Founded in 1953 as Die Gute Industrieform e.V., the iF Design Award conducts comprehensive evaluations of factors including differentiation and impact across a total of nine categories: Product, Packaging, Communication, Professional Concept, Interior Architecture, Architecture, Service Design, User Experience (UX), and User Interface (UI).

“It is important to design meaningful experiences that integrate shifting customer values with innovative technologies,” said TM Roh, President and Head of Corporate Design Center at Samsung Electronics. “We will continue to contribute to our customers’ lives and our society with designs that cater to all needs.”

Gold Award Recognises Design That Offers Customised Experiences for Different Lifestyles

The Bespoke Infinite Line is a premium built-in look refrigerator that is available in a choice of fridge, freezer or wine cellar models and features a timelessly contemporary modular design that seamlessly blends into any interior^[2]. With simple lines, high-quality natural materials and features that maximise convenience and streamline food storage, the Bespoke Infinite Line adds lasting value to consumers’ kitchens.

The refrigerator’s exterior is made from premium aluminum that is more dent- and scratch-resistant and allows marks and stains to be easily wiped away. The interior is bright and refined with its Black Metal Cooling and Tunnel Lighting — two features that epitomise the refrigerator’s elegant balance of form and function.

Total of 80 Awards, From Product to UX Design, Including TVs, Home Appliances and Smartphones

Samsung Electronics’ 80 wins across all design categories, including Product and UX, were the most of any nominee at this year’s awards.

In addition to the Bespoke Infinite Line’s Gold Award, Samsung received awards in the Product category for the Odyssey Ark, the world’s first 55-inch 1000R curved gaming screen; the Bespoke Jet, a cordless stick vacuum with an all-in-one Clean Station; and the Galaxy Z Flip4 Bespoke edition, a smartphone that offers an exclusive customisation experience by allowing users to design a device that is uniquely theirs.

Samsung’s accessibility-enhanced TV UX, which includes an avatar-based Sign Language Guide that provides explanations of TV menus in sign language, and Samsung Space Tycoon, a virtual space and management simulation game on the Roblox metaverse platform where users can create and play games and share experiences using Samsung products, were also recognised for design excellence.

[1] Availability may vary by region.

[2] The refrigerator is available globally, and availability of other products may vary by region.

360 Audio Recording: Capture the World as You Hear it

The new 360 Audio Recording feature^[1] empowers users to capture sound on video, precisely as they hear it. Pairing Galaxy Buds2 Pro with a Galaxy smartphone, everyone can film like a pro and capture high-quality, realistic audio for video without the need for bulky professional equipment, anytime, anywhere. The feature picks up 360-degree sound using a microphone in each earbud, placing viewers at the centre of a roaring festival crowd or beside a bubbling brook in the middle of a forest. Users can pop in connected headphones and playback the video on their device or social media channel to hear lifelike and immersive sounds that emulate an in-person experience.

360 Audio Recording is the first feature in the Galaxy line leveraging LE Audio, an advanced new Bluetooth audio standard. This new technology brings better audio quality as well as improved latency and battery life. Beyond providing better-sounding music, LE Audio also broadens the spectrum of audio experiences to deliver more complex and rich sound that can be shared with others. Now, LE Audio brings binaural recording to Galaxy Buds2 Pro – taking advantage of both the left and right mics at the same time. When pairing the Buds2 Pro with a Galaxy Z Flip4 or Fold4, users are drawn into the moment, benefitting from high-quality stereo audio as well as high-quality video.

Camera Controller: Frame the Perfect Shot Right from Your Wrist

Photography and videography with Galaxy smartphones are about maintaining creative control in any situation. One example is the Galaxy Watch’s Camera Controller app, which enables users to control their phone camera right from their wrist. A new update – soon to be available on the Galaxy Watch5 and Watch4 series – adds zoom capabilities to Camera Controller^[2], further expanding the Galaxy camera experience with Galaxy smartphone and Galaxy Watch connectivity. Now users can remotely control their phone’s camera zoom with a simple pinch of the watch face or a turn of the rotating bezel – perfect for taking group shots or solo selfies from a distance and eliminating the need to run back and forth to the camera to frame the perfect picture.

