From adopting micro-size RGB (red, green, and blue) LEDs as a backlight unit to pursuing enhanced colour expression and integrating AI technology for ultra-large displays, the development of the Micro RGB TV was a continuous series of firsts — with virtually no reference points to guide the process.

Samsung Newsroom spoke with Insang Hwang of the Visual Display (VD) Business Division’s Product Planning Group to learn more about how this new category of the Micro RGB TV was developed.

Micro RGB TV recognised for its technological excellence in the global market

Creating a New Category with No Reference

The Micro RGB TV began as a project to create an entirely new category in the TV market. Hwang recalled, “Because the mission was to create a category that didn’t previously exist, every department — from development to sales and marketing — had to work together with a shared sense of urgency and responsibility.”

One of the biggest challenges was the absence of any reference point. The team had to develop new technologies and products from scratch while simultaneously defining the value they could deliver to consumers. “We went beyond simply applying RGB light sources,” he said. “We developed a proprietary concept called ‘Micro RGB,’ which miniaturized even the backlight unit itself to the micro level.”

Pursuing 100% BT.2020 — The “Ultimate Colour Gamut”

At the core of the Micro RGB TV is its colour reproduction. By applying RGB LEDs as the backlight unit, the display achieves wide and highly accurate colour reproduction.

“Although the Micro RGB TV started with the goal of delivering richer colour reproduction, there was no clearly defined industry standard at the time,” Hwang said. “We felt a strong sense of responsibility, believing that the conditions we set could become the new standard for the market. That’s why we set the ambitious goal of achieving ‘100% BT.2020’ — the ultra-high-definition colour standard defined by the International Telecommunication Union (ITU) and often referred to as the ‘ultimate colour gamut.’”

Micro RGB TV achieves 100% BT.2020 — the “ultimate colour gamut” — setting a new standard in the TV market.

Achieving 100% BT.2020 means that a level of colour reproduction once limited to professional monitors can now be experienced on TVs — one of the most widely used displays in everyday home environments. It also marks a significant advancement in the technical standards of the display industry.

The journey, however, was far from easy. “In the early stages of development, we struggled to reach the target values,” Hwang recalled. “However, through persistent efforts to achieve perfect colour reproduction, the development team was ultimately able to meet its goal.” He added, “It wasn’t just about developing new technology. We also worked to establish measurable standards to validate its performance.”

Bringing Cutting-Edge Technology into Everyday Viewing

For product planners, the top priority is to convert advanced technology into an experience that users can easily perceive in everyday life. “We continuously thought about how to translate Micro RGB’s powerful hardware performance into a practical viewing experience,” Hwang said. “We focused on making its key strength — colour — something users can feel naturally in everyday content while delivering an immersive viewing experience.”

“While Micro RGB achieves one of the highest colour gamuts available in TVs today, only a limited amount of content fully utilises it,” he noted. “So we enhanced software capabilities to ensure users can experience the difference across a wider range of content — from HDR content to everyday content such as OTT streaming and sports.”

One of the key features is Micro RGB Colour Booster Pro. Hwang explained, “Leveraging a high-performance neural processing unit (NPU), AI analyses content in real time to enhance colour expression with precision. This allows users to enjoy Micro RGB’s vivid colour performance not only in HDR content but also in everyday viewing.”

Hwang explained that Micro RGB Colour Booster Pro enhances colour for a richer and more vivid viewing experience.

He added, “For example, in soccer — one of the sports most frequently watched on TVs — the newly introduced AI Soccer Mode Pro automatically detects the content and enhances colours such as the grass and team uniforms. With the global football season kicking off in June, it’s a feature worth noting for those seeking a more immersive viewing experience.”

In addition, the TV incorporates a Glare Free^[1] feature designed for real-world viewing environments. “We applied glare free technology so users can consistently enjoy Micro RGB’s exceptional colour performance regardless of lighting conditions,” Hwang explained. “Whether in a dark room or a brightly lit space, viewers can stay fully immersed without reflections interfering with the screen.”

Scaling Immersion with a 130-Inch Display

The newly introduced 130-inch ultra-large model delivers an overwhelming sense of immersion, as if the entire wall comes to life. As screen size increases, maintaining image detail becomes increasingly critical.

Hwang said, “We equipped the TV with Supersize Picture Enhancer, an AI-powered picture quality technology optimised for ultra-large displays. Thanks to this, viewers can enjoy Micro RGB’s rich colours and sharp image quality without distortion or pixelation.”

The sound experience and design were also significantly enhanced. “With a 160W 10.4.2-channel speaker system, the TV delivers immersive sound that fills the entire space without the need for external speakers,” he added.

Micro RGB TV features a wall-mount design that integrates seamlessly with the space, enhancing immersion.

The Micro RGB TV’s signature wall-mount design further reinforces immersion by blending the display seamlessly into its surroundings. “We developed a proprietary pocket structure and wall-mount bracket^[2] so the TV can sit flush against the wall with virtually no gap,” Hwang explained. “We focused on delivering an optimised viewing experience for ultra-large screens across picture quality, sound, and design.”

