Anyone can be a creator with the Samsung Galaxy Z Fold6 and Z Flip6, foldables packed with features that let you easily create high-quality content, even if you don’t think you have the professional skills. And because your phone is a device you carry with you every day, you will always have an opportunity to use the world around you for inspiration.

Here are just some of the ways in which the Galaxy Z Fold6 and Z Flip6 with Galaxy AI^[1] can enable you to be creative by seeing your drawings, photos and videos in a whole new way.

Start with a sketch, end with a masterpiece

We all take a lot of photos on holiday with friends, but there’s always one that stands out as the pick of the bunch. Sometimes, you might want to add a personal twist to it, like adding a crown to the head of the birthday girl, but not having the right apps or knowledge of how to use them holds you back. Sketch to Image^[2]on the Galaxy Z Fold6 and Z Flip6 with Galaxy AI is here to help with that.

Start with a quick and simple sketch of what you want to see on a photo you’ve taken. In seconds, it will be converted into a photorealistic object that matches the mood of the photo — right before your eyes.

With Sketch to Image, your rough sketches are turned into stunning works of art. You can either layer them on top of an existing photo, like your favourite holiday pictures, or you can even start with a blank canvas and create something beautiful from scratch. There are also additional options to further customise your creations by selecting from different styles, such as watercolour or 3D cartoon.

Let AI remix your portrait

Across the many different social media platforms we all use, one common element is the profile picture. With Portrait Studio^[3], you can create a profile photo that stands out. Usually, the photo that you take of yourself is the end product, but with Portrait Studio it’s just the beginning. Whether you’d like to see yourself as a comic book character, a 3D cartoon, a watercolor painting or a sketch, Portrait Studio can create something truly unique.

Start by taking a picture of yourself, then select Portrait Studio, which you’ll find within Photo Assist in the Gallery app, and choose the style of image you’d like the AI feature to create. From there, hit ‘Generate’ and let Galaxy AI make your photo instantly sharable. You’ll have a new and unique profile photo, and everyone will be asking you how you did it.

Slow motion without the preparation

Sometimes, you want to capture a moment in a way that a picture never can. A great video always catches people’s attention, and now you can use Instant Slow-Mo^[4] to give your clips an added sense of drama. That video of you pulling off an impossible trick at the skate park or gracefully waving a scarf in the sea breeze is much more fun when slowed down. Instant Slow-Mo makes it easy to create that effect in the videos you already have.

Galaxy AI enables this feature to work well for the times when you forgot to film in slow motion in the first place. It uses AI Frame Rate Conversion (AI FRC) technology to generate intermediate frames of movement to fill in the gaps between frames already there, which helps to maintain picture quality.

To use Instant Slow-Mo, play a video in the Gallery app and tap and hold on the screen at the point you want to slow down. You can see the effect happen in real time, while also having access to additional options to perfect your video. To share the video with friends, it’s as simple as pressing the share button, viewing the preview, selecting to share the slow-mo clip, and using Quick Share to send it to your friends nearby.

Instant Slow-Mo will give a new creative streak to your clips and make you want to press play again and again.

With Galaxy AI on the Galaxy Z Fold6 and Z Flip6, you’re never short of ways to make your photos and videos look amazing. Your quick sketches can become gorgeous 3D visuals, and you can give yourself a whole new look — whether that’s through AI-generated accessories or by reimagining yourself as a cartoon. Your videos can look more like movies, complete with slow-mo.

You’re already more creative than you think, and with the Galaxy Z Fold6 and Z Flip6, you now have the tools in your hand to express your creativity in new ways.

[1] Available AI features may differ by model. Samsung Account login is required to use certain AI features.

[2]Sketch to image requires a network connection and Samsung Account login. Editing with Sketch to Image may result in a resized photo up to 12MP. The accuracy and reliability of the generated output is not guaranteed.

[3] Portrait Studio requires a network connection and Samsung Account login. Supports JPG, HEIC (HEIF), BMP and PNG files. The background must not be transparent. Editing with Generative Portrait results in a resized photo up to 12MP. The accuracy and reliability of the generated output is not guaranteed.

[4]Instant Slow-mo feature is available on Samsung Video Player and Samsung Gallery. May not be available on certain video file types. Accuracy of results not guaranteed.

LONDON, United Kingdom – 14^th August 2024 – Samsung Electronics UK Ltd is offering an unmissable deal with purchases of its new Galaxy Z Fold6. Customers can elevate their entertainment experience with a free Samsung Freestyle 2^nd Gen projector when they purchase a Galaxy Z Fold6 from Samsung.com.

Valid from 14^th – 22^nd August^[1], this exclusive offer allows customers to enjoy the immersive cinematic experience of the Freestyle 2^nd Gen projector alongside the cutting-edge innovation of the Galaxy Z Fold6.

