch9:  Your Health Companion on the Wrist</title>
				<link>https://news.samsung.com/uk/samsung-galaxy-watch-ultra2-and-watch9-your-health-companion-on-the-wrist?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 22 Jul 2026 15:36:56 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Galaxy Unpacked]]></category>
		<category><![CDATA[Galaxy Unpacked July 2026]]></category>
		<category><![CDATA[Galaxy Watch Ultra2]]></category>
		<category><![CDATA[Galaxy Watch9]]></category>
                <guid isPermaLink="false">https://bit.ly/4fgTZMp</guid>
									<description><![CDATA[Samsung Electronics Co., Ltd today announced the all-new Galaxy Watch Ultra2 and Galaxy Watch9, delivering a new era of effortless health, where users can]]></description>
																<content:encoded><![CDATA[<p><strong>Samsung Electronics Co., Ltd</strong> today announced the all-new <strong>Galaxy Watch Ultra2 </strong>and<strong> Galaxy Watch9</strong>, delivering a new era of effortless health, where users can unlock in-depth, meaningful health insights simply by wearing these devices. To support 24/7 wearability, Samsung delivers powerful innovations that maximise comfort while advancing performance with the Galaxy Watch’s <strong>largest battery and brightest display </strong>ever, as well as the <strong>Snapdragon Wear® Elite<a href="#_edn1" name="_ednref1"><span><span style="font-size: small;"><sup>[1]</sup></span></span></a> Platform</strong>. Serving as the ultimate gateway to AI-driven health intelligence, this groundbreaking premium lineup transforms complex biometric data into personalised, actionable guidance across the full spectrum of user health.</p>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-25155 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Watch9-Ultra-Galaxy-Watch9-Launch_Main1.jpg" alt="" width="1000" height="750" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Watch9-Ultra-Galaxy-Watch9-Launch_Main1.jpg 1000w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Watch9-Ultra-Galaxy-Watch9-Launch_Main1-751x563.jpg 751w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Watch9-Ultra-Galaxy-Watch9-Launch_Main1-768x576.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><em>“AI’s greatest potential lies in shifting healthcare from addressing issues after they arise to proactive care, helping people maintain wellness through continuous, personal monitoring,” </em><strong>said Annika Bizon, VP of Product and Marketing, Mobile Experience, Samsung UK &amp; Ireland. </strong><em>“This is part of a wider cultural shift where people are prioritising their health and sleep, and Samsung’s vision is for everyone to be better informed with tailored, actionable insights. The new Galaxy Watch Ultra2 and Galaxy Watch9 will empower people to conquer their biggest fitness goals and give them gentle nudges when they might need more rest.”</em></p>
<p>&nbsp;</p>
<h2><strong>Galaxy Watch Ultra2: </strong><strong>Fueling Ambitions and Enabling Peak Performance </strong><strong>T</strong><strong>hrough Unrivaled Hardware and Specialised Sports Tracking</strong></h2>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-25156 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Watch9-Ultra-Galaxy-Watch9-Launch_Main2.jpg" alt="" width="1000" height="750" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Watch9-Ultra-Galaxy-Watch9-Launch_Main2.jpg 1000w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Watch9-Ultra-Galaxy-Watch9-Launch_Main2-751x563.jpg 751w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Watch9-Ultra-Galaxy-Watch9-Launch_Main2-768x576.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>Galaxy Watch Ultra2 is Samsung’s most powerful and advanced Galaxy Watch ever. It is built for extreme outdoor adventures and high-performance seekers who demand long-lasting performance, reliable durability, precision tracking and continuous health monitoring in extreme conditions.</p>
<p>&nbsp;</p>
<p>Galaxy Watch Ultra2’s dedicated tracking modes for outdoor sports help users excel and safely push their limits. The <strong>Trail Run</strong><a href="#_edn2" name="_ednref2"><span><span style="font-size: small;"><sup>[2]</sup></span></span></a> feature tracks detailed elevation, climbing progress and terrain impact so users can better pace themselves and reduce injury risk. It also provides real-time hydration guidance through <strong>Nutrition Alert</strong>,<a href="#_edn3" name="_ednref3"><span><span style="font-size: small;"><sup>[3]</sup></span></span></a> a new addition to the existing Sweat Loss feature. By estimating sweat loss relative to body weight, it provides guidance on when and how much to hydrate, helping users achieve their running goals.</p>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-25157 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Watch9-Ultra-Galaxy-Watch9-Launch_Main3.jpg" alt="" width="1000" height="750" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Watch9-Ultra-Galaxy-Watch9-Launch_Main3.jpg 1000w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Watch9-Ultra-Galaxy-Watch9-Launch_Main3-751x563.jpg 751w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Watch9-Ultra-Galaxy-Watch9-Launch_Main3-768x576.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>Galaxy Watch Ultra2 also supports professional diving. Rated IP69K, 10 ATM and EN13319 certified,<a href="#_edn4" name="_ednref4"><span><span style="font-size: small;"><sup>[4]</sup></span></span></a> it&#8217;s not just dust- and water-resistant — it&#8217;s dive-ready. The moment the user enters the water, it can automatically track real-time diving data such as depth, time and water temperature right from their wrist<a href="#_edn5" name="_ednref5"><span><span style="font-size: small;"><sup>[5]</sup></span></span></a>. Moreover, users can access the exclusive Ultra2 <strong>D</strong><strong>iving</strong> app expected to be available later this year. Developed with <strong>Mares</strong>,<a href="#_edn6" name="_ednref6"><span><span style="font-size: small;"><sup>[6]</sup></span></span></a> the world’s leading diving equipment brand, these features significantly enhance the watch’s diving capabilities.