Availability^[3]

The new 360 Audio Recording feature will be progressively released on Galaxy Buds2 Pro and Galaxy Z Flip4 and Z Fold4 via software updates starting today1. The updated Camera Controller feature will be available on the Galaxy Watch5, Watch5 Pro, Watch4 and Watch4 Classic beginning from February2. These new wearable features are expected to provide more powerful synergies with the new Galaxy camera capabilities – offering new and never-before seen experiences.

Tune in on 1 February for more details of Samsung’s advanced Galaxy smartphone that will be announced at Galaxy Unpacked.

To learn more about the Galaxy Buds2 Pro, Galaxy Watch5 and Galaxy Watch5 Pro please visit:

Galaxy Buds2 Pro: www.samsung.com/galaxy-buds2-pro

Galaxy Watch5: www.samsung.com/galaxy-watch5

Galaxy Watch5 Pro: www.samsung.com/galaxy-watch5-pro

[1] The feature will be available on Galaxy Buds2 Pro paired with a Galaxy smartphone running One UI 5.0 or above with LE Audio support, including Galaxy Z Flip4, Z Fold4 and the upcoming Galaxy smartphones. Requires installation of the latest software versions of the Galaxy smartphone and Galaxy Buds devices. To activate the feature, go to Samsung Camera app > tap Camera settings after selecting Video mode > tap Advanced video options > turn on 360 Audio Recording.

[2] The feature will be available on Galaxy Watch5, Watch5 Pro, Watch4 and Watch4 Classic when paired with a Galaxy smartphone running One UI 5.1 or above with the Camera Controller app support. Requires installation of the latest software version via the Galaxy Wearable app.

[3] Availability may vary by market, carrier, model and the paired smartphone. The update will initially be available on Bluetooth versions and will roll out to LTE versions later.

LONDON, UK – 13^th December 2022 – Samsung Electronics Co., Ltd: With Christmas celebrations in full swing, ‘tis the season for filling our feeds with festive content. From family portraits by the tree to showing off your Christmas party outfits, there’s plenty of picture moments. Whilst festive feeds are high on the agenda for many, the social media other halves of the UK are feeling the strain.

A new survey from Samsung UK has revealed that the nation is spending an average of nine minutes per shot getting the perfect snap for their partner – the equivalent of 23 hours a year. What’s more, nearly half (48%) expect a rise in their camera duties during the Christmas period.

According to research, almost a quarter (22%) of Brits in relationships admit to feeling like a ‘social media widow’ – defined as the secret content creators hidden behind the lens, having lost the attention of their other half to the feed. However, this December we can expect the feeds to be flipped – a fifth (21%) of social media other halves determined that this is the year they will feature in their partner’s photos.

With the festivities fast approaching, Instagram-worthy picture expectations are high; One in ten Instagram other halves admit to reshooting their Christmas tree reveal because it didn’t look good enough, have snapped multiple boomerangs of the ‘cheers’ before taking a well-earned sip and admit to being chilled to the core in the snow to get the perfect winter portrait of their partner.

The survey also found that social media lovers love to stage scenes for the gram, with one in five (18%) having rearranged the dinner table multiple times to get the shot and 13% admitting to having put on a festive outfit especially, only to get back into pyjamas after the shot has been taken.

To help these social media other halves relinquish their photographer duties this Christmas, Samsung UK has partnered with reality TV stars (and couple) Tasha Ghouri and Andrew Le Page, to show couples across the UK how to easily capture content hands-free. Thanks to Samsung’s Galaxy Z Flip4 FlexCam feature, both partners have the freedom to enjoy the festivities and perfectly snap every moment:

• Capture festive selfies or hands-free videos at various angles by partially folding the Galaxy Z Flip4 to activate Flex Mode^[1]
• Take high-quality selfies right from the Cover Screen with the upgraded Quick Shot. Start high-quality video recording in Quick Shot mode and then seamlessly switch to Flex Mode to continue recording hands-free without stopping the video – ideal for making sure you never miss a shot.