The ultra-portable and compact Freestyle 2nd Gen projects stunning visuals on virtually any surface, transforming the living room, back garden, or anywhere customers choose into a personal cinema. It’s the perfect companion for the Galaxy Z Fold6, allowing customers to effortlessly unfold big-screen entertainment wherever they go.

The all-new Galaxy Z Fold6 is part of the most powerful Galaxy Z Series to date and offers a range of features and tools that enhance productivity. From summaries with Note Assist^[2], generating image options with Sketch to Image^[3] and translations of live conversations with Interpreter^[4], Galaxy AI simplifies life. With Galaxy Z Fold6’s iconic form factor, the larger screen offers enhanced viewing and gaming experiences with a powerful chipset.

Don’t miss out on this incredible offer on Samsung.com/uk

[1] Purchase from Samsung.com by 22.08.24. While stocks last. Freestyle portable projector automatically added to basket.

[2] Samsung account login is required. Requires a network connection. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[3] Sketch to image requires a network connection and Samsung Account login. Editing with Sketch to Image may result in a resized photo up to 12MP. The accuracy and reliability of the generated output is not guaranteed.

[4] Samsung account login is required. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.

From July 26 to August 13, customers in the UK and Ireland can claim back up to £150 when purchasing selected Samsung products on Samsung.com^[1]. Plus, go for gold and win double cashback with a 1 in 3 chance to make it £300. Devices that qualify for this winning offer include the latest Galaxy Z Series or Galaxy S24 Series.

The all-new Galaxy Z Fold6 and Galaxy Z Flip6 offer versatile and flexible form factors and are the most powerful Galaxy Z Series to date. With the introduction of the new Galaxy Z Series, Samsung is opening the next chapter of Galaxy AI^[2]. The iconic form factor of the Galaxy Z Fold’s large screen and Galaxy Z Flip’s FlexMode maximise AI capabilities, driving a new era of productivity and creativity. From offering summaries with Note Assist^[3] to translations of live conversations with Interpreter^[4], Galaxy AI simplifies everyday life.

Products featured in the offer include:

• Galaxy Z Fold6
• Galaxy Z Flip6
• Galaxy S24 Ultra
• Galaxy S24+
• Galaxy S24

Claiming the cashback is simple:

1. Buy a qualifying Samsung product between 26^th July – 13^th August from Samsung.com to be eligible to receive up to £150 cashback reward. 1 in 3 chance of doubling reward is offered at point of claim.
2. Submit the claim between 30 days of the purchase date.
3. Samsung will send a notification within 5 working days if the claim is approved, and progress can be tracked anytime.
4. Once the claim has been approved, cashback will be sent to the bank account provided on the Claim Form within 45 days.

If you’re an existing Samsung Rewards Member, you can guarantee gold by doubling the value of your Rewards Points when you spend them on selected Samsung products^[5], including the latest Z Series devices Galaxy Z Fold6 and Z Flip6!

Full terms and conditions apply. Visit https://samsungoffers.claims/summercashback2024 for more details.

^{About Samsung’s Involvement in the Olympic Games}

^{Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For over 25 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and continue to shape the digital future of the Olympic Games for Paris 2024 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through Los Angeles 2028. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will change the way the world experiences the Olympic Games.}

^{About Samsung’s Involvement in the Paralympic Games}

^{Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to Los Angeles 2028 and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G.}

[1] Purchase from Samsung.com by 13.08.24. Claim from Samsung within 30 days of purchase.  Max 4 Claims per household. 1 in 3 chance of doubling reward is offered at point of claim.

[2] Available AI features may differ by model. Samsung Account login is required to use certain AI features.

[3] Samsung account login is required. Requires a network connection. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[4] Samsung account login is required. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.

[5] Purchase from Samsung.com by 11.08.24. To participate you must be a Samsung Rewards member and be signed-in to your Samsung Account at the time of purchase. Spend your Samsung Rewards Points on a Galaxy S24 Series, Galaxy Z Fold6, Z Flip6, Galaxy Tab S9 Series tablet, Galaxy Book4 Series laptop, Odyssey OLED gaming monitor, or any Galaxy Buds, and receive double their usual value, up to a maximum additional value of £75.

London, UK – Commuters were stopped in their tracks this morning as they spotted a full size, folded London bus in East London.

The iconic single decker, which measures 6m by 6.2m appeared to have been folded upwards at 90-degree angle with is rear end nearly six metres off the ground.

The bus forms part of a public art project, specially commissioned by Samsung to celebrate the release of the Galaxy Z Fold6 and Galaxy Z Flip6, which come with a range of new features now with Galaxy AI.

Created by artist Caspar Philips, the bus which includes a host of recycled materials from real London buses, was constructed to the accurate scale of a real single decker bus taking a total of 2 months to design and build.