Toward the Next-Generation Screen Experience

The Micro RGB TV goes beyond technological advancement — it expands the boundaries of how users experience screens in everyday life while setting new standards for the industry.

“Samsung TVs are evolving into screens that seamlessly integrate into users’ lifestyles and living spaces, understanding their preferences through data and enabling interactions,” Hwang said. “They will go beyond content consumption to become powerful platforms that connect limitless experiences and services.”

As the Micro RGB TV continues to push the boundaries of innovation, Samsung is paving the way for the next generation of screen experiences.

[1]Measured against Unified Glare Rating (UGR) testing standard, validated as ‘Glare Free’ by UL.

[2]Applicable to 85-, 75- and 65-inch models only

Samsung Electronics Co., Ltd. has today announced the UK launch of its full 2026 TV lineup, spanning premium models such as Micro RGB, OLED and Neo QLED, as well as mainstream Mini LED and UHD TVs. In its 20th year as the world’s No. 1 TV brand^[1], Samsung is expanding AI-powered features across more models, bringing smarter picture, sound and personalised viewing experiences to more consumers worldwide.

In this new range, Samsung is expanding Vision AI Companion (VAC) features across its 4K-and-above TV line-up, reflecting its broader strategy to make AI a central part of the TV experience. The expansion brings AI-powered viewing to more categories, screen sizes and consumer needs^[2]

“With our 2026 lineup, Samsung is setting a new benchmark for AI TVs worldwide,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Samsung AI TVs will go beyond entertainment to deliver practical benefits to everyday life, helping people find what they want faster, enjoy content more easily, and make the most of their TV time.”

Vision AI Companion Brings Smarter, More Immersive Viewing

Vision AI Companion (VAC) brings together Samsung’s broadest range of AI service platforms, including Bixby, Perplexity and Microsoft Copilot, to make the TV experience more intelligent and personalised. Designed to work alongside users as an entertainment companion, VAC can extend the role of the TV beyond viewing alone. The AI TV lineup also brings AI-enhanced entertainment features to movies, sports and gaming:

• AI Upscaling Pro: uses AI to analyse and enhance low-resolution content in real time, delivering greater detail, depth and contrast, while Color Booster Pro analyses and categorises scenes to provide more vivid, lifelike colour.
• AI Football Mode: analyses match scenes in real time to optimise picture and sound for smoother ball movement, vivid colour and more immersive stadium audio.
• AI Sound Controller Pro: analyses dialogue, background music and sound effects in real time, letting users adjust elements such as commentary and crowd noise for a more immersive experience.^[3]

Micro RGB: Defining the Future of Premium Picture Quality

Micro RGB expands Samsung’s premium TV experience across a wider range of screen sizes, bringing highly precise colour, brightness and immersive AI-powered viewing to more consumers. Available in the R95H and R85H series in sizes from 55 to 115 inches, Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which uses individually controlled red, green and blue micro LEDs to deliver highly precise light control, richer detail and more natural colour. Additionally, Glare Free technology minimises light reflection in bright environments, helping preserve a clear viewing experience across a range of lighting conditions.

Micro RGB also brings Vision AI Companion (VAC) and other AI-optimised features to Samsung’s premium large-screen category, adding more intelligent and personalised viewing experiences. Micro RGB AI Engine Pro fine-tunes colour, motion and depth, so viewers stay immersed in every scene. With Micro RGB Precision Color 100, colour expression appears fuller and more lifelike, with support for 100% colour coverage of BT.2020.

Micro RGB Color Booster Pro and Micro RGB HDR Pro leverage Samsung’s AI technology to further refine picture quality by optimising colour and contrast scene by scene, helping deliver more vibrant visuals across a wide range of brightness levels.

Reinforcing Samsung’s focus on premium viewing comfort, the R95H has also received both the Safety for Eyes and Circadian Rhythm Display (CRD) certifications from Verband Deutscher Elektrotechniker (VDE), a leading global testing institute based in Germany.

OLED: Expanding the Lineup for More Viewing Preferences

Samsung’s 2026 OLED TVs include the S99H, S95H, S90H and S85H, offering deep blacks, rich colour, immersive performance and refined design across a wider range of viewing preferences. Glare Free technology, previously available only on the S95F model, now expands to the S99H, S95H and the S90H, helping the display’s true blacks and rich colours stay clear and undisturbed, even in bright rooms.

On the flagship S99H, Samsung adds premium features designed to elevate both entertainment and art. Pantone Validated ArtfulColor helps preserve the authenticity of original artwork with faithful colour and exceptional detail, while Art Store extends Samsung’s art experiences to OLED. The new S99H model’s FloatLayer Design also gives the display a lighter, more refined presence that blends in more naturally with the home.

For gaming and sports, Samsung OLED’s Ultimate Gaming Pack helps keep fast motion crisp and responsive. It brings together Motion Xcelerator 165Hz, support for key VRR platforms such as AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and quick-access gaming tools for smoother, more intuitive play.

For football fans, AI Football Mode Pro on S99H, S95H and S90H — and AI Football Mode on S85H optimise picture and sound in real time for a more immersive match experience at home.