</p>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-25158 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Watch9-Ultra-Galaxy-Watch9-Launch_Main4.jpg" alt="" width="1000" height="750" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Watch9-Ultra-Galaxy-Watch9-Launch_Main4.jpg 1000w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Watch9-Ultra-Galaxy-Watch9-Launch_Main4-751x563.jpg 751w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Watch9-Ultra-Galaxy-Watch9-Launch_Main4-768x576.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>To power these pro-level sports health features, Galaxy Watch Ultra2 is built with unprecedented hardware performance. It is equipped with a massive <strong>800 mAh battery</strong> — a 35% capacity increase compared to the previous Ultra model. Powered by the<strong> Snapdragon Wear® Elite platform</strong>, it establishes a new benchmark in power, speed and highly accurate <strong>GPS tracking </strong>for the Ultra line. The expanded display provides our brightest display ever with <strong>5,000 nits of brightness</strong>,<a href="#_edn7" name="_ednref7"><span><span style="font-size: small;"><sup>[7]</sup></span></span></a> making crystal-clear visibility possibility even under intense sunlight.</p>
<p>&nbsp;</p>
<p>Galaxy Watch Ultra2 retains its <strong>shock-resistant titanium casing</strong> to ensure rugged durability, while also introducing enhanced comfort and stability for a broader, more diverse range of users. Despite a significantly larger battery, Galaxy Watch Ultra2 achieves an innovative <strong>slimmer</strong><a href="#_edn8" name="_ednref8"><span><span style="font-size: small;"><sup>[8]</sup></span></span></a><strong> design</strong> that transitions seamlessly from rugged outdoor and sports activities to everyday lifestyle use. Advanced internal re-engineering significantly reduces the device’s thickness by 12% compared to the previous generation. Coupled with lighter and softer bands that reduce weight, Galaxy Watch Ultra2 delivers 24/7 wearability, highly precise biometric data tracking and exceptional comfort.</p>
<p>&nbsp;</p>
<h2><strong>Galaxy Watch9: Everyday Wellness </strong><strong>W</strong><strong>ith All-Day Comfort and a Lasting Battery</strong></h2>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-25159 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Watch9-Ultra-Galaxy-Watch9-Launch_Main5.jpg" alt="" width="1000" height="750" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Watch9-Ultra-Galaxy-Watch9-Launch_Main5.jpg 1000w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Watch9-Ultra-Galaxy-Watch9-Launch_Main5-751x563.jpg 751w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Watch9-Ultra-Galaxy-Watch9-Launch_Main5-768x576.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>Galaxy Watch9 is the ultimate everyday health companion, designed for wellness-conscious users who want to build healthier habits through effortless, continuous activity and sleep tracking. This versatile watch turns personal biomarkers into actionable health insights, empowering users to effortlessly manage their daily routines by simply wearing.</p>
<p>&nbsp;</p>
<p>To maximise its role as a health companion, Galaxy Watch9 is backed by powerful hardware and an incredibly comfortable design. It features a <strong>lightweight yet</strong> <strong>durable aluminum casing</strong> that preserves Galaxy Watch’s <strong>signature cushion silhouette</strong>, refined specifically for a closer, more natural fit on the wrist. Combined with a wide range of interchangeable, soft-touch bands, Galaxy Watch9 helps ensure unmatched <strong>all-day comfort</strong> — enabling the continuous, 24/7 wear required to help capture accurate and consistent health data.</p>
<p>&nbsp;</p>
<p>This exceptional wearability is powered by next-generation internal innovations. The new <strong>Snapdragon Wear® Elite platform</strong> gives Galaxy Watch9 a massive boost in speed and efficiency for lag-free, seamless health monitoring.</p>
<p>&nbsp;</p>
<p>Its efficient <strong>390 mAh battery<a href="#_edn9" name="_ednref9"><span><span style="font-size: small;"><sup>[9]</sup></span></span></a></strong> delivers dependable, around-the-clock tracking from day to night. Furthermore, a brilliant <strong>3,000</strong><strong>&#8211;</strong><strong>nit display</strong> supports effortless readability and crystal-clear visibility under any lighting condition, making it easy for users to check their health status at a glance.</p>
<p>&nbsp;</p>
<h2><strong>AI-Powered Health Intelligence: Comprehensive and Actionable Health Insights</strong></h2>
<p>&nbsp;</p>
<p>At the core of Galaxy Watch Ultra2 and Galaxy Watch9 are Samsung’s <strong>AI-powered health features</strong>. Galaxy Watch’s BioActive sensor captures continuous biometric data about a user’s lifestyle habits to develop a deep understanding of their health. Galaxy Watch then translates this complex biometric data into simple, proactive recommendations, helping users understand not just what is happening in their bodies, but what to do next.</p>
<p>&nbsp;</p>
<p>The new capabilities — available on both Galaxy Watch Ultra2 and Galaxy Watch9 — advance Samsung’s preventive care vision by combining everyday data with years of rigorous clinical research conducted with world-renowned universities and medical institutions. Built on this foundation, Galaxy Watch delivers more accurate and meaningful health guidance across key pillars including sleep, activity, cardiovascular health and recovery.</p>
<p>&nbsp;</p>
<ul>
<li><strong>Vitals:</strong><span> <a href="#_edn10" name="_ednref10"><span><span style="font-size: small;"><sup>[10]</sup></span></span></a> Proactively monitors a user’s personal health baseline during sleep and provides seamless alerts for significant deviations.</span></li>