Additional public art installations include a folded bench, lamppost and telephone box, created by designer Jem Hughes, in Old Street which has been aptly renamed to Fold Street temporarily in partnership with TfL as they unveil their new foldable range.

Across the Tube station, selected roundels, areas around benches in platforms and signs at the station entrances have been temporarily changed to say Fold Street.

The iconic domed telephone box was complete with a payphone and phone book, with the lamppost folding at nearly three metres tall.

The public will be able to see the art installations for themselves as they remain in situ for  4 x days until 27^th July 2024.

The latest Galaxy Z series is the slimmest, lightest and most durable foldable series yet, and with Galaxy AI, customers can experience a new era of communication.

Annika Bizon, Director of Marketing, Omnichannel & Head of Ireland – MX Division said:

“Welcome to Fold Town! To celebrate the arrival of the new Galaxy Z series we wanted to flip East London upside down with a series of unexpected activations, including the renaming of Old Street to Fold Street.

Samsung has a heritage of innovation, from folding glass in our Galaxy Z Series, to folding buses and iconic landmarks. We are so excited for consumers to experience our unique Fold Street activation across East London.”

Whether using the Galaxy Z Fold’s large screen, Galaxy Z Flip’s FlexWindow or making the most of FlexMode, the new Z series will provide more opportunities to maximise AI capabilities including Circle to Search with Google and Live Translation.

The Samsung Galaxy Z Fold6 and Galaxy Z Flip6 is widely available in Samsung channels and major UK retailers, visit www.samsung.com/uk for more details.

* Samsung partnership with TfL will see Old Street renamed to Fold Street from 24-28^th July.

Signage on maps, in-train and most station announcements will remain as Old Street. TfL has engaged with Moorfields Eye Hospital to minimise the impact this temporary change may cause to anyone visiting the hospital.

LONDON, U.K – 24 July, 2024 – Samsung Electronics Co., Ltd. today announced the global availability of Galaxy Z Fold6, Galaxy Z Flip6, Galaxy Watch Ultra, Galaxy Watch7, Galaxy Buds3 series and the much anticipated Galaxy Ring.

“We’ve seen significant consumer excitement following the unveiling of our latest Galaxy devices in Paris earlier this month,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “By integrating the power of Galaxy AI into our versatile foldable devices as well as expanding it to our ecosystem portfolio, we are continuing our commitment to putting the potential of AI into the hands of millions around the world.”

Galaxy Z Fold6 and Flip6: New and Versatile AI Experiences

The new Galaxy Z Fold6 and Flip6 have opened the next frontier of Galaxy AI^[1], leveraging their unique form factors that advance communication, productivity and creativity like never before. When it comes to communication, easily understand someone in another language whether just by listening or having a conversation with Interpreter^[2], making the most of the unique dual screen form factor. Reply while on the move with Suggested replies^[3], which recommends tailored responses to messages without even needing to open the device. Stay productive with Composer^[4], which generates emails and social posts based on just a few simple keywords, and Note Assist^[5], which offers a new PDF overlay translation feature, as well as transcription of audio files. Creativity is boosted with Photo Assist^[6], a suite of AI-powered editing tools to create professional-grade content effortlessly. Plus, FlexCam, now supported by Auto Zoom^[7], automatically frames up the perfect selfie all hands-free.

The Galaxy Z Fold6 and Flip6 are the slimmest and lightest, as well as the most durable Z series ever. The display has been upgraded thanks to enhanced layers on the main screen, which not only offer durability, but also visibly improve the crease. Galaxy Z Fold6 offers a new cover screen ratio, which also fits more naturally in the hand, while Galaxy Z Flip6 delivers a flagship-level camera experience, longer battery life and for the first time ever, a vapour chamber to maximise performance on-the-go.

Enhanced Galaxy Ecosystem Powered by Galaxy AI

The newest additions to the Galaxy Watch line-up are central to Samsung’s vision for enhancing digital health and everyday wellness through Galaxy AI. Galaxy Watch Ultra and Galaxy Watch7 allow tracking of advanced glycation end products (AGEs)^[8] for the first time for a better understanding of metabolic health, while a Dual-frequency GPS system^[9] tracks location more precisely than ever for workouts in any outdoor environment from busy cities to dusty trails.

Galaxy Ring^[10] is the newest form factor, offering Samsung’s powerful sensor technology in the smallest wearable yet. The distinct concave design is stylish and durable with a Titanium Grade 5^[11] finish, built for extended wear and 24/7 health monitoring^[12]. With sleep being the foundation of wellness, Galaxy Ring is the optimal form factor to offer Samsung’s best-in-class sleep analysis^[13] and powerful sleep AI algorithm, based on all-new sleep metrics for a more detailed analysis and understanding of sleep.

