While rankings can be helpful, they can’t answer the most important question: which phone is best for me? That answer depends on personal considerations like how you prefer to work, create, and stay connected throughout your day.

Why Does Samsung Offer Multiple Foldable Form Factors?

The best foldable isn’t the same for everyone. That’s exactly why Samsung offers three distinct foldable designs with the new Galaxy Z series.

Whether you want to consolidate with a single mobile device that can power through your to-do list, a screen built for streaming and reading, or looking for something more compact and convenient, Galaxy Z series has options.

Through eight generations of refinement, Samsung understands what users want most from foldables. The new Galaxy Z series is the result of all that experience. Every device delivers in the areas users care about most: displays, durability, portability, and performance.

Which Galaxy Z Foldable Is Right for You?

The latest Galaxy Z series offers a range of innovative foldable form factors, the compact Galaxy Z Flip8, the brand-new Galaxy Z Fold8, and the powerful Galaxy Z Fold8 Ultra.

Deciding which is right for you ultimately depends on what you want from your smartphone experience, and how your phone fits into your life.

Choose Galaxy Z Flip8 if you want:

• The slimmest and lightest Z Flip device from Samsung
• An experience built around self-expression and capturing the best selfies
• Everyday convenience for quick tasks without opening your phone

Choose Galaxy Z Fold8 if you’re looking for:

• A new foldable shape designed for modern content formats
• An immersive viewing experience for watching, reading, and gaming
• Samsung’s lightest Galaxy Z Fold yet

Choose Galaxy Z Fold8 Ultra if you prioritise:

• Samsung’s top-of the line experience reserved for Ultra devices
• Multitasking on an expansive 8-inch folding main screen^[1]
• Productivity and flagship performance
• The most versatile and capable camera system in the Galaxy Z series

Across the lineup, the durability of the Galaxy Z series is complemented by Galaxy’s latest mobile AI^[2] experiences and software optimized for each form factor, giving you a bespoke experience built around each unique design.

The best phone is the one that fits your life, and Samsung Galaxy’s portfolio is designed to help you find it. From the Galaxy Z TriFold introduced earlier this year to the latest Galaxy Z series, Samsung is committed to evolving its foldable portfolio to meet a wide range of needs and lifestyles.

[1] Measured diagonally, Galaxy Z Fold8 Ultra’s Cover Screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole

[2] Galaxy AI basic features provided by Samsung are free. Any Samsung enhanced AI features and all third-party AI features are subject to different terms and may be subject to fees.

Strong early demand reflects growing excitement for Samsung’s latest Galaxy Z series, with pre-orders for the new lineup having increased by more than 30% compared with the previous generation. Graphite was the most popular colour overall for Galaxy Z Fold8 Ultra and Galaxy Z Fold8, while Pink led pre-orders for Galaxy Z Flip8. Among Samsung.com pre-order customers aged 15 to 34, exclusive colours Green Shadow, Pistachio and Mint emerged as the top choices for Galaxy Z Fold8 Ultra, Z Fold8 and Z Flip8, respectively.

The New Galaxy Z Series: Three Distinct Foldable Experiences

Built on seven generations of foldable innovation and consumer insight, the new Galaxy Z series gives users more choice than ever, with three distinct experiences engineered to fit different needs.

Galaxy Z Fold8 introduces a fresh form factor built around the way people explore, discover and immerse themselves in their favourite content. Its display ratios are designed to move naturally with users throughout the day – from quick interactions like messaging, browsing and short-form video on the wider cover screen to more immersive viewing, reading and gaming on the 4:3 main display.

With Gemini Notebook, users can bring together notes, images, recordings, files, and documents in one workspace to collect, organise, and develop their ideas. At just 201g, it is Samsung’s lightest Galaxy Z Fold yet, while Samsung’s new Flex Titanium technology helps support a slimmer display structure with lasting durability and reduced crease visibility over time.

Galaxy Z Fold8 Ultra brings Galaxy’s renowned Ultra standard to foldables, combining a larger workspace with an upgraded camera system and performance built for demanding creative workflows. Its expansive 8-inch main display opens up more room for multitasking, while Now Nudge^[1];helps users move from conversation to action by suggesting relevant next steps across supported apps.

The 200 MP main camera now supports High Dynamic Range (HDR) in 200 MP mode for richer detail, colour and clarity. A new 50 MP ultra-wide camera adds greater flexibility for wider scenes and macro shots, helping users capture more from one device.

Across Galaxy Z Fold8 Ultra, Z Fold8 and Z Flip8, Dual Recording captures both the action and the user’s reaction, while My FanCam^[2] automatically tracks and reframes a selected subject.

Galaxy Z Fold8 Ultra also features a 5,000 mAh battery^[3], 45W Super Fast Charging 2.0^[4] and an expanded graphite cooling structure – all in Galaxy’s slimmest Z Fold design yet, measuring just 4.1mm when unfolded and weighing 215g.

Galaxy Z Flip8, Samsung’s sleekest Flip ever released, is built for expression and quick interaction on the go. Its reimagined FlexWindow brings apps, insights, actions and assistance directly to the cover screen. Now Brief^[5] surfaces personalised information based on users’ schedules, routines and interests.

Users can also access Gemini from the FlexWindow through side-key activation or natural voice requests, making it easier to complete connected actions on the go.

Galaxy Z Flip8 further enhances Samsung’s signature Flip camera experience with a 50 MP camera, ProVisual Engine and FlexCam experiences that make it easier to capture, preview and share polished photos and videos from flexible angles.

Galaxy Watch Ultra2 and Galaxy Watch9: Effortless Health Management From the Wrist

Galaxy Watch Ultra2 and Galaxy Watch9 extend the Galaxy experience to the wrist, helping users turn daily health data into more meaningful, actionable guidance through effortless everyday wear. Both devices are powered by the Snapdragon Wear® Elite^[6] Platform and are designed to support continuous health tracking with improved performance, comfort and battery life.

Galaxy Watch Ultra2 is built for outdoor adventures and high-performance users who need long-lasting endurance, reliable durability and precise tracking. Available in a 47 mm size, it features an 800 mAh battery^[7], a display with up to 5,000 nits^[8] of brightness, shock-resistant titanium casing and dedicated tracking modes for outdoor sports, including Trail Run^[9]. It is also rated IP69K and 10 ATM and certified to EN 13319^[10].

Galaxy Watch9 is designed as an everyday health companion for wellness-conscious users who want to build healthier habits through continuous activity and sleep tracking.

Available in 40 mm and 44 mm sizes, Galaxy Watch9 features a lightweight aluminum casing, a comfortable design for 24/7 wear, a display with up to 3,000 nits of brightness and health features such as Vitals^[11], Heart Health Score^[12], Daily Cardio Load^[13], Fitness Index^[15] and Hearing^[15].

Together with the new Galaxy Z series, Galaxy Watch Ultra2 and Galaxy Watch9 expand Samsung’s AI ecosystem, bringing connected companion experiences across phone and wrist.

Smart Switch

Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices^[16]. With the updated Smart Switch, iOS users can scan a QR code on their current device and wirelessly transfer data without downloading an additional app.

Smart Switch can also transfer more types of data, including passwords and passkeys, call history, accessibility settings and eSIM information, helping reduce the time needed to set up a new device. With new compatibility between Quick Share and AirDrop, users can also share files seamlessly between iOS and Galaxy devices in both directions.

Availability

Starting August 7, Galaxy Z Fold8 Ultra, Z Fold8, Z Flip8, Watch Ultra2 and Watch9 will be available through carriers, retailers, Samsung.com/uk and Samsung Experience Stores.

Galaxy Z Fold8 Ultra, Z Fold8, and Z Flip8 are available in a range of colours, including Violet Shadow, Lavender, and Pink, respectively — with additional options available exclusively on Samsung.com/uk.

Galaxy Watch Ultra2 is available in 47 mm, while Watch9 is offered in 40 mm and 44 mm. Colour, size, connectivity option, model, and availability may vary by retailer.

Offers

Customers purchasing a new Galaxy Z series device will receive a six-month trial of Google AI Pro^[17], including 5 TB of cloud storage – equivalent to £18.99 per month. With expanded access to Google’s AI models, users can enhance productivity and creativity on their foldable devices.

Galaxy Watch Ultra2 and Galaxy Watch9 users can access an exclusive two-month iFIT subscription trial valued at £14.98^[18]. Users will be able to explore global destinations with elite iFIT trainers and track workouts directly on their watch.