Tasha Ghouri, Love Island star and model, said: “I love taking festive snaps at Christmas, it’s literally the perfect time of year for the cute content as everything looks so pretty. This year, I’ll be giving Andrew a break from his content capture duties as we can both get in the shot with the Galaxy Z Flip4’s hands-free mode… probably the best present he could ask for!”

Social media other halves admit to having found themselves in some unusual situations:

• Having to lay down on the floor outside to get the best angle possible (8%)
• Risking their lives for a picture perfect shot by standing in front of a tourist attraction in the middle of oncoming traffic (8%)
• Getting weird looks from strangers when they are taking a photo in public (29%)

When asked what’s stopping their shots from getting the ‘gram-worthy’ stamp of approval, never catching their good angle (30%), bad lighting (30%), poor camera quality (22%) and people in the background (21%) are the most common complaints, with a quarter (26%) wishing there was an easier way to take the perfect festive snap.

Although the dedication isn’t just for the Christmas period. One in four (22%) say they spend more time taking pictures of their partner on holiday than having pictures taken together and a quarter (26%) have to put the feed first on date night, refraining from eating/drinking until their partner has finished getting pics of the table spread.

[1] Flex Mode supported at angles 75 and 115°

Professional parkour athlete Toby Segar demonstrates his freerunning skills in front of Tower Bridge as part of a campaign for Samsung to showcase the versatility of the new Galaxy Z Flip4. In a series of content released as part of the partnership, Toby can be seen using the Z Flip4’s FlexCam to capture video and photography content hands-free.

London, UK – 23^rd November 2022 – Samsung Electronics Co., Ltd – Professional parkour athlete Toby Segar has been captured freerunning through famous tourist landmarks in London.

The athlete can be seen flipping to the backdrop of iconic London locations including Tower Bridge, St Paul’s Cathedral and The Shard.

In a new campaign for Samsung UK, Segar – a member of professional parkour group STORROR, showcases the versatility of the new Samsung Galaxy Z Flip4 as the perfect device to capture dynamic freerunning content.

In a series of content released as part of the collaboration, Toby can be seen using the Galaxy Z Flip4’s FlexCam to capture video and photography content hands-free.

The 28-year-old Ninja Warrior finalist and his STORROR teammates have amassed over 7.5 million subscribers to their YouTube channel with their extreme content racking up more than one billion views since the channel launched.

The team have also worked on Hollywood movies including ‘6 Underground’ – the 2019 action film directed by Michael Bay and starring Ryan Reynolds and Dave Franco. During filming, the group were given the freedom to instruct experienced cameramen as they saw fit, while also serving as actors’ stunt doubles.

Toby Segar said: “Filmmaking is a huge part of my life as we’re always capturing content on the go. The Samsung Galaxy Z Flip4 comes in super handy when I’m training on my own and I just want to set the camera down and get some shots. Being able to see what I’m framing on the front screen is game changing.”

The Samsung Galaxy Z Flip4 allows you to explore new angles with FlexCam. Simply launch in the improved Flex mode and capture hands-free and worry-free, as content is optimised for direct upload to social media.

In a hurry? Quick shot lets you capture without even having to open your smartphone – capture and go with the Cover Screen in photo, portrait and video modes.

To watch the content series visit https://www.samsung.com/uk/explore/kings-cross/discover/creativity/parkour-photography-with-samsung-flip-4/

LONDON, UK – November 21st, 2022

Samsung was honoured across multiple categories, reinforcing the company’s commitment to providing a seamlessly connected, customisable experience for consumers, while contributing to an eco-conscious world. With sustainability as a focus, bold new ideas were brought to life, including investment in sustainable materials, increased energy efficiency in products and responsible recycling, as well as refurbished and repairable devices, while lowering the company’s carbon footprint by using 100% renewable energy in all facilities in the U.S., Europe and China.

Samsung products were distinguished as Innovation Awards Honorees in Digital Imaging/Photography, Mobile Devices & Accessories, Gaming, Digital Health, Wearable Technologies and Video Displays, Home AV Components & Accessories and Software & Mobile Apps categories. Several of these honourees incorporate eco-conscious features, including the Galaxy Z Flip4 and Galaxy Z Fold4, which are both made with repurposed fishing nets and include 100% recycled paper for flagship product packaging. The company received recognition as prestigious Best of Innovation Honoree in Computer Peripherals & Accessories, Video Displays and Cybersecurity & Personal Privacy categories.