Galaxy Buds3 series offers a sleek new blade design for a modern yet practical style, and with Canal Type for Galaxy Buds3 Pro and Open Type for Buds3, there is a pair to suit everybody regardless of their preference. Ultra High Quality^[14] Audio delivers superb detail in every sound and with Super-Wideband Call^[15] feature, phone calls can also be heard in flawless quality even when in noisy environments.

Availability

The Galaxy Z Fold6, Galaxy Z Flip6, Galaxy Watch Ultra, Galaxy Watch7, Galaxy Buds3 series and Galaxy Ring will be generally available on samsung.com, Samsung KX, Samsung Experience stores as well as selected retailers from 24 July, 2024.

The Galaxy Z Fold6 is available in Silver Shadow, Pink and Navy. Galaxy Z Flip6 also offers Silver Shadow, in addition to Yellow, Blue and Mint colours.

Galaxy Watch Ultra is available in a 47mm size in Titanium Grey, Titanium White and Titanium Silver. Galaxy Watch7 is available in two sizes, 40mm and 44mm. Choose from Green and Cream colour options for 40mm and Green and Silver for 44mm.

Galaxy Buds3 series is available in two colours, Silver and White.

Galaxy Ring is available in nine size options to ensure the perfect fit with three colour choices – Titanium Black, Titanium Silver and Titanium Gold.

For more information, please visit: Samsung Newsroom, Samsungmobilepress.com, or Samsung.com.

[1] Available AI features may differ by model. Samsung Account login is required to use certain AI features.

[2] Samsung account login is required. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.

[3] Samsung account login is required. Requires network connection. Suggested replies is only supported from the FlexWindow.

[4] Composer requires a network connection and Samsung Account login. Service availability may vary by language. Accuracy of results is not guaranteed.

[5] Samsung account login is required. Requires a network connection. Must meet length requirements to activate feature.

[6] Samsung account login is required.

[7] Auto Zoom is limited in low-light conditions. Auto Zoom mode will disengage if the zoom is manually adjusted or if switched between front and back camera.

[8] AGEs Index monitoring is only available on Galaxy Watch7 and Galaxy Watch Ultra. The Galaxy Watch uses light sensors that operate within the limits set by the IEC62471 safety regulations. However, people with photosensitive skin may have adverse reactions to light, such as skin discoloration or a rash. Avoid using this feature if you experience symptoms of photosensitivity. AGEs Index monitoring is for fitness and wellness only, not for the diagnosis and treatment of any medical condition. If you’re concerned about your health, please consult a medical professional for advice.

[9] GPS accuracy may vary depending on network environment and other factors. GPS function requires internet connection. Can be used on LTE models without paired smartphone. Non-LTE models require Bluetooth connection to paired smartphone.

[10] Galaxy Ring must be paired with a smartphone with Android 11.0 or above and minimum 1.5GB Memory. Galaxy Wearable app, Samsung Health app (v6.27 or above) and Samsung account login are required.

[11] Titanium is only applied on Galaxy Ring device frame.

[12] Samsung Health tracking features are intended for general wellness and fitness purposes only. Not intended for use in the detection, diagnosis, treatment, monitoring or management of any medical condition or disease. Any health-related information accessed through the device and application should not be treated as medical advice. Users should seek any medical advice from a physician.

[13] Sleep tracking features are intended for general wellness and fitness purposes only. Not intended for use in the detection, diagnosis or treatment of medical conditions or sleep disorders. The measurements are for your personal reference only. Please consult a medical professional for advice.

[14] Ultra-high quality audio up to 24bit/96kHz’ is available on Galaxy S24 series, S23 series, Z Fold6, Z Flip6, Z Fold5, Z Flip5 and Tab S9 series with One UI 6.1.1 or above. Ultra-high quality audio feature is only available on select Samsung Galaxy devices at this time. Additional devices may be supported in the future.

[15] Super-Wideband call feature allow Buds to transmit voice up to 16kHz, while previous BT earphones only transmit up to the 8kHz band.

Earlier this year, Samsung ushered in the era of mobile AI through the power of Galaxy AI^[1]. With the introduction of the new Galaxy Z series, Samsung is opening the next chapter of Galaxy AI by leveraging its most versatile and flexible form factor perfectly designed to enable a range of unique mobile experiences. Whether using Galaxy Z Fold’s large screen, Galaxy Z Flip’s FlexWindow or making the most of the iconic FlexMode, Galaxy Z Fold6 and Flip6 will provide more opportunities to maximise AI capabilities. Built on the foundation of Samsung’s history of form factor innovation, Galaxy AI uses powerful, intelligent, and durable foldable experience to accelerate a new era of communication, productivity, and creativity.