Samsung Care+

To give customers complete peace of mind, Samsung Care+^[19] is there for life’s unexpected moments. Whether it’s an accidental drop, spill or knock, customers can rely on Samsung for unlimited repairs for accidental damage, optional Theft & Loss cover and access to Samsung’s worldwide repair service, helping them stay connected wherever they are.

Pricing

Galaxy Z Fold8 Ultra RRP:

• 256GB – £1,899.00
• 512GB – £2,069.00
• 1TB – £2,409.00

Galaxy Z Fold8 RRP:

• 256GB – £1,699.00
• 512GB – £1,869.00
• 1TB – £2,209.00

Galaxy Z Flip8 RRP:

• 256GB – £1,149.00
• 512GB – £1,319.00

Galaxy Watch9 RRP:

• 40mm BT – £349.00
• 40mm LTE – £399.00
• 44mm BT – £379.00
• 44mm LTE – £429.00

Galaxy Watch Ultra2 RRP:

• 47mm LTE – £649.00

[1] Samsung account login required. Supported apps only. Accuracy of results is not guaranteed..

[2] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed.

[3] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra.

[4] 45W Super Fast Charger Sold Separately.

[5] Samsung account login and network connection required.

[6] Snapdragon and Snapdragon Wear Elite Platform branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated..

[7] Typical value tested under third party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Typical capacity is 800 mAh (35 % increase compared to previous Galaxy Watch Ultra). Actual battery life may vary depending on network environment, usage patterns and other factors.

[8] Refers to the localised peak brightness achieved under high ambient light, and full-screen brightness may differ. Actual brightness may vary or be limited depending on environmental factors, device temperature, and usage conditions.

[9] Trail Run is available on Android phones (Android 13 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Service only available with Galaxy Watch Ultra2..

[10] According to the ISO22810 standard. The test was conducted in 5% salt water and 4ppm chlorine water. Galaxy Watch Ultra2 has obtained EN13319, for measuring water depth by the environmental pressure. Water resistance is not a permanent condition and can diminish over time. If it’s been exposed to seawater, rinse it in freshwater and dry after use..

[11] Not intended for use in the diagnosis or treatment of any medical condition. If you have health concerns, be sure to see a medical professional. Vitals is available on Android phones (Android 11 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required..

[12] Heart health tracking features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder./span>

[13] To use the features, at least 7 days of activity records are required, while 28 days of continuous wear is recommended for optimal accuracy. Please note that values may increase in daily situations where heart rate rises, such as during tension, anxiety or stress.

[14] To use the features, at least one measurement each of BIA and VO2Max is required, along with two days of activity records and step count data.

[15] Feature must be activated from the Watch to be used (Samsung Health > Hearing > Settings > Sound Monitoring “On”).

[16] Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices. With the updated Smart Switch, iOS users can scan a QR code on their current devices and wirelessly transfer data without downloading additional apps. Smart Switch can also bring over additional types of data including password and passkeys, call history, accessibility settings, eSIM data and more, helping reduce the time needed to set up a new device.  And with Quick Share’s new compatibility with AirDrop24, sharing files between iOS and Galaxy devices is now seamless in both directions.

[17] Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm PT. unless canceled earlier, Google One will charge £18.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro.

[18] Purchase a Galaxy Watch Utlra2 or Watch9 by 31.12.26 from a participating retailer. Activate via the promotion tab in the Samsung Health app by 31.12.26. Subscription will automatically renew monthly at £7.49 once the two-month trial ends. UK/ROI. 18+ only.

[19] Samsung Care+ is available within 60 days of device purchase. Excludes repairs for cosmetic damage. Theft and Loss requires activation of Knox Guard and is subject to limit of two claims per year. Excess payable. Walk in repair subject to local availability. Terms and conditions apply. Subject to eligibility. UK residents aged 18+. 3 months free cover applied automatically to monthly plans.  From month 4 after the purchase of Samsung Care+, the monthly premium for your chosen device cover will be charged on or around the same date of the month as the cover start date.

Samsung Care+ is brought to you by bolttech Insurance Services (UK) Limited, authorised and regulated by the Financial Conduct Authority (FRN 832644) with registered office in 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX, company house number 11187028. The insurance is administered by bolttech Device Protection (Ireland) Limited, with registered office in in Block C 77 Sir John Rogerson Quay Dublin 2 D02 VK60 Dublin 2, Dublin, Ireland, company house number 675680. The policy is underwritten by AmTrust Specialty Limited, authorised and regulated by the Prudential Regulation Authority and the Financial Conduct Authority (FRN 202189) with registered office in Exchequer Court 33 St. Mary Axe London UK EC3A 8AA company house number 01229676(FRN 202189).

Ahead of Galaxy Z Fold8 officially going on sale in the UK on Friday 7 August, Samsung’s latest foldable generation is already receiving widespread recognition from leading technology publications and consumers alike.

The Galaxy Z Series has become Samsung’s most awarded foldable series yet^[1], with Galaxy Z Fold8 receiving the highest number of five-star reviews for a Galaxy foldable to date^[2]. The recognition comes alongside strong consumer demand, with UK pre-orders for the new Galaxy Z Series increasing by 21% year on year. Already, pre-orders have surpassed those of any previous Galaxy foldable generation, with Galaxy Z Fold8 accounting for almost 40% of total pre-orders.

Among the strongest endorsements came from UK technology publication T3^[3], which awarded Galaxy Z Fold8 its prestigious 5-Star Platinum Award and said the device “represents the future of foldables”. The publication praised Samsung’s latest innovation as “a landmark step towards folding phones’ wider acceptance”, adding that the new form factor “transforms the foldable experience for the better and sets a new bar.”

The positive reception has been echoed across the UK technology media landscape, with reviewers recognising Galaxy Z Fold8’s refined design, versatile display experience and performance. Stuff^[4] described Galaxy Z Fold8 as “arguably the most exciting new Samsung device in years”, praising its redesigned form factor and noting that using the device had convinced the reviewer that “wide foldables are the future”.

As Galaxy Z Fold8 arrives in stores across the UK this Friday, one thing is already clear. From five-star reviews to record recognition across the Galaxy Z Series, Samsung’s latest foldable is helping define the next generation of smartphones – showing that the future of foldables is truly here.

It is also now easier than ever for non-Samsung users to switch to Galaxy. From your favourite apps to years of group chats and photos, Smart Switch^[5] moves it all over smoothly to Galaxy, no cables or additional apps needed.

Pricing and availability

Galaxy Z Fold8 Ultra (RRP)

• 256GB – £1,899.00
• 512GB – £2,069.00
• 1TB – £2,409.00

Galaxy Z Fold8 (RRP)

• 256GB – £1,699.00
• 512GB – £1,869.00
• 1TB – £2,209.00

Galaxy Z Flip8 (RRP)

• 256GB – £1,149.00
• 512GB – £1,319.00

For more information about the new Galaxy Z series, please visit our newsroom at news.samsung.com/uk/ or samsung.com/uk/.

[1] Based on Samsung internal tracking of verified media awards and accolades for Galaxy Z Series. Recognised awards included in the following publications: GQ, Stuff, T3, Trusted Reviews, Tom’s Guide, Tech Advisor.

[2] Based on Samsung internal tracking of five-star reviews awarded to Galaxy foldable smartphones. Recognised five-stars included in the following publications: T3, London Standard, The Sun, Daily Express.

[3] https://www.t3.com/tech/phones/samsung-galaxy-z-fold-8-review.

[4] https://www.stuff.tv/review/samsung-galaxy-z-fold8-review.

[5] Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the second device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and One UI 9 or later, and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier.

Samsung Electronics Co., Ltd. today announced pre-orders for the new Galaxy Z Series have set a new record – making the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Flip8 the most pre-ordered foldables range ever in Europe.

The introduction of a form factor in the Galaxy Fold8 is exciting consumers across Europe, setting a new benchmark in foldable phone innovation and accounting for 40% of total European pre-orders. Combined pre-orders for the Galaxy Z Fold8 an Z Fold8 Ultra have increased 70% year-on year compared to the Galaxy Z Fold7.

Together with the Galaxy Z Fold8 Ultra and Galaxy Z Flip8, pre-orders for the new Z Series have surpassed the previous pre-order record by over 17% in Europe – with pre-orders still open for one more day before on-sale on August 7 2026.