The Innovation Awards are sponsored by CTA, the host and organiser of CES – recognised worldwide as the global stage for innovation and the most influential tech event in the world. CES 2023 will take place from January 5^th through 8^th in Las Vegas, Nevada with a deeper focus on sustainability.

Highlighted Best of Innovation Honoree:

Samsung S3B512C Security Chip – As a Best of Innovation Honoree in the Cybersecurity & Personal Privacy category, Samsung’s S3B512C biometric card solution integrates a fingerprint sensor, Security Element (SE) and Secure Processor (SP) on a single chip, as well as enhanced security features made possible by Samsung’s proprietary fingerprint authentication algorithm and anti-spoofing technology. It is the cybersecurity industry’s first all-in-one security chip that reads biometric information through a fingerprint sensor, stores and authenticates encrypted data in a tamper-proof way and processes data securely.

Highlighted Innovation Awards Honorees:

Galaxy Z Flip4, Galaxy Z Flip4 Bespoke Edition – As the ultimate foldable smartphone for self-expression, the Galaxy Z Flip4 is packed with innovative camera upgrades, a larger battery and even more opportunities for customisation than its predecessor. Galaxy Z Flip4 and Z Flip4 Bespoke Edition were recognised in the Digital Imaging/Photography and Mobile Devices & Accessories categories. Z Flip4’s form factor enables unique camera functionality like FlexCam that allows you to shoot hands-free photos and videos directly on your favourite social networking apps. It also allows you to take a photo from the Cover Screen without even opening your phone using Quick Shot. The Z Flip4 Bespoke Edition offers another level of customisation with glass colours and frame options that provide 75 unique combinations.

Galaxy Z Fold4 – Honoured in the Digital Imaging/Photography, Mobile Devices & Accessories and Gaming categories, the Galaxy Z Fold4’s top-of-the-line performance, upgraded camera and groundbreaking design make it the productivity powerhouse of our next generation of foldable smartphones. The Z Fold4 delivers unparalleled experiences for powerful gaming and increased productivity thanks to its 7.6-inch Main Display and Android 12L features.

Galaxy Watch5, Galaxy Watch5 Pro – Both Galaxy Watch5 and Galaxy Watch5 Pro were recognised in the Digital Health and Wearable Technology categories for their advanced health tracking, increased durability and charging capabilities, making it Samsung’s most feature-packed watch yet. Galaxy Watch5 Pro is designed for adventure and a heavy-duty lifestyle with upgraded GPS-based features, the longest battery in a Galaxy Watch and expansive Super AMOLED display protected by an enhanced Sapphire Crystal. With the groundbreaking BioActive Sensor, the Galaxy Watch5 series empower users with the most complete picture of their health-related insights yet.

Samsung Wallet – With its reputation as an all-in-one, go-everywhere app, Samsung Wallet was recognized in the Software & Mobile Apps category. It combines Samsung Pass, Samsung Pay and more to provide Galaxy users a new and simple way to keep all their digital essentials in one place — from bank cards and digital keys to travel passes, driver’s licenses and student IDs. With the integration of platforms, such as SmartThings and Samsung Knox, the program offers a secure and refined interface and one-swipe access to your important digital items and information.

Bespoke AI Laundry – Samsung’s Bespoke AI Laundry products were recognised for their innovative design and integrated AI technologies. Bespoke AI Washer with AI OptiWash was recognised in the Smart Home category, and Bespoke AI Dryer with AI Optimal Dry was recognised in the Home Appliance category. Bespoke AI Washer automatically identifies fabric types and dirt levels, optimising its performance accordingly, while cycles themselves can be controlled with Samsung’s SmartThings app. Bespoke AI Dryer uses sensors and algorithms to measure the moisture content of clothes, adjusting drying time and temperature to seamlessly optimise drying cycles. The Bespoke AI Laundry pair responds to frequent washing habits for a highly personalised experience, and the laundry pair has a range of colour choices to help inspire more ways to customise home laundry spaces.