The Frame: Elevating the Art TV Experience

The Frame lineup includes models designed for different spaces and installation needs. Across the lineup, users can enjoy Art Mode with access to 5,000+ professionally curated artworks, along with experiences personalised by VAC. The Frame Pro (LS03HW model) features Neo QLED picture quality and Wireless One Connect box.

The Frame (LS03HA model) combines QLED picture quality with the One Connect Box and a nearly invisible cable. A built-in installation model of The Frame (43” LS03HE model) is also available for spaces that call for a cleaner, more integrated look.

Key features of The Frame Pro include:

• Slim 24.9mm design depth: helps The Frame Pro deliver a more refined, art-inspired profile.
• Modern Frame Design and Wireless One Connect: provide a cleaner setup with no in-wall cable work.
• Neo QLED picture quality: paired with Pantone Validated ArtfulColor and Glare Free technology, delivers rich contrast, lifelike, paper-like color expression and clearer detail, even in bright rooms.

Key features of The Frame (43” LS03HE model) include:

• A built-in design: enables easy in-wall wiring while preserving The Frame’s iconic flush-to-wall look.

Neo QLED: Enhanced Picture Quality With More Connected Experiences

Samsung’s Neo QLED brings together enhanced AI picture quality and more connected viewing experiences across the QN80H and QN70H, with the QN80H available in sizes from 50 to 100 inches and the QN70H in sizes from 43 to 85 inches. Each model delivers the brightness, contrast and smart optimisation expected from a true QLED experience.

Certified by TÜV Rheinland as a Real QLED TV, Samsung Neo QLED uses a blue light backlight and a genuine quantum dot sheet to maintain a stable colour spectrum and consistent picture performance. Real QLED with 100% Color Volume helps keep colour accurate and stable, even at high brightness levels. Quantum Mini LED also enables ultra-precise light control, creating deeper contrast, clearer detail and more consistent brightness scene after scene.

Vision AI Companion (VAC) makes the viewing experience more seamless and context-aware by naturally surfacing helpful information on screen without interrupting content. Across the Neo QLED lineup, Samsung expands AI-powered picture and motion experiences, including 4K Upscaling with gaming performance of up to 144Hz available on select models – while the NQ4 AI Processor helps optimise picture and sound for a wide range of content.

Mini LED: Optimised for AI, Made More Accessible

Samsung Mini LED brings a brighter, richer viewing experience to more viewers. More precise light control and Pure Spectrum Color give images greater depth and clarity, as well as contrast that feels more defined from scene to scene. With two distinct models, Samsung makes Mini LED and AI-powered viewing available to more consumers.

The M80H, available in 85-, 75-, 65- and 55-inch models, delivers the most advanced Mini LED experience in the lineup, combining Samsung’s Mini LED picture quality with a broader set of AI-powered features for sports, gaming and everyday viewing:

• Motion Xcelerator 144Hz: keeps fast-paced content smooth and clear.
• NQ4 AI Gen2 Processor: powers AI-driven picture optimisation.
• AI Sound Controller: keeps dialogue clear and balances voices and sound effects in real time.
• Additional AI and personalization features: further expand gaming and content experiences.

Offered in 85”, 75”, 65”, 55”, 50” and 43 inch models, the M70H brings the core benefits of Mini LED to a more accessible tier, with a focus on everyday picture quality, stable motion and immersive sports viewing.

• Mini LED HDR: adds a more dynamic viewing experience.
• Mini LED Processor 4K: optimises everyday picture performance.
• Motion Xcelerator: helps fast-moving scenes stay smoother and easier to follow.
• Adaptive Sound: maintains clearer, more balanced audio.

Soundbars and the new Music Studio 7 and 5: Lifestyle Audio Designed for Modern Spaces

Samsung is also expanding its lifestyle audio lineup with Music Studio 7 and Music Studio 5, pairing immersive sound with design that naturally blends into modern spaces and everyday living environments. The new models build on Samsung’s long-standing leadership in premium home audio, including its 12-year run as the world’s No. 1 soundbar brand^[4], while helping create a more powerful integrated ecosystem that supports a wider variety of sound system combinations and a richer audiovisual experience.

Music Studio 7(HW-LS70H-Black, HW-LS71H-White) delivers an immersive 3.1.1-channel audio experience designed for richer, more expressive listening. Key features include:

• Hi-Resolution Audio and Dolby Atmos^®: more detailed and immersive sound playback, while its super tweeter extends frequency response up to 35kHz for enhanced musical detail.
• Expanded Q-Symphony: lets users connect up to five compatible sound devices with a Samsung TV to build a more immersive audiovisual experience at home.
• Built to pair naturally with big-screen TVs: two Music Studio 7 units placed on either side of a larger display can create a more balanced interior look while widening the stereo soundstage.

Music Studio 5(HW-LS50H-Black), HW-LS51H-White) brings immersive sound to a more compact speaker format. Built for wireless music streaming, it supports high-resolution playback and effortless everyday listening. Features include:

• Dot Design by Erwan Bouroullec: a refined, design-forward speaker presence that blends seamlessly into any interior.