Pre-Order Offers

Consumers who still want to pre-order the Galaxy Z Series have a short time left to do so and take advantage of pre-order offers.

Galaxy Z Fold8 and Z Fold8 Ultra Offers:

• Customers who purchase from Samsung.com or Samsung Experience Stores can get between £100 – £752 offthe Galaxy Z Fold8 of Z Fold8 Ultra when trading in a selected smartphone plus an extra £100 off with code Z8^[1]
• Pre-order now and get £100 off when you checkout with PayPal^[2]
• Get 6 months of Google AI Pro (worth £113)^[3]

Galaxy Z Flip8 Offers:

• Customers can currently get £100 – £553off with trade in, plus an extra £100 off with code Z8^[4]
• Pre-order now and get £50off when you checkout with PayPal^[5]
• Get 6 months of Google AI Pro (worth £113)^[6]

Samsung Care+

Customers choosing the new Galaxy Z Series can also select Samsung Care+, Samsung’s official device protection service. Samsung Care+ offers Samsung customers a range of services, including accidental damage cover with unlimited repairs and, a seamless walk-in service, extended warranty, and theft and loss protection, to ensure total peace of mind for Samsung Galaxy users^[7]. For more information visit the Samsung website https://www.samsung.com/uk/offer/samsung-care-plus/.

Galaxy Z Series at a glance

The new Galaxy Z Series is Samsung’s most complete foldable line-up to date, adding the new Galaxy Z Fold8 to the well-established Galaxy Z Fold8 Ultra and Z Flip8 models.

The Galaxy Z Fold8 Ultra represents Galaxy’s highest standard for performance, capability and innovation, while the reimagined Galaxy Z Fold8 introduces a form factor designed to move easily from quick interactions on the cover screen to deeper viewing, reading and gaming on the main display. Completing the lineup, the Galaxy Z Flip8 is built for users who want their phone to feel as dynamic as they are.

Pre-orders for the new Galaxy Z Series are open until 23.59 on August 6 2026 at Samsung.com/uk, with the Galaxy Z Series on sale from August 7 2026.

[1]Purchase from Samsung.com by 06.08.26. £100 value based on Galaxy A56 256GB in working condition. £752 value based on Galaxy Z Fold7 1TB. Values over £100 vary by model and condition. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount. Apply code at checkout when trading in a selected smartphone to redeem £100 discount

[2]Purchase from Samsung.com by 06.08.26. Only redeemable for a £100 discount when purchasing Galaxy Z Fold8 Ultra or Z Fold8. One 1 redemption per household; non-transferable. Samsung Student and Youth Store or Samsung Enhanced Partnership Program excluded. UK residents 18+ only. You must checkout using PayPal as the payment method

[3] Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Unless cancelled earlier, Google One will charge £18.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro

[4] Purchase from Samsung.com by 06.08.26. £100 value based on Galaxy A56 256GB in working condition. £553 value based on Galaxy S25 Ultra 512GB. Values over £100 vary by model and condition. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount. Apply code at checkout when trading in a selected smartphone to redeem £100 discount

[5]Purchase from Samsung.com by 06.08.26. Only redeemable for a £50 discount when purchasing Galaxy Z Flip8. One (1) redemption per household; non-transferable. Samsung Student and Youth Store or Samsung Enhanced Partnership Program excluded. UK residents 18+ only. You must checkout using PayPal as the payment method

[6]Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Unless cancelled earlier, Google One will charge £18.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro

[7]Samsung Care+ is available within 60 days of device purchase. Excludes repairs for cosmetic damage. Theft and Loss requires activation of Knox Guard and is subject to limit of two claims per year. Excess payable. Walk in repair subject to local availability. Terms and conditions apply. Subject to eligibility. UK residents aged 18+. 3 months free cover applied automatically to monthly plans.  From month 4 after the purchase of Samsung Care+, the monthly premium for your chosen device cover will be charged on or around the same date of the month as the cover start date.

Samsung Care+ is brought to you by bolttech Insurance Services (UK) Limited, authorised and regulated by the Financial Conduct Authority (FRN 832644) with registered office in 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX, company house number 11187028. The insurance is administered by bolttech Device Protection (Ireland) Limited, with registered office in in Block C 77 Sir John Rogerson Quay Dublin 2 D02 VK60 Dublin 2, Dublin, Ireland, company house number 675680. The policy is underwritten by AmTrust Specialty Limited, authorised and regulated by the Prudential Regulation Authority and the Financial Conduct Authority (FRN 202189) with registered office in Exchequer Court 33 St. Mary Axe London UK EC3A 8AA company house number 01229676(FRN 202189).

Samsung Electronics Co., Ltd. today announced pre-orders for the new Galaxy Z Series have already exceeded targets in Europe, ahead of the new range going on-sale on August 7 2026.

The new Galaxy Z Series foldable range, which adds the all-new reimagined Galaxy Z Fold8 alongside the Galaxy Z Fold8 Ultra and Galaxy Z Flip8, has surpassed total pre-orders for the Galaxy Z Fold7 and Galaxy Z Flip7 by over 20% year-on-year in Europe in the first 11 days since the new range was announced on July 22 2026.

The Galaxy Z Fold8 has proven very popular, with the new form factor accounting for almost 40% of total pre-orders in Europe.

“It is amazing to see the reaction to our new Galaxy Z series across Europe,” said Menno Van Den Berg, President of the European Telecom Office. “Surpassing our pre-order targets of our previous generation foldable range demonstrates a strong and growing consumer demand for foldable innovation. In particular, the reimagined Galaxy Fold8 has captured our customers’ imagination ahead of launch on August 7.”

Galaxy Z Fold 8 Ultra

Galaxy Z Fold8 Ultra represents Galaxy’s highest standard for performance, capability and innovation. With Galaxy Z Fold8 Ultra, that standard meets Samsung’s most advanced foldable design. Its main display opens up a productive workspace for multitasking, while its advanced camera system and long-lasting battery help users create throughout the day.

Galaxy Z Fold 8

Galaxy Z Fold8 is reimagined for users who want a foldable that feels natural in the moments when curiosity turns into deeper discovery. Fold8 introduces a form factor designed to move easily from quick interactions on the cover screen to deeper viewing, reading and gaming on the main display. With intuitive display ratios and long-lasting performance, Fold8 makes it easier to get the most out of the content, stories and ideas that matter.

Galaxy Z Flip 8

Galaxy Z Flip8 is built for users who want their phone to feel as dynamic as they are. Designed around quick interactions, personal expression and AI-native experiences, Flip8 brings the power of Galaxy AI closer to everyday moments through a reimagined FlexWindow and uniquely flexible Flip form factor.

Pre-orders for the new Galaxy Z Series are open until 23.59 on August 6 2026 at Samsung.com/uk, with the Galaxy Z Series on sale from August 7 2026.

▲ (From left) Galaxy Z Flip8, Galaxy Z Fold8 and Galaxy Z Fold8 Ultra

Pre-order is coming to an end! With Galaxy Z Fold8, Galaxy Z Fold8 Ultra, Galaxy Z Flip8, Galaxy Watch Ultra2 and Galaxy Watch9 going on sale this Friday Aug. 7, customers have just three days left to pre-order Samsung’s latest Galaxy devices.

The new Galaxy range combines Samsung’s most advanced Galaxy AI experiences with redesigned hardware across foldables and wearables, offering customers more choice than ever whether they’re looking for ultimate productivity, pocketable creativity or personalised health insights.

Customers can benefit from a range of offers including Samsung’s Trade-In Price Promise, promotional offers, and for a limited time during the pre-order period, PayPal savings.

It’s also now easier than ever to switch to Galaxy. From your favourite apps to years of group chats and photos, Smart Switch moves it all over smoothly to Galaxy, no cables or additional apps needed^[1]

Z Fold Series Promotional Offers:

Already receiving five-star reviews in UK media for its refined design, the Samsung Galaxy Z Fold8 is compact and versatile, making it the ideal device for consuming all kinds of content. Combining long-lasting performance, camera capabilities and long-lasting battery, the Galaxy Z Fold8 Ultra is the slimmest Z Fold design yet, pushing the standard for productivity on the go.

• Customers who purchase from Samsung.com or Samsung Experience Stores can get between £100 – £752 off the Galaxy Z Fold8 of Z Fold8 Ultra when trading in a selected smartphone plus an extra £100 off with code Z8^[2]
• Pre-order now and get £100 off when you checkout with PayPal^[3]
• Get 6 months of Google AI Pro (worth £113)^[4]

Galaxy Z Flip8 – Samsung’s thinnest and lightest Flip yet, designed to be pocket-friendly with a compact yet powerful screen brings the power of Galaxy AI closer to everyday moments.