<li><strong>Heart Health Score:</strong><a href="#_edn11" name="_ednref11"><span><span style="font-size: small;"><sup>[11]</sup></span></span></a> Provides an effortless understanding of cardiovascular wellness through a simple, actionable score and personalised lifestyle recommendations.</li>
<li><strong>Daily Cardio Load:</strong><a href="#_edn12" name="_ednref12"><span><span style="font-size: small;"><sup>[12]</sup></span></span></a> Optimises training through tailored guidance on workout volume and estimated recovery needs.</li>
<li><strong>Fitness Index:</strong><a href="#_edn13" name="_ednref13"><span><span style="font-size: small;"><sup>[13]</sup></span></span></a> Delivers a holistic view of your physical fitness with personalised goals to improve everyday performance.</li>
<li><strong>Hearing:</strong><a href="#_edn14" name="_ednref14"><span><span style="font-size: small;"><sup>[14]</sup></span></span></a> Helps protect long-term hearing health with alerts for unsafe noise levels and detailed reports.</li>
</ul>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-25160 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Watch9-Ultra-Galaxy-Watch9-Launch_Main6.jpg" alt="" width="1000" height="750" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Watch9-Ultra-Galaxy-Watch9-Launch_Main6.jpg 1000w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Watch9-Ultra-Galaxy-Watch9-Launch_Main6-751x563.jpg 751w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/Samsung-Mobile-Galaxy-Unpacked-July-2026-Galaxy-Watch9-Ultra-Galaxy-Watch9-Launch_Main6-768x576.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>With these features, users gain access to intelligent, personalised insights that empower them to seamlessly manage their long-term wellness journey and reach their goals.</p>
<p>&nbsp;</p>
<h2><strong>Purpose-Built Band Collections: Designed for Every Lifestyle</strong></h2>
<p>&nbsp;</p>
<p>A smartwatch should be as unique as the user, and both Galaxy Watch Ultra2 and Galaxy Watch9 offer a range of diverse band options to fit every lifestyle.</p>
<p>&nbsp;</p>
<p>Because elite performance demands the right gear for the right moment, Samsung offers a specialised collection of Ultra bands. Whether users are tackling rugged terrain, diving deep or heading into a business meeting, they have the flexibility to choose the perfect band tailored to their specific purpose and environment, ensuring optimal functionality without compromising on style. Users have the following options to choose from:</p>
<p>&nbsp;</p>
<ul>
<li><strong>Marine Band</strong>: an even lighter, breathable silicone band designed for all-day adventures and extreme conditions.</li>
<li><strong>PeakForm Band</strong>: a hybrid material band delivering a premium finish optimised for both elegance and athletic performance</li>
<li><strong>Trail Band</strong>: a classic fabric band featuring enhanced breathability and a superior fit for lasting comfort, even during demanding outdoor activities like running.</li>
</ul>
<p>&nbsp;</p>
<p>Designed with ultimate self-expression in mind, the expansive new Watch9 band collection empowers users to showcase their personal style and customise their look. Featuring innovative new materials and a vibrant spectrum of colours, these bands maximise comfort across diverse activities — from intense workouts to your everyday routines:</p>
<p>&nbsp;</p>
<ul>
<li><strong>Sports Band</strong>: a thinner, softer all-rounder for ultimate comfort and effortless transitions from workouts to daily life.</li>
<li><strong>Misty Band</strong>: crafted from premium soft silicone that securely wraps around the wrist for a stable, bounce-free fit. Featuring subtle and soft two-tone colours, it delivers a sophisticated look that effortlessly complements a user’s everyday style.</li>
<li><strong>Fabric Band</strong>: a lightweight, breathable daily band offering maximum comfort — even during sleep.</li>
</ul>
<p><strong> </strong></p>
<h2><strong>Samsung Care+</strong></h2>
<p>&nbsp;</p>
<p>To give customers complete peace of mind, Samsung Care+<a href="#_edn15" name="_ednref15"><span><span style="font-size: small;"><sup>[15]</sup></span></span></a> is there for life’s unexpected moments. Whether it&#8217;s an accidental drop, spill or knock, customers can rely on Samsung for unlimited repairs for accidental damage, optional Theft &amp; Loss cover and access to Samsung&#8217;s worldwide repair service, helping them stay connected wherever they are.</p>
<p>&nbsp;</p>
<p>What&#8217;s more, customers who purchase a new Galaxy device on Samsung.com and sign up to a monthly Samsung Care+ plan can now get 3 months free cover.</p>
<p>&nbsp;</p>
<h2><strong>Galaxy Watch Ultra2 and Galaxy Watch9 come with an exclusive subscription trial benefit</strong></h2>
<ul>
<li><strong>iFIT 2-Month Free Trial<a href="#_edn16" name="_ednref16"><span><span style="font-size: small;"><sup>[16]</sup></span></span></a>:</strong> Users can explore global destinations with elite iFIT trainers and track workouts directly on their watch. To activate a free trial, users can open the Samsung Health app on their mobile phone and tap promotion in the Settings menu.</li>
</ul>
<p><strong> </strong></p>
<h2><strong>Availability &amp; Pricing</strong></h2>
<p>&nbsp;</p>
<p>Together with the new Galaxy Z series, Galaxy Watch Ultra2 and Watch9 expands Samsung&#8217;s AI ecosystem, bringing life companion experiences across every form factor, from wrist to pocket to home.</p>
<p>&nbsp;</p>
<p>Galaxy Watch Ultra2 will be available in a <strong>47</strong> <strong>mm size</strong>, while Galaxy Watch9 will be available in two sizes: <strong>40</strong> <strong>mm</strong> and <strong>44</strong> <strong>mm</strong>. Galaxy Watch Ultra2 users will be able to choose from <strong>Titanium Silver</strong> or <strong>Titanium Grey</strong>. Meanwhile, the 40mm Galaxy Watch9 will be available in <strong>Cream </strong>and <strong>Graphite</strong>, while the 44mm Galaxy Watch9 will be available in <strong>Graphite</strong> and <strong>Silver</strong>.</p>
<p>&nbsp;</p>
<p>Galaxy Watch Ultra2 and Galaxy Watch9 are available for pre-order starting July 22, with general availability starting Aug 7.</p>