• AI Dynamic Bass Control: Samsung’s proprietary technology that delivers powerful sound in a compact form factor while deepening low frequencies without distortion.
• Samsung Audio Lab: tunes the speaker, which uses a 4-inch woofer and dual tweeters with a built-in waveguide for clear, balanced sound, while Dolby Atmos^® support adds a more immersive listening experience.

For immersive home cinema set-ups, the Q990H soundbar provides cinema-grade sound. The new QS90H 7.1.2 channel all-in-one soundbar also launches that has a built in gyroscope to detect your setup and optimises the sound accordingly.

Samsung TV Plus: From TV Service to Global Media Platform

Samsung is also expanding its TV ecosystem through Samsung TV Plus, a premium global entertainment service designed to deliver exceptional experiences for every moment. With more than 100 million monthly active users, Samsung TV Plus offers thousands of shows and movies on demand in one place.

Samsung TV Plus provides users with instant access to content without additional sign-ups or payment. Originally rooted in Samsung’s TV ecosystem, the service has grown into a global media platform that extends the value of Samsung’s hardware leadership into everyday viewing. Samsung TV Plus is available exclusively on Samsung TVs, Galaxy devices, Samsung Smart Monitors, and Family Hub refrigerators, with no subscription required.

Samsung is also expanding connectivity across its 2026 TV lineup with support for Google Cast^[5]on select models, including Mini LED, Neo QLED and Crystal UHD TVs. The feature allows users to stream videos, music and other content directly from compatible smartphones and tablets to the TV, adding more flexibility to the viewing experience.

Google Photos^[6] memories is now available on eligible 2026 Samsung TVs^[7], giving users a new way to relive their favorite moments on the big screen.^[8] This experience surfaces curated photo memories through Samsung Daily+, the Now brief on-screen widget and the Google Photos app, available first and exclusively for six months. Additional Google Photos features will roll out on Samsung TVs later in 2026.

For more information about Samsung`s 2026 AI TV lineup, please visit www.samsung.com.

[1]Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia

[2]Source:Vision AI Companion (VAC): Information based on current viewing is only available on Samsung TV Plus channels. Provides AI-created content, with accuracy not guaranteed.

[3]Availability and performance may vary dependent on content source.

[4]According to Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014.

[5]Google Cast is trademarks of Google LLC.

[6]Google Photos is trademarks of Google LLC

[7]Features and availability may vary by model and region

[8]Available on all models U8000H and above including OLED

Samsung Electronics Co., Ltd. today showcases its latest generation of AI-powered screens and connected experiences at Inside Samsung – The First Look Europe in Frankfurt, building on two decades of leadership as the world’s number one TV brand ^[1]

Samsung continues to redefine home entertainment through pioneering display innovation, including the introduction of Micro RGB technology, alongside advanced AI-driven features designed to make screens more intelligent, personal, and seamlessly integrated into everyday life.

“At Samsung, innovation is never just about what’s new – it’s about continuously challenging ourselves to bring the best viewing experiences, wherever and whatever you’re viewing.” said Benjamin Braun, Chief Marketing Officer, Samsung Europe.

“For 20 years, we’ve been the world’s number one TV brand by continuously challenging our own standards – from design-led moments like the Bordeaux TV back in 2006 to breakthrough display technologies like QLED and Neo QLED.

“These technologies come from years of engineering, design thinking and relentless innovation to form something beautiful. Today, we’re opening the next chapter of that with Micro RGB and a host of AI-powered experiences that make our screens more intelligent, more inclusive, and more personal than ever before.”

“For the past 20 years, Samsung has always led the TV market with a challenger mindset,” said Charlie Bae, Director of Product Business Management for TV & Sound Devices at Samsung Europe. “That mindset continues today. At Inside Samsung The First Look Europe, we’re proud to introduce Micro RGB and a new wave of AI-driven innovation to the European market that pushes the boundaries of what people expect from a TV.”

Introducing Micro RGB – A New Era of Display Technology

At the core of Samsung’s 2026 lineup is Micro RGB, a breakthrough in display engineering that redefines how colour is produced on screen.

Unlike conventional TVs that rely on white backlights and colour filters, Micro RGB uses individually controlled red, green, and blue LEDs – each smaller than 100 micrometres – to produce colours directly.

The result is a premium viewing experience, with exceptional brightness, contrast, and true-to-life colour reproduction – achieving 100% colour coverage of the BT.2020 standard.

Initially introduced with a 115-inch model, Samsung is expanding the Micro RGB range in 2026 with a new 130-inch flagship display, alongside a broader lineup spanning 55”, 65”, 75”, 85”, and 100-inch sizes, bringing this next-generation technology to more homes than ever before.

Enhancing the experience further is the Micro RGB AI Engine, which optimises picture and sound in real time, frame by frame. By precisely controlling brightness, contrast, and shadow detail, it delivers a deeply immersive and natural viewing experience across all types of content.

The Micro RGB range will be available in Europe from May.

Smarter, More Personal Screens with Vision AI Companion

Samsung’s 2026 TVs introduce Vision AI Companion, an intelligent layer designed to make interacting with your TV more natural and intuitive.^[2]

With advanced natural language understanding, users can ask their TV for information, recommendations, or assistance in real time – whether it’s watching a nail-biting football match, retrieving recipes from a cooking show, or finding local experiences inspired by what’s on screen.

