Galaxy AI currently supports 16 languages^[1], and by the end of the year that number will go up to 20 with these new additions. This update means even more users will be able to lower language barriers and step into a larger world with the power of Galaxy AI. The new languages and dialects will be available for download as language packs from the Settings app of compatible Galaxy devices.

For more information about Galaxy AI, please visit: Samsung Newsroom, Samsungmobilepress.com or Samsung.com.

[1] Supported languages include Arabic, Chinese (China mainland, Hong Kong), English (Australia, India, United Kingdom, United States), French (Canada, France), German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese (Brazil), Russian, Spanish (Mexico, Spain, United States), Thai and Vietnamese.

LONDON, U.K. Sept. 19 2024: Samsung has today launched Found In Translation, its hunt to find a new ‘Galaxy AI Champion’ who will be offered the chance to put its Galaxy AI to the test on their next travel adventure.

New research from Samsung has revealed that 69% of British holidaymakers^[1] admit their experiences abroad would be improved if they could communicate better with locals. To help address this, Samsung will invite the chosen traveller to plan their ultimate adventure, blog about their journey, and experience Galaxy AI in action.

In partnership with Emily in Paris star Samuel Arnold, who finds himself frequently travelling the globe, Samsung has also launched a travel hub for would-be adventurers where they can find more information on how to secure the role and how AI can improve their travel experiences.

The travel hub also features a new video starring Samuel in which he travels across Europe, bringing to life the Galaxy AI features.

The Galaxy AI Champion will be equipped with a tech bundle including the new Galaxy Z Flip6, as well as a travel fund, so they can shape their own unique holiday.

When planning their journey, the Galaxy AI Champion will be able to scour social media for travel inspiration, using Circle to Search with Google^[2] to identify everything from dream destinations to the local dishes.

While on their trip, Interpreter^[3] will allow them to communicate with locals to discover hidden gems only true natives know about. On the Galaxy Z Flip6, they can use the new conversation mode that enables both parties to conveniently view translations on the main and cover screens for an easy conversation.

They can use Live Translate^[4] to book their itinerary over the phone – from local restaurant bookings to excursions and can capture their holiday in stunning detail using the 50MP camera on their new Galaxy Z Flip6 and edit their pictures to remove any pesky photobombers using Photo Assist^[5].

Samuel Arnold, actor and Emily In Paris star, said: “Experiencing different cultures and getting lost in new destinations is good for the soul. I’m thrilled to be partnering with Samsung to give someone the opportunity to make their travel dreams come true. The Galaxy AI Champion will be able to throw themselves into their adventures, knowing that features like Live Translate and Circle to Search will be there to assist them every step of the way.”

Samsung is inviting anyone from the U.K. to enter to be the Galaxy AI Champion. All candidates need to do is head to the Samsung travel hub where they^[6] will find details of how to enter – alongside holiday hot-picks from Samuel Arnold and travel expert and Founder of Girls Who Travel, Brontë King.

Found In Translation comes as Samsung’s new research reveals that over a third (44%) of Brits struggle to ask for directions, understand local customs (23%) and even (29%) order food – with over half of travellers (60%) admitting to pointing at menus! Live Translate and Interpreter can effortlessly solve this in real-time – meaning no more lost in translation moments.​

The research also found that language difficulties mean people stick to the comfort of tourist traps, with almost three-quarters (69%) of Europeans saying they would experience more hidden gems if they could speak to locals and almost a fifth (18%) admitting they’ve been put off travelling to bucket-list destinations because they can’t speak the local language.

There is huge appetite amongst jet-setters to chase adventures, as 55% admit they use social media to discover new destinations, hidden gems and unique travel experiences. Circle to Search makes tracking these down seamless, as it allows users to quickly search for information on their screen by using a simple gesture. With just one swoop of the finger, the results will show exactly where they can find their desired locations, souvenirs or dishes.

Taking the perfect photo on your travels is important for capturing memories. Young people agree, with 22% of 18-34 year olds saying their holiday photos have been ruined by people they don’t know in the background. Photo Assist goes beyond basic tweaks, allowing travellers to effortlessly edit photos so the picture-perfect memories live on forever.

About Live Translate and Interpreter

Live Translate: produces two-way, real-time voice and text translations of phone calls, making it easier than ever to book reservations while travelling or chat with your grandparents in their native language. Supported languages include English (US/India/Great Britain/Australia), Portuguese (Brazil), Spanish (Spain/Mexico/US), Chinese (Simplified/Hong Kong), French (France/Canada), Korean, German, Italian, Japanese, Thai, Polish, Arabic, Hindi, Vietnamese, Russian, Indonesian

Interpreter: can instantly translate live conversations through a user-friendly split-screen view, allowing people standing opposite each other to read a text translation of what the other person is saying. Supported languages include Chinese, English (India, United Kingdom, United States), French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese (Brazil), Spanish (Mexico, Spain, United States), Thai and Vietnamese.

The One UI 6.1 software update is required to use Galaxy AI features. Live translation during calls is available on the Galaxy S24 series, S23 series, S23 FE, S22 series, Z Fold6, Z Flip6, Z Fold5, Z Flip5, Z Fold4, Z Flip4, Tab S9 5G series, and Tab S8 5G series.