• Customers can currently get £100 – £553 off with trade in, plus an extra £100 off with code Z8^[5]
• Pre-order now and get £50 off when you checkout with PayPal^[6]
• Get 6 months of Google AI Pro (worth £113)^[7]

Watch Ultra2 and Watch9 Promotional Offers:

Recognised with 5-star reviews amongst UK tech reviewers, the Samsung Galaxy Watch Ultra2 is designed for adventure without limits, combining top-tier performance with exceptional durability, whilst the Galaxy Watch9 is your daily health companion, providing personalised wellness guidance in a slimmer, more comfortable design.

• Customers can currently get £27 – £132 off your Galaxy Watch Ultra2 when you trade in your smartwatch, plus an extra £30 off with code W9^[8]
• Pre-order the Watch Ultra2 now and get £50 off when you checkout with PayPal^[9]
• Customers can currently get £27 – £132 off Galaxy Watch9 with trade in, plus extra £15 off with code W9^[10]
• Pre-order now and get£30 off Galaxy Watch9 when you checkout with PayPal^[11]

All devices are supported by Samsung’s Trade in Price Promise, meaning if you’ve found a better trade-in price for your Galaxy smartphone from a selected retailer within 3 days, we’ll refund the difference^[12]

For more information about the new Galaxy Z series, please visit: Samsung Global Newsroom or Samsung.com.

[1] Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the second device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and One UI 9 or later, and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier

[2] Purchase from Samsung.com by 06.08.26. £100 value based on Galaxy A56 256GB in working condition. £752 value based on Galaxy Z Fold7 1TB. Values over £100 vary by model and condition. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount. Apply code at checkout when trading in a selected smartphone to redeem £100 discount

[3] Purchase from Samsung.com by 06.08.26. Only redeemable for a £100 discount when purchasing Galaxy Z Fold8 Ultra or Z Fold8. One ¹ redemption per household; non-transferable. Samsung Student and Youth Store or Samsung Enhanced Partnership Program excluded. UK residents 18+ only. You must checkout using PayPal as the payment method

[4] Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Unless cancelled earlier, Google One will charge £18.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro

[5] Purchase from Samsung.com by 06.08.26. £100 value based on Galaxy A56 256GB in working condition. £553 value based on Galaxy S25 Ultra 512GB. Values over £100 vary by model and condition. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount. Apply code at checkout when trading in a selected smartphone to redeem £100 discount

[6] Purchase from Samsung.com by 06.08.26. Only redeemable for a £50 discount when purchasing Galaxy Z Flip8. One (1) redemption per household; non-transferable. Samsung Student and Youth Store or Samsung Enhanced Partnership Program excluded. UK residents 18+ only. You must checkout using PayPal as the payment method

[7] Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Unless cancelled earlier, Google One will charge £18.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro 

[8] Purchase from Samsung.com or Samsung Experience Stores by 06.08.26. *£27 value based on any Approach Garmin Smartwatch. £132 value based on any Samsung Galaxy Watch Ultra. Values can vary by model and condition of Trade In device, and on purchases of exclusive colour devices. Limited to one Trade In Watch per transaction. Charges apply if you don’t send us your Trade In device. T&Cs apply. **Apply code at checkout when trading in a selected smartwatch to redeem £30 discount

[9] Purchase from Samsung.com by 06.08.26. Only redeemable for a £50 discount when purchasing Galaxy Watch Ultra2. One (1) redemption per household; non-transferable. Samsung Student and Youth Store and Samsung Enhanced Partnership Program excluded. UK residents 18+ only. You must checkout using PayPal as the payment method

[10] Purchase from Samsung.com or Samsung Experience Stores by 06.08.26. *£27 value based on any Approach Garmin Smartwatch. £132 value based on any Samsung Galaxy Watch Ultra. Values can vary by model and condition of Trade In device, and on purchases of exclusive colour devices. Limited to one Trade In Watch per transaction. Charges apply if you don’t send us your Trade In device. T&Cs apply. **Apply code at checkout when trading in a selected smartwatch to redeem £15 discount

[11] Purchase from Samsung.com by 06.08.26. Only redeemable for a £30 discount when purchasing Galaxy Watch9. One (1) redemption per household; non-transferable. Samsung Student and Youth Store and Samsung Enhanced Partnership Program excluded. UK residents 18+ only. You must checkout using PayPal as the payment method

[12] Purchase from Samsung.com, Samsung Student and Youth Store, Samsung Enhanced Partnership Program or Samsung Experience Stores and trade in a Samsung Galaxy Smartphone or Watch for an instant discount between 22/07/26 and 22/10/26. Receive a higher quoted cash value for their trade in device from a selected retailer within 3 days of purchase and receive a cashback amount equal to the difference between Samsung’s trade in value and the higher cash value offered. Both Trade-In values must exclude any bonuses, enhancements or top-ups and be for the same condition which is not downgraded after inspection. Max 1 claim per individual and two per household. To register, claim and for full terms see https://samsungoffers.claims/tradeinpricepromise

From foldables to smartwatches, Samsung’s latest Galaxy devices take different forms but share the same design philosophy — comfort.

Samsung Newsroom spoke with Hubert Lee, Executive Vice President and Head of the Design Team, Mobile eXperience (MX) Business at Samsung Electronics, to hear how this approach shaped the new lineup.

▲Hubert Lee

Q. What were the key design considerations for this year’s Galaxy foldable lineup?

Today’s Galaxy devices are faster and more powerful than ever. We considered how we could go one step further to deliver a more natural and comfortable experience.

Slimness and lightness are essential to creating a comfortable user experience, since they influence how naturally a device opens, how comfortable it feels in the hand and how easily it fits into everyday life. That is why we consider not only the product itself, but also every moment of the user experience it creates.

From an aesthetic perspective, we applied the concept of “Emotive Geometry.” This design approach brings human warmth to Galaxy’s simple, refined forms, creating a balanced design that goes beyond powerful performance to connect with users on an emotional level.

▲ Product sketches and design elements on display illustrate the design process behind the new Galaxy Z series.

Q. What drove the expansion of the Galaxy Z series portfolio?

Across seven generations of foldable innovation, we’ve gained a deeper understanding of how people use their devices. As user expectations for foldables have become more diverse, we have also recognised that no single foldable can meet every need – one size does not fit all.

Some users prioritise productivity and multitasking, while others value portability. Based on these insights, we expanded the Galaxy Z series lineup so each device could better serve different priorities.

Q. Galaxy Z Fold8 Ultra is the slimmest Galaxy Z Fold yet. What shaped its exceptionally slim design?

The design concept behind the newest Galaxy Z series is “Emotive Slim” — an approach that focuses not only on reducing thickness, but also on how slim it looks and feels in everyday use.

We applied a gentle slope to the frame to make the foldable easier to open and created a more curved outer silhouette for a softer, more comfortable grip. We also minimised the flat side profile to create a visually slimmer appearance.

Q. Why was a passport chosen as the design inspiration for the new Galaxy Z Fold8?

The classic passport is designed to be easy to carry, hold with one hand and read at a glance. Those same ergonomic principles shaped Galaxy Z Fold8, extending our focus on comfort throughout the device’s overall layout.

When folded, it features a 16:10 aspect ratio optimised for one-handed use. Unfolded, it becomes a more immersive 4:3 display with balanced symmetry.

Q. How were these colors chosen for the new Galaxy Z series?

Each colour was chosen to reflect the lifestyle of the people each device is designed for. Violet Shadow gives Galaxy Z Fold8 Ultra a chic, sophisticated look, while Lavender brings freshness and softness to Galaxy Z Fold8. Pink adds vibrant, playful energy to Galaxy Z Flip8. Cream and Graphite round out the palette with timeless versatility.

Q. How did Samsung refine the design of Galaxy Watch Ultra2 and Galaxy Watch9?

If a smartphone lives in the hand, a smartwatch delivers its greatest value when it’s comfortable enough to wear every day. That’s why our approach to the new Galaxy Watch series focused on refinement rather than reinvention, preserving our core design while enhancing the details that matter most.