<p>&nbsp;</p>
<p><strong>Galaxy Watch9 RRP:</strong></p>
<p>&nbsp;</p>
<ul>
<li>40mm BT – £349.00</li>
<li>40mm LTE – £399.00</li>
<li>44mm BT – £379.00</li>
<li>44mm LTE – £429.00</li>
</ul>
<p><strong> </strong></p>
<p><strong>Galaxy Watch Ultra2 RRP:</strong></p>
<p>&nbsp;</p>
<ul>
<li>47mm LTE – £649.00</li>
</ul>
<p>&nbsp;</p>
<h2><strong>Offers</strong></h2>
<ul>
<li>Pre-order Galaxy Watch9 or Watch Ultra2 now and get up to £50 off when you checkout with PayPal<a href="#_edn17" name="_ednref17"><span><span style="font-size: small;"><sup>[17]</sup></span></span></a>.</li>
<li>Get £22 &#8211; £132 off when you trade in your smartwatch<a href="#_edn18" name="_ednref18"><span><span style="font-size: small;"><sup>[18]</sup></span></span></a>, plus up to an extra £30 off with code W9<a href="#_edn19" name="_ednref19"><span><span style="font-size: small;"><sup>[19]</sup></span></span></a>.</li>
<li>Pre-order today and try our latest Galaxy Watch for 100 days, love it or your money back<a href="#_edn20" name="_ednref20"><span><span style="font-size: small;"><sup>[20]</sup></span></span></a>.</li>
</ul>
<p>&nbsp;</p>
<p>To learn more about Galaxy Watch Ultra2 and Galaxy Watch9, please visit: <a href="https://news.samsung.com/global/" target="_blank" rel="noopener">Samsung Global Newsroom</a> or <a href="http://www.samsung.com/galaxy-z-fold8/?referrer=newsroom" target="_blank" rel="noopener">Samsung.com/uk</a><span>.</span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h2>Specifications</h2>
<p>&nbsp;</p>
<table width="699">
<tbody>
<tr>
<td width="142"><strong> </strong></td>
<td colspan="2" width="279">
<h2><strong>Galaxy Watch Ultra2</strong></h2>
</td>
<td colspan="2" width="279">
<h2><strong>Galaxy Watch9</strong></h2>
</td>
</tr>
<tr>
<td colspan="2" width="151"><strong>Colour</strong></p>
<p><em>*Available colours may vary by retailer</em></td>
<td colspan="2" width="284">47mm: Titanium Silver, Titanium Grey</td>
<td width="265">44mm: Graphite, Silver</p>
<p>40mm: Graphite, Cream</td>
</tr>
<tr>
<td colspan="2" width="151"><strong>Dimensions<br />
&amp; Weight</strong></td>
<td colspan="2" width="284">47mm: 47.4 x 47.1 x 10.umm (61.5g)</td>
<td width="265">44mm: 46.0 x 43.7x 8.6mm (34.0g)</p>
<p>40mm: 42.7 x 40.4x 8.6mm (31.5g)</td>
</tr>
<tr>
<td colspan="2" width="151"><strong>Display</strong></td>
<td colspan="2" width="284">&#8211; 47mm: 1.52”-inch (38.5 mm), 498&#215;498<br />
Super AMOLED, Full Colour Always On Display, up to 5,000 nits</td>
<td width="265">&#8211; 44mm: 1.47-inch (480&#215;480)</p>
<p>Super AMOLED, Full Colour Always On Display</p>
<p>Up to 3,000 nits</p>
<p>&#8211; 40mm: 1.34-inch (438&#215;438)</p>
<p>Super AMOLED, Full Colour Always On Display, up to 3000 nits</td>
</tr>
<tr>
<td colspan="2" width="151"><strong>Processor</strong></td>
<td colspan="3" width="548">Qualcomm SDW6100 (3nm Processor, 5 Core)</td>
</tr>
<tr>
<td colspan="2" width="151"><strong>Memory &amp; Storage</strong></td>
<td colspan="2" width="284">2GB memory + 64GB storage</td>
<td width="265">2GB memory + 32GB storage</td>
</tr>
<tr>
<td colspan="2" width="151"><strong>Battery</strong></td>
<td colspan="2" width="284">800mAh</td>
<td width="265">&#8211; 44mm : 445mAh</p>
<p>&#8211; 40mm: 390mAh</td>
</tr>
<tr>
<td colspan="2" width="151"><strong>Charging</strong></td>
<td colspan="2" width="284">Fast Charging</td>
<td width="265">Fast Charging</td>
</tr>
<tr>
<td colspan="2" width="151"><strong>OS</strong></td>
<td colspan="3" width="548">Wear OS Powered by Samsung (Wear OS 7)</td>
</tr>
<tr>
<td colspan="2" width="151"><strong>UI</strong></td>
<td colspan="3" width="548">One UI 9 Watch</td>
</tr>
<tr>
<td colspan="2" width="151"><strong>Sensors</strong></td>
<td colspan="2" width="284">Samsung BioActive Sensor (Optical Bio-signal Sensor + Electrical Heart Signal + Bioelectrical Impedance Analysis), Temperature Sensor, Accelerometer, Barometer, Gyro Sensor, Geomagnetic Sensor, Light Sensor,</td>
<td width="265">Samsung BioActive Sensor (Optical Bio-signal Sensor + Electrical Heart Signal + Bioelectrical Impedance Analysis), Temperature Sensor, Accelerometer, Barometer, Gyro Sensor, Geomagnetic Sensor, Light Sensor</td>
</tr>
<tr>
<td colspan="2" width="151"><strong>Connectivity</strong></td>
<td colspan="2" width="284">Bluetooth / Bluetooth + LTE, Wifi, NFC,</p>
<p>GPS (L1+L5 Dual Frequency GPS)</td>
<td width="265">Bluetooth / Bluetooth + LTE, Wifi, NFC</p>
<p>GPS (L1+L5 Dual Frequency GPS)</td>
</tr>
<tr>
<td colspan="2" width="151"><strong>Durability &amp;</strong></p>
<p><strong>Water Resistance</strong></td>
<td colspan="2" width="284">10ATM+ / IP69K / MIL-STD-810H /<br />
EN13319</td>
<td width="265">5ATM + / IP68 / MIL-STD-810H</td>
</tr>
<tr>
<td colspan="2" width="151"><strong>Compatibility </strong></td>
<td colspan="3" width="548">Android 13.0 or higher and with more than 1.5GB of memory</p>
<p><em>* Device activation is only available after connecting to a smartphone that supports Google Mobile Services. Compatible devices may vary by carrier or device brand</em>.</p>
<p>&nbsp;</td>
</tr>
<tr>
<td width="142"></td>
<td width="9"></td>
<td width="269"></td>
<td width="14"></td>
<td width="265"></td>
</tr>
</tbody>
</table>
<p>&nbsp;</p>