Contest: the Galaxy AI Champion is a contest that comprises four separate elements – a prize draw for entrants in United Kingdom, France, Germany, Sweden, Switzerland, Austria and Greece, and three separate video competitions for entrants from each of Italy, Spain and Poland.

Research methodology:

Conducted by: Opinium Research

Sample: 12,000 Adults from the UK, Spain, France, Italy, Germany and Poland

Fieldwork dates: 11th to 19th July 2024

[1] Research was conducted in July 2024 by Opinium Research, consisting of 12,000 adults from the United Kingdom, France, Germany, Spain, Italy, and Poland.

[2] Requires network connection. Availability of search functions and its supported apps may vary by language and device. Results may vary depending on visual matches. Samsung account log in may be required for certain AI features.

[3] Samsung account login is required. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.

[4] Samsung account login is required. Available in 16 languages from launch.

[5] Samsung account login is required.

[6] Samsung Electronics (UK) Ltd. UK residents aged 18+ only. Enter by posting a 30 second video on Instagram, tagging @SamsungMobile and including “#FoundInTranslation” and “#Samsung” in the caption between 08:00 (BST) on 19 September 2024 and 23:59 (BST) on 26 September 2024 for a chance to win a ZFlip6 Phone, a €4,000 holiday voucher, and €1,000 in cash. Winner selected at random from all valid Entries. Maximum 1 Entry per Participant. See www.samsung.com/uk/explore/brand/found-in-translation for full T&Cs.

We are at the beginning of one of the most exciting and historic moments in technology. The era of mobile AI is here – which for Samsung arrived with the introduction of Galaxy AI features on the Galaxy S24 series, our first AI phone.

Revolutionising Mobile Experiences with a Hybrid AI Approach  

To bring the real-life benefits of generative AI technology to the Galaxy S24 series, we took a hybrid approach to our AI integration. AI offers so many possibilities, and we believe mobile devices are the primary access point for unlocking its potential as users around the globe continue to rely on their phones for most of their day-to-day needs.

The essential role that mobile devices play in everyday life means they are very personal items that people use during many critical and memorable moments. We understand these behaviours and believe smartphones should work harder so that users can truly make the most of important moments in a simpler, more intuitive, and more epic way. We also recognise the importance of privacy which is why we give users full control over what they share and what they keep private.

We believe our hybrid approach is the most practical and reliable solution to meet all these needs and puts Samsung ahead of the curve. We are providing users with a balance between the instant responsiveness and extra privacy assurance of on-device AI, and the versatility of cloud-based AI through open collaborations with industry-leading partners in offering a variety of functions they need for daily life.

Expanding Possibilities with On-device AI

We made the ‘Live Translate’ feature on-device AI-based, because voice calls are the most basic feature of a smartphone, yet also an intimate and private means of communication. Samsung has committed to empowering users to communicate without language barriers, while at the same time ensuring every communication is safe and private.

To make this feature a reality, our R&D team worked day and night as part of a collaborative process that truly brought out the best in our teams. From determining the right size of AI language models, to training and testing in real-life scenarios, our R&D organisations within the MX business challenged themselves and pushed beyond the limits of what we thought was possible to get this feature running entirely on-device.

Samsung’s global R&D networks around the world, which are in charge of growing the best talents and developing core technologies in each region, have also played a pivotal role. Samsung Research Centres around the globe, including Poland, China, India and Vietnam have dedicated themselves to developing and expanding the languages supported by Galaxy AI. Languages are very cultural, contemporary, and localised so to help people break down language barriers and communicate more naturally, the role of our local R&D offices is even more crucial in opening up new possibilities for users in more regions than ever before.

All these efforts have enabled Samsung to offer something completely new which I’m excited to share. Soon, Samsung is extending the power of Galaxy AI beyond Samsung’s own native calling app by expanding Live Translate to other third-party message apps to support voice calls. So you can stay in contact with friends or colleagues, communicating on your favourite apps in multiple languages.

And since this feature has been integrated into our on-device AI language translation model, users will be able to experience barrier-free communication without worrying about privacy issues like personal data being shared outside their phone when using Live Translate.

I expect that more and more mobile AI features will be incorporated inside mobile devices as the intelligent computing power of the latest chips – particularly NPUs – advances at a blazing-fast speed, along with other technologies. This will enable more people to embrace AI and make every day more convenient while offering greater peace of mind.

Growing Galaxy AI for Tomorrow’s Needs, Today

This exciting news is all part of the extension of our commitment to Galaxy AI and entering the next phase of the mobile AI era. The introduction of Galaxy AI on Galaxy S24 series was only the start. To deliver a completely new and unique AI experience, we will further optimise the Galaxy AI experience for the upcoming foldable devices. Our foldables are the most versatile and flexible form factor in Samsung Galaxy and when combined with Galaxy AI, these two complementary technologies will together unlock all new possibilities.

Samsung is also committed to expanding Galaxy AI experiences across the broader Galaxy ecosystem in a way that only Samsung can. As the mobile AI era moves forward at a rapid pace, Samsung is accelerating mobile AI innovations to meet the needs of not only today, but tomorrow.