At the centre of Galaxy Watch is the cushion design. More than a shape, it defines the watch’s identity by balancing presence with softness and precision with comfort. For Galaxy Watch Ultra2, we brought the screen, bezel and cushion body into a seamless form, creating a cleaner profile and a more premium look. We also carefully refined the spacing and tactile separation between the buttons, making each one easier to distinguish by touch and enabling precise control without looking at the screen.

Q. How have the bands on Galaxy Watch Ultra2 and Galaxy Watch9 changed?

Bands play a critical role in wearability. For this generation, we made them lighter, thinner and more breathable with a new air pocket structure.

Because every wrist is different, we used computational design to validate comfort and fit using more than one hundred million real-user wrist data and ten thousand of simulations.

We refined the balance between the watch body and band for greater stability on the wrist, while expanded band options give users more ways to express their personal style.

Q. What design philosophy ties this year’s Galaxy devices together?

In an era shaped by AI-driven change, human-centred values are more important than ever. Design shouldn’t only be seen — it should also be felt. For design to feel truly human, it must begin with a deep understanding of how people live, work and interact with technology every day. That belief has guided our approach to designing foldables and smartwatches.

To hear how those insights guided the engineering behind Samsung’s latest foldables, Samsung Newsroom sat down with Sunghoon Moon, Executive Vice President and Senior Executive of Mobile R&D Office – Hardware, Mobile eXperience (MX) Business at Samsung Electronics.

▲ Sunghoon Moon

Q. How have seven generations of user insights shaped Samsung’s approach to the latest Galaxy Z series?

From the beginning, we saw foldables as an opportunity to redefine how people interact with their smartphones — not simply as a new form factor. Through seven generations, we’ve learned how people open, carry, unfold and rely on their devices. Those insights have shaped our engineering priorities and guided each new generation of the Galaxy Z series.

Over time, three priorities became clear: larger, more immersive displays; thinner and lighter devices without compromising durability; and ultra performance while preserving the unique advantages of the foldable form factor. Delivering all three became the defining engineering challenge behind the latest Galaxy Z series.

Q. Samsung describes foldable innovation as engineering one connected system. What does that mean in practice?

With foldables, every component is interconnected. Making a device thinner, for example, means redesigning the display, hinge, battery, thermal system and internal architecture together. Rather than optimizing individual parts separately, we engineer the entire device as one connected system. This end-to-end engineering philosophy extends from materials and component design to manufacturing, validation and the final product experience — allowing engineering advancements to become improvements people experience every day.

▲ Samsung engineered each of the latest foldables as one connected system to bring about key improvements for users.

Q. The new Galaxy Z series introduces Flex Titanium technology. What engineering challenges did it solve?

Our goal was to make foldables thinner and lighter without compromising durability or the viewing experience. That required us to rework the display support structure protecting the ultra-thin OLED panel while preserving the flexibility needed for repeated folding.

Used in demanding industries such as aerospace, titanium offered the strength and resistance against permanent deformation essential for a foldable display. But selecting the material was only the beginning. The real challenge was developing the processing, structural design and manufacturing expertise needed to make titanium suitable for repeated folding.

▲ Flex Titanium technology makes the display thinner and more durable while reducing crease visibility.

Flex Titanium combines two titanium-based elements. The titanium plate beneath the display serves as the primary structural support, helping absorb pressure and impacts from both the front and rear of the device. A precision-engineered lattice structure — created through a hybrid manufacturing process — allows the plate to remain flexible while maintaining structural strength. Beneath the display panel, the titanium-alloy film provides the strength, flexibility and elastic recovery needed to support repeated everyday folding, even at a thickness of just tens of micrometers — roughly one-third the thickness of a human hair.

▲ Flex Titanium technology features an exceptionally thin titanium-alloy film and precision-engineered titanium plate.

Together, these innovations strengthened the display support structure while reducing display module thickness by 10%, creating additional space for the battery, thermal system and camera. For users, that translates into a thinner, lighter device with a flatter display and reduced crease visibility.

Q. How did Samsung reinvent the battery system for the latest Galaxy Z series?

Users expect longer battery life, faster charging and a thinner foldable — without compromising safety, stability or long-term reliability. Meeting those expectations required reengineering the battery system, not simply increasing battery capacity.

We introduced a silicon-carbon anode to improve energy density, but the innovation extends beyond the anode. Because silicon-carbon materials are more reactive, maintaining long-term stability under high-voltage conditions meant optimizing the entire battery system. Improvements to the display structure also created additional internal space, allowing us to redesign the battery system while preserving a slimmer form factor. As a result, Galaxy Z Fold8 Ultra features a 5,000 mAh battery.

The same philosophy shaped charging. Rather than applying a single solution across the lineup, we developed charging architectures tailored to each foldable form factor. Galaxy Z Fold8 Ultra and Galaxy Z Fold8 use a dual-path charging architecture that helps distribute power more efficiently across the battery system, enabling faster, more stable and reliable charging while improving heat management. This supports 45 W fast charging, enabling Galaxy Z Fold8 Ultra to reach a 67% charge in 30 minutes. For Galaxy Z Flip8, the charging architecture was separately optimized for the unique spatial and thermal requirements of its compact form factor.

Q. To ensure foldables can withstand years of everyday use, how does Samsung validate durability before bringing a device to market?

For us, durability isn’t just about design — it must be proven through testing. We validated the complete foldable system under conditions that reflect how people use their devices. The latest Galaxy Z series was subjected to more than 100 reliability validation tests covering real-world conditions including drops, repeated folding, pressure, moisture and debris. Our goal was to understand how the complete device performs in everyday use, identify potential issues before they reach customers and build foldables people can trust.

Q. Looking back at the entire development process, how would you describe Samsung’s approach behind the Galaxy Z series?

Everything starts with the user. Over seven generations, we’ve transformed user insights into innovations in materials, components and the overall device experience. That philosophy continues to guide the Galaxy Z series — delivering foldables that are thinner, more durable, more capable and more intuitive year after year.

▲ Over the years, Samsung has transformed user insights into advancements for the Galaxy Z series.

Samsung Newsroom got an early look at the new devices during Galaxy Unpacked July 2026 — from Galaxy Z Fold8 Ultra, the first Ultra model in the Galaxy foldable portfolio, to Galaxy Z Fold8 with its all-new form factor and Galaxy Z Flip8 with more intuitive AI on FlexWindow.

▲ (From left) Galaxy Z Flip8, Galaxy Z Fold8 and Galaxy Z Fold8 Ultra

Galaxy Z Fold8 Ultra: The Ultra Experience on a Foldable Display

Within the Galaxy lineup, the “Ultra” name represents Samsung’s highest level of performance and user experience. As the first Ultra model in the Galaxy Z series, Galaxy Z Fold8 Ultra pairs ultra-level performance with an expansive foldable display to elevate productivity through AI-powered multitasking.

▲ Galaxy Z Fold8 Ultra features a remarkably thin profile when unfolded.

The first thing that stands out is how thin the device is. Unfolding it reveals a spacious 8-inch main display^[1]. Measuring 4.1 millimetres thick when unfolded and weighing only 215 grams, Galaxy Z Fold8 Ultra is the thinnest Galaxy Z Fold yet — making it comfortable to carry and use throughout the day.

The display has been refined to deliver smoother, more comfortable folding. The folding magnets, hinge mechanism and display tension have been precisely optimised, while refinements to the edge design make the device easier to unfold. Samsung’s proprietary Flex Titanium technology helps minimise the display crease while enhancing durability^[2].

▲ Flex Titanium technology reduces crease visibility.

The expansive display also unlocks enhanced AI experiences.

Gemini Notebook streamlines the process of organising meeting materials and notes. Users can upload a PDF of meeting minutes or an audio recording of a presentation to generate a summary of the key points, then transform the same source material into a variety of formats — including AI-generated videos, presentation slides, podcasts and quizzes.

▲ Gemini Notebook

Galaxy Z Fold8 Ultra truly shines in AI-powered multitasking. Agentic AI anticipates when multitasking is needed, using Now Nudge^[3] to open Multi Window at the right moment. For example, Now Nudge can suggest adding dinner plans from a messaging app to the calendar and open the Calendar app in Multi Window.

▲ Now Nudge

Qualcomm Snapdragon® 8 Elite Gen 5^[4] for Galaxy and a 5,000mAh battery^[5] support Galaxy AI experiences and seamless multitasking on the expansive display.

Galaxy Z Fold8: A Foldable, Reimagined

Redesigned with an all-new form factor, Galaxy Z Fold8 introduces an aspect ratio optimised for a wide range of content.