AI-driven features include:

• AI Picture Optimisation: Samsung’s AI processor analyses the type of content being played, then optimises picture and sound to match – whether that’s optimising for pitches or tracks, its goal is to use the best colours for the action showed.
• AI Sound Controller Pro: the first solution to let you customise every element of your TV’s audio mix in real time all with simple, contextual voice commands.
• AI Football Mode: gives you the best seat for all the action, recognising the game on screen and optimising settings for a stadium-like experience right in your living room.

Importantly, Vision AI Companion is available across the 2026 TV lineup – including UHD models.

Expanding OLED Innovation with Glare-Free Viewing

Samsung continues to evolve its OLED lineup in 2026, expanding its Glare-Free technology across more models, including the S90H, S95H, and S99H.^[3]

By reducing reflections without compromising colour accuracy, Glare-Free technology ensures a consistent, true-to-life viewing experience in any lighting condition – whether watching daytime content or evening sporting events.

The flagship S99H also introduces a refined design with a Zero Gap wall mount, enabling a sleek, near-flush installation that enhances both aesthetics and ease of setup.

Screens Designed for Every Lifestyle

Samsung continues to reimagine the role of the TV within the home, with products designed to reflect individual lifestyles and spaces.

The Frame Pro builds on Samsung’s iconic lifestyle TV, combining glare-free Neo QLED picture quality with art-inspired design and a Wireless One Connect Box for a cleaner, more flexible setup.

Samsung also showcases the Movingstyle, a portable, all-in-one smart screen with a built-in battery and touch interaction, designed to move effortlessly between spaces, from living rooms to home offices, reflecting the evolving, flexible nature of modern living.

Immersive Audio and Design

Samsung’s latest audio innovations complement its display leadership, with the introduction of Music Studio 5 and 7, on sale from May 2026, Wi-Fi speakers designed in collaboration with Erwan Bouroullec. Combining refined aesthetics with high-fidelity sound, they bring a new level of warmth and expression to home audio.

For larger gatherings, Sound Tower delivers powerful, room-filling sound with dynamic Party Lights function, allowing you to personalise the colours of your team ahead of a major summer of sport this year.

Built for the Future: Security and Longevity

As AI becomes central to the home experience, Samsung is reinforcing its commitment to security and long-term value.

All 2026 TVs are protected by Samsung Knox Security^[4], safeguarding personal data and connected devices, while offering seven years of Tizen OS upgrades, ensuring continuous access to the latest features, AI capabilities, and security enhancements.

Redefining the Future of Home Entertainment

With Micro RGB, Vision AI, and a continued focus on design and personalisation, Samsung is entering a new era of display innovation.

By combining cutting-edge technology with meaningful user experiences, Samsung is not only maintaining its position as the world’s leading TV brand – but continuing to push the boundaries of TV technology.

For more information on Samsung’s full range of AI-enhanced TV line-up, visit: https://www.samsung.com/

[1]Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia

[2]Availability, supported features and user interface may vary by country, region, model and viewing conditions.

[3]Verified ‘Glare Free’ performance by UL Solutions, based on Unified Glare Rating (UGR) assessments. Verification issued when: Reflection Glare UGR ≤ 10, Discomfort Glare UGR ≤ 22, and Disability Glare UGR ≤ 34.

[4]Please see this website for more information: https://www.samsungknox.com/en/secured-by-knox

The event celebrated both past achievements alongside a focus on the future of entertainment. It showcased the very latest technologies from OLED and The Frame Pro through to the Music Studio speakers and the 115” Micro RGB, that were all on show on the night.

Dan Harvie, VP of Home Entertainment and Appliances for SEUK and Ireland, opened the night by reflecting on the company’s journey to date, its relentless drive for innovation and its pivotal role in the future of home entertainment. He spoke of the transformation from the humble black-and-white model to today’s TVs that provide a gateway to immersive AI experiences.

Partners and media were then treated to a special evening of food and drinks in a room that was lit up with astounding projection mapping at the exclusive venue. There were celebratory red, green and blue cocktails replicating ‘RGB’ and guests were treated to an enthralling discussion between two of UK TVs most popular personalities.

Gordon Buchannan who has travelled the world filming the most amazing wildlife scenes in some of the most extreme locations on earth and Vernon Kay a talented presenter who has been on UK TV and radio fronting everything from entertainment shows through to sport and game shows.

The message from the fireside chat between the two was clear – TVs are central to shared experiences and bring people together through moments of connection.

The event concluded with an exclusive performance from up and coming UK artist Ninush who is a highly accomplished violinist as well as singer, having arranged strings and performed with the likes of Holly Humberstone, JADE, Little Simz and Anne Marie.

Samsung Electronics Co., Ltd. today announced that its Micro RGB TV (R95H model) has received both the Safety for Eyes and Circadian Rhythm Display (CRD) certifications from Verband Deutscher Elektrotechniker (VDE), a leading global testing institute based in Germany.