<p><em><span style="font-size: small;"><a href="#_ednref1" name="_edn1"><span>[1]</span></a>Snapdragon and Snapdragon Wear Elite Platform branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref2" name="_edn2"><span>[2]</span></a>Trail Run is available on Android phones (Android 13 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Service only available with Galaxy Watch Ultra2.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref3" name="_edn3"><span>[3]</span></a>To activate Nutrition Alert, users should go to the exercise settings and enable the Nutrition feature. Please note that the Nutrition Alert is only supported for certain specific activities.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref4" name="_edn4"><span>[4]</span></a>According to the ISO22810 standard. The test was conducted in 5% salt water and 4ppm chlorine water. Galaxy Watch Ultra2 has obtained EN13319, for measuring water depth by the environmental pressure. Water resistance is not a permanent condition and can diminish over time. If it&#8217;s been exposed to seawater, rinse it in freshwater and dry after use.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref5" name="_edn5"><span>[5]</span></a>To use the features, activation from the Watch is needed (Settings&gt; Advanced feature&gt;Auto launch on dive&gt; Depth &#8220;On&#8221;)</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref6" name="_edn6"><span>[6]</span></a>Starting later this year, these diving features developed with Mares will be exclusively available on Galaxy Watch Ultra2 for the next two years on Wear OS smartwatches.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref7" name="_edn7"><span>[7]</span></a>Refers to the localised peak brightness achieved under high ambient light, and full-screen brightness may differ. Actual brightness may vary or be limited depending on environmental factors, device temperature, and usage conditions.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref8" name="_edn8"><span>[8]</span></a>Compared to the previous Galaxy Watch Ultra.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref9" name="_edn9"><span>[9]</span></a>Galaxy Watch9 40mm.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref10" name="_edn10"><span>[10]</span></a>Not intended for use in the diagnosis or treatment of any medical condition. If you have health concerns, be sure to see a medical professional. Vitals is available on Android phones (Android 11 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref11" name="_edn11"><span>[11]</span></a>Heart health tracking features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref12" name="_edn12"><span>[12]</span></a>To use the features, at least 7 days of activity records are required, while 28 days of continuous wear is recommended for optimal accuracy. Please note that values may increase in daily situations where heart rate rises, such as during tension, anxiety or stress.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref13" name="_edn13"><span>[13]</span></a>To use the features, at least one measurement each of BIA and VO2Max is required, along with two days of activity records and step count data.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref14" name="_edn14"><span>[14]</span></a>Feature must be activated from the Watch to be used (Samsung Health &gt; Hearing &gt; Settings &gt; Sound Monitoring “On”).</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref15" name="_edn15"><span>[15]</span></a>Samsung Care+ is available within 60 days of device purchase. Excludes repairs for cosmetic damage. Theft and Loss requires activation of Knox Guard and is subject to limit of two claims per year. Excess payable. Walk in repair subject to local availability. Terms and conditions apply. Subject to eligibility. UK residents aged 18+. 3 months free cover applied automatically to monthly plans.  From month 4 after the purchase of Samsung Care+, the monthly premium for your chosen device cover will be charged on or around the same date of the month as the cover start date.</span></em></p>
<p><em><span style="font-size: small;">Samsung Care+ is brought to you by bolttech Insurance Services (UK) Limited, authorised and regulated by the Financial Conduct Authority (FRN 832644) with registered office in 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX, company house number 11187028. The insurance is administered by bolttech Device Protection (Ireland) Limited, with registered office in in Block C 77 Sir John Rogerson Quay Dublin 2 D02 VK60 Dublin 2, Dublin, Ireland, company house number 675680. The policy is underwritten by AmTrust Specialty Limited, authorised and regulated by the Prudential Regulation Authority and the Financial Conduct Authority (FRN 202189) with registered office in Exchequer Court 33 St. Mary Axe London UK EC3A 8AA company house number 01229676(FRN 202189).</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref16" name="_edn16"><span>[16]</span></a>Purchase a Galaxy Watch Utlra2 or Watch9 by 31.12.26 from a participating retailer. Activate via the promotion tab in the Samsung Health app by 31.12.26. Subscription will automatically renew monthly at £7.49 once the two month trial ends. UK/ROI. 18+ only.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref17" name="_edn17"><span>[17]</span></a>Purchase from Samsung.com by 06.08.26. Only redeemable for £50 when purchasing Galaxy Watch Ultra2 or £30 when purchasing Galaxy Watch9. One (1) redemption per household; non-transferable. Samsung Student and Youth Store and Samsung Enhanced Partnership Program excluded. UK residents 18+ only. You must checkout using PayPal as the payment method.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref18" name="_edn18"><span>[18]</span></a>Purchase from Samsung.com or Samsung Experience Stores by 06.08.26. £22 value based on any Approach Garmin Smartwatch. £132 value based on any Samsung Galaxy Watch Ultra. Values can vary by model and condition of Trade In device, and on purchases of exclusive colour devices. Limited to one Trade In Watch per transaction. Charges apply if you don&#8217;t send us your Trade In device. T&amp;Cs apply.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref19" name="_edn19"><span>[19]</span></a>Apply code at checkout when trading in a selected smartwatch to redeem £30 discount off Galaxy Watch Ultra2, or £15 discount off Galaxy Watch9.</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref20" name="_edn20"><span>[20]</span></a>Promoter: Samsung Electronics (UK) Limited. Purchase any SIM free Samsung Galaxy Z Fold8 Ultra, H8, B8, Galaxy Watch Ultra2 or Galaxy Watch9from a participating retailer before 08/09/2026 and register for the promotion using the link below within 30 days. If dissatisfied, Participant may claim within 45-100 days after purchase (or delivery in the case of pre-orders) and return the product in good condition to Samsung within 30 days of provisional claim approval and Samsung will pay the purchase price (capped at RRP) by bank transfer. SIM Free purchases only. Maximum one claim per product and four per household and ten per business. For full terms and more information see <a href="http://www.samsungoffers.claims/buyandtry2026">www.samsungoffers.claims/buyandtry2026</a></span></em></p>