▲ Galaxy Z Fold8 features new display proportions across its 5.5-inch cover screen and a 7.6-inch main display.

Unfolding the device expands the display to a 4:3^[6] aspect ratio, ideal for watching movies or playing games. Rotating the device switches to a 3:4 aspect ratio that feels more natural for reading e-books or browsing the web. The cover screen’s 10:16^[7] aspect ratio also provides a familiar experience for browsing short-form content.

A 4,800mAh battery supports more than 26 hours of video playback^[8]. Weighing just 201 grams, Galaxy Z Fold8 is the lightest Galaxy Z Fold yet^[9] and remains comfortable to hold — even during extended viewing sessions.

Galaxy Z Fold8 goes beyond content consumption with tools for creating and editing.

Galaxy AI-powered My FanCam^[10] makes it easy to create videos focused on a specific person. After selecting a video in the Gallery app, users can launch My FanCam and choose the subject to follow. The video is then automatically reframed around the selected subject.

▲ My FanCam

The device also delivers a more advanced agentic AI experience.

For example, if a user shares a photo of the Eiffel Tower with Gemini and asks it to book a nearby hotel, the AI agent finds accommodations that match the specified criteria — even while they continue using other apps. Afterward, they can simply review the recommendations and approve only the actions that require confirmation, saving time and effort.

▲ Agentic AI

Galaxy Z Flip8: More Without Unfolding

Galaxy Z Flip8 makes a strong first impression with its thin, lightweight design. Measuring 6.1 millimetres thick when unfolded and weighing only 180 grams, it offers excellent portability. A stronger frame and a more durable hinge made with a new high-strength material improve durability while maintaining the device’s slim profile.

▲ Galaxy Z Flip8 is comfortable to hold.

One of Galaxy Z Flip8’s biggest upgrades is its more versatile FlexWindow. Users can check important information and access their favourite features without unfolding the device.

Another highlight is Galaxy AI’s Now Brief^[11]. From FlexWindow, users can instantly see the day’s weather, schedule and important notifications. Everyday information such as exchange rates and stock updates are organised into personalised cards, making it easy to stay on top of the day.

▲ Now Brief on FlexWindow

App functionality also extends to FlexWindow. Without unfolding the device, users can browse photos in the Gallery app, chat with friends through messaging apps and quickly complete tasks. More than a hub for notifications and widgets, FlexWindow has evolved into a gateway to more of what Galaxy has to offer.

The camera experience has also been refined to better complement the Galaxy Z Flip form factor. Camcorder Grip — exclusive to the Galaxy Z Flip series — enables stable one-handed recording, while Super Steady’s horizontal lock helps keep footage smooth and level, even on the move.

Dual Recording captures both the creator and the subject in the same video, perfect for vlogs and social media challenges. Opening the Camera app displays the creator’s view at the top of the screen and the subject’s view below, allowing both perspectives to be recorded simultaneously. A live preview is also available on the cover screen, so both can see the shot while filming.

▲ Dual Recording

From AI-powered productivity on a large display to optimised content viewing and everyday convenience without unfolding, the eighth-generation Galaxy Z series expands the possibilities of foldables. Designed to suit a wide range of needs, the latest Galaxy foldables offer users more ways to choose the mobile experience that suits them.

[1] Measured diagonally, Galaxy Z Fold8 Ultra’s Cover Screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole

[2] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[3] Samsung account login required. Supported apps only. Accuracy of results is not guaranteed.

[4] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[5] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra.

[6] Aspect ratios shown are approximate, based on representative model values.

[7] Measured diagonally, Galaxy Z Fold8’s Cover Screen size is 5.5” in the full rectangle and 5.4” accounting for the rounded corners. The Main Screen size is 7.6” in the full rectangle and 7.6” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. Aspect ratios shown are approximate, based on representative model values.

[8] Compared to previous Galaxy Z Fold models. Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device) on the main screen.

[9] Compared to previous Galaxy Z Fold models.

[10] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed.

[11] Samsung account login and network connection required.

The lineup also includes Galaxy Z Fold8 Ultra, which brings Galaxy’s renowned Ultra standard to foldables with maximum productivity and content creation in a larger workspace. Galaxy Z Flip8 — the sleekest one yet — was built for expression and quick interaction on the go. Built on seven generations of foldable innovation and consumer insight, the new Galaxy Z series gives users more choice than ever, with three distinct experiences engineered to fit different needs.

Galaxy AI has been optimised for each of these form factors. Across the lineup, every insight feels more actionable and every action feels more connected. Multitasking is easier on the larger screens of Galaxy Fold8 and Z Fold8 Ultra, while Z Flip8’s AI-native FlexWindow keeps relevant information and shortcuts within reach. And with partner AI experiences such as Gemini Intelligence, Galaxy gives users even more ways to get things done in fewer steps — with transparency, privacy and user control built in.

“Seven generations of foldables has taught us consumers need different experiences for different lifestyles,” said Annika Bizon, VP of Product and Marketing, Mobile Experience, Samsung UK & Ireland. “The Galaxy Z series is our most complete foldables line-up yet, setting a new standard with our most advanced AI features. This is our eighth generation of foldables and we understand form factor matters more than ever in the agentic AI era.”

The All-New Galaxy Z Fold8 – A New Galaxy Fold Experience for Everyday Immersion

Galaxy Z Fold8 is reimagined for users who want a foldable that feels natural in the moments when curiosity turns into deeper discovery. Fold8 introduces a form factor designed to move easily from quick interactions on the cover screen to deeper viewing, reading and gaming on the main display. With Samsung’s lightest Galaxy Z Fold yet, intuitive display ratios and long-lasting performance, Fold8 makes it easier to get the most out of the content, stories and ideas that matter.

Built for Discovery

Galaxy Z Fold8’s display ratios are designed around the way people naturally consume content throughout the day. By adapting the screen to the content, Galaxy Z Fold8 creates a more immersive experience whether users are browsing, watching, reading or gaming. At just 201g, Galaxy Z Fold8 is Samsung’s lightest Galaxy Z Fold yet^[1]. Despite its lightweight design, a larger 4,800mAh battery helps users stay in the zone for longer.^[2]

• When folded, the 10:16 cover screen^[3] feels familiar and comfortable for the short moments people return to most often, from messaging and social updates to browsing and short-form video.
• When unfolded, the 4:3 main display^[4] creates a larger canvas that helps users lose themselves in games and films.
• When rotated, the same display ratio becomes naturally suited to reading, giving users a more comfortable way to settle into articles, e-books and long-form content without carrying another device.
• Together, these display ratios are designed around the way people naturally consume content, helping Galaxy Z Fold8 feel more immersive whether users are quickly checking in or settling in for longer sessions.

A Display Engineered from the Inside Out

Across the new Galaxy Z series, expert display engineering serves as the foundation for a more refined foldable experience, supporting slimmer designs, greater durability and more seamless viewing.

• Samsung’s new Flex Titanium technology introduces a titanium-based display structure designed to help make foldables thinner while maintaining durability. Combining a titanium-alloy film with an enhanced titanium plate, Flex Titanium helps strengthen display support, absorb pressure and impact, and reduce crease visibility over time. This structure also refines the way the device opens, balancing hinge mechanics, display tension and magnetic force to make unfolding feel smoother, lighter and more natural^[5].
• With up to 3,000 nits of brightness, Vision Booster and a low-reflection display finish, the main screen stays vivid and easy to see even in outdoor settings.

A Clear and Versatile Camera Experience

Galaxy Z Fold8 is designed to help users capture and share the moments that catch their attention. Whether it’s a sweeping landscape, a group shot or a spontaneous moment on the move, Galaxy Z Fold8 makes everyday photography and video feel easier to capture, edit and share.

• Dual 50MP cameras deliver consistent high-resolution detail across wide and ultra-wide perspectives, helping preserve image quality across different scenes and shooting conditions^[6].
• Dual Recording lets users capture both sides of the moment while previewing themselves through the cover screen, making reactions and shared experiences easier to frame.
• My FanCam^[7] automatically tracks a selected subject and reframes footage into a preferred aspect ratio, turning dynamic scenes into social-ready videos with less manual editing.

Galaxy Z Fold8 Ultra – the Ultra Foldable Built for Maximum Productivity

Ultra represents Galaxy’s highest standard for performance, capability and innovation. With Galaxy Z Fold8 Ultra, that standard meets Samsung’s most advanced foldable design. Its expansive 8-inch main display^[8] opens up a productive workspace for multitasking, while its advanced camera system and long-lasting battery support creation throughout the day. All of this comes in Galaxy’s slimmest Z Fold design yet — it measures just 4.1mm when unfolded and weighs 215g pushing the standard for productivity on the go.