Derived from VDE’s broader EyeCare Circadian certification, these certifications adopt a more refined evaluation framework, independently verifying eye safety and circadian rhythm support for a more rigorous assessment of display performance. This shift provides consumers with a more comprehensive assurance of comfortable viewing experiences.

Specifically, the Safety for Eyes certification evaluates display safety for prolonged viewing by analysing light emissions from digital devices, with a particular focus on blue light and its impact on eye health.

Meanwhile, the CRD certification examines how well a display supports the user’s biological clock. It measures the display’s ability to mimic natural light by adjusting colour temperature and brightness based on time of day, while also reducing blue light in the evening to prevent melatonin suppression — supporting natural circadian rhythm and visual comfort.

Samsung’s Micro RGB meets the rigorous standards set by both certifications, demonstrating its commitment to eye safety and comfort. The display’s advanced Micro RGB LED architecture is especially noteworthy in that it finely adjusts brightness and colour to create optimal viewing conditions at any time of day.

Having secured Safety for Eyes certification for its 2026 TV lineup and CRD for premium models, Samsung is now expanding CRD certification to a broader range of products.

“Micro RGB TV is setting a new standard in the premium TV market by being verified for both eye safety and circadian rhythm support,” said Taeyong Son, Executive Vice President of the Visual Display Business at Samsung Electronics. “We will continue to deliver display technologies that consider our users’ viewing environments and enhance their lifestyles.”

“Micro RGB represents the peak of our picture quality innovation, and the new 130-inch model takes that vision even further,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We’re reviving the spirit of our original design philosophy introduced more than a decade ago to deliver an unmistakably premium display, engineered with technology for a new generation.”

Bold Design That Redefines What a TV Can Be

The Micro RGB TV’s commanding scale, next-generation colour technology and striking design approach reflect Samsung’s longstanding leadership in engineering excellence united with premium aesthetics. With a monumental frame and improved audio performance, the 130-inch display is intentionally designed to appear less like a television and more like a vast, immersive window that visually expands the room.

The TV offers a modern, gallery-inspired aesthetic through the Timeless Frame, a modern evolution of Samsung’s 2013 Timeless Gallery design, now with a refined frame that embodies the philosophy of “technology as art.” Inspired by the frame of a grand architectural window, the ultra-large screen appears to float within its borders, transforming the TV into an artistic centerpiece that shapes the room. Sound integrated into the display’s frame is carefully balanced to the screen’s size, so picture and audio feel naturally connected in a space.

Ultimate Viewing Experience to Match It’s Scale

The 130-inch Micro RGB model features Samsung’s most advanced Micro RGB innovations to date. Powered by Micro RGB AI Engine Pro, Micro RGB Colour Booster Pro and Micro RGB HDR Pro, it leverages AI to enhance dull tones and refine contrast, delivering vivid colour and subtle detail across bright and dark scenes alike for realism and picture fidelity.

The display elevates picture performance with Micro RGB Precision Colour 100, delivering 100% of the BT.2020 wide colour gamut. Certified by the Verband der Elektrotechnik (VDE) for precise Micro RGB colour reproduction, it produces finely controlled hues that appear true to life on screen. The 130-inch model also includes Samsung’s proprietary Glare Free ^[1] technology, which minimises reflections, further preserving clear colour and contrast across a variety of lighting conditions for the best viewing experience.

The product supports HDR10+ ADVANCED^[2] and Eclipsa Audio to provide an enhanced picture and sound quality, as well as Samsung’s enhanced Vision AI Companion,^[3] enabling conversational search, proactive recommendations and access to AI features and apps such as AI Football Mode Pro, AI Sound Controller Pro, Live Translate, Generative Wallpaper, Microsoft Copilot and Perplexity. The first-of-its-kind display will be showcased at Samsung’s Exhibition Zone during CES 2026 in Las Vegas, Nevada.

[1]Measured against Unified Glare Rating (UGR) testing standard, validated as ‘Glare Free’ by UL.

[2]Samsung’s 2026 TVs are the first in the industry to implement HDR10+ ADVANCED, next-gen HDR10+ technology.

[3]Feature available in certain regions and models. Availability and supported features may vary by region and watching conditions. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. This feature provides AI-created content, with accuracy not guaranteed, so results should be confirmed. Requires a specific Bluetooth remote (TM2660H/TM2661H) (sold separately on some models). In-box remote for some models (M70H/U800H) does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible with the AI button or the Home button (via long press) on remote controls without an AI button.

Samsung Electronics Co., Ltd. today announced it that in 2026, it will launch an expanded Micro RGB TV lineup, available in 55”, 65”, 75”, 85”, 100”, and 115-inch models^[1]. The new expansive range introduces the next evolution of Samsung’s Micro RGB display technology, setting a new standard for premium home viewing.

“With Samsung’s latest technology, our Micro RGB portfolio delivers vivid colour and clarity that make movies, sports and TV shows feel more expressive and engaging,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By expanding the line-up for 2026, we’re establishing a new premium category with sizes that span the full range of modern living spaces while maintaining our highest picture standards.”

Consumers are demanding better picture quality from their TVs and this differentiator has become a key reason many viewers upgrade to premium models^[2]. Whether used as a centerpiece for large living spaces or a space-conscious premium display, each Micro RGB model utilises Samsung’s advanced display architecture to reflect the company’s commitment to engineering precision and elite picture performance.