SmartThings Energy – Recognised in the Software & Mobile Apps category, Samsung’s SmartThings Energy app provides an effortless solution for consumers to reduce home energy consumption. In addition to tracking energy usage, SmartThings Energy offers actionable insights and recommendations based on the devices connected to the platform and usage pattern.

Samsung 990 PRO with Heatsink SSD 2TB – As an Innovation Awards Honoree in the Computer Peripherals & Accessories category, the Samsung 990 PRO with Heatsink SSD 2TB is the company’s fastest PCIe 4.0 solid state drive (SSD) with superior power efficiency. Designed for gaming consoles or PCs, it delivers lightning-fast speeds for faster loading times. The combination of a heatsink, nickel coating on the controller and Samsung’s Dynamic Thermal Guard maximises the cooling effects to prevent performance degradation due to overheating. The drive is also equipped with RGB lights to match the style of any setup.

Samsung Automotive NVMe BGA SSD 1TB (AM991) – This breakthrough advancement provides the industry’s highest sequential read speed for automotive storage, as well as an exceptionally large operational capacity for AD/ADAS, cockpit and vehicular infotainment systems. Earning recognition in the In-Vehicle Entertainment & Safety category, it also features the highest sustainable automotive write speed of up to 1150MB/s thanks to Samsung V-NAND technology, a proprietary in-house controller and an exclusive firmware design, while functioning safely in even the most in-climate weather (-40’C to 105’C).

Samsung 512GB CXL Memory Expander – Recognised in the Computer Hardware & Components category, Samsung’s 512GB CXL Memory Expander module will be the first memory device that supports the eagerly-awaited CXL 2.0 interface and will come in an EDSFF (E3.S) form factor ― especially suitable for next-generation high-capacity enterprise servers and data centers. This new memory module is built with an application-specific integrated circuit (ASIC) CXL controller, using DDR5 DRAM to support maximum bandwidth and capacity and for the first time, enabling memory to scale beyond tens of terabytes with the processing demands of big data and AI/ML workloads.

Samsung 16GB LPDDR5X and 1TB UFS 3.1 Multi-Chip Package – In the first integration of 14nm-based 16GB LPDDR5X DRAM and Samsung’s seventh-generation quad-level cell (QLC) V-NAND 1TB UFS (Universal Flash Storage) 3.1, this uMCP is providing a giant industry-leading leap forward. Honoured in the Embedded Technologies category, the integrated UFS-based multichip package is taking the industry toward higher-density, higher-speed and low-power memory for premium smartphones and other leading IT applications.

Samsung ISOCELL HP3 CMOS Image Sensor – As a state-of-the-art mobile sensor with a 1/1.4-inch optical format and 0.56㎛pixel size for slimmer camera designs, the Samsung ISOCELL HP3 was honoured in the Digital Imaging/Photography category. It features the smallest pixel technology in mobile cameras for greater design convenience and 200 megapixels that deliver the most detailed images available. The Tetra²pixel technology allows the pixels to operate in a 1.12㎛ or 2.24㎛ size, capturing more light information in low light and taking 8K video with minimal loss in the field of view. Furthermore, using Super QPD technology, the ISOCELL HP3 can detect autofocus information horizontally and vertically.

Samsung W920+RF 6550 Next-gen Enhancement for Wearables – Recognised in the Wearable Technologies category, Samsung’s Exynos W920 System on a Chip (SoC) and Exynos RF 6550 connectivity solution is a next-generation tandem offering that adds a new dimension to wearable devices. The Exynos W920 processor, built on a 5-nanometer (nm) Extreme Ultra-Violet (EUV) process node, includes an LTE modem and provides the performance demanded by next-generation wearable devices with a powerful GPU and dual-core CPU. The companion RF 6550 chip, built on a 28nm process, integrates Wi-Fi, Bluetooth and GNSS connectivity with the utmost reliability into the Exynos W920 design.

• TikTok creators can interpret, sing, remix and upload their unique versions of a brand-new single from one of the greatest song writing teams in history, led by Max Martin.