Professional-Grade Creativity with an Ultra-Level Camera System

Galaxy Z Fold8 Ultra is built to give creators more freedom from capture to edit, with an Ultra-level camera system and creative tools that make high-quality content easier to produce from one device.

• The 200MP main camera system captures rich, detailed photos with greater clarity, now enhanced with High Dynamic Range capability in 200MP mode for more true-to-life images^[9].
• A new 50MP ultra-wide camera brings greater detail and clarity to wider scenes and macro shots, giving users more flexibility when capturing landscapes, interiors, group shots and close-up details.
• Improved Nightography^[10] helps photos and videos look brighter and clearer in low light, so users can capture standout moments even in challenging lighting conditions.
• For advanced creators, 8K video recording through the new APV codec gives users greater flexibility and quality for editing and production workflows, while Cine LUT adds cinematic colour and tone control directly from a mobile device.

Power, Battery and Cooling Built for All-Day Productivity

Galaxy Z Fold8 Ultra is engineered to stay fast, responsive and reliable through the most demanding workloads, from heavier multitasking and content creation to AI-powered workflows.

• With Snapdragon® 8 Elite Gen 5 for Galaxy^[11] at its core, Galaxy Z Fold8 Ultra delivers the performance users need to switch between apps, work across a larger screen and keep demanding tasks moving smoothly.
• A larger 5,000mAh battery^[12] helps users stay productive supporting a full day of work, creation and entertainment in a slimmer foldable design.

• Galaxy Z Fold8 Ultra introduces a new dual-path charging architecture with 45W fast charging^[13], helping distribute power more efficiently across the battery system for faster, and more stable and reliable charging throughout the day.
• Galaxy Z Fold8 Ultra uses an expanded graphite cooling structure engineered for improved thermal conductivity, helping dissipate heat more effectively and keep the device responsive during demanding tasks.

Galaxy Z Flip8 – The Sleekest, Most Expressive AI-Native Flip Experience

Galaxy Z Flip8 is built for users who want their phone to feel as dynamic as they are. Designed around quick interactions, personal expression and AI-native experiences, Galaxy Z Flip8 brings the power of Galaxy AI closer to everyday moments through a reimagined FlexWindow and uniquely flexible Flip form factor. At just 180g and 6.1mm thin, Samsung’s slimmest and lightest Flip brings information, actions and creativity closer to everyday moments.

A Smarter, More Intuitive FlexWindow Experience

Galaxy Z Flip8 reimagines the FlexWindow as an AI-native everyday interface, bringing information, actions and assistance closer to the moments users need them most.

• The new FlexWindow brings apps, insights and actions directly to the cover screen, helping users access information, AI-powered features and connected tasks in fewer steps.
• Now Brief^[14] on FlexWindow home brings timely insights and next steps, helping users move from glanceable information to action at the right moment.
• Galaxy Z Flip8 also makes automation^[15] through Gemini Intelligence^[16] easier to access from the FlexWindow, allowing users to complete connected actions through side-key activation or natural voice requests.

FlexCam Unlocks a More Expressive Flip Selfie Experience

Galaxy Z Flip8 enhances Samsung’s signature Flip camera experience, turning everyday moments into more expressive content through flexible shooting angles, real-time previews and Flip-only creative experiences. From hands-free shooting and real-time preview to cover-screen selfie videos and Flip-only mirror selfies, Galaxy Z Flip8 helps users create, check and share polished moments without setting up extra equipment.

• A 50MP camera with ProVisual Engine delivers Galaxy Z Flip’s most advanced selfie experience, helping users capture detailed portraits and everyday shots with natural skin tones, dynamic bokeh and standout detail^[17]
• Flex Mode makes hands-free shooting easy from a wide range of angles, while Camcorder Grip with Zoom Rocker provides a more comfortable, stable hold for video on the move.
• Super Steady — now with a Horizontal Lock option — helps keep footage smooth and consistently framed, whether filming action-filled moments or on-the-go selfie videos.
• FlipShot lets users personalise the FlexWindow and capture more expressive mirror selfies, while Mirror View gives users a realistic mirror-like view for quick look checks before taking a photo or heading out.

A New Class of Agentic Experiences Optimised for Foldables

As the most personal device people carry, the phone has become the primary entry point where AI meets users — and the new Galaxy Z series sets the tone for the next generation of mobile AI experiences. Galaxy AI now works across more apps and services, with experiences optimised for foldable form factors. By understanding what matters to each user and helping turn insights into action, Galaxy AI becomes more personal, proactive and useful throughout the day.

• Now Brief^[18] helps users stay informed with personalised insights tailored to their routines, interests and daily needs through expanded scenarios, customisable briefing cards and personalised recommendations. It now also surfaces security and privacy insights, helping users stay on top of potential risks and protective actions.
• Now Nudge^[19] helps turn insights into action. When plans begin to take shape in a conversation, AI can surface relevant next steps such as checking a schedule, finding a place or saving a location. On foldables, users can continue the conversation side by side on larger displays.
• Gemini Intelligence helps users move from request to result with fewer steps. Users can simply describe what they need or even add screen or image context. App automation can now work across 40+ supported apps and services, with capabilities ranging from looking up tickets to finding a nearby restaurant and making a reservation. With Gemini Notebook, users can bring together notes, images, recordings, files and documents in one persistent workspace to collect, organise and develop their ideas. Drag-and-drop support in Split view makes the workflow even more intuitive, allowing users to easily add multiple files and images and turn their content into audio overviews, infographics, reports, meeting recaps, visual summaries, documents and more.
• AI experiences become more connected and contextual when the new Galaxy Z series is connected with Galaxy Watch Ultra2, Galaxy Watch9 and even upcoming Intelligent Eyewear. From wellness insights to daily routines and connected actions, Galaxy AI helps users move more seamlessly between devices with timely personalised support throughout the day.

Together, these experiences show how Galaxy AI is becoming a more capable and proactive companion, helping users accomplish more with less effort. Across the lineup, foldable form factors make these experiences easier to access throughout the day.

Security and Privacy Built Into the Experience

As AI becomes more personal and agentic, trust continues to be a critical foundation of the experience. Users need to know how their data is used, understand what AI is doing on their behalf and stay in control of the choices that shape their experience. With the new Galaxy Z series, Samsung builds that trust into the device from the start, keeping personal data secure while giving users transparency, choice and control over how their information is used.

Samsung Knox protects every Galaxy device from the chip up, with a multi-layered approach that includes on-device personalization and user-controlled cloud processing, as well as future-ready protections such as ecosystem-wide protection through Samsung Knox Matrix. For on-device AI, Personal Data Engine (PDE) enables context-aware, personalized AI experiences. To protect PDE, Knox Enhanced Encrypted Protection (KEEP) creates encrypted, app-specific storage environments, while Knox Vault adds a tamper-resistant physical layer for sensitive information^[20]. These system-level protections work together with Advanced Intelligence settings and Personal Data Intelligence to help users control how AI features manage and use personal data.

One UI 9.0 also introduces a new AI Assistant Activity dashboard, giving users a centralised view of AI automations running on their behalf. Instead of moving across multiple apps and services to understand what happened, users can review AI actions in one place and navigate directly to the relevant agent^[21] for additional context and settings. The new Galaxy Z series also brings enhanced Privacy Alerts that proactively notify users about potential privacy risks, including unnecessary attempts to access background permissions, helping them respond before those risks become invisible.

These updates build on Galaxy’s existing security and privacy portfolio which includes Auto Blocker, Theft Protection, Private Sharing, Secure Wi-Fi and more. Together, these advancements help users take a more active role in managing personal data and AI activities, with transparency, clearer choices and stronger protections at the core of their experience — helping ensure that more personal AI experiences remain grounded in trust.

Getting Started with the New Galaxy Z Series

The Galaxy Z Fold8 Ultra, Z Fold8 and Z Flip8 are available for pre-order starting today. All devices will be available in Graphite and Cream colour options, and Galaxy Z Fold8 Ultra will have unique availability in Violet Shadow, Z Fold8 in Lavender and Z Flip8 in Pink.