Micro RGB: Precision Engineered for Lifelike Colours

Building on the 115-inch Micro RGB introduced in 2025, the new lineup includes advanced features and new enhancements that elevate picture performance across colour, clarity and style:

• Micro RGB Technology uses sub-100μm red, green, and blue LEDs that each emit light independently. This advanced display architecture enables ultra-precise light control and improved colour accuracy. Enhanced picture-processing technologies, including 4K AI Upscaling Pro and AI Motion Enhancer Pro^[3], further refine brightness, smooth out motion and add clarity in real time.

• Micro RGB AI Engine Pro is equipped with a next-generation AI chipset that enables more precise frame-by-frame clarity and realism. It also includes Micro RGB Color Booster Pro and Micro RGB HDR Pro to provide a vivid colour experience that makes viewing content feel as real as seeing it in person^[4].

• Micro RGB Precision Color 100 includes a refined Micro RGB light source with enhanced RGB colour dimming precision for unparalleled colour expression. Certified by VDE, Micro RGB Precision Color 100 achieves 100% of the BT.2020 wide colour gamut, delivering hyper-real hues and brilliant brightness.

• Samsung’s proprietary Glare Free technology^[5] minimises reflections to further preserve clear colour and contrast in a variety of lighting conditions for the best viewing experience.

• Enhanced audio features including Dolby Atmos^® for multidimensional sound, Adaptive Sound Pro for optimised clarity based on room and content types, and Q-Symphony, which connects TV speakers with compatible Samsung devices to deliver a deeper soundstage. All 2026 Samsung TVs will also feature Eclipsa Audio, the new spatial sound system engineered for immersive 3D audio.

First Look at CES 2026: New Mirco RGB Lineup Made to Reshape Home Entertainment

Highlighting Samsung’s latest advancements in display performance, the company will showcase the new Micro RGB lineup at CES 2026, which takes place in Las Vegas Jan. 6-9. Samsung’s presence at the event will reinforce its commitment to delivering ultra-premium displays across a broader range of screen sizes and living spaces.

[1]Product availability may vary by country.

[2]Consumer Reports. “Everything You Need to Know About 4K HDR TVs.” Consumer Reports, https://www.consumerreports.org/electronics-computers/tvs/everything-you-need-to-know-about-4k-hdr-tvs-a3185152015/.

[3]4K AI Upscaling Pro and AI Motion Enhancer Pro are available only in certain models.

[4]Micro RGB AI Engine Pro and Micro RGB HDR Pro are available only in certain models (only apply to R95H)

[5]Glare Free technology is available only on certain models. Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.

At Innovation For All (IFA) 2025, Samsung Electronics showcased its vision for “AI Home: Future Living, Now”. Samsung’s AI Home aims to be a reality people can experience today — not just in the future — and one designed for everyone, not just a select few.

“At Samsung, we’re not just imagining the future of AI; we’re building it into everyday life. Samsung’s AI Home moves beyond smart devices to homes that truly understand you, adapt to your needs, and care for what matters most,” said Cheolgi Kim (CK), Executive Vice President and Head of Digital Appliances (DA) Business. “This is the beginning of a new era – where technology supports your life in the background so that you can live it more fully.”

Samsung’s AI Home experience is designed to make everyday living more convenient, efficient, healthy, and safe.

Samsung research^[1] reveals that 66% of consumers find the idea of an AI-enabled home appealing, with many envisioning streamlined daily tasks (44%) and greater control via phone or voice commands (45%). AI Home, with SmartThings automated routines, delivers on this vision – automating lighting, temperature, and even syncing blinds with the weather for effortless living^[2]

The home is a sanctuary for 93% of people and a social hub for 80%. As families spend more time together, AI Home enhances shared moments with wellness checks, personalised sleep settings, and nutrition planning.

Energy efficiency is one of the main benefits consumers look for from AI. 66% believe an AI enabled home can help track costs and save money. With SmartThings Energy, AI Home can reduce washing machine energy use by up to 70%^[3][4]

Security remains critical, with 40% expecting AI to improve home protection through timely alerts. Samsung Knox Vault safeguards sensitive data at the hardware level, while Knox Matrix extends protection across connected devices with ecosystem-wide security^[5]

Bespoke AI Enhances AI Capabilities

Samsung’s latest Bespoke AI appliances have taken AI features to a new level, offering a better living experience in both the kitchen and other spaces:

• Bespoke AI Jet Bot Steam Ultra: Upgraded with improved AI Object Recognition^[6], it can now detect liquids^[7], even transparent ones.
• Bespoke AI Dishwasher: AI Wash optimises the cleaning cycle based on how dirty the dishes are^[8], and Auto Open Door allows steam to escape, accelerating the drying process.
• Extractor Induction Hob: Integrating the extractor into the hob maximises kitchen space.