“Samsung is driven by a relentless focus on innovation. It’s embedded in our DNA, and this launch is a testament to that, bringing to our customers the next generation of foldables – our slimmest, lightest and most durable yet,” said James Kitto, Vice President and Head of MX, Samsung UK & Ireland. “This is the next frontier of Galaxy AI, supercharging this unique form factor with enhancements across features such as Circle to Search with Google – optimised for the ultimate user experience. Another great example of this is Galaxy AI’s Interpreter feature, which uses the dual screen of our foldables to show translation for a real-time conversation. Underpinning all of this is also our commitment to bring the best to our customers, so we’re pleased to also provide seven generations of OS upgrades and seven years of security updates.”

Samsung’s continued innovation for foldables has created the slimmest and lightest Galaxy Z series ever, optimised for portability. The perfectly symmetrical design with straight edge provides an aesthetically sleek finish while a new cover screen ratio on Galaxy Z Fold6 provides a more natural bar-type viewing experience. Along with design refinements, the new Galaxy Z series is engineered to provide even more durability, offering you greater peace of mind. The dual rail hinge structure is further supported by a strengthened folding edge, better distributing the shock of external impacts. Plus, enhanced layers on the main screen help to improve the crease while maintaining strength. The latest Galaxy Z series is also equipped with enhanced Armour Aluminium^[2] and Corning® Gorilla® Glass Victus® 2^[3], making this the most durable Galaxy Z series yet.

In addition to being reliable, every element of the Galaxy Z series is also powerful. Both the Galaxy Z Fold6 and Flip6 are equipped with the Snapdragon® 8 Gen 3 Mobile Platform for Galaxy^[4], the most advanced Snapdragon mobile processor yet, combining best-in-class CPU, GPU, and NPU performance. The processor is optimised for AI processing and offers enhanced graphics along with improved overall performance. The upgraded cooling system maximises performance with a larger vapor chamber on Galaxy Z Fold6 and, for the first time ever, a vapor chamber on Galaxy Z Flip.

Galaxy Z Fold6: Large Screen Productivity Elevated by AI

The Galaxy Z Fold6 offers a range of AI-powered features and tools that maximise the large screen and significantly enhance productivity.

Note Assist^[5] on Samsung Notes offers translation, summaries, and auto formatting for simple and easy meeting notes. Plus, a newly embedded transcript feature enables transcription, translation and summarising of voice recordings directly in Notes. Texts in PDF files can be translated and overlaid perfectly through PDF overlay translation feature in Notes^[6]– and it even supports text in images and graphs. A newly added Composer^[7] from Samsung Keyboard generates suggested text based on simple keywords for email and supported social media apps. For social media in particular, the Composer creates text that reflects your tone by analysing previous posts. Additionally, the S Pen^[8] experience is expanded further meeting with Galaxy AI on the Galaxy Z Fold6’s screen. All-new Sketch to image^[9]allows you to create more sophisticated art pieces by generating image options when you simply sketch or draw on the photos in Gallery or Note Screen.

The Galaxy Z Fold6 enables you to evolve the way you work, play, and stay informed thanks to Samsung’s longstanding partnership with Google. The latest Google Gemini app^[10] is fully integrated on the new Galaxy Z series, providing your own AI-powered assistant right on your phone. By simply swiping the corner of the screen or saying “Hey Google”, you can bring up Gemini’s overlay and get help with writing, learning, or planning. Gemini is integrated with some of your favorite Google apps, making it easy to organise a perfect travel itinerary by getting real-time flight and hotel booking information – and explore famous landmarks and the best routes to get there using Google Maps. When you want detailed information about a K-pop music video while watching YouTube on Galaxy Z Fold6’s large screen, you can access Gemini overlay in the multi-window split screen to ask questions. If you’re curious about who the artist is in the video, just long press the home button and circle, highlight, or tap on screen – and Circle to Search^[11] will offer instant search results.

Galaxy AI has also enhanced barrier-free communication on Galaxy Z Fold6. Maximising its unique dual screen form factor, Interpreter^[12] comes with a new conversation mode that enables both parties to conveniently view translations on the main and cover screens for more natural interactions. It also offers one-way translation, so you can easily understand when listening during lectures or any other type of presentation. Live Translate,^[13] which translates phone calls directly on your device in real-time, is also now being extended beyond Samsung’s own native calling app to a selection of popular third-party apps.

From capturing to editing to viewing, AI-powered ProVisual Engine on the Galaxy Z Fold6 takes your creativity to the next level. The advanced editing experience with Photo Assist^[14] on the large-screen helps to effortlessly create professional-grade content. Portrait Studio^[15] creates a variety of different portrait styles such as 3D cartoon or watercolour for more creative possibilities. And if you want to enjoy every second with a more detailed view, Instant Slow-mo^[16] allows you to instantly slow a video by generating additional frames while maintaining a smooth viewing experience. You also have the option of saving or directly sharing your videos with friends and family so they can enjoy them as well.