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				<title>One Size No Longer Fits All: Europeans Want More Smartphone Screen Space to Finish Complex Tasks</title>
				<link>https://news.samsung.com/uk/one-size-no-longer-fits-all-europeans-want-more-smartphone-screen-space-to-finish-complex-tasks?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Tue, 21 Jul 2026 14:01:50 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Foldables]]></category>
		<category><![CDATA[galaxy]]></category>
		<category><![CDATA[Galaxy Unpacked]]></category>
		<category><![CDATA[Z Flip Series]]></category>
		<category><![CDATA[Z Fold Series]]></category>
                <guid isPermaLink="false">https://bit.ly/3Ta1qMJ</guid>
									<description><![CDATA[&#160; With smartphone users demanding more from their devices than ever before, new research finds that nearly seven in ten (69%[1]) Europeans* desire the]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone wp-image-25133 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/fold-teaser-asset-e1784646698217.jpg" alt="" width="1000" height="563" /></p>
<p>&nbsp;</p>
<p>With smartphone users demanding more from their devices than ever before, new research finds that nearly seven in ten (69%<a href="#_edn1" name="_ednref1"><span><span style="font-size: small;"><sup>[1]</sup></span></span></a>) Europeans* desire the flexibility of a slim everyday phone that unfolds into a larger screen.</p>
<p>&nbsp;</p>
<p>Whether it’s multitasking across apps, marking up a document or editing a video, today’s smartphone user is pushing smaller screens to their limits. The vast majority (85%<a href="#_edn2" name="_ednref2"><span><span style="font-size: small;"><sup>[2]</sup></span></span></a>) of European users surveyed in the UK, France, Germany, Italy and Spain say they have started a task on their phone but left it unfinished to complete later on a device with a bigger screen.</p>
<p>&nbsp;</p>
<p>Nearly a third specifically cite limited screen space as a frustration when completing complex tasks (29%), while one in four are frustrated by repeatedly switching between apps or tabs (25%).</p>
<p>&nbsp;</p>
<p>These frustrations are the root cause of many tasks left unfinished, with the most common being online shopping or comparing purchases (26%), reading or reviewing important documents (26%), and editing photos or videos (21%).</p>
<p>&nbsp;</p>
<h2><strong>More room for the moments that matter</strong></h2>
<p>&nbsp;</p>
<p>When a task involves important details or decisions, people often want more room to review what is in front of them. Respondents report delaying, double-checking or moving tasks because they are worried about missing a detail or making a mistake.</p>
<p>&nbsp;</p>
<p>This is most common when filling in a form (26%), reviewing a bill, contract or official document (21%), and making a payment or transferring money (19%).</p>
<p>&nbsp;</p>
<p>Users increasingly see the evolution of foldable devices as a practical solution to these needs, with the most cited benefits being:</p>
<p>&nbsp;</p>
<ul>
<li>Comparing information side by side (31%)</li>
<li>Finishing tasks without switching devices (30%)</li>
<li>Watching, reading or gaming on a larger screen (29%)</li>
</ul>
<p>&nbsp;</p>
<h2><strong>Where people are losing the thread</strong></h2>
<p>&nbsp;</p>
<p>The device people use is important. Smartphones now carry far more of the decision-making of everyday life. Enabled by more processing power, they have effectively become pocket command centres running multiple, complex tasks at once:</p>
<p>&nbsp;</p>
<ul>
<li>Almost half of respondents use their phone to manage money, bills, banking, insurance or forms (48%),</li>
<li>More than four in ten watch, play or read content while messaging or searching (42%)</li>
<li>More than a third scroll through multiple web pages or social media feeds at the same time (38%).</li>
</ul>
<p><strong> </strong></p>
<h2><strong>Seven generations in the making</strong></h2>
<p>&nbsp;</p>
<p>As consumers increasingly seek devices that combine portability with greater screen space, foldables have moved from a niche innovation to a practical solution for everyday productivity and entertainment.</p>
<p>&nbsp;</p>
<p>Samsung first introduced the foldable category seven years ago. Since then, the company has continued to learn from how millions of people flip, fold, unfold, watch, work and create, refining the experience generation after generation.</p>
<p>&nbsp;</p>
<p>That understanding is shaping a new generation of devices designed to make foldables more useful, intuitive and natural in everyday life.</p>
<p>&nbsp;</p>
<p><strong>Benjamin Braun, Chief Marketing Officer at Samsung Europe, said: </strong>“Everyone has a different relationship with technology, but people increasingly expect their phones to support how they live, work and create.</p>
<p>&nbsp;</p>
<p>“That is why form increasingly matters alongside the specs sheet. The device should seamlessly fit into how people use it every day, rather than asking them to adapt to the device. This research reinforces what seven generations of foldable engineering and customer dialogue have taught us. People value a normal sized phone for everyday life, but more space when the job demands it.”</p>
<p>&nbsp;</p>
<p>The findings come ahead of Galaxy Unpacked in London on 22 July, where Samsung will unveil the next chapter of its foldable innovation. For more information about the upcoming Galaxy Unpacked please visit: <a href="https://www.samsung.com/uk/unpacked/" target="_blank" rel="noopener">samsung.com/unpacked</a></p>
<p>&nbsp;</p>