New Portable Display and Audio Products Unveiled

• The Movingstyle: A portable touchscreen Smart TV with built-in battery and adaptive AI – perfect for any room or on the go.
• Samsung Sound Tower: Powerful, portable sound with up to 18-hour battery^[9]. You can strengthen the party mood with customisable lighting and DJ effects via the dedicated app.
• Micro RGB: A 115” display delivering cinema-quality visuals at home with perfect colour, bringing every scene to life with stunning depth and vibrancy.

Galaxy AI Expands with New Devices

Starting with the Galaxy S24 series and a commitment to democratise Galaxy AI to over 200 million devices in 2024, Samsung Galaxy has defined a new era of mobile AI innovation.

Now, the latest Galaxy AI experience comes to new products, designed to ensure a seamless mobile experience on a wider range of devices with multimodal capabilities.

By the end of 2025, Samsung aims to bring the Galaxy AI experience to over 400 million devices worldwide.

Experience Future Living, Now at IFA 2025

The Samsung exhibition at IFA will be open from September 5 – 9 at the CityCube, Berlin.

Samsung Electronics is also showcasing a large-scale media art installation created in collaboration with world-renowned digital artist Maotik on a massive 50-meter-wide digital façade at the entrance of the exhibition hall.

The video, themed around “wind,” features dynamic waves formed by the organic movement of data, symbolizing how Samsung’s AI technology contributes to enhancing everyday life for its customers.

For more information on the products mentioned within this release, please visit the Samsung Newsroom here.

[1]All consumer statistics referenced in this release are sourced from EO CMI Quantitative Survey, UK/DE/FR, consumers owning 1+ smart home appliances or devices, sample 1200.

[2]Requires a wireless network, a Samsung account and the Samsung SmartThings App. AI Home routines must be manually set up by the user before AI Home can assist with their automation.

[3]Savings amount estimated based on tests performed by Samsung. Estimated savings may differ from users actual savings. https://www.samsung.com/uk/home-appliances/smartthings/energy/#energy

[4]Wi-Fi connection, Samsung account and SmartThings required. Can be applied when the selected washing temperature is 20~40°C. Max saving results from washing a 40 degree cycle as a cold wash. Savings based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions.

[5]For further information see: Knox Vault | Fundamentals | Samsung Knox Documentation

[6]Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy. Object recognition may be affected by an object’s shape or the environmental conditions. Only certain object types can be recognized. Stained Area Recognition needs to be activated beforehand via the SmartThings App. A Wi-Fi connection and Samsung account are required.

[7]A liquid spill is defined as a coloured or transparent liquid, such as water or juice, having a size of 7cm x 7cm (15 ml in volume) or larger. Identification may be affected by the size of the liquid or the environmental conditions of the floor, such as the floor pattern, colour of the floor, direct or reflected light, or shape of the liquid. Excessive amount of liquid on the floor may cause secondary contamination.

[8] Based on an AI-created algorithm. Actual results may vary depending on individual use.

[9]18 hours of battery tested with lighting off and at volume level of 12~13.

Samsung’s Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which arranges individually controlled red, green and blue micro RGB LEDs — each less than 100µm in size — in an ultra-fine pattern behind the panel. Unlike conventional backlighting, the architecture enables precision control over each red, green and blue RGB LED.

“Micro RGB achieves unprecedented precision in the control of micrometre-sized RGB LEDs, raising the bar for colour accuracy and contrast in consumer displays,” said Taeyong Son, Executive Vice President and Head of the R&D Team of the Visual Display (VD) Business at Samsung Electronics. “With this launch, we’re setting the standard in the large-sized, ultra-premium TV market and reinforcing our commitment to next-generation display innovation.”

Micro RGB is powered by Samsung’s Micro RGB AI engine, which uses AI processing to fully optimise both picture and sound. This advanced technology analyses each frame in real time and automatically optimises colour output for a more lifelike and immersive picture. With this AI engine, Micro RGB Colour Booster Pro recognises scenes with dull colour tones and intelligently enhances colours across all content for a more vivid and immersive viewing experience.

Additionally, Samsung’s Micro RGB features Micro RGB Precision Colour, ensuring colours are delivered as intended for maximum accuracy and vividness, with precisely controlled colours that achieves 100% colour coverage of BT.2020, an international standard for colour accuracy established by the International Telecommunication Union (ITU). The display also received ‘Micro RGB Precision Colour’ certification from the Verband der Elektrotechnik (VDE), a leading German electrical engineering certification institute.

With Glare Free technology, Samsung’s Micro RGB minimises reflections, even in bright lighting conditions for a more comfortable and focused viewing experience. Apart from providing next-generation performance, Micro RGB’s super slim metal design achieves a sleek, minimalistic profile to compliment any interior.

With Samsung Vision AI integrated, Samsung’s Micro RGB brings the latest state-of-the-art AI technologies including AI picture and sound.

Samsung’s Micro RGB is also secured by Samsung Knox, the industry-leading security solution designed to protect users’ sensitive personal data, and Samsung’s 7-year free Tizen OS Upgrade program, which ensures ongoing software enhancements and long-term support.

After its debut in Korea, Samsung’s Micro RGB is set to launch in the U.S., with plans for a global rollout featuring a variety of sizes to meet customer needs.

To learn more about Micro RGB, visit, www.samsung.com.