Not only does Galaxy Z Fold6 allow you to create content, it allows you to enjoy it, too. Galaxy Z Fold6 offers an upgraded  gaming experience, anchored by its powerful chipset and 1.6x larger vapor chamber for the ability to game for longer, while still maintaining performance. Vivid, life-like graphics are supported by Ray Tracing and are brought to life on a 7.6-inch screen^[17] that offers a brighter display of up to 2,600nit to deliver more immersive gaming.

Galaxy Z Flip6: Creating Unique Experiences, Customised to You

The Galaxy Z Flip6 is not just optimised for portability, but it offers a range of new customisation and creativity features so you can make the most of every moment.

The 3.4-inch Super AMOLED FlexWindow^[18] has been enhanced yet again, enabling AI-assisted functions without even needing to open the device. And for those communications on-the-go, you can reply to texts with Suggested replies^[19] which analyses your latest messages to suggest a tailored response. With Galaxy AI, you can get the most out of your pocket-sized device, and many of these convenient features exist on FlexWindow. FlexWindow provides access to Samsung Health^[20] updates and notifications and also allows you to select the next track you want to listen to on your music widget. Plus, FlexWindow offers more Widgets than ever, and allows you to check information from multiple Widgets simultaneously.

It wouldn’t be Galaxy Z Flip without a variety of ways for you to customise your device either. With the AI-powered Photo Ambient^[21], a wallpaper can change in real-time, based on the time and weather. You can also easily create a unified look and feel with suggested screen layout options by analysing your wallpaper — such as moving the clock and changing the frame colour to ensure the background image stands.

Creativity also goes beyond FlexWindow. FlexCam continues to offer the most versatile camera experience and unlocks new creative options. With the new Auto Zoom,^[22] FlexCam automatically finds the best framing for your shot by detecting the subject and zooming in and out before making any necessary adjustments. That way, you don’t have to choose between your friends or an incredible backdrop being in the shot – and it’s all hands-free.

New 50MP Wide and 12MP Ultra-wide sensors provide an upgraded camera experience withclear and crisp details in pictures. The new 50MP sensor supports 2x optical zoom for noise-free photos, while offering AI zoom for an advanced shooting experience with up to 10x zoom. Nightography, enhanced with video HDR allows you to capture more brilliant videos — even in dim lighting — and goes further by partnering with popular social apps as well. The night capturing feature is now available in-app on Instagram, so you can take amazing photos at night and message or share them directly from within the app.

You can continue using all the creative and customisable features of Galaxy Z Flip6 without worrying about battery life either, with longer usage time^[23] made possible by hardware and software optimisation.

Security You Can Trust, Controlled by You

Galaxy Z Fold6 and Flip6 are secured by Samsung Knox, Samsung Galaxy’s defense-grade, multi-layer security platform built to safeguard critical information and protect against vulnerabilities with end-to-end hardware, real-time threat detection and collaborative protection. In the era of AI, Samsung’s commitment to empowering you with choice over your device settings is stronger than ever, which is why you have full control over how you allow your data to enhance AI experiences through Galaxy AI settings^[24]. As an added layer of protection, Enhanced Data Protection offers end-to-end encryption when you backup, sync or restore yourdata with Samsung Cloud. The new Galaxy Z series is also backed by Samsung’s expansive list of security and privacy features including Knox Vault, Security & Privacy Dashboard, Auto Blocker, passkeys, Secure Wi-Fi, and Private sharing in Quick Share.

Ongoing Design Journey

The latest Galaxy Z series reinforces Samsung’s commitment to reimagining how mobile technology is designed and packaged. Samsung continues to scale its use of recycled materials with the Galaxy Z Fold6 and Flip6^[25] by featuring recycled gold and copper for the first time^[26].

Earlier this year, Samsung introduced recycled minerals like cobalt and rare earth elements^[27] in the Galaxy S24 series, all of which can be found in components of the Galaxy Z Fold6 and Flip6, along with recycled plastics, aluminium and glass. The Galaxy Z Fold6 and Flip6 also come in a packaging box made from 100% recycled paper material, and they provide seven generations of OS upgrades and seven years of security updates^[28].

Galaxy Buds3 Series: Expanding the Connected Experience through Galaxy AI

With the power of Galaxy AI, the Galaxy Buds3 series brings a new communication experience. If you’re attending a class in a foreign language, you can turn on Interpreter^[29] in Listening mode on Galaxy Z Fold6 or Flip6 with Galaxy Buds3 series plugged into your ears. This will allow you to hear the lecture translated directly through your Galaxy Buds, removing language barriers that may exist in your studies. Also, simply saying two words through Voice Command^[30] allows you to control functions like playing or stopping music without manually touching the earbuds or your connected smartphone. Sound can also be intelligently optimised, regardless of how you wear your Galaxy Buds. The microphones in the Buds3 series analyse both internal and external sound in real time to enhance sound and Active Noise Cancellation (ANC) quality through Adaptive EQ and Adaptive ANC. And if you are listening to music, your Buds3 Pro will constantly collect and identify surrounding sound and automatically adjust the optimal level of noise and sound without manual adjustment through Adaptive Noise Control, Siren Detect, and Voice Detect^[31], all for your convenience.