• Make it with Samsung using the power of the Galaxy Z Flip4 and Galaxy Buds2 Pro

• Creative direction from Simon Cowell’s Syco Entertainment, Universal Music Group, the world-leader in music-based entertainment and its Republic Records label

LONDON, United Kingdom – October 19, 2022 – Samsung Electronics Co, Ltd. has partnered with TikTok to launch StemDrop, a new international music discovery format that will revolutionise global music collaboration, democratise music production and give all music creators a never-before-seen platform to showcase their talent to the world.

Officially launching Thursday 26th October on TikTok, with creative direction from Syco Entertainment, Universal Music Group – the world-leader in music-based entertainment – and its Republic Records label, StemDrop gives music creators an unprecedented opportunity to collaborate with the world’s finest songwriters. Starting with 5x Grammy award winner Max Martin and his prolific hit-making team of Savan Kotecha and Ali Payami, who will release 60 seconds of an original new single exclusively on TikTok for the world to mix.

Samsung has a rich history of developing transformative technology ideal for those who want to create. From emerging to established artists, you can make your StemDrop look and sound amazing with the creativity and innovation of the Samsung Galaxy Z Flip4. When you’re all done, connect and listen back, with the Galaxy Buds2 Pro.

Creators can film their music video hands-free and at any angle they want by partially folding the Z Flip4 to activate FlexCam – granting budding artists unlimited freedom and self-expression when shooting content. The upgraded Z Flip4 camera also comes equipped with a 65% brighter sensor*, resulting in better images in low light, so you can make great content, day or night. In addition, multi-window lets you see two apps at once, so you can check out the lyrics while practising your performance.

Once you’ve finished recording your StemDrop, seamlessly connect your Galaxy Buds2 Pro to your Z Flip4 and listen back in Hi-Fi quality sound, giving you an in-studio experience from home or on-the-go.

As soon as the song drops, the TikTok community will have access to the ‘stems’ – the individual components of the song such as drums, bass guitar and vocals – through the TikTok Sounds page. The StemDrop Player, powered by Samsung but open to all, gives creators the ability to produce their own unique spin of the track. Slow parts of the track down, speed it up, make it acapella – creators can make it their own in the very palm of their hand. TikTok stars Ari Elkins, Astrid S and Your Boy Moyo will act as global ambassadors for StemDrop and host daily content on the @StemDrop channel on TikTok.

As the global leader in the smartphone industry, Samsung has a deep understanding of how people express themselves through their devices. More than ever, that means creating short-form content.

Benjamin Braun, Chief Marketing Officer at Samsung Europe comments: “From movies, games and music – Samsung understands that entertainment is the most exciting when it evolves. This partnership with TikTok, Syco Entertainment and Universal Music Group is a ground-breaking new chapter that will redefine music creation.

As leaders in innovation, we feel a responsibility to constantly find ways to champion creativity – the openness of StemDrop does just that. This mission has been longstanding: from the launch of Samsung Spotlight, an initiative to support performing artists in the wake of the pandemic, to our partnership with UMG on Music Galaxy Thursdays, allowing music lovers free access to never-seen-before artist interviews, performances, and behind-the-scenes footage in the lead-up to New Music Friday. Now, our advancements in the foldables market are changing the way we use mobile devices as the ultimate tool for both productivity and self-expression.

We’re extremely excited to build on our evolving role in the music industry, to continue leading the way in technological innovation, and to inspire the world to #MakeItWithSamsung”. 

Speaking on the launch of StemDrop, Simon Cowell said: “Hit songs are like diamonds and they can change an artist’s career overnight. With tens of thousands of songs uploaded every day this idea will give aspiring artists the opportunity to collaborate with some of the most successful songwriters in the world. The premise was always very straightforward… ‘What would happen if the best songwriters in the world wrote a song for the world…….?’

We have no idea what’s going to happen. I do know there are so many incredibly talented people who are trying to stand out and I hope and believe this could make a big difference to their careers. It says everything about Max Martin, Savan and Ali that they have decided to give this song to the TikTok community to record and collaborate with them. And I want to thank them so much for believing in this idea. In addition, I want to thank TikTok, Samsung and Universal for their support and enthusiasm. Again, their passionate support of talented people is amazing.”