Exclusive colours are also available on Samsung.com, with Galaxy Z Fold 8 Ultra in Green Shadow, Z Fold8 in Pistachio and Z Flip8 in Mint.^[22]

The new Galaxy Z series will bring the benefits of advanced AI closer to users’ daily lives by providing a 6-month free trial of Google AI Pro^[23], including 5 TB of cloud storage — equivalent to £18.99 per month. With the expanded access to Google’s most capable AI models, users can boost their productivity and creativity on the foldable screen anytime they want.

Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices^[24]. With the updated Smart Switch, iOS users can scan a QR code on their current devices and wirelessly transfer data without downloading additional apps. Smart Switch can also bring over additional types of data including password and passkeys, call history, accessibility settings, eSIM data and more, helping reduce the time needed to set up a new device.  And with Quick Share’s new compatibility with AirDrop^[25], sharing files between iOS and Galaxy devices is now seamless in both directions.

The best of Samsung packaged for your business

The Samsung Galaxy Z Fold8 Ultra and Z Fold8 will also be available as Enterprise Edition, giving businesses long‑term reliability and peace of mind, starting with a 3‑year warranty and the assurance that your teams stay up and running with dedicated support, and next‑day business replacement^[26]. You also get up to 7 years of security and maintenance releases, helping you stay ahead of emerging threats. And with an enhanced product lifecycle, Enterprise Edition phones remain available longer than standard devices, making planning, deployment and fleet management far more predictable.

Samsung Care+

To give customers complete peace of mind, Samsung Care+^[27] offers comprehensive protection with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad, making it easier to stay covered wherever life takes them. Customers who purchase a new Galaxy foldable on Samsung.com and enroll in a monthly Samsung Care+ plan will receive the first three months of coverage at no cost.

With One UI 9, the new Warranty and care settings hub also makes it easy to enroll in, access and manage Samsung Care+, alongside warranty information, self-diagnostics, repair requests and remote support — all from one convenient place on the device.

Pricing and Availability:

Galaxy Z Fold8 Ultra (RRP)

• 256GB – £1,899.00
• 512GB – £2,069.00
• 1TB – £2,409.00

Galaxy Z Fold8 (RRP)

• 256GB – £1,699.00
• 512GB – £1,869.00
• 1TB – £2,209.00

Galaxy Z Flip8 (RRP)

• 256GB – £1,149.00
• 512GB – £1,319.00

For a limited time only, customers who purchase from Samsung.com or Samsung Experience Stores can get between £100 – £752 off the Galaxy Z Fold8 or Galaxy Z Fold8 Ultra when trading in a selected smartphone ^[28], plus an extra £100 off with code Z8^[29]. Samsung also offers customers a Trade in Price Promise, if you’ve found a better trade-in price for your Galaxy smartphone from a selected retailer within 3 days, we’ll refund the difference^[30].

For more information about the new Galaxy Z series, please visit our newsroom at news.samsung.com/uk/ or samsung.com/uk/.

[1]Compared to previous Galaxy Z Fold models

[2]Compared to previous Galaxy Z Fold models. Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device) on the main screen. Actual video playback time may vary by network connection, settings, video file format, screen brightness, battery condition and many other factors

[3] Measured diagonally, Galaxy Z Fold8’s Cover Screen size is 5.5” in the full rectangle and 5.4” accounting for the rounded corners. The Main Screen size is 7.6” in the full rectangle and 7.6” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. Aspect ratios shown are approximate, based on representative model values.

[4]Aspect ratios shown are approximate, based on representative model values

[5]Compared to previous Galaxy Z Fold models. 

[6]Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects

[7]My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed

[8]Measured diagonally, Galaxy Z Fold8 Ultra’s Cover Screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole

[9]Compared to previous models.

[10]Compared to previous models.

[11]Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated

[12]Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra.

[13]45W Super Fast Charger Sold Separately

[14]Samsung account login and network connection required

[15]Automation feature is available in U.S and Korea, and supports English (U.S) and Korean. Supported language and region will be expanded further within this year. Availability may vary by country, region and language.

[16]Compatible with select languages only. Google Account login and network connection required. If Gemini UI or Google apps are in view: Google and Gemini / YouTube / Maps etc are trademarks of Google LLC. Check responses. Setup required. Compatibility and availability vary. 18+.

[17]Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects. AI Bokeh effect is available only in Portrait mode. AI Bokeh photos are currently available at 12MP resolution.

[18]Samsung account login and network connection required

[19] Samsung account login required. Supported apps only. Accuracy of results is not guaranteed.

[20]The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analysed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognises select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyses Samsung native applications and supported app notifications. KEEP is available on Galaxy smartphones and tablets with One UI 8 or later.

[21]AI Assistant Activity provides visibility into eligible agent activities. Availability of agents and activities may vary by market, model and OS version.

[22]Exclusively available on Samsung.com

[23] Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm PT. unless canceled earlier, Google One will charge £18.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro

[24] Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices. With the updated Smart Switch, iOS users can scan a QR code on their current devices and wirelessly transfer data without downloading additional apps. Smart Switch can also bring over additional types of data including password and passkeys, call history, accessibility settings, eSIM data and more, helping reduce the time needed to set up a new device.  And with Quick Share’s new compatibility with AirDrop24, sharing files between iOS and Galaxy devices is now seamless in both directions

[25]Quick Share feature between Galaxy devices available with the following OS: smartphones and tablets with Android OS version 10.0 (Q) and One UI 2.1 or above, Galaxy Books released in 2020 or later. Requires Samsung Account and Wi-Fi and Bluetooth connection. To share with Apple devices, a Galaxy device with Quick Share app version 13.8.51.27 or later and Google Play services version 26.11.xx or later is required. As of July 2026, “Share with Apple devices” is supported on Galaxy S26 series, Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 and will be expanded to select flagship models in the future. Galaxy S26 series requires a software update. Availability subject to change. Compatibility supported only by Google. Must be within Bluetooth distance. AirDrop® is a registered trademark of Apple Inc. Your phone may temporarily disconnect from Wi-Fi networks when searching for or sharing with iOS devices. Your phone may temporarily disconnect from Wi-Fi networks when searching for or sharing with Apple devices.

[26]Next Business Day (NBD) available with valid warranty claim, if booked with the Samsung Business Service Centre (BSC) before 2pm on a business day. Doorstep Exchange with Samsung gold stock. Excludes accidental damage. T&Cs apply

[27]Samsung Care+ is available within 60 days of device purchase. Excludes repairs for cosmetic damage. Theft and Loss requires activation of Knox Guard and is subject to limit of two claims per year. Excess payable. Walk in repair subject to local availability. Terms and conditions apply. Subject to eligibility. UK residents aged 18+. 3 months free cover applied automatically to monthly plans.  From month 4 after the purchase of Samsung Care+, the monthly premium for your chosen device cover will be charged on or around the same date of the month as the cover start date.

Samsung Care+ is brought to you by bolttech Insurance Services (UK) Limited, authorised and regulated by the Financial Conduct Authority (FRN 832644) with registered office in 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX, company house number 11187028. The insurance is administered by bolttech Device Protection (Ireland) Limited, with registered office in in Block C 77 Sir John Rogerson Quay Dublin 2 D02 VK60 Dublin 2, Dublin, Ireland, company house number 675680. The policy is underwritten by AmTrust Specialty Limited, authorised and regulated by the Prudential Regulation Authority and the Financial Conduct Authority (FRN 202189) with registered office in Exchequer Court 33 St. Mary Axe London UK EC3A 8AA company house number 01229676(FRN 202189).

[28] Purchase from Samsung.com or Samsung Experience Stores by 06.08.26. *£100 value based on Galaxy A56 256GB in working condition. £752 value based on Galaxy Z Fold7 1TB. Values over £100 vary by model and condition. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount

[29]Apply code at checkout when trading in a selected smartphone to redeem £100 discount

[30]Purchase from Samsung.com, Samsung Student and Youth Store, Samsung Enhanced Partnership Program or Samsung Experience Stores and trade in a Samsung Galaxy Smartphone or Watch for an instant discount between 22/07/26 and 22/10/26. Receive a higher quoted cash value for their trade in device from a selected retailer within 3 days of purchase and receive a cashback amount equal to the difference between Samsung’s trade in value and the higher cash value offered. Both Trade-In values must exclude any bonuses, enhancements or top-ups and be for the same condition which is not downgraded after inspection. Max 1 claim per individual and two per household. To register, claim and for full terms see https://samsungoffers.claims/tradeinpricepromise