Built upon a variety of collected statistical data, the Galaxy Buds3 series comes with a new computational design boasting a comfortable fit. The premium blade design also r targets style-centric consumers with an ultra-sleek and modern style complemented with Blade Lights^[32]. This new design enables a more intuitive physical experience by allowing you to control the device by simply pinching or swiping up or down on the blade, thereby offering convenience and tasteful aesthetics at the same time. Galaxy Buds3 and Buds3 Pro offer two purpose-built design options. Galaxy Buds3 Pro is  Canal Type for those looking for immersive sound, while Galaxy Buds3 is Open Type for people who prefer to use the device in a variety of situations for an extended periodof time.

To deliver a premium audio experience, Galaxy Buds3 Pro is equipped with advanced hardware. Galaxy Buds 3 Pro come with enhanced 2-way speakers with a planar tweeter for sophisticated, precise high-range sound production, and Dual Amplifiers for a crystal-clear sound experience on the go. And now, thanks to Ultra High Quality^[33] Audio that supports a doubled sampling rate with SSC codec, you can listen to a high-resolution audio source as it was intended and enjoy every sound in superb detail. This level of sound quality extends to phone calls, too. With a pre-trained model based on machine learning, the Galaxy Buds3 series is now able to restore the original voice of the speaker in various noise environments while also providing a rich and natural call — similar to the high-quality calls of smartphones — with the Super-Wideband^[34] Call feature.

Galaxy Buds3 and Buds3 Pro feature several components in the cradle and earbuds that use recycled plastics sourced from discarded fishing nets or water barrels. Every Galaxy Buds3 series is packaged in a packaging box made with 100% recycled paper material.

​Availability

The Galaxy Z Fold6, Z Flip6 and Galaxy Buds3 series will be available for pre-order from 10 July, and will be generally available on Samsung.com, Samsung KX, Samsung Experience stores as well as selected UK retailers from 24 July.

Galaxy Z Fold6 is available in Silver Shadow, Pink and Navy, while Galaxy Z Flip6 is also available in Silver Shadow, Yellow, Blue and Mint colour options^[35] so you can choose a colour that best suits your style. Or order online at Samsung.com and access exclusive Galaxy Z series colours such as Crafted Black, White as well as an additional Peach colour option for Galaxy Z Flip6.

On Samsung.com, customers who pre-order the Galaxy Fold6 or Z Flip6 can also claim at least £100 off when trading in any smartphone in any condition^[36]

Additionally, customers who pre-order from Samsung.com can choose between a free Galaxy case or 1-year Samsung Care+ with the Galaxy Z Fold6 or Flip6^[37].

The Galaxy Buds3 series offers an ultra-sleek, modern and comfortable design available in two colours, Silver and White^[38].

Pricing

Galaxy Z Flip6 RRP:

• 256GB – £1,049
• 512GB – £1,149

Galaxy Z Fold6 RRP:

• 256GB – £1,799
• 512GB – £1,899
• 1TB – £2,099

Galaxy Buds3 RRP:

• £159

Galaxy Buds3 Pro RRP:

• £219

For more information about Galaxy Z Fold6, Z Flip6, Buds3 and Buds3 Pro, please visit: Samsung Newsroom, Samsungmobilepress.com, or Samsung.com.

Specifications

[1] Available AI features may differ by model. Samsung Account login is required to use certain AI features.

[2] Enhanced Armour Aluminum is incorporated into frame and hinge housing of the device. Armour Aluminium Frame does not include volume and side keys.

[3] Corning® Gorilla® Glass Victus®2 is incorporated into front and rear of the device.

[4] Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

[5] Samsung account login is required. Requires a network connection. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[6] Overlay translation not supported for PDF files secured with password.

[7] Composer requires a network connection and Samsung Account login. Service availability may vary by language. Accuracy of results is not guaranteed.

[8] S Pen sold separately.

[9] Sketch to image requires a network connection and Samsung Account login. Editing with Sketch to Image may result in a resized photo up to 12MP. The accuracy and reliability of the generated output is not guaranteed.

[10] Google Gemini app requires Google Account login. Product functionality may be dependent on app and device settings. Some functions may not be compatible with certain apps. Service availability may vary by language and device model. Accuracy of results is not guaranteed.

[11]Requires network connection. Availability of search functions and its supported apps may vary by language and device. Results may vary depending on visual matches. Samsung account log in may be required for certain AI features.

[12] Samsung account login is required. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.

[13] Samsung account login is required. Available in 13 languages from launch.

[14] Samsung account login is required.