<p><em><span style="font-size: small;"><a href="#_ednref1" name="_edn1"><span>[1]</span></a>Always, Often, Sometimes, Rarely answers combined</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref2" name="_edn2"><span>[2]</span></a>Strongly agree and Somewhat agree combined</span></em></p>
<p><em><span style="font-size: small;"><a href="#_ednref*" name="_edn*"><span>[*]</span></a>*Survey amongst 4,006 smartphone users across UK, France, Germany, Spain and Italy in July 2026 by Censuswide</span></em></p>
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				<title>Pioneering the Fold: How Samsung’s Vision Formed the New Standard for Mobile Innovation</title>
				<link>https://news.samsung.com/uk/pioneering-the-fold-how-samsungs-vision-formed-the-new-standard-for-mobile-innovation?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Mon, 13 Jul 2026 07:59:51 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Foldable]]></category>
		<category><![CDATA[Foldable devices]]></category>
		<category><![CDATA[Galaxy Unpacked]]></category>
                <guid isPermaLink="false">https://bit.ly/4aS5E1r</guid>
									<description><![CDATA[The global smartphone market has reached an incredible era of maturity, but one category continues to capture the imagination of tech enthusiasts and everyday]]></description>
																<content:encoded><![CDATA[<p>The global smartphone market has reached an incredible era of maturity, but one category continues to capture the imagination of tech enthusiasts and everyday users alike: foldables.</p>
<p>&nbsp;</p>
<p>While many brands have followed our lead since the introduction of the Samsung Galaxy Fold in 2019, it is Samsung that stands out as the ultimate architect of the foldable smartphone sector. Our heritage in foldables is what ensures we drive continued innovation in future designs.</p>
<p>&nbsp;</p>
<h2><strong>Separating Rumour From Reality</strong></h2>
<p>As the premium foldable space moves so quickly, the tech world is constantly buzzing with anticipation. Our focus remains on improving our foldables to meet consumer expectations, as well as the democratisation of technology. Slimmer devices with smoother displays and advancing AI capabilities are some of our key focus areas</p>
<p>&nbsp;</p>
<p>At the same time, we focus on how consumers actually use their foldables day to day. This informs how we develop innovative form factors and aspect ratios, to create devices designed for consumers first.</p>
<p>&nbsp;</p>
<h2><strong>A Heritage of Relentless Innovation Without Delay </strong></h2>
<p>What truly separates a category leader from the rest of the industry is consistency. While many companies have experimented with concepts, Samsung has spent the last seven years actively defining and redefining the standard for foldable smartphones.</p>
<p>&nbsp;</p>
<p>Since the ground-breaking release of the original Samsung Galaxy Fold in 2019, Samsung has consistently delivered significant foldable innovations year on year, entirely without delay.</p>
<p>&nbsp;</p>
<p>Through every generation of the Galaxy Z Fold and Z Flip series, the commitment to consistent hardware updates and software innovations has transformed a daring engineering experiment into an irreplaceable part of modern mobile life.</p>
<p>&nbsp;</p>
<p>What form will the next foldable innovation take?</p>
<p>&nbsp;</p>
<p>Stay tuned and make sure to register at <a href="https://www.samsung.com/uk/unpacked/?lang=en_GB&amp;ch=SOCIAL&amp;chd=PR&amp;xd=organic" target="_blank" rel="noopener">samsung.com/unpacked</a> for exclusive benefits, upcoming teasers, trailers, and updates ahead of Galaxy Unpacked July 2026.</p>
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				<title>[Editorial] AI Doesn’t Need to Outthink You.  It Needs to Understand You</title>
				<link>https://news.samsung.com/uk/editorial-ai-doesnt-need-to-outthink-you-it-needs-to-understand-you?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 08 Jul 2026 00:09:07 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Editorial]]></category>
		<category><![CDATA[Foldable]]></category>
		<category><![CDATA[Galaxy Unpacked]]></category>
                <guid isPermaLink="false">https://bit.ly/4wp2E4W</guid>
									<description><![CDATA[History repeats a pattern. The breakthroughs that change everything are rarely the most powerful inventions. They are the moments those inventions reach into]]></description>
																<content:encoded><![CDATA[<p>History repeats a pattern. The breakthroughs that change everything are rarely the most powerful inventions. They are the moments those inventions reach into daily life. Electricity changed society not with power plants, but when a switch appeared in homes. The internet became ours through the browser. The phone became powerful through the ecosystem of apps that grew on top of it.</p>
<p>&nbsp;</p>
<p>AI will be no different.</p>
<p>&nbsp;</p>
<h2>Where AI Meets People</h2>
<p>AI is getting smarter faster, and this will continue. But to change how people live, it must answer: where, how and into whose hands does this intelligence reach? This will define AI’s next chapter.</p>
<p>&nbsp;</p>
<p>AI no longer merely answers. It is entering an agentic age, taking action on our behalf while the person carries the final decision. But to act for someone, it must first know them.</p>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-25031" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/000-Editorial-AI-Doesnt-Need-to-Outthink-You-It-Needs-to-Understand-You-EN.jpg" alt="" width="1000" height="667" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/000-Editorial-AI-Doesnt-Need-to-Outthink-You-It-Needs-to-Understand-You-EN.jpg 1440w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/000-Editorial-AI-Doesnt-Need-to-Outthink-You-It-Needs-to-Understand-You-EN-845x563.jpg 845w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/000-Editorial-AI-Doesnt-Need-to-Outthink-You-It-Needs-to-Understand-You-EN-768x512.jpg 768w, https://img.global.news.samsung.com/uk/wp-content/uploads/2026/07/000-Editorial-AI-Doesnt-Need-to-Outthink-You-It-Needs-to-Understand-You-EN-1024x683.jpg 1024w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>That is why it matters where AI meets people. The entry points are where AI understands a person and builds trust. The best AI experiences will come from the devices that know the user best.</p>