More information on StemDrop and the Samsung Galaxy Z Flip4 and the Galaxy Buds2 Pro can be found on Samsung.com, here.

The official StemDrop channel (@StemDrop) has posted videos today to celebrate the launch of StemDrop and spark excitement among the TikTok community.

Ole Obermann, Global Head of Music at TikTok said: “We are thrilled to finally announce StemDrop to the world. Some of the biggest names in entertainment, music and technology are coming together to supercharge music discovery in a way never seen before, using the power of TikTok to unearth new talent. Every day, brilliant, undiscovered artists and songwriters turn to TikTok to share their music and find a global audience; StemDrop will put a spotlight on this talent and act as a springboard to help them build their careers.”

Paul Hourican, Global Head of Music Operations at TikTok said: “TikTok’s mission is to inspire creativity and bring joy, and with StemDrop our aim is to provide our creative community, wherever they are, an opportunity to collaborate and create with the world’s most iconic songwriters and their work in a new and original way. The breadth and diversity of musical talent emerging on TikTok every day is breathtaking and we’re committed to opening doors for artists and propelling new talent to find sustained success both on and off the platform. We can’t wait to see what this collaboration brings so thank you to Max, Simon and the teams at Syco, UMG and Republic who have helped bring this to life.”

The inspiring partnerships will see both Fearne and Raheem signing twelve-month contracts to hero the latest devices in Samsung’s foldables range, the Galaxy Z Flip4 and Z Fold4. As part of this exciting new venture, they’ll bring to life how Samsung’s futuristic and innovative technology and ecosystem can help people fulfil their passions.

As a lover of wellbeing and someone deeply curious with happiness, Fearne will bring her expertise and passion to showcase how technology can be utilised in positive ways to support overall health. To kickstart the partnership, Samsung is a sponsor at Fearne’s upcoming Happy Place Festival, held at Tatton Park in September. In her role as ambassador, Fearne will hero the new Galaxy Z Flip4, the latest handset designed for self-expression, which features an ultra-compact design and an innovative FlexCam.

Inspirational sporting figure Raheem brings with him a drive for supporting communities.  With his incredible story of growing up in Brent and fulfilling his dream to play at Wembley, to his new foundation (the Raheem Sterling Foundation), his focus will be on democratising the role of technology and promoting social mobility, through the power of connection. He will spotlight the Galaxy Z Fold4, Samsung’s most powerful smartphone yet, which offers PC-like multitasking features and advanced camera technology.

Annika Bizon, Samsung Omnichannel Strategy Director for UK and Ireland, comments:

“We’re delighted to be working with two such incredibly influential and talented names to help showcase the power of technology in helping people push boundaries and fulfil their passions.

“As an inspirational Premier League superstar with a passion for helping those from disadvantaged backgrounds, Raheem will utilise our innovative devices to help bring communities together. Whilst through her enthusiasm and creativity Fearne will showcase how technology can make wellbeing accessible to everyone.”

Fearne Cotton, Presenter, broadcaster, author and founder of Happy Place, explains: “Being joyful pioneers of the tech world, Samsung is the perfect partner for me, as the brand shares my passion for showing how we can harness the positives of technology to help support us and make the world a better, happier place.”

Raheem Sterling, MBE and professional footballer, adds: “I’m looking forward to helping showcase how technology can help people overcome barriers and have a positive impact on society. This partnership aligns with my foundation and my goal of envisioning a world where young people will always have the support they need to pursue their dreams”.

Through the program, Fearne and Raheem will be showcasing the day-to-day uses of the latest Samsung foldable devices, in addition to the Galaxy Buds2 Pro and Galaxy Watch5. By exploring three key themes of creativity, community, and culture, the partnership will span native, paid, PR and social campaigns.

This comes as Samsung recently opened its doors to the Samsung Galaxy Unpacked Experience in London’s Piccadilly Circus. On Tuesday 23^rd August, consumers enjoyed a ‘Conversation with Fearne Cotton’ event, where Fearne discussed the role of technology in our day to day lives and how it can be used in the best way to support both our mental and physical health.

The new immersive and experiential space is hosting a series of exciting events and influencer workshops that are free to attend until August 31st. The full timetable and more information can be found here.