[15]  Portrait Studio requires a network connection and Samsung Account login. Supports JPG, HEIC (HEIF), BMP and PNG files. The background must not be transparent. Editing with Generative Portrait results in a resized photo up to 12MP. The accuracy and reliability of the generated output is not guaranteed.

[16] Instant Slow-mo feature is available on Samsung Video Player and Samsung Gallery. May not be available on certain video file types. Accuracy of results not guaranteed.

[17] Measured diagonally, Galaxy Z Flip6’s Main Screen size is 6.7-inch in the full rectangle and 6.6-inch when accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.

[18] Measured diagonally, Galaxy Z Flip6’s Cover Screen is 3.4-inch in the full rectangular form; actual viewable area is approximately 95% of the full rectangular area due to the rounded corners and lower cutout. Galaxy Z Flip6’s Cover is equipped with a proximity sensor and supports HBM. Galaxy Z Flip6’s Cover Screen HBM has a peak brightness of 1,600nits for a brighter and clearer display.

[19] Suggested Replies feature for Chat Assist requires network connection to receive messages. It can suggest replies with or without network connection once the messages are received by the device. Samsung Account login required. Only supported from the FlexWindow of Galaxy Z Flip6. Service availability may vary by language and app.  Accuracy of results is not guaranteed.

[20] Samsung Health requires a network connection and Samsung Health login.

[21] Photo Ambient requires a network connection and Samsung Account login. Reflection of real-time weather conditions may be delayed as service relies on local weather information updates. Certain indoor, nighttime and low-resolution photos may not be compatible. The accuracy and reliability of the generated output is not guaranteed. Service is currently only available on Galaxy S24 Series, Z Flip6 and Fold6.

[22] Auto Zoom is limited in low-light conditions. Auto Zoom mode will disengage if the zoom is manually adjusted or if switched between front and back camera.

[23] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged and many other factors.

[24] Samsung Account login required. Galaxy AI settings preventing server access will limit the functionality of some AI features. Regardless of server access, Samsung does not save user input or output data.

[25] For more information about the recycled materials in the latest Galaxy Z series, as well as other Galaxy devices, please review the product environmental reports located on the Samsung Sustainability website.

[26] The gold bonding wires in certain camera modules of Galaxy Z Fold6 and Flip6 are made with 100% recycled gold sourced from e-waste and gold scraps. In addition, the copper foils of main logic boards and select FPCBs are designed with 100% recycled copper sourced from discarded copper wires and chips. The above measurements are based on weight.

[27] Neodymium

[28] Galaxy Z Fold6 and Flip6 will be supported with seven generations of OS upgrades and seven years of security updates from launch date.

[29] Requires network connection. Real Time Interpreter and Live Translate available when paired with compatible Samsung Galaxy devices with Galaxy AI features. Samsung account login required. Language packs available for download. Availability of Galaxy AI features may vary by device model. Certain regions and languages may not be supported

[30] Supporting Language at the time of launch includes Korean and US English. Supporting languages will be expanded further.

[31] Adaptive Noise Control, Voice Detect and Siren Detect features are only available on Samsung Galaxy Buds3Pro. Adaptive Noise Control, Voice Detect and Siren Detect are all off by default.

[32] Blade Lights only available on Samsung Galaxy Buds3 Pro

[33] Ultra-high quality audio up to 24bit/96kHz’ is available on Galaxy S24 series, S23 series, Z Fold6, Z Flip6, Z Fold5, Z Flip5 and Tab S9 series with One UI 6.1.1 or above. Ultra-high quality audio feature is only available on select Samsung Galaxy devices at this time. Additional devices may be supported in the future.

[34] Super-Wideband call feature allow Buds to transmit voice up to 16kHz, while previous Bluetooth earphones only transmit up to the 8kHz band.

[35] Availability of colour for Galaxy Z series may vary by carrier.

[36]  Purchase from Samsung.com by 30.07.24. [£100 based on any smartphone, in any condition]. Purchased phone will be blocked if you don’t send your Trade-In device. T&Cs apply.

[37] Pre-order from Samsung.com by 23.07.24. Free S Pen case with orders of Galaxy Z Fold6, and free Neon Flip case with Z Flip6. Free case added to basket automatically. Alternatively, customers can choose a 1-year Samsung Care+ Accidental Damage policy instead of the free case. Add your free insurance on the product page when you select your phone options. Your free case will be removed from your order when free insurance is added. Please see the full Samsung Care+ Accidental Damage T&Cs for more information.

Samsung Care+ is underwritten by Assurant General Insurance Limited. Assurant General Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, Financial Services Register No. 202735. Assurant General Insurance Limited is registered in England & Wales No. 2341082. Registered Office: Emerald Buildings, Westmere Drive, Crewe, Cheshire, CW1.

[38] Availability of colour for Galaxy Buds3 series may vary by carrier.