<p>&nbsp;</p>
<p>This is what Samsung has spent years building. The phone is closest to us, with us daily. The tablet is where we create and learn. The watch reads signals like sleep and heart rate. The TV and connected home appliances add context from where we live. And new form factors, from foldables to intelligent eyewear, expand where AI meets us. Together, a fuller picture of a person’s needs forms.</p>
<p>&nbsp;</p>
<p>These entry points are powerful together. Signals from across devices become timely assistance: sleep tracked by your watch shapes tomorrow’s schedule, with information always available. AI at its best works quietly in the background, bringing these moments into a cohesive experience. That is why we have spent years building an ecosystem not just to reach, but to connect more moments.</p>
<p>&nbsp;</p>
<h2>Built on Openness and Trust</h2>
<p>Samsung does not do this alone. The platforms that changed the world were the most open. The web was. So were mobile operating systems. With SmartThings, we brought devices, services and partners into one connected experience, shaping industry open standards. Openness lets the best ideas reach people faster. And we don’t simply layer intelligence on top, but design how AI works at the center so it serves each person in context.</p>
<p>&nbsp;</p>
<p>But openness alone is not the goal. The harder task is turning intelligence into something personal and trustworthy. The best intelligence in the world should reach people through their everyday devices. But what makes it personal is understanding the user and keeping that understanding safe. That is our responsibility.</p>
<p>&nbsp;</p>
<p>As AI becomes more personal and agentic, trust becomes the foundation. People need to know what AI is doing for them and remain in control.</p>
<p>&nbsp;</p>
<p>This is why trust isn’t added at the end. Samsung Knox protects each Galaxy device and now the connections between them. As intelligence moves across devices, protecting what flows between them is crucial. The most personal data stays on the device so people can understand how AI is working and remain in control.</p>
<p>&nbsp;</p>
<h2>The Next Chapter of Galaxy</h2>
<p>That same understanding shapes the devices we build. The more personal and capable AI becomes, the more form matters. As AI helps us with more at once, a screen that flexes and folds expands what is possible. This is what makes foldables special: they fold into your hand or open a larger stage. On this journey, Samsung has continued to make foldables thinner, lighter, stronger and more immersive.</p>
<p>&nbsp;</p>
<p>AI is also essential in health. How we sleep, recover and look after ourselves—daily choices add up. A device close to us, like a watch, tracks these signals ensuring a better day.</p>
<p>&nbsp;</p>
<p>The upcoming Galaxy Unpacked is where we will show what’s next in bringing all this together: more personal, natural AI experiences on a foundation more partners can build on. The question that opens the next era is not who has the smartest AI, but who understands people best, and turns that understanding into experiences they can trust.</p>
<p>&nbsp;</p>
<p>We intend to take this path with openness and responsibility, beginning with the device already in your hand. We open this next chapter together at Galaxy Unpacked.</p>
]]></content:encoded>
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					<item>
				<title>[Invitation] Galaxy Unpacked July 2026: A New Shape Unfolds</title>
				<link>https://news.samsung.com/uk/invitation-galaxy-unpacked-july-2026-a-new-shape-unfolds?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 08 Jul 2026 00:05:55 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Foldable]]></category>
		<category><![CDATA[Galaxy Unpacked]]></category>
		<category><![CDATA[livestreaming]]></category>
                <guid isPermaLink="false">https://bit.ly/4wuEwhg</guid>
									<description><![CDATA[On July 22, Samsung Electronics will host Galaxy Unpacked in London, U.K. — a city that moves forward, not by chasing trends, but by setting them. &#160; Join]]></description>
																<content:encoded><![CDATA[<p>On July 22, Samsung Electronics will host Galaxy Unpacked in London, U.K. — a city that moves forward, not by chasing trends, but by setting them.</p>
<p>&nbsp;</p>
<p>Join us as we unveil the newest additions to the Galaxy portfolio, which has defined the foldable category. Combining intelligent capabilities with innovative form factors, the next generation of Galaxy devices are set to deliver more personal and adaptive experiences and set a new standard for the AI era.</p>
<p>&nbsp;</p>
<p>The event will be streamed live on <span><a href="https://www.samsung.com/uk/" target="_blank" rel="noopener">Samsung.com</a></span>, <span><a href="https://news.samsung.com/uk/" target="_blank" rel="noopener">Samsung Newsroom</a></span> and <span><a href="https://www.youtube.com/samsunguk" target="_blank" rel="noopener">Samsung’s YouTube channel</a></span> beginning at 2 p.m. BST, 9 a.m. EDT and 3 p.m. CEST.</p>
<p>&nbsp;</p>
<p>Stay tuned and make sure to register at <span><a href="https://www.samsung.com/uk/unpacked/?lang=en_GB&amp;ch=SOCIAL&amp;chd=PR&amp;xd=organic" target="_blank" rel="noopener">samsung.com/unpacked</a></span> for exclusive benefits, upcoming teasers, trailers, and updates ahead of Galaxy Unpacked July 2026.</p>
<p>&nbsp;</p>
<div class="youtube_wrap"><iframe src="https://www.youtube.com/embed/v_y7r_yUMH4?rel=0" width="300" height="150" frameborder="0" allowfullscreen="allowfullscreen"><span style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" data-mce-type="bookmark" class="mce_SELRES_start"></span></iframe></div>
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