At the events, up and down the country, Samsung gave competitors the chance to preview the course in virtual reality with their Gear VR headsets, as well as getting ‘hands on’ with their smart watches, Gear Fit2 and Gear S3.

Photo accredited to Jack Terry

Samsung also bought along an extra obstacle for competitors to try out and capture a 360 image whilst hanging in the air. This image was captured on a Gear 360 camera and sent straight to the competitor’s inbox, for them to enjoy and share.

Additionally, Samsung was the exclusive sponsor of the finisher Legionnaire obstacle, ‘Kong’ – 30ft high gorilla swinging rings, which saw competitors take on the challenge and capture their attempt in 360.

This weekend, as the sun shone, Alice Liveing, Olivia Cox and Deni Kirkova took on the Tough Mudder challenge on behalf of Samsung at London South with Legionnaire Born Barikor.

Photo accredited to Jack Terry

Read Deni and Olivia’s experience of the day here.

For more information about the partnership, visit: http://www.samsung.com/uk/tough-mudder/ and follow the live action via #DoWhatYouCant

27 July 2017 – Samsung has announced an official partnership with Tough Mudder, the leading global sports, active lifestyle and media brand, to deliver exclusive content and training tips across Samsung devices and unique on-site experiences at Tough Mudder’s UK events.

The partnership will kick off at the Tough Mudder Yorkshire event on 29th July and run through to the end of the Tough Mudder 2018 event season. Samsung will enable participants to live life unscripted and use the technology in their Gear VR headsets, Gear 360 portable cameras and wearable fitness devices – with S8 smart phones at the heart of the activation, for a truly hands on experience.

Ahead of each Tough Mudder event, participants will have access to 360 preview video content of each obstacle course event, helping them prepare for the challenge ahead and allowing people all over the world to enjoy the full Tough Mudder experience from their devices. Samsung will also be developing training programmes across its best wearable fitness devices, including the Gear S3, designed to facilitate Mudders’ training ahead of each event. View the film here:

Samsung is the sponsor of Tough Mudder’s new-for-2017 Finisher obstacle Kong, which has been developed exclusively for Tough Mudder Legionnaires (those who have participated in at least one Tough Mudder event). During each event, participants and supporters can be part of the action with Samsung, as they capture content from Kong using the Gear 360 camera.

At Tough Mudder’s UK events in 2017, Samsung will also have an on-site presence in the Mudder Village, enhancing the experience for participants and spectators by providing exclusive VR footage of Tough Mudder courses on Samsung devices, product displays and the chance to go head-to-head in a challenge fit for the toughest of Mudders.

Also in the ‘Mudder Village’ participants and spectators will have the chance to capture a memento of their Tough Mudder experience in 360, by being photographed hanging from the side of the container on ‘Kong 360’ which replicates the ‘Kong’ obstacle most participants cannot attempt.

“Tough Mudder is thrilled to welcome Samsung to our family of UK sponsors for the 2017 and 2018 season,” said Adam Slutsky, President of Tough Mudder, Inc. “Like Tough Mudder, Samsung is committed to innovation and developing products that enhance its customer experience, and we are proud to partner with Samsung and continue to enhance the Mudder journey for hundreds of thousands of participants across the UK. We look forward to working with Samsung and providing exclusive 360 content and training tips across their best-in-class products.”

Sam Grant, Marketing Director at Samsung Electronics UK said: “Being outdoors and enjoying sport is a massive part of summer in the UK, and we’re thrilled to be aligning with one of the fastest growing participation events in the country, Tough Mudder. For the activities we have planned throughout the season we are focussed on delivering experiences only Samsung could, using our Gear 360 and wearable technologies to engage with both participants and supporters alike”.

From now until the 1st October 2017, Samsung is offering all Tough Mudder participants 15% off GearS3 and GearFit2 when they order from Samsung.com. Redemption codes will be sent with the Tough Mudder registration email.

For more information about the partnership, visit: http://www.samsung.com/uk/tough-mudder/ –

London, UK – 20 July 2017 – Samsung Electronics today announced that it has expanded the Samsung Pay experience onto the Gear S3 smartwatch in the UK, further solidifying Samsung as a leader in connected wearables.

Samsung Pay for Gear S3 is compatible with select Samsung devices and all non-Samsung mobile devices running Android 4.4 (KitKat). This independently enables payments on Gear S3 almost anywhere you can use your contactless credit or debit card* (including Transport for London), providing another payment option for Samsung Pay users. The user experience is intentionally similar to the phone version of Samsung Pay, allowing for greater consumer convenience and seamlessness when paying with Gear S3.

Setting up Samsung Pay on Gear S3 is easy. Simply install the most up-to-date version of the Samsung Gear App on your compatible mobile device, register your compatible card,  authenticate your ID, set-up your security PIN and you’re ready to start paying immediately.

Samsung Pay is designed to make paying with your device safe, simple and convenient;

• SIMPLE: With Samsung Pay, every transaction is easy. Users can launch Samsung Pay through simply holding the watch over a NFC payment reader with the top of the watch facing the NFC terminal.
• SECURE: With each transaction, Samsung Pay uses an encrypted digital token to replace sensitive card information, preventing fraud. Additionally, Samsung’s industry-leading Knox security platform is built into the hardware and software of your device, which ensures mobile information and data is secure.
• ALMOST ANYWHERE: Samsung Pay is accepted almost anywhere you can use your contactless credit or debit card.

It was announced last month that HSBC, first direct and M&S Bank joined the growing portfolio of major payment networks and banks which Samsung Pay supports in the UK. This already includes Mastercard and Visa, as well as cards issued by MBNA, Nationwide and Santander. More partners, including American Express will be joining soon.

* Available with participating banks and merchants. A payment limit may apply.